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Change and mergers_acquisitions
Change and mergers_acquisitions
Change and mergers_acquisitions
Change and mergers_acquisitions
Change and mergers_acquisitions
Change and mergers_acquisitions
Change and mergers_acquisitions
Change and mergers_acquisitions
Change and mergers_acquisitions
Change and mergers_acquisitions
Change and mergers_acquisitions
Change and mergers_acquisitions
Change and mergers_acquisitions
Change and mergers_acquisitions
Change and mergers_acquisitions
Change and mergers_acquisitions
Change and mergers_acquisitions
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Change and mergers_acquisitions

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  • 1. Change and Mergers Acquisitions Linda Leimane, Renāte Gasiņa November 10, 2013
  • 2. Introduction • A business change - a process in which a large company or organization changes its working methods or aims, for example in order to develop and deal with new situations or markets • A takeover/acquisition - a situation in which a company gets control of another company by buying enough of its shares • A merger - an occasion when two or more companies join together • A joint venture -a business or business activity that two or more people or companies work on together:
  • 3. Acquisition of Pixar by Disney
  • 4. The Walt Disney Company • October 16th, 1923 by brothers Walt and Roy Disney • One of the largest media and entertainment media corporations • Owner of 11 theme parks, several television networks • Started making films 1930 • Adaptions of children’s fairytales
  • 5. The pixar • 1979 founded as Graphics Group • 1986 established as independent company- PIXAR • Emeryville, California, United States • Founders- Ed Catmull, Alvy Ray Smith, Steve Jobs • Computer animation film studio for over 25 years
  • 6. Reasons for takeover • Ownership of world’s famoust animation studio and its talent • Own’s animation movies were failing • Steve Jobs (the deal brought technology company Apple closer to Disney) • Decrease in competition • Good move to face competitiors (Dream Works & 21th century) • The deal gave Apple iTunes more video content to offer • Can focus on it’s work • As part of the deal to ensure that Pixar remained a separate entity
  • 7. Takeover • Walt Disney buys Pixar • Date: Jan. 23, 2006 • Deal worth $7.4 billion (acquisition price calculated using “net present value” across its businesses) • Strict contract rules
  • 8. Advantages • Can collaborate without the barriers that come from two different companies with two different sets of shareholders • Can focus on what is most important • The addition of Pixar significantly enhances Disney animation •Benefit in theme parks, consumer products and cable • There will be a steering committee that will oversee animation for both Disney and Pixar studios, with a mission to maintain and spread the Pixar culture.
  • 9. For employees and for products or services • Studio would remain in its current Emeryville, California location with the Pixar sign • Better quality • Bigger demand • More consumers
  • 10. For customers For shareholders • Expansion – new studios, expansion on TV • Exhibitons • Better quality • Upper prices • Pixar's primary directors and creative executives must also join the combined company • Pixar HR policies will remain intact, including the lack of employment contracts • If Pixar pulls ot of the deal, they must pay Disney penalty US 210 million dollars
  • 11. Disadvantages • High-price deals may also disappoint investors in the long term • produces morally questionable products
  • 12. Why are staff resisting the change? • The difficulty of uniting two different cultures • The risk of being fired for some staff • members
  • 13. What possible mistakes might new management make? • Failing to Define Goals • Lack of Feedback • Being to friendly
  • 14. What practical actions can be taken to improve the situation? • Learn how to provide regular feedback • Set smart goals • Make sure everyone knows their role on the team What can be learned from this experience? • We can learn that there are always pros and cons in marketing. • How works film companies and what is plus and minuses for them.
  • 15. Sources • http://dealbook.nytimes.com/2013/08/05/disney-magic-may-not- have-worked-on-pixar/?_r=0 • http://www.complex.com/tech/2013/01/the-15-most-important- tech-acquisitions-of-all-time/disney-buys-pixar • http://disney.wikia.com/wiki/Pixar
  • 16. Thank you for your attention! Questions?

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