Public Relations Portfolio

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  • 1. Portfolio
    Linda Li
    A Motivated PR Professional
    Video inserted, please download for best view!
  • 2. Checklist
    • Resume
    • 3. Media Relations
    • 4. Social Media
    • 5. Creative Design
    • 6. Multimedia Production
    • 7. Crisis Communication
    • 8. Letters of Recommendation
    • 9. Contact Me
  • RESUME
  • 10. PROFILE
    Highly motivated PR professional with extensive both agency and in-house experiences in social media, media relations, and marketing research. Record of success in developing on-line campaigns and strategies that have generated billions of media impressions and millions of donations. Recognized for ability to build relationships with media professionals and on-line communities. Exceptional leader with skills to motivate peak individual performance from team members.
     
    Clients include:FedEx, Coca-Cola, Norwegian Cruise Line, BSN, Travelpro, American Red Cross
    The Miami Heat, ABC, MSNBC, CBS, Fox, USA Today, Examiner.com
     
    SKILLS
    • Proficient in Facebook, Twitter, Wordpress, Hootsuit, Google Analytics and various social media platforms and monitoring tools
    • 11. Experienced in Adobe Premier Pro, Avid Media Composer, Final Cut Pro, Dreamweaver, Flash, Fireworks, Photoshop, Html, Mac/PC, and OS/Windows, Cision Point, Vocus
    • 12. Fluent in Chinese
     
    EDUCATION
    University of Miami, Coral Gables, FL Masters of Arts in Public Relations
    China Agricultural University, Beijing, P. R. China Bachelor of Arts in Media and Communications
     
    EXPERIENCE
    Government Contract Consultants, New York, NY
    Project Manager, 08/11 – present
    • Delegate social media, marketing research, client relations assignments to interns and oversee everyone’s work
    • 13. Conduct market research and prepare client presentations for client meetings
    • 14. Build and maintain client relations through social media, email marketing, and business networking events
    • 15. Perform daily administrative work
     
    Dream Chasers NY to LA Student Running Project, New York, NY
    Publicist (freelance), 05/11 – present
    • Promote the students running project through both traditional media and social media
    • 16. Hold press conference, train spokesperson, and work with media on filming a documentary movie and a news series
    • 17. Hold fund-raising events to support runners and reach out to local families to find places for runners to stay
    • 18. Delegate website updating, social media management, creative design, and volunteer recruitment assignments
     
    INTERNSHIP
    Howard R. Miller Communication, Miami, FL
    Pubic Relations Intern, 03/11 – 04/11
    • Optimized Facebook and Twitter pages visually and managed the agency’s social media presence
    • 19. Analyzed business crisis and conducted reports to agency president
    • 20. Wrote and distributed press releases to major national and international media outlets
    • 21. Participated in brainstorming and strategic planning process for Travelpro International and the Continental Group
     
    Redletter PR, Miami, FL
    Assistant Account Executive (intern), 01/11 – 04/11
    • Handled media relations for GLM’s US Antique Shows in New York, Miami, and Las Vegas
    • 22. Generated 2 billions media impressions and 7 network TV broadcast segments for the 50th Original Miami Beach Antique Show
    • 23. Secured media reviews from Examiner.com and other MMA website for BSN’s supplement products
    • 24. Developed and maintained media lists using CisionPoint Media database
    • 25. Tracked on-going media placement and prepared final media impressions report for client
     
    Miami Heat, Miami, FL
    Internet Services/Broadcasting Intern, 10/10 – 02/11
    • Increased Heat.com Chinese readership by 60%
    • 26. Recorded voiceover and edited videos for Chinese website on Heat.com
    • 27. Assisted editors in various shooting and editing projects for HeatTV
     
    American Red Cross, Miami, FL
    Public Affairs Intern, 09/10 – 01/11
    • Promoted Holiday Catalog Campaign on Twitter and surpassed funds raised the previous year
    • 28. Secured a TV show, “News and Views” on CBS4, for Holiday Catalog Campaign
    • 29. Wrote press materials for campaigns and events including Victoria Lopes Castrol 2011 Runway Fashion Show
    • 30. Coordinated in various events, including fundraising balls, luncheons, and media previews
    • 31. Interviewed Red Cross staff and volunteers and wrote feature stories about their extraordinary work
     
    The Beacon Council, Brickell, FL
    Communication and Marketing Intern, 06/10 – 08/10
    • Conducted first-hand and secondary social media marketing research
    • 32. Initiated a social media marketing project to communicate with existing members and prospective clients
    • 33. Assisted in various members networking events
  • MEDIA RELATIONS
  • 34. Press Release
  • 35. Feature Story
  • 36. Pitch Letter
  • 37. Media Impressions
    ABC Local 10
    MSNBC Local 6
    Fox 7 News
  • 38. SOCIAL MEDIA
  • 39. Facebook Update
  • 40. Facebook Visualization
  • 41. Twitter Handling
  • 42. Blog Post
  • 43. CREATIVE DESIGN
  • 44. Yearbook Spread
    Graduate School Orientation
    University of Miami Ibis Yearbook 2010
  • 45. Marketing Postcard
  • 46. Facebook Photostrip
  • 47. Event Flyer
  • 48. MULTIMEDIA PRODUCTION
  • 49. Recorded voice over and edited videos for the Miami Heat
    Shot and edited videos for the Give Back Week Campaign at the University of Miami
  • 50. CRISIS COMMUNICATION
  • 51.
  • 52.
  • 53.
  • 54.
  • 55.
  • 56. LETTERS OF RECOMMENDATION
  • 57.
  • 58.
  • 59. CONTACT ME
    lindali723@gmail.com
    www.linkedin.com/in/lindalipr