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BlogWorld BWENY 2011 50 Plus Market
BlogWorld BWENY 2011 50 Plus Market
BlogWorld BWENY 2011 50 Plus Market
BlogWorld BWENY 2011 50 Plus Market
BlogWorld BWENY 2011 50 Plus Market
BlogWorld BWENY 2011 50 Plus Market
BlogWorld BWENY 2011 50 Plus Market
BlogWorld BWENY 2011 50 Plus Market
BlogWorld BWENY 2011 50 Plus Market
BlogWorld BWENY 2011 50 Plus Market
BlogWorld BWENY 2011 50 Plus Market
BlogWorld BWENY 2011 50 Plus Market
BlogWorld BWENY 2011 50 Plus Market
BlogWorld BWENY 2011 50 Plus Market
BlogWorld BWENY 2011 50 Plus Market
BlogWorld BWENY 2011 50 Plus Market
BlogWorld BWENY 2011 50 Plus Market
BlogWorld BWENY 2011 50 Plus Market
BlogWorld BWENY 2011 50 Plus Market
BlogWorld BWENY 2011 50 Plus Market
BlogWorld BWENY 2011 50 Plus Market
BlogWorld BWENY 2011 50 Plus Market
BlogWorld BWENY 2011 50 Plus Market
BlogWorld BWENY 2011 50 Plus Market
BlogWorld BWENY 2011 50 Plus Market
BlogWorld BWENY 2011 50 Plus Market
BlogWorld BWENY 2011 50 Plus Market
BlogWorld BWENY 2011 50 Plus Market
BlogWorld BWENY 2011 50 Plus Market
BlogWorld BWENY 2011 50 Plus Market
BlogWorld BWENY 2011 50 Plus Market
BlogWorld BWENY 2011 50 Plus Market
BlogWorld BWENY 2011 50 Plus Market
BlogWorld BWENY 2011 50 Plus Market
BlogWorld BWENY 2011 50 Plus Market
BlogWorld BWENY 2011 50 Plus Market
BlogWorld BWENY 2011 50 Plus Market
BlogWorld BWENY 2011 50 Plus Market
BlogWorld BWENY 2011 50 Plus Market
BlogWorld BWENY 2011 50 Plus Market
BlogWorld BWENY 2011 50 Plus Market
BlogWorld BWENY 2011 50 Plus Market
BlogWorld BWENY 2011 50 Plus Market
BlogWorld BWENY 2011 50 Plus Market
BlogWorld BWENY 2011 50 Plus Market
BlogWorld BWENY 2011 50 Plus Market
BlogWorld BWENY 2011 50 Plus Market
BlogWorld BWENY 2011 50 Plus Market
BlogWorld BWENY 2011 50 Plus Market
BlogWorld BWENY 2011 50 Plus Market
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BlogWorld BWENY 2011 50 Plus Market

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Writing For and Engaging the 50 Plus Marketplace Online BlogWorld East 2011 BWENY …

Writing For and Engaging the 50 Plus Marketplace Online BlogWorld East 2011 BWENY

If 50 plus consumers are of interest to your business, cause or study, you should find the slides here of value. I presented this content creation session at BlogWorld NYC in 2011.

I include this slideshow on my blog post: http://boomertechtalk.com/how-to-write-for-the-50-plus-online-marketplace/

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  • http://michaelrogers.com/
  • EmpowHER is home to female health consumers on the Web - from those young 20-somethings to the boomer audience and beyond. In fact, the fifty plus category is a significant portion of our monthly traffic to the site. We ensure that we have content specific to this crowd and the issues they face. Through our specific health content, community and advocacy resources, we aim to educate and empower women on their health and well-being at ANY age. Michelle King Robson, Founder, Chairperson and CEO of EmpowHER
  • EmpowHER is home to female health consumers on the Web - from those young 20-somethings to the boomer audience and beyond. In fact, the fifty plus category is a significant portion of our monthly traffic to the site. We ensure that we have content specific to this crowd and the issues they face. Through our specific health content, community and advocacy resources, we aim to educate and empower women on their health and well-being at ANY age. Michelle King Robson, Founder, Chairperson and CEO of EmpowHER
  • Making Connections Using Social Media
  • Reinventing yourself
  • Transcript

    • 1. How to Write For and Engage the 50+ Marketplace Online Linda Sherman Eva Abreu
    • 2. Part One Engaging the 50+ Marketplace: Content & Profiles Linda Sherman
    • 3. Contact Linda Sherman Tel. 1-808-212-1860 Linda.Sherman at CourageGroup.com @LindaSherman • @ KauaiTalk @ BoomerTechTalk BoomerTechTalk .com KauaiMarketing .com ItsDifferent4Girls.com Gplus . to/LindaSherman Read my accompanying article
    • 4. Boomers
        • Sandwich Generation
        • Question Authority
        • Change Agents
    • 5. Boomers
      • “ Boomers right now may not be the early adopters, they are the really fast followers ”
      • - Michael Rogers
    • 6. Educated Early Boomer Men From MMI Sept 2010
    • 7. Boomers Family Lifestyles
        • 78 million boomers 46 - 64
        • 36 million early boomers 55 - 64
        • 1.3 more women than men early boomers
        • 28 million grandparents
        • 34 million parents
        • 25 million boomer singles
    • 8. Retired for Hire
        • 6.2 million
        • 65+ working
        • full or part time
      Source: Scarborough Research Retired for Hire 2010
    • 9. Seniors
        • Universe of contemporaries thinning out
        • Technology
        • GPS, Face Time
    • 10. Mobile
    • 11. Social Networks
    • 12. Age Groups: Blogs & Social Source: AARP Connected Living for Social Change: from Pew Research Jan 2011
    • 13. Reaching the Press
        • The Press includes bloggers
        • Journalists Exchange on Aging (JEoA)
        • AllTop.com for blog list
        • Listorious for Twitter - microblogging
        • “ Turning Silver into Gold” - Mary Furlong
    • 14. Online Videos
        • 55% 55-64 now watching on-line videos
        • December 2010 Pew Research
        • RL.TV
    • 15. Purchasing Power From: MMI Early Boomers
    • 16. Purchasing Power Source: AARP white paper Apr 2011
    • 17. Purchasing Power Source: Scarborough Research Retired for Hire 2010
    • 18. Online Usage by Age Group Source: AARP Connected Living for Social Change 2011
    • 19. Tech Used by Retired for Hire Source: Scarborough Research Retire for Hire 2010
    • 20. Angst
        • Empty nest
        • Loneliness
        • Retirement
        • Eldercare
        • Asset Reduction
        • Tech
        • Sex
    • 21. Topics - Finance
        • Financial Planning
        • Self
        • Caregiving
        • Retirement
        • Assisted Living
    • 22. Topics - Finance
    • 23. Met Life Mature Market Institute
    • 24. Met Life Mature Market Institute
        • Handling content for consumers, associations and marketers
        • Staff gerontologists writing
        • Feeds to Facebook.com/MetLife
        • Incoming links:
        • National Alliance for Caregiving
        • Womens institute for secure retirement
    • 25. Topics - Housing
        • Desire for Independent Living
        • Village Movement
        • Assisted Living Info for Parents
        • Digitally Enabled
    • 26. Topics - Caregiving
        • Stress
        • Tech
        • 44 million caregivers
        • CaregivingClub.com
    • 27. Topics - Eldercare
        • Tech Help Desk
        • Elder Fraud
        • Housing
    • 28. Topics: Reinventing Yourself overfiftyandoutofwork.com
    • 29. Topics - Medical
        • Expert Information
        • Peer to Peer Information
        • Medical Advocacy
    • 30. EmpowHer.com
    • 31. EmpowHer.com
      • “ EmpowHER is home to female health consumers on the Web - from those young 20-somethings to the boomer audience and beyond. We ensure that we have content specific to fifty plus category and the issues they face. Through our specific health content, community and advocacy resources, we aim to educate and empower women on their health and well-being at ANY age.” 
      • Michelle King Robson, Founder, Chairperson and
      • CEO of EmpowHER
    • 32. Topics - Sex
    • 33. Topics - Other
        • Travel
        • Pets
        • Gardening
        • Arts
        • Eco
        • Philanthropy
        • Wine
    • 34. Resources
      • AARP
      • BoomersinTheWild.com - Lori Bitter
      • CareGivingClub.com - Sherri Snelling
      • Internet Retailer
      • “ Turning Silver into Gold” - Mary Furlong
      • MetLife.com/mmi - Dr. Sandra Timmerman, Mature Market Institute
      • Osher Foundation
      • Pew Research
      • Purdue University Center on Aging
      • Scarborough Research
      • SeniorNet.org
      • “ They’re Your Parents Too!” - Francine Russo
      • “ Vibrant Nation, What Boomer Women Know, Think & Buy” - Stephen Reily
      • Vinton Cerf ,  VP Google
    • 35. Special Thanks For Interviews: Vinton Cerf, Google Shelli Snelling, CareGivingClub.com Dr. Sandra Timmerman, Mature Market Institute Michelle Robson, EmpowHer For Providing Their Books: Th ey’re Your Parents Too! - Francine Russo Vi brant Nation, What Boomer Women Know, Think & Buy - Stephen Reily Tu rning Silver into Gold - Mary Furlong Special Thanks Rosa Mangiardi, Continuum Crew Public Relations
    • 36. Contact Linda Sherman Tel. 1-808-212-1860 Linda.Sherman at CourageGroup.com @LindaSherman • @ KauaiTalk @ BoomerTechTalk BoomerTechTalk .com KauaiMarketing .com ItsDifferent4Girls.com Gplus . to/LindaSherman Read my accompanying article
    • 37. Part Two Engaging the 50+ Marketplace: Case Studies Eva Abreu
    • 38. Online Shopping InternetRetailer.com/trends/consumers
    • 39. Adoption of Technology Karl Hartig’s Consumer Electronics Adoption Chart 1920-1998 KarlHartig.com/chart/techhouse
    • 40. Online Learning OsherFoundation.org SeniorNet.org
    • 41. Marketing to Seniors
        • Emphasize benefits of technology in daily living
        • Ergonomically-designed
        • Provide support services
      Purdue University Center on Aging PurdueGerontology.com/center-on-aging
    • 42.
      • Personal
      • Professional
          • Business
          • Career
          • Organization
      • Personal + Professional
      • Information Sharers
      • Information Gatherers
      Types of Users
    • 43. Case Study
    • 44. Case Study
    • 45. Case Study
    • 46. Case Study
        • BoomerTechTalk.com
    • 47. Case Study
    • 48. Case Study
    • 49. Case Study
    • 50. Contact Eva Abreu Tel. 1-877-708-0884 Email: Eva@EvaAbreu.com Twitter: @Eva_Abreu Web: NJSocialMedia.com

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