Social Media Marketing For Business Overview and Tips

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Social Media Marketing for business overview with platform and tactic tips for Pinterest, Instagram, Facebook and Twitter. Presented at Kauai Community College June 29, 2012. Linda Sherman was supported in this presentation by panelists Tanya Temme of Kauai.com and Michelle Harrington of Emagine Web Marketing. Lori Cardenas of Aunty Lilikoi also shared tips with us. This event was sponsored by the Kauai Chamber of Commerce.

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Social Media Marketing For Business Overview and Tips

  1. 1. Introduction to Social Media & Social MarketingKauai Chamber of Commerce June 29, 2012@LindaSherman with @Kauai and @EmagineKauai
  2. 2. Kauai Chamber of Commerce 06-29-12 Linda Sherman IntroResident of Kauai since 2004Avid Tennis PlayerMember, Kukui’ula Outrigger Canoe ClubCo-Founder, Sustainability Forums KauaiAqua Farming InternationalCommercial Marine Biology InstituteLived in Japan for total of 21 yearsLinda Sherman KauaiMarketing.com
  3. 3. Kauai Chamber of Commerce 06-29-12 Linda Sherman IntroTraditional CMO backgroundFormer CEO Club Med Japan; set upCoors Japan; success launching ZIMA inJapanSocial Marketing Strategist & TrainerSocial Media InfluencerCo-Founder, The Courage GroupLinda Sherman KauaiMarketing.com
  4. 4. Kauai Chamber of Commerce 06-29-12 Courage Group IntroWebsite CreationGraphic Design and Corporate IdentitySocial Media Marketing Strategy andTrainingDigital Film: Online Promo andDocumentary VideoPhotographyLinda Sherman KauaiMarketing.com
  5. 5. Kauai Chamber of Commerce 06-29-12 Competitive Landscape Has ChangedLinda Sherman KauaiMarketing.com
  6. 6. Kauai Chamber of Commerce 06-29-12 Competitive Landscape Has ChangedLinda Sherman KauaiMarketing.com
  7. 7. Kauai Chamber of Commerce 06-29-12 History of MarketingLinda Sherman KauaiMarketing.com
  8. 8. Kauai Chamber of Commerce 06-29-12 History of MarketingLinda Sherman KauaiMarketing.com
  9. 9. Kauai Chamber of Commerce 06-29-12 How To Be Found Has ChangedLinda Sherman KauaiMarketing.com
  10. 10. Kauai Chamber of Commerce 06-29-12 Traditional MarketingMarketingCampaignsinclude print, TV,radio, in-store,events, andemail. Linda Sherman KauaiMarketing.com
  11. 11. Kauai Chamber of Commerce 06-29-12 Holistic Marketing IntegrationTraditionalMarketing can beintegrated withsocial mediaplatforms. Forinstance, you canadd an email(newsletter)subscription toyour FacebookPage. Linda Sherman KauaiMarketing.com
  12. 12. Kauai Chamber of Commerce 06-29-12 What Is Social Media?Linda Sherman KauaiMarketing.com
  13. 13. Kauai Chamber of Commerce 06-29-12 Social Media Tool IntegrationLinda Sherman KauaiMarketing.com
  14. 14. Kauai Chamber of Commerce 06-29-12 Three Steps of Social Media MarketingLinda Sherman KauaiMarketing.com
  15. 15. Kauai Chamber of Commerce 06-29-12 Allocate ResourcesLinda Sherman KauaiMarketing.com
  16. 16. Kauai Chamber of Commerce 06-29-12 How To Get StartedLinda Sherman KauaiMarketing.com
  17. 17. Kauai Chamber of Commerce 06-29-12 Google+Linda Sherman KauaiMarketing.com
  18. 18. Kauai Chamber of Commerce 06-29-12 Google+Linda Sherman KauaiMarketing.com
  19. 19. Kauai Chamber of Commerce 06-29-12 YouTubeLinda Sherman KauaiMarketing.com
  20. 20. Kauai Chamber of Commerce 06-29-12 PinterestLinda Sherman KauaiMarketing.com
  21. 21. Kauai Chamber of Commerce 06-29-12 Feature Your Web Content PinterestLinda Sherman KauaiMarketing.com
  22. 22. Kauai Chamber of Commerce 06-29-12 Transmedia - Trade Show to PinterestLinda Sherman KauaiMarketing.com
  23. 23. Kauai Chamber of Commerce 06-29-12 Transmedia - Trade Show to PinterestLinda Sherman KauaiMarketing.com
  24. 24. Kauai Chamber of Commerce 06-29-12 Transmedia - Wedding Fashion ShowWeddinginformation isvery popular onPinterest Linda Sherman KauaiMarketing.com
  25. 25. Kauai Chamber of Commerce 06-29-12 Transmedia - YouTube to PinterestLinda Sherman KauaiMarketing.com
  26. 26. Kauai Chamber of Commerce 06-29-12 Engage Advocates on PinterestCuralate imagedriven analyticaltool Linda Sherman KauaiMarketing.com
  27. 27. Kauai Chamber of Commerce 06-29-12 Make Your Site PinnableWatermark yourimages Linda Sherman KauaiMarketing.com
  28. 28. Kauai Chamber of Commerce 06-29-12 Make Your SKU’s PinnableLinda Sherman KauaiMarketing.com
  29. 29. Kauai Chamber of Commerce 06-29-12 Pinterest Drives More $$ Per ClickLinda Sherman KauaiMarketing.com
  30. 30. Kauai Chamber of Commerce 06-29-12 First Touch Revenue Source Convertro for Venture BeatLinda Sherman KauaiMarketing.com
  31. 31. Kauai Chamber of Commerce 06-29-12 Driving Sales From Pinterest Boticca 50,000 from Facebook; 50,000 from Pinterest March 15 - April 15Linda Sherman KauaiMarketing.com
  32. 32. Kauai Chamber of Commerce 06-29-12 Facebook ProfileLinda Sherman KauaiMarketing.com
  33. 33. Kauai Chamber of Commerce 06-29-12 Facebook Timeline ProfileLinda Sherman KauaiMarketing.com
  34. 34. Kauai Chamber of Commerce 06-29-12 Facebook PagesLinda Sherman KauaiMarketing.com
  35. 35. Kauai Chamber of Commerce 06-29-12 Facebook Page EngagementLinda Sherman KauaiMarketing.com
  36. 36. Kauai Chamber of Commerce 06-29-12 Make Your ‘Featured Likes’ StrategicLinda Sherman KauaiMarketing.com
  37. 37. Kauai Chamber of Commerce 06-29-12 How to Set Featured Likes on FBClick on: ‘EditPage,’ then‘Update Info’ todisplay thisinterface page. Linda Sherman KauaiMarketing.com
  38. 38. Kauai Chamber of Commerce 06-29-12 Facebook Page App Custom CoversHow to set up Custom Covers on your Facebook PageLinda Sherman KauaiMarketing.com
  39. 39. Kauai Chamber of Commerce 06-29-12 Facebook Page App Custom CoversLinda Sherman KauaiMarketing.com
  40. 40. Kauai Chamber of Commerce 06-29-12 Email Subscription IntegrationLinda Sherman KauaiMarketing.com
  41. 41. Kauai Chamber of Commerce 06-29-12 Email Subscription IntegrationLinda Sherman KauaiMarketing.com
  42. 42. St. Regis Kauai 04-25-12 Newsletter Subscription IntegrationLinda Sherman KauaiMarketing.com
  43. 43. St. Regis Kauai 04-25-12 Build Your Subscriber BaseLinda Sherman KauaiMarketing.com
  44. 44. Kauai Chamber of Commerce 06-29-12 foursquareLinda Sherman KauaiMarketing.com
  45. 45. Kauai Chamber of Commerce 06-29-12 foursquareLinda Sherman KauaiMarketing.com
  46. 46. Kauai Chamber of Commerce 06-29-12 foursquareLinda Sherman KauaiMarketing.com
  47. 47. Kauai Chamber of Commerce 06-29-12 InstagramLinda Sherman KauaiMarketing.com
  48. 48. Kauai Chamber of Commerce 06-29-12 InstagramLinda Sherman KauaiMarketing.com
  49. 49. Kauai Chamber of Commerce 06-29-12 InstagramLinda Sherman KauaiMarketing.com
  50. 50. Kauai Chamber of Commerce 06-29-12 How To Instagram Select Share ButtonLinda Sherman KauaiMarketing.com
  51. 51. Kauai Chamber of Commerce 06-29-12 How To Instagram Choose Filter and BorderLinda Sherman KauaiMarketing.com
  52. 52. Kauai Chamber of Commerce 06-29-12 How To Instagram Add Geo Tag and NetworksLinda Sherman KauaiMarketing.com
  53. 53. Kauai Chamber of Commerce 06-29-12 How To Instagram Select LocationLinda Sherman KauaiMarketing.com
  54. 54. Kauai Chamber of Commerce 06-29-12 How To Instagram Add CaptionLinda Sherman KauaiMarketing.com
  55. 55. Kauai Chamber of Commerce 06-29-12 How To Instagram Instagram Arrow to TR GPSLinda Sherman KauaiMarketing.com
  56. 56. Kauai Chamber of Commerce 06-29-12 How To Instagram Instagram GPS PageLinda Sherman KauaiMarketing.com
  57. 57. Kauai Chamber of Commerce 06-29-12 How To Instagram Instagram photos went large on Facebook in JanuaryLinda Sherman KauaiMarketing.com
  58. 58. Kauai Chamber of Commerce 06-29-12 How To InstagramInstagram on FacebookLinda Sherman KauaiMarketing.com
  59. 59. Kauai Chamber of Commerce 06-29-12 How To Instagram Darkroom AppLinda Sherman KauaiMarketing.com
  60. 60. Kauai Chamber of Commerce 06-29-12 How To InstagramUsername: InfluentialMayhem Studios Instagrammers: Calvin Lee Linda Sherman KauaiMarketing.com
  61. 61. Kauai Chamber of Commerce 06-29-12 How To InstagramInstagram on Facebook App BoxLinda Sherman KauaiMarketing.com
  62. 62. Kauai Chamber of Commerce 06-29-12 Business Use of InstagramWhat is theGarden Carttoday? Linda Sherman KauaiMarketing.com
  63. 63. Kauai Chamber of Commerce 06-29-12 Business Use of InstagramWarby ParkerInstawalks NYC8,000+ followers Linda Sherman KauaiMarketing.com
  64. 64. Kauai Chamber of Commerce 06-29-12 Business Use of InstagramNH Hotels#WakeUpPics900+ followers Linda Sherman KauaiMarketing.com
  65. 65. Kauai Chamber of Commerce 06-29-12 TwitterLinda Sherman KauaiMarketing.com
  66. 66. Kauai Chamber of Commerce 06-29-12 TwitterLinda Sherman KauaiMarketing.com
  67. 67. St. Regis Kauai 04-25-12 KloutLinda Sherman KauaiMarketing.com
  68. 68. Kauai Chamber of Commerce 06-29-12 Twitter ConnectLinda Sherman KauaiMarketing.com
  69. 69. Kauai Chamber of Commerce 06-29-12 Twitter DiscoverLinda Sherman KauaiMarketing.com
  70. 70. St. Regis Kauai 04-25-12 Get Found OnlineCreateOptimizePromoteSocial ProofConvertLinda Sherman KauaiMarketing.com
  71. 71. Kauai Chamber of Commerce 06-29-12 Contact Linda ShermanTel: 808-212-1860email: Linda.Sherman@CourageGroup.com@LindaSherman • @KauaiTalkKauaiMarketing.comItsDifferent4Girls.comBoomerTechTalk.comGplus.to/LindaShermanPinterest.com/KauaiMarketingLinda Sherman KauaiMarketing.com

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