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Social Media Marketing For Business Overview and Tips

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Social Media Marketing for business overview with platform and tactic tips for Pinterest, Instagram, Facebook and Twitter. Presented at Kauai Community College June 29, 2012. Linda Sherman was …

Social Media Marketing for business overview with platform and tactic tips for Pinterest, Instagram, Facebook and Twitter. Presented at Kauai Community College June 29, 2012. Linda Sherman was supported in this presentation by panelists Tanya Temme of Kauai.com and Michelle Harrington of Emagine Web Marketing. Lori Cardenas of Aunty Lilikoi also shared tips with us. This event was sponsored by the Kauai Chamber of Commerce.

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  • 1. Introduction to Social Media & Social MarketingKauai Chamber of Commerce June 29, 2012@LindaSherman with @Kauai and @EmagineKauai
  • 2. Kauai Chamber of Commerce 06-29-12 Linda Sherman IntroResident of Kauai since 2004Avid Tennis PlayerMember, Kukui’ula Outrigger Canoe ClubCo-Founder, Sustainability Forums KauaiAqua Farming InternationalCommercial Marine Biology InstituteLived in Japan for total of 21 yearsLinda Sherman KauaiMarketing.com
  • 3. Kauai Chamber of Commerce 06-29-12 Linda Sherman IntroTraditional CMO backgroundFormer CEO Club Med Japan; set upCoors Japan; success launching ZIMA inJapanSocial Marketing Strategist & TrainerSocial Media InfluencerCo-Founder, The Courage GroupLinda Sherman KauaiMarketing.com
  • 4. Kauai Chamber of Commerce 06-29-12 Courage Group IntroWebsite CreationGraphic Design and Corporate IdentitySocial Media Marketing Strategy andTrainingDigital Film: Online Promo andDocumentary VideoPhotographyLinda Sherman KauaiMarketing.com
  • 5. Kauai Chamber of Commerce 06-29-12 Competitive Landscape Has ChangedLinda Sherman KauaiMarketing.com
  • 6. Kauai Chamber of Commerce 06-29-12 Competitive Landscape Has ChangedLinda Sherman KauaiMarketing.com
  • 7. Kauai Chamber of Commerce 06-29-12 History of MarketingLinda Sherman KauaiMarketing.com
  • 8. Kauai Chamber of Commerce 06-29-12 History of MarketingLinda Sherman KauaiMarketing.com
  • 9. Kauai Chamber of Commerce 06-29-12 How To Be Found Has ChangedLinda Sherman KauaiMarketing.com
  • 10. Kauai Chamber of Commerce 06-29-12 Traditional MarketingMarketingCampaignsinclude print, TV,radio, in-store,events, andemail. Linda Sherman KauaiMarketing.com
  • 11. Kauai Chamber of Commerce 06-29-12 Holistic Marketing IntegrationTraditionalMarketing can beintegrated withsocial mediaplatforms. Forinstance, you canadd an email(newsletter)subscription toyour FacebookPage. Linda Sherman KauaiMarketing.com
  • 12. Kauai Chamber of Commerce 06-29-12 What Is Social Media?Linda Sherman KauaiMarketing.com
  • 13. Kauai Chamber of Commerce 06-29-12 Social Media Tool IntegrationLinda Sherman KauaiMarketing.com
  • 14. Kauai Chamber of Commerce 06-29-12 Three Steps of Social Media MarketingLinda Sherman KauaiMarketing.com
  • 15. Kauai Chamber of Commerce 06-29-12 Allocate ResourcesLinda Sherman KauaiMarketing.com
  • 16. Kauai Chamber of Commerce 06-29-12 How To Get StartedLinda Sherman KauaiMarketing.com
  • 17. Kauai Chamber of Commerce 06-29-12 Google+Linda Sherman KauaiMarketing.com
  • 18. Kauai Chamber of Commerce 06-29-12 Google+Linda Sherman KauaiMarketing.com
  • 19. Kauai Chamber of Commerce 06-29-12 YouTubeLinda Sherman KauaiMarketing.com
  • 20. Kauai Chamber of Commerce 06-29-12 PinterestLinda Sherman KauaiMarketing.com
  • 21. Kauai Chamber of Commerce 06-29-12 Feature Your Web Content PinterestLinda Sherman KauaiMarketing.com
  • 22. Kauai Chamber of Commerce 06-29-12 Transmedia - Trade Show to PinterestLinda Sherman KauaiMarketing.com
  • 23. Kauai Chamber of Commerce 06-29-12 Transmedia - Trade Show to PinterestLinda Sherman KauaiMarketing.com
  • 24. Kauai Chamber of Commerce 06-29-12 Transmedia - Wedding Fashion ShowWeddinginformation isvery popular onPinterest Linda Sherman KauaiMarketing.com
  • 25. Kauai Chamber of Commerce 06-29-12 Transmedia - YouTube to PinterestLinda Sherman KauaiMarketing.com
  • 26. Kauai Chamber of Commerce 06-29-12 Engage Advocates on PinterestCuralate imagedriven analyticaltool Linda Sherman KauaiMarketing.com
  • 27. Kauai Chamber of Commerce 06-29-12 Make Your Site PinnableWatermark yourimages Linda Sherman KauaiMarketing.com
  • 28. Kauai Chamber of Commerce 06-29-12 Make Your SKU’s PinnableLinda Sherman KauaiMarketing.com
  • 29. Kauai Chamber of Commerce 06-29-12 Pinterest Drives More $$ Per ClickLinda Sherman KauaiMarketing.com
  • 30. Kauai Chamber of Commerce 06-29-12 First Touch Revenue Source Convertro for Venture BeatLinda Sherman KauaiMarketing.com
  • 31. Kauai Chamber of Commerce 06-29-12 Driving Sales From Pinterest Boticca 50,000 from Facebook; 50,000 from Pinterest March 15 - April 15Linda Sherman KauaiMarketing.com
  • 32. Kauai Chamber of Commerce 06-29-12 Facebook ProfileLinda Sherman KauaiMarketing.com
  • 33. Kauai Chamber of Commerce 06-29-12 Facebook Timeline ProfileLinda Sherman KauaiMarketing.com
  • 34. Kauai Chamber of Commerce 06-29-12 Facebook PagesLinda Sherman KauaiMarketing.com
  • 35. Kauai Chamber of Commerce 06-29-12 Facebook Page EngagementLinda Sherman KauaiMarketing.com
  • 36. Kauai Chamber of Commerce 06-29-12 Make Your ‘Featured Likes’ StrategicLinda Sherman KauaiMarketing.com
  • 37. Kauai Chamber of Commerce 06-29-12 How to Set Featured Likes on FBClick on: ‘EditPage,’ then‘Update Info’ todisplay thisinterface page. Linda Sherman KauaiMarketing.com
  • 38. Kauai Chamber of Commerce 06-29-12 Facebook Page App Custom CoversHow to set up Custom Covers on your Facebook PageLinda Sherman KauaiMarketing.com
  • 39. Kauai Chamber of Commerce 06-29-12 Facebook Page App Custom CoversLinda Sherman KauaiMarketing.com
  • 40. Kauai Chamber of Commerce 06-29-12 Email Subscription IntegrationLinda Sherman KauaiMarketing.com
  • 41. Kauai Chamber of Commerce 06-29-12 Email Subscription IntegrationLinda Sherman KauaiMarketing.com
  • 42. St. Regis Kauai 04-25-12 Newsletter Subscription IntegrationLinda Sherman KauaiMarketing.com
  • 43. St. Regis Kauai 04-25-12 Build Your Subscriber BaseLinda Sherman KauaiMarketing.com
  • 44. Kauai Chamber of Commerce 06-29-12 foursquareLinda Sherman KauaiMarketing.com
  • 45. Kauai Chamber of Commerce 06-29-12 foursquareLinda Sherman KauaiMarketing.com
  • 46. Kauai Chamber of Commerce 06-29-12 foursquareLinda Sherman KauaiMarketing.com
  • 47. Kauai Chamber of Commerce 06-29-12 InstagramLinda Sherman KauaiMarketing.com
  • 48. Kauai Chamber of Commerce 06-29-12 InstagramLinda Sherman KauaiMarketing.com
  • 49. Kauai Chamber of Commerce 06-29-12 InstagramLinda Sherman KauaiMarketing.com
  • 50. Kauai Chamber of Commerce 06-29-12 How To Instagram Select Share ButtonLinda Sherman KauaiMarketing.com
  • 51. Kauai Chamber of Commerce 06-29-12 How To Instagram Choose Filter and BorderLinda Sherman KauaiMarketing.com
  • 52. Kauai Chamber of Commerce 06-29-12 How To Instagram Add Geo Tag and NetworksLinda Sherman KauaiMarketing.com
  • 53. Kauai Chamber of Commerce 06-29-12 How To Instagram Select LocationLinda Sherman KauaiMarketing.com
  • 54. Kauai Chamber of Commerce 06-29-12 How To Instagram Add CaptionLinda Sherman KauaiMarketing.com
  • 55. Kauai Chamber of Commerce 06-29-12 How To Instagram Instagram Arrow to TR GPSLinda Sherman KauaiMarketing.com
  • 56. Kauai Chamber of Commerce 06-29-12 How To Instagram Instagram GPS PageLinda Sherman KauaiMarketing.com
  • 57. Kauai Chamber of Commerce 06-29-12 How To Instagram Instagram photos went large on Facebook in JanuaryLinda Sherman KauaiMarketing.com
  • 58. Kauai Chamber of Commerce 06-29-12 How To InstagramInstagram on FacebookLinda Sherman KauaiMarketing.com
  • 59. Kauai Chamber of Commerce 06-29-12 How To Instagram Darkroom AppLinda Sherman KauaiMarketing.com
  • 60. Kauai Chamber of Commerce 06-29-12 How To InstagramUsername: InfluentialMayhem Studios Instagrammers: Calvin Lee Linda Sherman KauaiMarketing.com
  • 61. Kauai Chamber of Commerce 06-29-12 How To InstagramInstagram on Facebook App BoxLinda Sherman KauaiMarketing.com
  • 62. Kauai Chamber of Commerce 06-29-12 Business Use of InstagramWhat is theGarden Carttoday? Linda Sherman KauaiMarketing.com
  • 63. Kauai Chamber of Commerce 06-29-12 Business Use of InstagramWarby ParkerInstawalks NYC8,000+ followers Linda Sherman KauaiMarketing.com
  • 64. Kauai Chamber of Commerce 06-29-12 Business Use of InstagramNH Hotels#WakeUpPics900+ followers Linda Sherman KauaiMarketing.com
  • 65. Kauai Chamber of Commerce 06-29-12 TwitterLinda Sherman KauaiMarketing.com
  • 66. Kauai Chamber of Commerce 06-29-12 TwitterLinda Sherman KauaiMarketing.com
  • 67. St. Regis Kauai 04-25-12 KloutLinda Sherman KauaiMarketing.com
  • 68. Kauai Chamber of Commerce 06-29-12 Twitter ConnectLinda Sherman KauaiMarketing.com
  • 69. Kauai Chamber of Commerce 06-29-12 Twitter DiscoverLinda Sherman KauaiMarketing.com
  • 70. St. Regis Kauai 04-25-12 Get Found OnlineCreateOptimizePromoteSocial ProofConvertLinda Sherman KauaiMarketing.com
  • 71. Kauai Chamber of Commerce 06-29-12 Contact Linda ShermanTel: 808-212-1860email: Linda.Sherman@CourageGroup.com@LindaSherman • @KauaiTalkKauaiMarketing.comItsDifferent4Girls.comBoomerTechTalk.comGplus.to/LindaShermanPinterest.com/KauaiMarketingLinda Sherman KauaiMarketing.com