What do audiences enjoy in virtual concerts: implications for professional arts & arts education<br />Music Island Concert...
Top 5 Enjoymentfactors for SL AudiencesNo. 1 <br /><ul><li>1 hour concerts fit modern life-styles and time slots bettertha...
Can 1 hour concerts bemarketed in RL? <br />Interestingly, thispreference for shorter concerts wasalsoindentified in a ser...
Can 1 hour concerts bemarketed in RL? Cont’d<br />The adoption of 1 hr concerts by organizations employing union musicians...
Can 1 hour concerts bemarketed in RL? Cont’d<br />Audiences expect to pay less for 1 hour concerts than a full length conc...
What are the artistic implications of 1 hour concerts? <br />Artistically, this would have no effect, or a positive effect...
Top 5 Enjoymentfactors for virtual concert audiences No. 2 <br /><ul><li>Ability to textother concert-goers, sharethoughts...
What are the implications of the audience’senjoyment of sharing thoughts and questions for arts organizations? <br />HURRA...
What are the implications of the audience’senjoyment of sharing thoughts and questions for arts organizations? (cont’d) <b...
Top 5 Enjoymentfactors for virtual concert audiences No. 3 <br /><ul><li>Ability to come and go atwillwithoutdisturbingoth...
What are the implications of the audience’sdesire to come and go atwill for arts organizations? <br />Current concert hall...
What are the artistic  implications of the audience’sdesire to come and go atwill for arts organizations? <br />Some audie...
Query: Why are SL musicians more accepting of audience’scoming and goingduring concerts?  Possibly…. <br />Somecoming and ...
Top 5 Enjoymentfactors for virtual concert audiences No. 4 <br /><ul><li>Accessibility of musicians, musical commentarybet...
What are the implications of the audience’sdesire to have more contact withartists for arts organizations? <br />Program c...
Top 5 Enjoymentfactors for virtual concert audiences No. 5 <br /><ul><li>Expressions of appreciationfromburstingheartparti...
What are the implications of the audience’sdesire to have new ways to express appreciation for arts organizations? <br />A...
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What audiences enjoy in sl concerts

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What audiences enjoy in sl concerts

  1. 1. What do audiences enjoy in virtual concerts: implications for professional arts & arts education<br />Music Island Concerts 2011<br />1<br />
  2. 2. Top 5 Enjoymentfactors for SL AudiencesNo. 1 <br /><ul><li>1 hour concerts fit modern life-styles and time slots betterthantraditional 2.5 hour concerts.</li></ul>2<br />
  3. 3. Can 1 hour concerts bemarketed in RL? <br />Interestingly, thispreference for shorter concerts wasalsoindentified in a series of studiespublished by the Knight Foundation in 2004<br />1 hr concerts are easily adopted by chamber concert groups self-producing concerts in informal settings such as church halls and community centres. <br />3<br />
  4. 4. Can 1 hour concerts bemarketed in RL? Cont’d<br />The adoption of 1 hr concerts by organizations employing union musicians in halls with union stage hands is complicated by existing collective bargaining agreements—based upon a traditional 2-2.5 hour concert. <br />4<br />
  5. 5. Can 1 hour concerts bemarketed in RL? Cont’d<br />Audiences expect to pay less for 1 hour concerts than a full length concert but costs may not be significantly lower due to minimum musician, stagehand and rental agreement costs. <br />5<br />
  6. 6. What are the artistic implications of 1 hour concerts? <br />Artistically, this would have no effect, or a positive effect. All but the longest symphonies (e.g. Mahler, Bruchner) are less than one hour.<br /> There is historical precedent for the performance of a single symphony on a program. <br />The typical--opening short work/concerto/symphony--concert program that we are used to in our times is a modern invention.<br />6<br />
  7. 7. Top 5 Enjoymentfactors for virtual concert audiences No. 2 <br /><ul><li>Ability to textother concert-goers, sharethoughts and ask questions. </li></ul>7<br />
  8. 8. What are the implications of the audience’senjoyment of sharing thoughts and questions for arts organizations? <br />HURRAY! Audiences like to enjoy music in live time with social interaction with other audience members and with artists! They prefer it to pre-recorded music or music videos – formats enjoyed in solitude. <br />8<br />
  9. 9. What are the implications of the audience’senjoyment of sharing thoughts and questions for arts organizations? (cont’d) <br />All of the below activities address this preference:<br />Pre-concert chats<br />Meet the performer receptions<br />Music appreciation classes<br />Experiments with Twitter streams during concerts.<br />9<br />
  10. 10. Top 5 Enjoymentfactors for virtual concert audiences No. 3 <br /><ul><li>Ability to come and go atwillwithoutdisturbingothers. </li></ul>10<br />
  11. 11. What are the implications of the audience’sdesire to come and go atwill for arts organizations? <br />Current concert halls are not configured for staggeredaccess<br />Outdoor concerts provideease of access but are usually non-ticketed<br />Consider the acceptibility of ticketed open-air, open-concept seating concerts <br />11<br />
  12. 12. What are the artistic implications of the audience’sdesire to come and go atwill for arts organizations? <br />Some audience memberswillfindthisdistracting<br />Musicians and Music Directorswill argue thatit compromises the integrity of the work<br />Limited experimentswith new audiences mightbe acceptable <br />12<br />
  13. 13. Query: Why are SL musicians more accepting of audience’scoming and goingduring concerts? Possibly…. <br />Somecoming and goingisunavoidable due to computer & connection issues<br />SL Musicians are more experimental to beginwith<br />Coming and going in SL isless disruptive than in RL<br />13<br />
  14. 14. Top 5 Enjoymentfactors for virtual concert audiences No. 4 <br /><ul><li>Accessibility of musicians, musical commentarybetweenpieces. </li></ul>14<br />
  15. 15. What are the implications of the audience’sdesire to have more contact withartists for arts organizations? <br />Program casual concerts with more dialogue<br />Open receptions up to all audience members, not justdonors<br />Createopportunities for talk-back <br />Consider putting head-sets on somemusicians for talk-back during informative concerts. <br />15<br />
  16. 16. Top 5 Enjoymentfactors for virtual concert audiences No. 5 <br /><ul><li>Expressions of appreciationfromburstingheartparticles to floating in the air. </li></ul>16<br />
  17. 17. What are the implications of the audience’sdesire to have new ways to express appreciation for arts organizations? <br />Allowsome fun in the concert hall, becreative in allowing the audience to express themselves. during informative concerts. <br />17<br />

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