What audiences enjoy in sl concertsPresentation Transcript
What do audiences enjoy in virtual concerts: implications for professional arts & arts education Music Island Concerts 2011 1
Top 5 Enjoymentfactors for SL AudiencesNo. 1
1 hour concerts fit modern life-styles and time slots betterthantraditional 2.5 hour concerts.
Can 1 hour concerts bemarketed in RL? Interestingly, thispreference for shorter concerts wasalsoindentified in a series of studiespublished by the Knight Foundation in 2004 1 hr concerts are easily adopted by chamber concert groups self-producing concerts in informal settings such as church halls and community centres. 3
Can 1 hour concerts bemarketed in RL? Cont’d The adoption of 1 hr concerts by organizations employing union musicians in halls with union stage hands is complicated by existing collective bargaining agreements—based upon a traditional 2-2.5 hour concert. 4
Can 1 hour concerts bemarketed in RL? Cont’d Audiences expect to pay less for 1 hour concerts than a full length concert but costs may not be significantly lower due to minimum musician, stagehand and rental agreement costs. 5
What are the artistic implications of 1 hour concerts? Artistically, this would have no effect, or a positive effect. All but the longest symphonies (e.g. Mahler, Bruchner) are less than one hour. There is historical precedent for the performance of a single symphony on a program. The typical--opening short work/concerto/symphony--concert program that we are used to in our times is a modern invention. 6
Top 5 Enjoymentfactors for virtual concert audiences No. 2
Ability to textother concert-goers, sharethoughts and ask questions.
What are the implications of the audience’senjoyment of sharing thoughts and questions for arts organizations? HURRAY! Audiences like to enjoy music in live time with social interaction with other audience members and with artists! They prefer it to pre-recorded music or music videos – formats enjoyed in solitude. 8
What are the implications of the audience’senjoyment of sharing thoughts and questions for arts organizations? (cont’d) All of the below activities address this preference: Pre-concert chats Meet the performer receptions Music appreciation classes Experiments with Twitter streams during concerts. 9
Top 5 Enjoymentfactors for virtual concert audiences No. 3
Ability to come and go atwillwithoutdisturbingothers.
What are the implications of the audience’sdesire to come and go atwill for arts organizations? Current concert halls are not configured for staggeredaccess Outdoor concerts provideease of access but are usually non-ticketed Consider the acceptibility of ticketed open-air, open-concept seating concerts 11
What are the artistic implications of the audience’sdesire to come and go atwill for arts organizations? Some audience memberswillfindthisdistracting Musicians and Music Directorswill argue thatit compromises the integrity of the work Limited experimentswith new audiences mightbe acceptable 12
Query: Why are SL musicians more accepting of audience’scoming and goingduring concerts? Possibly…. Somecoming and goingisunavoidable due to computer & connection issues SL Musicians are more experimental to beginwith Coming and going in SL isless disruptive than in RL 13
Top 5 Enjoymentfactors for virtual concert audiences No. 4
Accessibility of musicians, musical commentarybetweenpieces.
What are the implications of the audience’sdesire to have more contact withartists for arts organizations? Program casual concerts with more dialogue Open receptions up to all audience members, not justdonors Createopportunities for talk-back Consider putting head-sets on somemusicians for talk-back during informative concerts. 15
Top 5 Enjoymentfactors for virtual concert audiences No. 5
Expressions of appreciationfromburstingheartparticles to floating in the air.
What are the implications of the audience’sdesire to have new ways to express appreciation for arts organizations? Allowsome fun in the concert hall, becreative in allowing the audience to express themselves. during informative concerts. 17