TURKEYS & TREES

                                                Social Media
                                            ...
ARE YOU WEARING A KLT?

       • KLT for Business = Know, Like & Trust
              – Built with frequent, positive, pers...
WHICH ONE DO YOU BUY?
                                Beginner = Website/Blog, LinkedIn or Plaxo




                     ...
BUT WHAT WAS YOUR GOAL?




                     Carve a Turkey                       Cut Down a Tree

  Know Your Clients...
WHO IS YOUR CLIENT?
Who Uses Social Media?
•     Estimated up to 70% Female
•     Highly Educated, Heavy Web Users
•     M...
SO WHAT IS SOCIAL MEDIA?
“Traditional” Media
     –      Many to one
     –      Print (not green)
     –      Television ...
SOCIAL MEDIA CHAOS




(c) 2009, Linda P. Taylor, All Rights Reserved   www.LindaPTaylor.com
You Need Just 4 Key Tools!
                             1. Walls Used by Niche
                                    Faceboo...
USE LIKE OTHER MEDIA!

1.      Walls = Billboard & Brochure
2.      Blogs = private “Publishing”
3.      Twitter = “PR” & ...
FACEBOOK.com




(c) 2009, Linda P. Taylor, All Rights Reserved   www.LindaPTaylor.com
WHY FACEBOOK?
     •     175 Million viewers and growing!
     •     Website without web “hosting” for FREE
     •     Cre...
FACEBOOK DO’s & DON’Ts

• Turkey or Tree = set goals FIRST
• Learn to use it before posting! Avoid “gaffes”.
• YouTube Tut...
LinkedIn



  Easier than FaceBook
•
  Underutilized as Social Media tool
•
  Free and Upgraded Versions
•
  GREAT intro f...
LinkedIn - Underused SM
• For professional networking – not “chatty”
• Under-utilized for Social Marketing
• Research tool...
COMPLIANCE & LEGAL ISSUES
• Social Media = Private Publishing?
• Free Speech versus Liable, Inciting
• Private versus Publ...
FREE RESOURCES

                       FaceBook Page eBook
                          Blogging eBook
                      ...
Linda P Taylor, RFC, CCPS

                  www.LindaPTaylor.com
                www.TaylorMadeSecrets.com
              ...
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Social Media Simplified for Small Business

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Introduction to Social Media for small businesses and solopreneurs. Takes social media and simplifies it for beginners. It ties social media to basics of marketing and business communications.

Linda P. Taylor
http://www.LindaPTaylor.com

Published in: Business, Technology
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Social Media Simplified for Small Business

  1. 1. TURKEYS & TREES Social Media Simplified! Linda P. Taylor, RFC, CCPS www.LindaPTaylor.com www.TaylorMadeSecrets.com Twitter: LindaPTaylor Linda@TaylorMadeSecrets.com or LindaPTaylor@gmail.com (c) 2009, Linda P. Taylor All Rights Reserved www.LindaPTaylor.com
  2. 2. ARE YOU WEARING A KLT? • KLT for Business = Know, Like & Trust – Built with frequent, positive, personal contact • It’s not what you know! – It’s customers knowing you reduce their pain • All things equal, buyers use WOM from their personal social network to decide • Social Media => Perfect for KLT (c) 2009, Linda P. Taylor All Rights Reserved www.LindaPTaylor.com
  3. 3. WHICH ONE DO YOU BUY? Beginner = Website/Blog, LinkedIn or Plaxo Mid Range = Beginner + Twitter + Podcast Power User/Agency = Blog linked to Facebook with Twitter and embedded, YouTube channel, Apple iTunes Podcasts, SEO programs, autoresponder, free eBooks for squeeze page, analytics, AND a VA (c) 2009, Linda P. Taylor All Rights Reserved www.LindaPTaylor.com
  4. 4. BUT WHAT WAS YOUR GOAL? Carve a Turkey Cut Down a Tree Know Your Clients => STEP Number ONE! Who They Are (demographic) Where They are (geographic) What They Want (psychographic) How do They decide to buy (psychographic)  Where They get their Information (marketing)  Do they use Social Media (marketing) (c) 2009, Linda P. Taylor All Rights Reserved www.LindaPTaylor.com
  5. 5. WHO IS YOUR CLIENT? Who Uses Social Media? • Estimated up to 70% Female • Highly Educated, Heavy Web Users • More likely to be affluent & highly affluent (!) Easy to Find Niches Best for You • Find target communities using SM • Word of Mouth => KLT => Trust easy with SM • Niches within niches within niches • Minimal “costs” to create, most SM is free • Riches in Niches! (c) 2009, Linda P. Taylor, All Rights Reserved www.LindaPTaylor.com
  6. 6. SO WHAT IS SOCIAL MEDIA? “Traditional” Media – Many to one – Print (not green) – Television & Radio – Advertising New Social Media – Many to Many, Communities – “Word of Mouth” using Technology – Niches within Niches – Be the trusted “Advisor” to the niche (c) 2009, Linda P. Taylor, All Rights Reserved www.LindaPTaylor.com
  7. 7. SOCIAL MEDIA CHAOS (c) 2009, Linda P. Taylor, All Rights Reserved www.LindaPTaylor.com
  8. 8. You Need Just 4 Key Tools! 1. Walls Used by Niche Facebook Posterous LinkedIn MySpace Plaxo NING (create) 2. Blogs for Niche Wordpress Typepad eBlogger 3. Messaging to Create Traffic Twitter Pownce Jaiku 4. Audiovisual to Personalize YouTube Podcasts (c) 2009, Linda P. Taylor, All Rights Reserved www.LindaPTaylor.com
  9. 9. USE LIKE OTHER MEDIA! 1. Walls = Billboard & Brochure 2. Blogs = private “Publishing” 3. Twitter = “PR” & messaging 4. Audiovisual = personal brand • Research for niches & trends • Start => FaceBook + LinkedIn (c) 2009, Linda P. Taylor, All Rights Reserved www.LindaPTaylor.com
  10. 10. FACEBOOK.com (c) 2009, Linda P. Taylor, All Rights Reserved www.LindaPTaylor.com
  11. 11. WHY FACEBOOK? • 175 Million viewers and growing! • Website without web “hosting” for FREE • Creates Personal & Business profile(s) • Create Events, Clubs, Groups, and JVs • eMail autoresponder to invite “friends” • Link to sites like Twitter and Blogs • Embed YouTube, Podcasts, eBooks • Affiliate marketing such as Amazon • Use and Offer Applications (c) 2009, Linda P. Taylor, All Rights Reserved www.LindaPTaylor.com
  12. 12. FACEBOOK DO’s & DON’Ts • Turkey or Tree = set goals FIRST • Learn to use it before posting! Avoid “gaffes”. • YouTube Tutorials • Recommend hire VA to set-up and operate!!! • Free eBook for beginners: Linda@TaylorMadeSecrets.com (c) 2009, Linda P. Taylor, All Rights Reserved www.LindaPTaylor.com
  13. 13. LinkedIn Easier than FaceBook • Underutilized as Social Media tool • Free and Upgraded Versions • GREAT intro from LinkedIn at YouTube • and suggestions at LI Blog • LinkedIn => Marketing to Professionals! (c) 2009, Linda P. Taylor, All Rights Reserved www.LindaPTaylor.com
  14. 14. LinkedIn - Underused SM • For professional networking – not “chatty” • Under-utilized for Social Marketing • Research tool – New hire references – Info on management, company BEFORE interview – Experts for articles, talks, services • Join and/or Create Groups • Market Research competitors, prospects • Applications for linking to blogs, etc. (c) 2009, Linda P. Taylor, All Rights Reserved www.LindaPTaylor.com
  15. 15. COMPLIANCE & LEGAL ISSUES • Social Media = Private Publishing? • Free Speech versus Liable, Inciting • Private versus Public access • Once posted there is NO control • Compliance with Company, Regulators – SEC & FINRA • Self-Defense – Own YOUR name, Company in Social Media – use Google Alerts for name and company (c) 2009, Linda P. Taylor, All Rights Reserved www.LindaPTaylor.com
  16. 16. FREE RESOURCES FaceBook Page eBook Blogging eBook Twitter Secrets eBook Send Request via eMail to: Linda@TaylorMadeSecrets.com (c) 2009, Linda P. Taylor, All Rights Reserved www.LindaPTaylor.com
  17. 17. Linda P Taylor, RFC, CCPS www.LindaPTaylor.com www.TaylorMadeSecrets.com Blog: www.AskLindaPTaylor.com Twitter: www.twitter.com/LindaPTaylor eMail: Linda@TaylorMadeSecrets.com Taylor Marketing & Management 5235 Mission Oaks, #511, Camarillo CA 93012 (818) 483-0500 * (805) 302-7280 * Fax (818) 483-0505
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