Social Media for Engagement and Funding in Non-Profits

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All non-profit organisations are focused on two things, what they need to deliver and how they are going to fund it. However, in today's hyper connected world these two foci are not enough; they need …

All non-profit organisations are focused on two things, what they need to deliver and how they are going to fund it. However, in today's hyper connected world these two foci are not enough; they need to think about motivation and engagement too.

A presentation on Social Media for Engagement and Funding in Non-Profits for the CLINKS Sustainable Funding Roadshow - Exeter, 1st February 2012

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  • 1. Hey You! What’s in it for me?Linda Parkinson-HardmanCLINKS Sustainable Funding RoadshowExeter1st February 2012
  • 2. CLINKS Sustainable Funding Roadshow – Exeter – 1st February 2012 Fundraising and Social Media Myth Social Media Raises Funds …… Non Profit Social Benchmark report on around 11,400 non profit professionals attitudes found that fewer than 50% got more than $10k directly from Social Media and those that do have tens of thousands of followers and have dedicated staff …Hey You! What’s in it for me? – Linda Parkinson-Hardman, Internet Mentor Dorset Limited - 2012
  • 3. CLINKS Sustainable Funding Roadshow – Exeter – 1st February 2012 But …. it does gain ground in engaging supporters • who are more likely to use traditional fundraising means • will help you raise your profile in crowdfunding / sourcing competitions • and will share information with their networksHey You! What’s in it for me? – Linda Parkinson-Hardman, Internet Mentor Dorset Limited - 2012
  • 4. CLINKS Sustainable Funding Roadshow – Exeter – 1st February 2012 Successful Campaigns = Win/Win Win for the Organisation • More revenue • Greater engagement • Broader awarenessHey You! What’s in it for me? – Linda Parkinson-Hardman, Internet Mentor Dorset Limited - 2012
  • 5. CLINKS Sustainable Funding Roadshow – Exeter – 1st February 2012 Successful Campaigns = Win/Win Win for the Users / Audience • Better information • Opportunities for participation • Greater control over the things that concern themHey You! What’s in it for me? – Linda Parkinson-Hardman, Internet Mentor Dorset Limited - 2012
  • 6. CLINKS Sustainable Funding Roadshow – Exeter – 1st February 2012 You Create A Successful Campaign … With Your SIX Honest Serving Men • What • Why • When • How • Where • WhoHey You! What’s in it for me? – Linda Parkinson-Hardman, Internet Mentor Dorset Limited - 2012
  • 7. CLINKS Sustainable Funding Roadshow – Exeter – 1st February 2012 Why? Increased Website Traffic Broader Less Reliance Awareness of on Grants Organisation Increased Improved Engagement Service to from Users UsersHey You! What’s in it for me? – Linda Parkinson-Hardman, Internet Mentor Dorset Limited - 2012
  • 8. CLINKS Sustainable Funding Roadshow – Exeter – 1st February 2012 Why = Whose Needs? Your Users Your Organisation • Need to Know • Need to Serve • Need to Grow • Need to Sell • Need to Use • Need to ReportHey You! What’s in it for me? – Linda Parkinson-Hardman, Internet Mentor Dorset Limited - 2012
  • 9. CLINKS Sustainable Funding Roadshow – Exeter – 1st February 2012 Why = Motivation is a funny thing Your Users Your Organisation • Need to Know • Need to Serve • Need to Grow • Need to Sell • Need to Use • Need to ReportHey You! What’s in it for me? – Linda Parkinson-Hardman, Internet Mentor Dorset Limited - 2012
  • 10. CLINKS Sustainable Funding Roadshow – Exeter – 1st February 2012 WHO? “Never treat your audience as customers, always as partners” • Can you segment by age, gender, race, religion, language? • Do they have a specific location, health issue or disability? • Are they defined by their economic circumstances? • Do they have a specific role, company or market sector? • What preferences, skills and values might they have? *James StewartHey You! What’s in it for me? – Linda Parkinson-Hardman, Internet Mentor Dorset Limited - 2012
  • 11. CLINKS Sustainable Funding Roadshow – Exeter – 1st February 2012 Where? Where are they ? • Are they in a specific building, town, city or country • Facebook, Twitter, Linkedin, Forums, or Blogs • Are they a closed or open group • Do they want to be public or private?Hey You! What’s in it for me? – Linda Parkinson-Hardman, Internet Mentor Dorset Limited - 2012
  • 12. CLINKS Sustainable Funding Roadshow – Exeter – 1st February 2012 WHAT? ‘What’ is defined by your goal AND your audience Share Purchase Free BookletHey You! What’s in it for me? – Linda Parkinson-Hardman, Internet Mentor Dorset Limited - 2012
  • 13. CLINKS Sustainable Funding Roadshow – Exeter – 1st February 2012 WHAT? ‘What’ is defined by your goal AND your audience Share Purchase Free BookletHey You! What’s in it for me? – Linda Parkinson-Hardman, Internet Mentor Dorset Limited - 2012
  • 14. CLINKS Sustainable Funding Roadshow – Exeter – 1st February 2012 WHEN? “A little help at the right time is better than a lot of help at the wrong time” • Do you have important calendar dates to meet? • Writing regularly breeds familiarity and expectation • Are your audience affected by time differences • How can you spot the trending issues?Hey You! What’s in it for me? – Linda Parkinson-Hardman, Internet Mentor Dorset Limited - 2012
  • 15. CLINKS Sustainable Funding Roadshow – Exeter – 1st February 2012 HOW? Be sure to focus your attention on what you are doing • Who has the skill and the ability to speak with authority? • How can you make best use of what you already have? • What would your staff be doing if they weren’t doing this? • Be real, remember it’s a conversation! • Create a schedule with the marketing departmentHey You! What’s in it for me? – Linda Parkinson-Hardman, Internet Mentor Dorset Limited - 2012
  • 16. CLINKS Sustainable Funding Roadshow – Exeter – 1st February 2012 RECIPE FOR SUCCESS • Enter competitions for crowdfunding / crowdsourcing • Daily blog posts broadcast via RSS to the networks • Schedule of tweets & status updates that link back to past posts • Create a newsletter that doesn’t give it all away • Use relevant events and calendar entries as source material • Give 5 people 5 blog categories to write once per week • Give 1 person responsibility for responding on each network • Create your landing pages with your GOAL in mind • Ask for feedbackHey You! What’s in it for me? – Linda Parkinson-Hardman, Internet Mentor Dorset Limited - 2012
  • 17. CLINKS Sustainable Funding Roadshow – Exeter – 1st February 2012 What Next? Workshops Coming Up O Business Blogging for Beginners – 8th February O LinkedIn Made Easy – 15th February O Fitting Facebook into Your Business – 22nd February O Creating Powerful Broadcast Messages with Twitter – 29th February http://bit.ly/nwclQo © Linda Parkinson-HardmanHey You! What’s in it for me? – Linda Parkinson-Hardman, Internet Mentor Dorset Limited - 2012
  • 18. CLINKS Sustainable Funding Roadshow – Exeter – 1st February 2012 Thank you for listening Your logo For more information, contact us at: 0843 289 2142. linda@internet-mentor.co.uk Linkedin.com/in/lindaphHey You! What’s in it for me? – Linda Parkinson-Hardman, Internet Mentor Dorset Limited - 2012