Social Media for Engagement and Funding in Non-Profits

Hey You! What’s in it for me?Linda Parkinson-HardmanCLINKS Sustainable Funding RoadshowExeter1st February 2012

CLINKS Sustainable Funding Roadshow – Exeter – 1st February 2012 Fundraising and Social Media Myth Social Media Raises Funds …… Non Profit Social Benchmark report on around 11,400 non profit professionals attitudes found that fewer than 50% got more than $10k directly from Social Media and those that do have tens of thousands of followers and have dedicated staff …Hey You! What’s in it for me? – Linda Parkinson-Hardman, Internet Mentor Dorset Limited - 2012

CLINKS Sustainable Funding Roadshow – Exeter – 1st February 2012 But …. it does gain ground in engaging supporters • who are more likely to use traditional fundraising means • will help you raise your profile in crowdfunding / sourcing competitions • and will share information with their networksHey You! What’s in it for me? – Linda Parkinson-Hardman, Internet Mentor Dorset Limited - 2012

CLINKS Sustainable Funding Roadshow – Exeter – 1st February 2012 Successful Campaigns = Win/Win Win for the Organisation • More revenue • Greater engagement • Broader awarenessHey You! What’s in it for me? – Linda Parkinson-Hardman, Internet Mentor Dorset Limited - 2012

CLINKS Sustainable Funding Roadshow – Exeter – 1st February 2012 Successful Campaigns = Win/Win Win for the Users / Audience • Better information • Opportunities for participation • Greater control over the things that concern themHey You! What’s in it for me? – Linda Parkinson-Hardman, Internet Mentor Dorset Limited - 2012

CLINKS Sustainable Funding Roadshow – Exeter – 1st February 2012 You Create A Successful Campaign … With Your SIX Honest Serving Men • What • Why • When • How • Where • WhoHey You! What’s in it for me? – Linda Parkinson-Hardman, Internet Mentor Dorset Limited - 2012

CLINKS Sustainable Funding Roadshow – Exeter – 1st February 2012 Why? Increased Website Traffic Broader Less Reliance Awareness of on Grants Organisation Increased Improved Engagement Service to from Users UsersHey You! What’s in it for me? – Linda Parkinson-Hardman, Internet Mentor Dorset Limited - 2012

CLINKS Sustainable Funding Roadshow – Exeter – 1st February 2012 Why = Whose Needs? Your Users Your Organisation • Need to Know • Need to Serve • Need to Grow • Need to Sell • Need to Use • Need to ReportHey You! What’s in it for me? – Linda Parkinson-Hardman, Internet Mentor Dorset Limited - 2012

CLINKS Sustainable Funding Roadshow – Exeter – 1st February 2012 Why = Motivation is a funny thing Your Users Your Organisation • Need to Know • Need to Serve • Need to Grow • Need to Sell • Need to Use • Need to ReportHey You! What’s in it for me? – Linda Parkinson-Hardman, Internet Mentor Dorset Limited - 2012

CLINKS Sustainable Funding Roadshow – Exeter – 1st February 2012 WHO? “Never treat your audience as customers, always as partners” • Can you segment by age, gender, race, religion, language? • Do they have a specific location, health issue or disability? • Are they defined by their economic circumstances? • Do they have a specific role, company or market sector? • What preferences, skills and values might they have? *James StewartHey You! What’s in it for me? – Linda Parkinson-Hardman, Internet Mentor Dorset Limited - 2012

CLINKS Sustainable Funding Roadshow – Exeter – 1st February 2012 Where? Where are they ? • Are they in a specific building, town, city or country • Facebook, Twitter, Linkedin, Forums, or Blogs • Are they a closed or open group • Do they want to be public or private?Hey You! What’s in it for me? – Linda Parkinson-Hardman, Internet Mentor Dorset Limited - 2012

CLINKS Sustainable Funding Roadshow – Exeter – 1st February 2012 WHAT? ‘What’ is defined by your goal AND your audience Share Purchase Free BookletHey You! What’s in it for me? – Linda Parkinson-Hardman, Internet Mentor Dorset Limited - 2012

CLINKS Sustainable Funding Roadshow – Exeter – 1st February 2012 WHEN? “A little help at the right time is better than a lot of help at the wrong time” • Do you have important calendar dates to meet? • Writing regularly breeds familiarity and expectation • Are your audience affected by time differences • How can you spot the trending issues?Hey You! What’s in it for me? – Linda Parkinson-Hardman, Internet Mentor Dorset Limited - 2012

CLINKS Sustainable Funding Roadshow – Exeter – 1st February 2012 HOW? Be sure to focus your attention on what you are doing • Who has the skill and the ability to speak with authority? • How can you make best use of what you already have? • What would your staff be doing if they weren’t doing this? • Be real, remember it’s a conversation! • Create a schedule with the marketing departmentHey You! What’s in it for me? – Linda Parkinson-Hardman, Internet Mentor Dorset Limited - 2012

CLINKS Sustainable Funding Roadshow – Exeter – 1st February 2012 RECIPE FOR SUCCESS • Enter competitions for crowdfunding / crowdsourcing • Daily blog posts broadcast via RSS to the networks • Schedule of tweets & status updates that link back to past posts • Create a newsletter that doesn’t give it all away • Use relevant events and calendar entries as source material • Give 5 people 5 blog categories to write once per week • Give 1 person responsibility for responding on each network • Create your landing pages with your GOAL in mind • Ask for feedbackHey You! What’s in it for me? – Linda Parkinson-Hardman, Internet Mentor Dorset Limited - 2012

CLINKS Sustainable Funding Roadshow – Exeter – 1st February 2012 What Next? Workshops Coming Up O Business Blogging for Beginners – 8th February O LinkedIn Made Easy – 15th February O Fitting Facebook into Your Business – 22nd February O Creating Powerful Broadcast Messages with Twitter – 29th February http://bit.ly/nwclQo © Linda Parkinson-HardmanHey You! What’s in it for me? – Linda Parkinson-Hardman, Internet Mentor Dorset Limited - 2012

CLINKS Sustainable Funding Roadshow – Exeter – 1st February 2012 Thank you for listening Your logo For more information, contact us at: 0843 289 2142. linda@internet-mentor.co.uk Linkedin.com/in/lindaphHey You! What’s in it for me? – Linda Parkinson-Hardman, Internet Mentor Dorset Limited - 2012

Social Media for Engagement and Funding in Non-Profits

by Linda Parkinson-Hardman on Jan 31, 2012

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Social Media for Engagement and Funding in Non-Profits — Presentation Transcript

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