Simple Tools & Tips for Measuring Social ROI
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Simple Tools & Tips for Measuring Social ROI

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How can you measure the return on your investment of time (ROI) on your activities on the likes of Facebook and Twitter without spending a fortune? The trick is to decide what your goal is and......

How can you measure the return on your investment of time (ROI) on your activities on the likes of Facebook and Twitter without spending a fortune? The trick is to decide what your goal is and then look for the ways you can track your impact with the everyday tools we have at our disposal on the web already.

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  • 1. Simple Tools & Tips for Measuring Your Social ROI
  • 2. Why Measure Social ROI?
    “If you don’t know where you’re going, any road will take you there”.
    In other words understanding what SUCCESS looks like means you can plan to achieve it.
  • 3. What’s Your Goal?
  • 4. Increased Website Traffic
    Use Google Analytics To Check Each Social Profile
  • 5. More Newsletter Signups
    Number of people signing up
    Check number of forwards
    Open rates of mails and newsletters
    Check what people are clicking on – take it a step further and see if the people that clicked took an action
    Number of downloads if you are sharing whitepapers or documents
  • 6. Check the Number of People Signing Up on a Daily Basis
  • 7. Monitor the effectiveness of the campaign – opens, shares, likes and clicks
  • 8. Check what people are clicking on – take it a step further and see if the people that clicked took an action
  • 9. Greater Engagement
    Use Bit.ly to track clicks
    Find out your Klout score
    Use Facebook insights
    Track comments, retweets, direct messages, replies on Twitter
    Check blog comments, shares and likes
  • 10. Use your Bit.ly account to track clicks
  • 11. Keep an eye on your Klout Score – monitor the mentions, retweets, likes, comments and recommendations
  • 12. Facebook Insights offer depth and understanding of your page fans
    Facebook Mail Campaign
  • 13. Track mentions, re-tweets and replies on Twitter
  • 14. Blog comments should be followed up and replied to – unless they are spam!
  • 15. Fewer Customer Complaints
    • Fewer emails in your inbox
    • 16. Increased use of Direct Messages on Twitter if you are picking up on messages
    • 17. More testimonials praising you
    • 18. Doing more work with clients on Facebook and Twitter
  • You may have fewer emails coming in, more testimonials, more people using Facebook and more Direct Messages asking questions
  • 19. Greater Profitability
    • Increased sales at the time you run a campaign
    • 20. Lower marketing budget as you ditch the advertising and leaflets
    • 21. Automation increases productivity and reduces staff costs
    • 22. More recommendations, reviews and ratings mean less time convincing people to buy