Simple Strategies for Mobile Social Media Engagement
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Simple Strategies for Mobile Social Media Engagement

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Technology changes rapidly - we only have to look at mobile devices to see this in action - and it is easy to assume that because the technology changes, the reason for using it does to. This......

Technology changes rapidly - we only have to look at mobile devices to see this in action - and it is easy to assume that because the technology changes, the reason for using it does to. This would be a mistake.

The use of technology is the same now as it always was - communication, purely and simply and we forget this and the three simple rules at our peril.

Remember to keep it simple, keep it relevant and keep it appropriate.

The social web works well on mobile devices but only if it is used appropriately.

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  • Very good post I think it will be helpful. Actually I want know how many types of mobile social network. If you want to know more about mobile-social-networking, location-based-services, geo-social. Please click.. mobile-social-networking or visit http://www.fullcircle.net
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  • 1. Simple Strategies for Mobile Social Media Engagement The World in the Palm of your hands SMS and Mobile Communication Conference 2nd March 2012, London Linda Parkinson-Hardman © Linda Parkinson-Hardman 2012
  • 2. It would easy to assume that because the technology changes rapidly that the underlying reasons for using it do as well. This would be a mistake!The underlying reason is communication – solely and simply and the basic rules are the same as they always were.© Linda Parkinson-Hardman 2012
  • 3. Keep it simple Keep it relevant Keep it appropriate© Linda Parkinson-Hardman 2012
  • 4. Keep it Simple What do you want to tell people and why? According to a survey on mobile content consumption users typically consumed: 1. Less than three paragraphs of text 2. Less than 30 seconds of audio 3. Less than one minute of video http://testkitchen.colorado.edu/projects/reports/smartphone/smartphone-survey/© Linda Parkinson-Hardman 2012
  • 5. Keep it Relevant What do people want to know/do and why?• Information, information, information – How to ….. – What is ….. – Why …… – Where ….. – When …….• Share and learn© Linda Parkinson-Hardman 2012
  • 6. Keep it Appropriate What are your demographics and location?• 38% of UK Adults own a smartphone – 62% DO NOT!• Fastest growing demographic on Facebook >35+• 55 – 64 year olds least likely to use mobile as primary source of internet access (7%)http://stakeholders.ofcom.org.uk/binaries/research/consumer-experience/tce-11/research_report_of511a.pdfhttp://mobilesquared.co.uk/pdfs/mobileconsumertrends2011.pdf© Linda Parkinson-Hardman 2012
  • 7. Business Blogging• Industry standard software – multiple platforms• RSS Feeds and Readers http://bit.ly/etyIax© Linda Parkinson-Hardman 2012
  • 8. Email Marketing• HTML, Text only, Mobile• Encourage sign up’s to your mailing list by text, ideal for conferences ….! Text lindaph to 86006 to get our newsletter!© Linda Parkinson-Hardman 2012
  • 9. Facebook• Checkin – events – location based• Short, sharp stories & information to ‘likees’• Discussion, problem solving, sharing http://bit.ly/hysteruk© Linda Parkinson-Hardman 2012
  • 10. Twitter• Status updates at events• #hashtags for events• @event-accounts• Customer support© Linda Parkinson-Hardman 2012
  • 11. QR Codes?Outdoor Billboards: Be one of the first businesses in yourmarket to run a giant QR code on a billboard for your business.Websites: Add a QR code to the Contact Us page on your website so visitorscan download your contact information and map to their smartphones.Business Cards: Add a QR code to your business card so people can instantlydownload your contact.T-Shirts: Add a QR code to a T-shirt that you give awayIn-Store Posters With Coupons: Provide instant coupons to people whiletheyre shopping that gives them a discount scanned at the till.Dial a Phone Number: Want to encourage people to dial your number so theycan engage with you? Then give them a QR code to scan.© Linda Parkinson-Hardman 2012
  • 12. What next? http://bit.ly/nwclQo & http://bit.ly/lindaph/© Linda Parkinson-Hardman 2012