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Creating an e-marketing strategy
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Creating an e-marketing strategy

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  • 1. Creating An e-Marketing Strategy
  • 2. Three Ways To Build A Business
    • Increase the number of customers
    • Increase the number of times they buy
    • Increase the average order value.
    £20.00 Average Value 100 No Customers £20,000 10 Turnover Order Frequency
  • 3. Three Ways To Build A Business
    • Increase the number of customers
    • Increase the number of times they buy
    • Increase the average order value.
    £20.00 £20.00 Average Value 110 100 No Customers £22,000 10 £20,000 10 Turnover Order Frequency
  • 4. Three Ways To Build A Business
    • Increase the number of customers
    • Increase the number of times they buy
    • Increase the average order value.
    £22.00 £20.00 £20.00 Average Value 110 110 100 No Customers £26,620 11 £22,000 10 £20,000 10 Turnover Order Frequency
  • 5. How Do We Increase By 10%?
    • By using the ACT Model in e-Marketing
      • To ATTRACT
      • To CONVERT
      • To TRANSFORM
    • In order to do that we need to know:
      • Who our customers are
      • What they want
      • Why they want it from us
      • Where the currently hang out
  • 6. Get To Know The Competition
    • Getting to know the competition is great for:
      • Finding out what they are up to
      • How your service or product stacks up
      • Getting ideas for things you could do
      • Checking out that you are going in the same direction and hitting the same targets
      • Identifying the brand differentiators – what makes you better/different to them
  • 7. Introducing The Five S’s
    • The five S’s help you to determine what you want to achieve from your online activities and save you from using a scatter gun approach.
      • Sales
      • Serve
      • Save
      • Speak
      • Sizzle
  • 8. Setting A Goal
    • A goal must be SMART
      • Specific
      • Measurable
      • Achievable
      • Realistic
      • Timely
    “ if you don’t know where you’re going any road will take you there” To increase my visitors by 10% in 3 months and increase my customers by 3
  • 9. Who Is Your Audience?
    • Are you going to use social marketing to attract customers, work with your suppliers or for some other reason
    • Once you have a goal, then you can determine WHO you want to attract and WHY
    • Once you know that, you can then work out how you will CONVERT them – and what you will convert them into.
  • 10. What Do You Want To Achieve?
    • Grow Your Business
    • Build A Brand
    • Promote Yourself
    • Show Off Specialist Knowledge
    • Demonstrate Excellence
  • 11. What Do You Need In Place?
    • Do you need specialist knowledge skills?
    • Do you have someone that can write?
    • Are you doing this yourself or will you be overseeing someone else doing it?
    • How much time do you have?
    • How do you promote your business/activity already?
  • 12. You Now Have A Basic Strategy
    • You now know:
      • What your overall goal is
      • What you want to use your activities for
      • What your competitors are doing
      • Who your audience is
      • What specialist skills, knowledge or support you might need
    Download the Strategy Document At The End Of The Module and Complete The Exercises