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Building Brand YOU with Linkedin

by Linda Parkinson-Hardman on Feb 01, 2011

499 views

Who you are, what you do and how you do it are what people, employers and other businesses buy. ...

Who you are, what you do and how you do it are what people, employers and other businesses buy.

In the same way that you can choose to buy either Ikea or antique furniture. Each ‘purchase’ says something about the person buying.

YOU stand for something that is unique to YOU and you alone. Only you will have your portfolio of knowledge, experience, understanding and ‘life’ in general and this is YOUR BRAND. It’s what you stand for.

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Ladies and gentlemen, we all lead increasingly peripatetic lifestyles. Unlike our parents and grandparents we no longer have the security of a single employer or even a single career. Instead we can look forward to multiple employers, perhaps self employment and most definitely a ‘portfolio career’.Everything we do is impacted by many different things, changes in technology, the community we live and work in, our local, national and global economies and things are changing at a faster and faster pace. It almost seems that every day brings fresh challenges, requiring an update of skills, knowledge, experience and even the intelligences we use. These add increasing layers of complexity into our already bloated working lives.We will all be familiar with the old adage ‘it’s not what you know, it’s who you know’, we may even have experienced it ourselves at some point in our lives. Unfortunately even this little ‘truism’ is no longer true for now it has become a who you know, how well you know them AND what you know. Today, everyone is an expert (at least in their own eyes) and it becomes increasingly harder to tell the wheat from the chaff, so businesses, employers and individuals need to find alternative ways to navigate towards success. With a little judicious use, Linkedin can be a major tool in helping you to achieve this.
Who you are, what you do and how you do it are what people, employers and other businesses buy. In the same way that you can choose to buy either Ikea or antique furniture. Each ‘purchase’ says something about the person buying.YOU stand for something that is unique to YOU and you alone. Only you will have your portfolio of knowledge, experience, understanding and ‘life’ in general and this is YOUR BRAND. It’s what you stand for.

Building Brand YOU with Linkedin — Presentation Transcript

Building Brand YOU with Linkedin
www.linkedin.com/in/lindaph
© 2011 Linda Parkinson-Hardman
What do we mean by brand YOU?
Experience
Knowledge
Ethics
Image
Integrity
Values
Network
Personality
www.linkedin.com/in/lindaph
© 2011 Linda Parkinson-Hardman
So how can Linkedin help?
YOUR PROFILE
Your PROFILE demonstrates your EXPERIENCE
Your BABY BIO creates a quick IMAGE
Your SUMMARY says a lot about your PERSONALITY and VALUES
www.linkedin.com/in/lindaph
© 2011 Linda Parkinson-Hardman
So how can Linkedin help?
YOUR ACTIVITY
Taking part in ANSWERS showcases KNOWLEDGE
The GROUPS you belong to indicate ETHICS
RECOMMENDATIONS you receive demonstrate INTEGRITY
www.linkedin.com/in/lindaph
© 2011 Linda Parkinson-Hardman
So how can Linkedin help?
YOUR NETWORK
Connect with people who can HELP you
RESPOND to people who seek you out
Make an effort to understand their NEEDS
www.linkedin.com/in/lindaph
© 2011 Linda Parkinson-Hardman