Social Networking: What's Club Got to Do With It?

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An introduction to social networking sites created for the West Region - Optimist International Future Leaders Summit

An introduction to social networking sites created for the West Region - Optimist International Future Leaders Summit

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  • 1. West Region Future Leaders Summit
    April 2, 2011
    Social Networking:
    What’s Club got to do with it?
    Presented by Linda Jackson
  • 2. Linda Jackson
    @newoptimistclub Boise, Idaho USA
    Writer.Optimist.Visionary. I am passionate about sharing ideas that inspire us to make a difference at home, in our community and the world. What inspires you?
    Executive Director, Idaho Occupational Therapy Association
    PNW District Governor, 2009-2010
    Founder and blogger of NewOptimistClub.com, ExperienceOptimism.org and PNWDistrictOptimist.com
    Social media practitioner
  • 3. Introduce popular social media resources and tools
    Describe how social networking impacts an Optimist Club
    Discuss word of mouth marketing
    Inspire you to be an influencer
  • 4. Social media is a way to transmit or share information with a broad audience.
  • 5. Social networking is about sharing.
    It is an act of engagement.
  • 6. 30 Billion
    Pieces of information are shared on Facebook each month.
    Source: NY Times, Mar 29, 2011
  • 7. This Facebook user has over 1,000 photos on Facebook
    Of
    High School
    She graduated in 1993
  • 8. Social networking allows us to share through pictures.
    San Jose, CA
    Photo by addingnumbers on Flickr
  • 9. Do you know where to find 2,345 pictures about Optimist Junior golf?
  • 10. We can also share through video.
    http://www.youtube.com/watch?v=S9dnUApTfB8
    http://www.youtube.com/watch?v=7vgtg7SxEaU
  • 11. We can entertain and be entertained.
    http://www.youtube.com/watch?v=VKsVSBhSwJg
    http://www.youtube.com/watch?v=0ZOm2YhOI4c
  • 12. Microblogging sites allow us to engage with others
    with
    status updates
    & comments
  • 13. We engage with the world.
  • 14. Social networking is about engagement.
    It allows us to discuss our views with others.
  • 15. Social networking helps you make decisions
    Available
    Hardcover, Audio, Kindle
    Customer reviews: 152
    4.7 Star Rating
    It was frequently purchased with Seth Godin’sPoke the Box and Gary VaynerchukThank You Economy
  • 16. We engage with questions.
  • 17. Social networking is all around us.
    IT’s About connecting CHECK IN FIND YOUR FRIENDS UNLOCK YOUR CITY
  • 18.
  • 19. We can write and even rewrite
    history
  • 20. Optimist International is becoming social
    Blogging
    Platform
    Engage and connect with Optimist Club members
  • 21. The eOptimist blog was developed by Optimist International
    to share and live optimism with non-traditional members.
  • 22. Other blogs share stories about what it means to be part of an Optimist Club
    http://www.experienceoptimism.org
    More than 1,000 stories online.
    http://www.pnwdistrictoptimist.com
  • 23. Social networking allows you to identify, arrange or join groups of people who share your interests.
  • 24. Social networking:
    What’s club got to do with it?
  • 25. The Club has everything to do with it.
  • 26. Optimist Club members who are connected and engagedare your brand ambassadors.
    A brand ambassador tells others about what makes them happy.
  • 27. What has taken the place of the megaphone?
    With technology…No more waiting to get published.
  • 28. Social networking is where public relations and
    word of mouth marketing
    meet with technology.
  • 29. With social networking, the story is more concise
    160
    140
    120
  • 30. Like an elevator speech, we want to get to: Tell me more…
    We want to create mutually beneficial
    relationships based on shared values and goals.
  • 31. The social network records real people giving live accounts of their activities, emotions and feelings.
    78% of purchasers trust recommendations from peers
    Just 14% believe advertisements
  • 32. << I want to go to lunch.>>
    << I went to lunch.>>
    <<This is where I ate lunch.>>
    <<Why do we eat lunch?>>
    <<Look at me eating lunch!>>
    <<I’m really good at eating lunch.>>
  • 33. Social networking is not a fad.
    It is a fundamental shift in the way we communicate.
    Social networking improves your ability to influence
    and promote.
    Are you ready to connect?
    What about your
    Optimist Club?
  • 34. Social networking provides an opportunity to show leadership
    Connect
    Share
    Promote others
    Be grateful
    Inspire trust
    Share some more
    Engage
  • 35. Let’s engage!
    Linda Jackson
    Twitter: @newoptimistclub
    Facebook: www.facebook.com/lindaj
    Phone: 208.861.2310
    Email: linda@newoptimistclub.com
    Skype: skypelindaj25