An introduction to social networking sites created for the West Region - Optimist International Future Leaders Summit

1. West Region Future Leaders Summit April 2, 2011 Social Networking: What’s Club got to do with it? Presented by Linda Jackson

2. Linda Jackson @newoptimistclub Boise, Idaho USA Writer.Optimist.Visionary. I am passionate about sharing ideas that inspire us to make a difference at home, in our community and the world. What inspires you? Executive Director, Idaho Occupational Therapy Association PNW District Governor, 2009-2010 Founder and blogger of NewOptimistClub.com, ExperienceOptimism.org and PNWDistrictOptimist.com Social media practitioner

3. Introduce popular social media resources and tools Describe how social networking impacts an Optimist Club Discuss word of mouth marketing Inspire you to be an influencer

4. Social media is a way to transmit or share information with a broad audience.

5. Social networking is about sharing. It is an act of engagement.

6. 30 Billion Pieces of information are shared on Facebook each month. Source: NY Times, Mar 29, 2011

7. This Facebook user has over 1,000 photos on Facebook Of High School She graduated in 1993

8. Social networking allows us to share through pictures. San Jose, CA Photo by addingnumbers on Flickr

9. Do you know where to find 2,345 pictures about Optimist Junior golf?

10. We can also share through video. http://www.youtube.com/watch?v=S9dnUApTfB8 http://www.youtube.com/watch?v=7vgtg7SxEaU

11. We can entertain and be entertained. http://www.youtube.com/watch?v=VKsVSBhSwJg http://www.youtube.com/watch?v=0ZOm2YhOI4c

12. Microblogging sites allow us to engage with others with status updates & comments

13. We engage with the world.

14. Social networking is about engagement. It allows us to discuss our views with others.

15. Social networking helps you make decisions Available Hardcover, Audio, Kindle Customer reviews: 152 4.7 Star Rating It was frequently purchased with Seth Godin’sPoke the Box and Gary VaynerchukThank You Economy

16. We engage with questions.

17. Social networking is all around us. IT’s About connecting CHECK IN FIND YOUR FRIENDS UNLOCK YOUR CITY

19. We can write and even rewrite history

20. Optimist International is becoming social Blogging Platform Engage and connect with Optimist Club members

21. The eOptimist blog was developed by Optimist International to share and live optimism with non-traditional members.

22. Other blogs share stories about what it means to be part of an Optimist Club http://www.experienceoptimism.org More than 1,000 stories online. http://www.pnwdistrictoptimist.com

23. Social networking allows you to identify, arrange or join groups of people who share your interests.

24. Social networking: What’s club got to do with it?

25. The Club has everything to do with it.

26. Optimist Club members who are connected and engagedare your brand ambassadors. A brand ambassador tells others about what makes them happy.

27. What has taken the place of the megaphone? With technology…No more waiting to get published.

28. Social networking is where public relations and word of mouth marketing meet with technology.

29. With social networking, the story is more concise 160 140 120

30. Like an elevator speech, we want to get to: Tell me more… We want to create mutually beneficial relationships based on shared values and goals.

31. The social network records real people giving live accounts of their activities, emotions and feelings. 78% of purchasers trust recommendations from peers Just 14% believe advertisements

32. << I want to go to lunch.>> << I went to lunch.>> <<This is where I ate lunch.>> <<Why do we eat lunch?>> <<Look at me eating lunch!>> <<I’m really good at eating lunch.>>

33. Social networking is not a fad. It is a fundamental shift in the way we communicate. Social networking improves your ability to influence and promote. Are you ready to connect? What about your Optimist Club?

34. Social networking provides an opportunity to show leadership Connect Share Promote others Be grateful Inspire trust Share some more Engage

35. Let’s engage! Linda Jackson Twitter: @newoptimistclub Facebook: www.facebook.com/lindaj Phone: 208.861.2310 Email: linda@newoptimistclub.com Skype: skypelindaj25