Looking Forward<br />Strategic Plan Presentation<br />PNW District Optimist Convention<br />August 21, 2009<br />
We are ending the second year of a written strategic plan for the PNW District. The plan was designed to identify the miss...
Purposes of the District<br />Why do we do what we do?  <br />To help Optimist Clubs <br />be successful  (so we can reach...
Strategic Goals 2007-2009<br />Continue positive growth throughout the PNW District<br />Increase public awareness of Opti...
Goal #1 – Continue positive growth throughout the Pacific Northwest District.<br />1. Strategy – Encourage all clubs to at...
Twenty strategies and ten benchmarks that would make the district successful <br />were defined. <br />Twenty strategies a...
Why were these great ideas ignored?  <br />It was not obvious how they met the first purpose of an Optimist District.<br /...
Although it is easy enough to see how the plan might achieve the second purpose <br />To help Optimist <br />International...
What is the solution?  <br />Let’s revise the plan so that the District goals inspire Optimist Clubs to take action<br />L...
Proposed: A club-focused plan for 2009-2010<br />The first purpose of the Pacific Northwest District – Optimist Internatio...
Clubs actively seek new members and practice member retention strategies.<br />Clubs conduct more programs and involve clu...
Clubs actively seek new members and practice member retention strategies.<br />Strategy<br />District provides hands-on tr...
Benchmark: On-site membership recruitment training is made available to every club by request of the club president.</li><...
Benchmark: Stories are published online at least monthly that highlight retention programs and success rates. </li></li></...
Benchmark: Lt. Governors present compelling feature/benefit presentations to clubs to encourage clubs to add International...
Benchmark: District creates a web page to recognize club projects. </li></li></ul><li>Continued…<br />2.  Clubs conduct mo...
Benchmark: District creates New Club Builders “club” made up of members who are actively engaged in new club start-up or f...
Benchmark: At least one new club in every state/province is completed annually.</li></li></ul><li>Clubs understand and can...
Benchmark: Lt. Governors understand and complete their responsibilities as described at officer orientation.
Benchmark:  Additional board member orientation is held at first quarterly board of directors meeting. </li></li></ul><li>...
Benchmark: District Foundation Representative and Childhood Cancer Campaign chairperson work together to fund raise effici...
Benchmark: District teaches club bulletin editors how to blog.
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PNW Optimist District: Work Plan 2009-2010

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PNW Optimist District: Work Plan 2009-2010

  1. 1. Looking Forward<br />Strategic Plan Presentation<br />PNW District Optimist Convention<br />August 21, 2009<br />
  2. 2. We are ending the second year of a written strategic plan for the PNW District. The plan was designed to identify the mission, vision, purposes and goals of the PNW District.<br />Mission – By providing hope and a positive vision, Pacific Northwest District Optimists bring out the best in more kids.<br />Vision – The Pacific Northwest District will strive to achieve Distinguished District recognition through consistent growth, innovative programs and determination to fulfill the Optimist Mission.<br /> <br />
  3. 3. Purposes of the District<br />Why do we do what we do? <br />To help Optimist Clubs <br />be successful (so we can reach more kids)<br />To help Optimist <br />International grow (so we can reach more kids)<br />When do we do it? <br />Every, day, every year. <br />
  4. 4. Strategic Goals 2007-2009<br />Continue positive growth throughout the PNW District<br />Increase public awareness of Optimist Clubs in the PNW District<br />Increase member attendance & involvement at PNW District events<br />Increase individual and collective giving for OIF/OIFC<br />Create & support a JOOI District (includes building new JOOI Clubs)<br />
  5. 5. Goal #1 – Continue positive growth throughout the Pacific Northwest District.<br />1. Strategy – Encourage all clubs to attain Honor Club status and support all efforts for clubs to attain Distinguished Club status by the end of the administrative year.<br />Benchmark: 50% of all clubs achieve Honor Club status and 20% achieve Distinguished Club status.<br />Each of these goals recommended strategies for attaining these goals and benchmarks for measuring success. <br />
  6. 6. Twenty strategies and ten benchmarks that would make the district successful <br />were defined. <br />Twenty strategies and ten benchmarks that would make the district successful were discussed.<br />Twenty strategies and ten benchmarks that would make the district successful were dismissed. <br />
  7. 7. Why were these great ideas ignored? <br />It was not obvious how they met the first purpose of an Optimist District.<br />To help Optimist Clubs <br />be successful (and reach more kids)<br />
  8. 8. Although it is easy enough to see how the plan might achieve the second purpose <br />To help Optimist <br />International grow (and reach more kids) <br />The plan did not tell the average club member or leader WIIFM. <br />What’s in it for me? <br />
  9. 9. What is the solution? <br />Let’s revise the plan so that the District goals inspire Optimist Clubs to take action<br />Let’s make the benchmarks something that the District can control and measure.<br />
  10. 10. Proposed: A club-focused plan for 2009-2010<br />The first purpose of the Pacific Northwest District – Optimist International is to help Optimist Clubs be successful. <br />Definition of Success<br />Growth in club membership, club projects, club participation and club awareness. <br />If clubs are successful, then the second purpose is achieved. Optimist International will grow. <br />
  11. 11. Clubs actively seek new members and practice member retention strategies.<br />Clubs conduct more programs and involve club and community members to carry out the purposes of Optimist International.<br />Clubs understand and can explain the purposes of Optimist International and how their club is an integral part of the mission to bring out the best in children<br />Clubs come together to share stories and gather information and experience to be even more successful. <br />Continue positive growth throughout the PNW District<br />Increase public awareness of Optimist Clubs in the PNW District<br />Increase member attendance & involvement at PNW District events<br />Increase individual and collective giving for OIF/OIFC<br />Create & support a JOOI District (includes building new JOOI Clubs)<br />
  12. 12. Clubs actively seek new members and practice member retention strategies.<br />Strategy<br />District provides hands-on training in membership recruitment.<br /><ul><li>Benchmark: Hands-on membership recruitment training is held at every district meeting.
  13. 13. Benchmark: On-site membership recruitment training is made available to every club by request of the club president.</li></ul>Strategy<br />District recognizes clubs for membership retention efforts. <br /><ul><li>Benchmark: Retention strategies are taught at every district meeting.
  14. 14. Benchmark: Stories are published online at least monthly that highlight retention programs and success rates. </li></li></ul><li>Clubs conduct more programs and involve club and community members to carry out the purposes of Optimist International.<br />Strategy<br />District promotes the value of Optimist International programs to Optimist Clubs.<br /><ul><li>Benchmark: District Chairpersons develop an outline for promoting International Programs to Lt. Governors and Clubs by Oct. 1. Earlier is encouraged for JOOI and Scholarship Chairs that are driven by school terms.
  15. 15. Benchmark: Lt. Governors present compelling feature/benefit presentations to clubs to encourage clubs to add International Programs to their activities. </li></li></ul><li>Continued…<br />Clubs conduct more programs and involve club and community members to carry out the purposes of Optimist International <br />Strategy<br /> District helps promote the impact of local programs conducted by Optimist Clubs.<br /><ul><li>Benchmark: Lt. Governors tally the total number of projects and the number of new projects and participants within their zone and report at the district quarterly meetings.
  16. 16. Benchmark: District creates a web page to recognize club projects. </li></li></ul><li>Continued…<br />2. Clubs conduct more programs and involve club and community members to carry out the purposes of Optimist International. <br /> Strategy<br /> District actively works to start new Optimist Clubs.<br /><ul><li>Benchmark: New Club Building Chair identifies 10 potential new club building sites and engages the help of neighboring clubs and sponsors.
  17. 17. Benchmark: District creates New Club Builders “club” made up of members who are actively engaged in new club start-up or follow-up programs each year.
  18. 18. Benchmark: At least one new club in every state/province is completed annually.</li></li></ul><li>Clubs understand and can explain the purposes of Optimist International and how their club is an integral part of the mission to bring out the best in children.<br />Strategy<br />District presents orientation to district and club leaders on what it means to be a member of the district’s board of directors.<br /><ul><li>Benchmark: Training included in Convention orientation session for officers-elect.
  19. 19. Benchmark: Lt. Governors understand and complete their responsibilities as described at officer orientation.
  20. 20. Benchmark: Additional board member orientation is held at first quarterly board of directors meeting. </li></li></ul><li>Continued<br />Clubs understand and can explain the purposes of Optimist International and how their club is an integral part of the mission to bring out the best in children.<br /> Strategy<br /> District offers education on why it is important to contribute to OIF/OIFC.<br /><ul><li>Benchmark: District Foundation Representative conducts at least one education session during 1st or 2nd quarter meeting.
  21. 21. Benchmark: District Foundation Representative and Childhood Cancer Campaign chairperson work together to fund raise efficiently. </li></li></ul><li>Clubs come together to share stories and gather information and experience that will help them be even more successful at home. <br /> Strategy<br />District fosters avenues for more and better communication. <br /><ul><li>Benchmark: District teaches leaders to tell their Optimist story and then provides a forum every quarter for them to share their stories with the others in the district.
  22. 22. Benchmark: District teaches club bulletin editors how to blog.
  23. 23. Benchmark: District provides monthly online or telephone conference workshops open to all Optimist Club members.
  24. 24. Benchmark: District bulletin is made available by email to subscribers.
  25. 25. Benchmark: District Membership Chairperson utilizes website to generate positive public relations. </li></li></ul><li>Continued…<br />Clubs come together to share stories and gather information and experience that will help them be even more successful at home. <br />Strategy<br /> District cultivates and engages new leaders.<br /><ul><li>Benchmark: District officers and chairpersons visit clubs and give personal invitations to members and leaders to participate in District activities.
  26. 26. Benchmark: District officers present local and regional education sessions to encourage leadership development, best club practices and administration.
  27. 27. Benchmark: District Membership and Retention Chairs and Lt. Governors help clubs complete Healthy Club Checklist and suggest and implement strategies for improvement.</li></li></ul><li>The revised strategic plan will allow the District to measure it’s success based on the quality and quantity of actions that it takes to help clubs succeed.<br />It is our hope that the Optimist Clubs within the Pacific Northwest District will use the District as a partner in growth and service. <br />We hope that the revised strategic plan will help our clubs understand what the District can do for them. <br />Only when we are working together will we fulfill our promise to Optimist International to help expand the reach of Optimist Clubs.<br />
  28. 28. When our District Officers and Chairpersons work hand-in-hand with our Optimist Clubs, our clubs will be successful.<br />Together, we will reach more kids.<br />Target <br />(per the prior approved vision statement) <br />The PNW District will achieve Distinguished District.<br />
  29. 29. Questions?<br />Comments?<br />Are you with me? <br />Can we do it? <br />Success is the sum of small efforts repeated day in and day out. -- Robert Collier<br />Please join me and the PNW District in these small efforts that combined will make a big difference. <br />

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