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A detailed market research report on the Hungary beer industry. Researched and published by Canadean.This report comprises of high level market research data on the Hungary beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing. The lowest price is the name of the game in the Hungarian beer market. The first question a consumer will usually ask is ‘how much’? Despite considering the quality of a product, consumers will generally look for the lowest priced alternative in most cases. The focus in 2011 was on addressing consumer demand for paying less, in order to win their custom. In some cases this turned out to be very difficult or even impossible, as production costs continued to increase and erode margins.