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Hungary beer market insights 2012 rn r market research
Hungary beer market insights 2012 rn r market research
Hungary beer market insights 2012 rn r market research
Hungary beer market insights 2012 rn r market research
Hungary beer market insights 2012 rn r market research
Hungary beer market insights 2012 rn r market research
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Hungary beer market insights 2012 rn r market research

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A detailed market research report on the Hungary beer industry. Researched and published by Canadean.This report comprises of high level market research data on the Hungary beer industry, published by …

A detailed market research report on the Hungary beer industry. Researched and published by Canadean.This report comprises of high level market research data on the Hungary beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing. The lowest price is the name of the game in the Hungarian beer market. The first question a consumer will usually ask is ‘how much’? Despite considering the quality of a product, consumers will generally look for the lowest priced alternative in most cases. The focus in 2011 was on addressing consumer demand for paying less, in order to win their custom. In some cases this turned out to be very difficult or even impossible, as production costs continued to increase and erode margins.

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  • 1. Hungary Beer Market Insights 2012Product SynopsisA detailed market research report on the Hungary beer industry. Researched and publishedby Canadean.Introduction and LandscapeWhy was the report written?This report comprises of high level market research data on the Hungary beer industry,published by Canadean. The report covers total market (on- and off-premise) and includesvaluable insight and analysis on beer market trends, brands, brewers, packaging, distributionchannels, market valuation and pricing.What is the current market landscape and what is changing?The lowest price is the name of the game in the Hungarian beer market. The first question aconsumer will usually ask is ‘how much’? Despite considering the quality of a product,consumers will generally look for the lowest priced alternative in most cases. The focus in2011 was on addressing consumer demand for paying less, in order to win their custom. Insome cases this turned out to be very difficult or even impossible, as production costscontinued to increase and erode margins.What are the key drivers behind recent market changes?For beer this means that consumers are generally opting for Private Label instead of brandedproducts, imported cheap canned beer (branded or PL) instead of locally produced premiuminternational brands, or even parallel channels. Promotion hunting has become a nationalsport of sorts within Hungary, with many producers forced by the increasing competition tosell their brands at a lower price per pack or offer more products for the price of one.What makes this report unique and essential to read?The Hungary Beer Market Insight report is designed for clients needing a quality in-depthunderstanding of the dynamics and structure of the Beer market. The report provides a muchmore granular and detailed data set than our competitors. All data has been researched, brandupwards, by an experienced ‘on-the-ground’ industry analyst who conducts face-to-faceinterviews with key producers, leading companies in allied industries, distributors and
  • 2. retailers.Key Features and BenefitsThis report provides readers with an excellent way of gaining a thorough understanding ofthe dynamics and structure of the Hungary Beer industry. Data includes volumes from 2007to 2011 plus forecasts for 2012, enabling historical and current trend analysis.This report provides readers with in-depth market segmentation: mainstream, premium, superpremium, discount, alcoholic strength, local segmentation, beer type.This report provides data and analysis of the performance of both domestic and importedbrands and reports on new product activity in 2011.This report provides an analysis of industry structure, reports on company volumes andcontains brewer profiles of major brewersThis report provides distribution channel data (on- vs. off-premise) and discusses the latesttrends in the key sub-channels. Packaging data includes consumption volumes by packmaterial, type, size, refillable vs. non-refillable, multi-serve vs. single serve. Marketvaluation data and pricing data, including beer consumption by price segment/distributionchannel and selected consumer beer prices are also included.Key Market IssuesConsidering the direct relationship between marketing budgets and sales, it is understandablewhy many brewers lowered their marketing expenses but also changed the structure of thosebudgets. Investing less in ATL activities and innovation and focusing more on pushing salesthrough price promotions, events sponsorship and social responsibility programs. Most 2011‘innovations’ consisted of launching new flavors in the successful beer mixes segment orredesigning packaging mix.Discount beers were the main beneficiaries of the recovering beer consumption, driven by theaffordability and increased at home consumption.The super premium segment was the most successful in terms of growth rate, but stillremains limited to asmall market share due to the high price limiting the access of theaverage consumer to these brands.In the past couple of years the beer mixes segment has boomed, with all the big brewers nowincluding beer mix brands in their portfolios. There are also smaller imported beer brands inthe segment, as well as PL beer mixes, and the flavors range is also increasing.The most important trend in 2011 seems to be the launch of several no alcohol beer mixes,
  • 3. directly attacking carbonates consumption through similar packaging and increasing thenumber of flavors available. In decline in 2011, this category is expected to recover rapidly in2012.Key HighlightsIn spite of the persisting economic crisis, beer consumption witnessed unexpected growthWith the substantial contribution of beer mixes, the beer market is expected to continuerecovering in 2012 at a similar rateWith the launch of new flavored no alcohol beers in 2011, this segment is expected torecover rapidly in 2012The low alcohol beer segment nearly doubled in 2011, driven by flavor mixesThe super premium segment was the most successful in terms of growth rateBuy your copy of this report @ http://www.rnrmarketresearch.com/hungary-beer-market-insights-2012-market-report.htmlReport Details:Published: Sep 2012No. of pages: 93Price: Single User License: US$ 8000Table of Content of this ReportCanadean Hungary Beer Market Insights Report 2012Executive SummarySection 1 Market ContextMARKET CONTEXTMarket EnvironmentThe Consumer PalateAll Commercial BeveragesLegislation and TaxationMARKET PARAMETER TABLESTable - Population Size and Growth, 1991-2014FTable - East Europe Population Size and Growth, 2001-2012FTable - Economic Indicators, 2003-2013FTable - East Europe Commercial Beverage Consumption - Per Capita, 2001-2012FTable - East Europe Commercial Beverage Consumption - Per Capita, % Share, 2001-2012F
  • 4. Table - East Europe Beverage Consumption Per Capita, Growth, 2002-2012FLEGISLATION AND TAXATION TABLESTable 1.5.1 - Taxation BaseTable 1.5.2 - Historical Excise Rates of BeerTable 1.5.3 - Legal Controls on BeerTable 1.5.4 - Tax Burden on Beer @ 5% Abv, 2011Section 2 Market Background BriefingMARKET BACKGROUND BRIEFINGTable - Beer Definitions by Type - Local SegmentationTable - Beer Definitions by Type - Standard Price SegmentationTable - Beer Definitions by Type - Alcoholic StrengthTable - Beer Definitions by Type - Beer TypeTable - Beer Definitions by Type - Local, National and InternationalSection 3 Market UpdateMARKET UPDATEBeer Key FactsMarket SizeGrowthMarket ValueSegmentation 2011Distribution 2011Packaging 2011MARKET COMMENTARYCurrent and Emerging TrendsOutlookImports and ExportsSegmentationTop 10 Beer Brands - Volume, 2009-2011Top 10 International Premium and Superpremium Beer Brands - Volume, 2009-2011Licensed Brand Owners and LicenseesBrand AnalysisPrivate Label/Private Label ProducersNew Products ActivityChart - Leading Brewers/Importer, 2011Market StructureBrewersChart - Consumption by Pack Material/Type, 2011Packaging TrendsChart - Distribution by Channel, 2011Chart - Consumption by Price Segment, 2011Market Valuation and PricingBeer Market Valuation (Local Currency), 2010-2012FDistribution TrendsDISTRIBUTION AND PRICING TABLES
  • 5. Table 3.5.2 - Leading Retail Groups for Beer - Turnover/% Share, 2007-2011Table 3.7 - Leading Retails Groups for Beer, 2011Table 3.8 - Leading Importers and Distributors, 2011Table 3.9 - Trade Margin Build-Up ModelTable 3.10.1 - Selected Consumer Beer Prices - Off-Premise, 2010-2012Table 3.10.2 - Selected Consumer Beer Prices - On-Premise, 2010-2012DATA TABLESCommercial Beverage Consumption Per Capita, Litres, 2001-2012FCommercial Beverage Consumption Per Capita, % Share, 2001-2012FCommercial Beverage Consumption Per Capita, Growth, 2001-2012FCommercial Beverage Consumption, Million Litres, 2001-2012FAlcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2001-2012FBeer Production/Trade/Consumption, 2001-2012FBeer Production/Trade/Consumption, Growth, 2001-2012FConsumption of FABs and Cider, 1999-2012FBeer Foreign Trade by Country (Imports), 2008-2012FBeer Foreign Trade by Country (Exports), 2008-2012FBeer Market Valuation (Local Currency), 2010-2012FBeer Consumption by Local Definition, 2008-2012FBeer Consumption by Standard Price Segmentation, 2008-2012FBeer Consumption by Alcoholic Strength, 2008-2012FBeer Consumption by Type, 2008-2012FBeer Consumption by Geographic Scope, 2008-2012FBeer All Trademarks, 2007-2011Beer Brands by Local Definition, 2007-2011Beer Brands by Standard Price Segment, 2007-2011Beer Brands by Alcoholic Strength, 2007-2011Beer Brands by Type, 2007-2011Beer Imported Brands by Origin, 2007-2011Beer Licensed Brands, 2007-2011Beer Private Label Brands, 2007-2011Beer Trademark Owners, 2007-2011Beer Local Operators, 2007-2011Beer Leading Brewers/Importers, 2007-2011Beer Consumption by Pack Mix: Refillability/Type/Material/Size, 2008-2012FBeer Distribution: On-Premise v Off-Premise, 2008-2012FSection 4 Brewer ProfilesBREWER PROFILESHEINEKEN HUNGARYOwnership/ShareholdersCompany HistoryStrategic InformationCompany DataTable - Breweries, Capacity, 000s HL
  • 6. Table - Heineken Hungary Full Brand List, ABV%, Pack TypeTable - Heineken Hungary Brand Volumes, 2007-2011BORSODI (STARBEV)Ownership/ShareholdersCompany HistoryStrategic InformationCompany DataTable - Breweries, Capacity, 000s HLTable - Bordosi Full Brand List, ABV%, Pack TypeTable - Borsodi Brand Volumes, 2007-2011DREHER SORGYARAK (SABMILLER)Ownership/ShareholdersCompany HistoryStrategic InformationCompany DataTable - Breweries, Capacity, 000s HLTable - Dreher Full Brand List, ABV%, Pack TypeTable - Dreher (Hungary) Brand Volumes, 2007-2011PECS SORFOZDE RTOwnership/ShareholdersCompany HistoryStrategic InformationCompany DataTable - Breweries, Capacity, 000s HLTable - Pecs Sorfozde Full Brand List, ABV%, Pack TypeTable - Pecs Breweries Brand Volumes, 2007-2011SMALLER BREWERS (Brands, Volume 000s HL 2011, Comment)Carlsberg HungaryIlzer Sorgyar Rt (Ilzer Brewery)Liquid Gold (importer)MethodologyBeer Attributes DefinitionsProduct DefinitionsPackaging DefinitionsGlossaryMapContact: sales@rnrmarketresearch.com for further details.

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