Engineering entepreneurship fall 2012

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  • 1. Engineer Entrepreneurship EGEN 3100-001 Linda Hauck Business Librarian Linda.Hauck@villanov.edu Alfred Fry Engineering Librarian Alfred.Fry@villanova.edu
  • 2. Estimating Market SizeNumber of Potential Buyers X Number of Units Purchased in Period X Sale Price
  • 3. Who are your buyers? Intelligence onImagine Your Customers Competitors Customers
  • 4. Imagine Your CustomersDemographic Characteristics Lifestyle Characteristics American Factfinder- MRI Internet Reporter Census population and surveys of businesses Statistical Datasets BizMiner U.S. business SRDS Local Market Audience Statistical Insights/Index to statistics and data by ESRI Tapestry (Business state, federal, Analyst coming…) international, associations
  • 5. Competitive Intelligence Sources1. National Consumer Surveys 1. MRI 2. Simmons via SRDS2. Market Research Reports 1. Mintel 2. Frost & Sullivan 3. IBIS World 4. ReferenceUSA Onesource3. Trade & Professional Associations 1. Encyclopedia of Associations4. Analytics 1. SocialBaker 2. Quantcast5. News 1. ABI/Inform 2. Article databases by topic
  • 6. Survey Potential CustomersTools: Surveymonkey, ZoomerangHow to ask it: Questionnaire DesignEncyclopedia of Survey Research MethodsFinding participants: ReferenceUSA
  • 7. Competitor Analysis1. Who’s marketing similar/substitute products? Global New Product Development for consumer goods…or Market Research reports…or Googling2. Trademark owner search http://www.uspto.gov/trademarks/index.jsp3. Get a Company Profile via Hoovers, Datamonitor, Lexis-Nexis Company Dossier, ReferenceUSA4. Search trade news via ABI/Inform, Business Source Premier, Google News5. Search bios of principles
  • 8. How to Get Help• Linda Hauck• Linda.hauck@villanova.edu• 610-519-8744 (office)• Alfred Fry• Alfred.fry@villanova.edu• 484-685-6758 (cell), 610-519-4283 (office)