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Teaser
• Get pissed, destroy!

Pay attention to style
 and elements of
 resistance
Outline
• Historical context of subcultures and style
   – Subculture: the meaning of style
• Important changes
• Post-CCC...
Style
Style = “the materials available to the group
  for the construction of subcultural
  identities (dress, music, talk...
Style: context of research
CCCS and subculture
• Subculture tied to social background
• Subculture = resistance
• Politica...
Style: Hebdige
Study into the meaning of style
• Style = a means to express difference
 “The communication of a significan...
Style: societal changes
1. More structural differentiation
2. Leisure time more important
3. Changing role of media




Bu...
Style: societal changes
1. More structural differentiation
       Through the educational system
       Through the welf...
Style: societal changes
1. Leisure time is more important
• Leisure now is lifestyle, way of social
   distinction
    – C...
Style: societal changes
1. Changing role media
• Faster dissemination of new styles
   through faster ICTs
• Media offer m...
Style: academic changes
 Critique on CCCS
 Post-modernism

•   From essentialist to anti-essentialist
•   From monolithi...
Post/subculture
•   Subculture ≠ subversive resistance of a social
    class
    “the analyses of the CCCS (…) no longer a...
Style as communication of identity

Style is intentional communication, a
visible construction to exists to be read,
a way...
Reading style
 Context dependency
     Who wears what on what
      occasion in which place in
      which company?
 So...
Conclusion
•   Style communicates the self, our social
    identities.
•   Style is meaningful, but this meaning is
    po...
Style Youth And Subcultures
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Style Youth And Subcultures

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Workshop on style in relation to youth and subcultures for summer school on Popular Culture & the City, july 2009.

Published in: Education, Spiritual
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Transcript of "Style Youth And Subcultures"

  1. 1. Teaser • Get pissed, destroy! Pay attention to style and elements of resistance
  2. 2. Outline • Historical context of subcultures and style – Subculture: the meaning of style • Important changes • Post-CCCS, post-subcultures • Discussion: communicating your identity  Note: more focus on fashion than music due to programming
  3. 3. Style Style = “the materials available to the group for the construction of subcultural identities (dress, music, talk)” (Clarke, Hall, Jefferson, & Roberts, 1976: 53).
  4. 4. Style: context of research CCCS and subculture • Subculture tied to social background • Subculture = resistance • Political statement • Style as constitutive, symbolic element of a subculture
  5. 5. Style: Hebdige Study into the meaning of style • Style = a means to express difference “The communication of a significant difference, then (and the parallel communication of a group identity), is the point behind the style of spectacular subcultures” (p.102). • Style = intentional communication of meaning
  6. 6. Style: societal changes 1. More structural differentiation 2. Leisure time more important 3. Changing role of media Buchmann, M. (2002). Sociology of youth culture,. In N. J. Smelser & P. B. Baltes (Eds.), International encyclopedia of the social & behavorial sciences (pp. 16660-16664). Amsterdam: Elsevier.
  7. 7. Style: societal changes 1. More structural differentiation  Through the educational system  Through the welfare state – More social positions – Different ways of showing
  8. 8. Style: societal changes 1. Leisure time is more important • Leisure now is lifestyle, way of social distinction – Cultural practices – Sport – Consumption
  9. 9. Style: societal changes 1. Changing role media • Faster dissemination of new styles through faster ICTs • Media offer more cultural materials for appropriation in the construction of identity/ies
  10. 10. Style: academic changes  Critique on CCCS  Post-modernism • From essentialist to anti-essentialist • From monolithical to fluid and hybrid
  11. 11. Post/subculture • Subculture ≠ subversive resistance of a social class “the analyses of the CCCS (…) no longer appear to reflect the political, cultural and economic realities of the twenty-first century” (Weinzierl & Muggelton, 2003, p.5) • Subcultures = fluid formations • Blurring between subculture and the mainstream 1. Consumption en commercialization 2. Subcultures are aware of the media 3. “Supermarket of style”
  12. 12. Style as communication of identity Style is intentional communication, a visible construction to exists to be read, a way to communicate meaning (Hebdige, 1979) • Style as a text vs style embodied experience
  13. 13. Reading style  Context dependency  Who wears what on what occasion in which place in which company?  Social variability in signifier- signified relationship  Meaning varies according to taste, social identity and the access one has to the symbolic wares of society (e.g. Nazli in track suit with boots)
  14. 14. Conclusion • Style communicates the self, our social identities. • Style is meaningful, but this meaning is polysemic and variable. • We need information about the performer, the performance and the audience.
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