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Bally Total FitnessTechnology in Motion
Why Mobile at Bally–Fitness corresponds with freedom, movement and action–Natural environmental and cultural fit–Mobile wo...
Where to BeginObservations: • Members   • Already using mobile while working out   • Using social networks to talk about B...
Culture and Technology• IT culture needed to change from “order taker” with  long implementation cycles to business driver...
Fostering IT Innovation• Formal innovation processes  – Annual IT Innovation Summit  – Embedded IT  – IT Develop Explorati...
Innovation Process: Annual IT Innovation                Summit • Annual summit involving all IT personnel • Innovation foc...
Innovation Process: Embedded IT• Permanently embedded IT staff  – Provides open communication with all levels of fitness a...
Innovation Process: IT Developer              Exploration• After the annual innovation summit, block time for  developers ...
2011 Real Results• Results Center  – 2012 Digital Sign Expo APEX Award Bronze Medalist• Mobile Applications  –   Robust mo...
2011 Innovation Projects: Results              CenterKey Innovation: Large scale interactive video displaybased upon Micro...
Mobile Technology Vision• Employees interacting with consumers• Employees interacting with the environment• Consumers inte...
Employee to ConsumeriPad Apps  – Club Tour  – Membership and Personal Training    Presentation  – Membership and Personal ...
Employee to EnvironmentiPhone Apps – Facility Maintenance – Workout Equipment Maintenance – Preventative Maintenance      ...
Consumer to EnvironmentMobile Web  – Guest pass downloads  – Find a club  – Group Ex Schedules                           Q...
Consumer to EnvironmentiPhone/Android App  –   Profile maintenance  –   Class schedules and details  –   Membership ID  – ...
Consumer to EnvironmentWiFi Location Awareness (802.11)  – Automatic check-in  – Post messages to Facebook  – Personalized...
Consumer to EmployeeiPhone/Android App – Find a trainer – Personal trainer interaction   • Fitness advisor   • Nutrition a...
Consumer to Consumer - Social• iPhone/Android – design stages  – Find a workout friend  – Self-organizing interactive comm...
Work Anywhere – On Any Device• Bally IT is 80% virtual• Employees can work anywhere  on any device using virtual  desktops...
Key Considerations• User Experience is everything  –   Augment the environment  –   Foster interaction without feeling int...
Enterprise Benefits of MobileIn locations with new technology:•   Juice Bar sales up 100%•   Member retention up 10%•   To...
Future of Mobile• Context aware, personalized marketing and services  –   How often do I workout and at which location(s) ...
Summary• Observe the world around you  – How are consumers/employees interacting with other    organizations versus your o...
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Mobile march 1

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Guy Thier, CIO Bally Fitness - EntMo Presentation

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Transcript of "Mobile march 1"

  1. 1. Bally Total FitnessTechnology in Motion
  2. 2. Why Mobile at Bally–Fitness corresponds with freedom, movement and action–Natural environmental and cultural fit–Mobile would amplify the experience and environment 5
  3. 3. Where to BeginObservations: • Members • Already using mobile while working out • Using social networks to talk about Bally, but not to engage with Bally • 10% of web visitors using a mobile device • Employees • Interacting with consumers while in motion, but then tethered for system access and transactions • Using mobile in personal lives 6
  4. 4. Culture and Technology• IT culture needed to change from “order taker” with long implementation cycles to business driver with quick turn around times• Technology needed to become more interactive, engaging, and supportive of a mobile workforce and consumer 7
  5. 5. Fostering IT Innovation• Formal innovation processes – Annual IT Innovation Summit – Embedded IT – IT Develop Exploration• Real results 8
  6. 6. Innovation Process: Annual IT Innovation Summit • Annual summit involving all IT personnel • Innovation focus areas and teams formed • Research conducted and solutions proposed by cross- functional teams • Innovation ideas presented to IT leadership during multi-day innovation summit 9
  7. 7. Innovation Process: Embedded IT• Permanently embedded IT staff – Provides open communication with all levels of fitness and call center staff – First hand observation of technology, business processes and member communications• Seasonally embedded IT staff – Peak season IT staff embedded in fitness centers – Shared experiences and conversations with fitness center staff – Post peak season debrief focused on how to improve technology and processes 10
  8. 8. Innovation Process: IT Developer Exploration• After the annual innovation summit, block time for developers to explore technology in support of innovation ideas• Innovation and exploration bandwidth is built into resource allocations on project plans 11
  9. 9. 2011 Real Results• Results Center – 2012 Digital Sign Expo APEX Award Bronze Medalist• Mobile Applications – Robust mobile vision – Numerous iPad applications – Employee facing iPhone applications – Consumer facing applications in development 12
  10. 10. 2011 Innovation Projects: Results CenterKey Innovation: Large scale interactive video displaybased upon Microsoft Kinect • Show a member what their future self would look like if they adopt a healthy lifestyle • Provide members and potential members with a library of exercise videos for major muscle groups 13
  11. 11. Mobile Technology Vision• Employees interacting with consumers• Employees interacting with the environment• Consumers interacting with the environment• Consumers interacting with employees• Consumers interacting with each other• Work anywhere, on any device 14
  12. 12. Employee to ConsumeriPad Apps – Club Tour – Membership and Personal Training Presentation – Membership and Personal Training Sales – Registered Guests – Who is in my club 15
  13. 13. Employee to EnvironmentiPhone Apps – Facility Maintenance – Workout Equipment Maintenance – Preventative Maintenance 16
  14. 14. Consumer to EnvironmentMobile Web – Guest pass downloads – Find a club – Group Ex Schedules QR Codes on fitness equipment for workout tips or instruction 17
  15. 15. Consumer to EnvironmentiPhone/Android App – Profile maintenance – Class schedules and details – Membership ID – Order a smoothie 17
  16. 16. Consumer to EnvironmentWiFi Location Awareness (802.11) – Automatic check-in – Post messages to Facebook – Personalized marketing 18
  17. 17. Consumer to EmployeeiPhone/Android App – Find a trainer – Personal trainer interaction • Fitness advisor • Nutrition advisor 19
  18. 18. Consumer to Consumer - Social• iPhone/Android – design stages – Find a workout friend – Self-organizing interactive communities based on workout preferences – Gamification - Competition fostering between individuals or locations 20
  19. 19. Work Anywhere – On Any Device• Bally IT is 80% virtual• Employees can work anywhere on any device using virtual desktops – iPad being the most prevalent• iPad based executive reporting• Reduced IT office space by 50%• Reduced desktop hardware and software support by 60% 21
  20. 20. Key Considerations• User Experience is everything – Augment the environment – Foster interaction without feeling intrusive – Emotions through technology – Common digital language across technologies• Security – Transactional security – Secure access for consumers• Vendors – User experience – Experience with similar design goals 22
  21. 21. Enterprise Benefits of MobileIn locations with new technology:• Juice Bar sales up 100%• Member retention up 10%• Top membership sales in the chain• Reduced maintenance costs and downtime 23
  22. 22. Future of Mobile• Context aware, personalized marketing and services – How often do I workout and at which location(s) – Where do I spend time in the location – What services do I use (PT, Group Ex) – What products have I purchased – What people have I teamed up with• Expansive community and social integration• Mobile Intercept App using natural• Private label apps within a container app 24
  23. 23. Summary• Observe the world around you – How are consumers/employees interacting with other organizations versus your organization – How are consumers/employees interacting with each other and can your organization facilitate or participate in the conversation• Use technology to amplify your relationship with consumers 25
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