CALSAE presentation on Mobile TechnologyPresentation Transcript
How Mobile Technology is Impacting Association Community Linda S. Chreno, CAE, IOM MARKETING GENERAL, Incorporated July 25, 2012
Learning Objectives: Identify 1 method that can be used to identify members’ use of mobile technology List 3 programs that enhance the member engagement experience Determine 4 drawbacks to the use of mobile
Definition of Mobile Technology?Mobile technology is a collective term usedto describe the various types of cellularcommunication technology. Since the startof this millennium, a standard mobiledevice has gone from being no more than asimple two-way pager to being a mobilephone, GPS navigation device, anembedded web browser and instantmessaging client, and a handheld gameconsole. Mobile computing by way oftablet computers are becoming popular.
http://www.orbitmedia.com/blog/content-chemistryContent Chemistry: The Periodic Table of Content; by Andy Crestodina
Ways to Identify Use of MobileTechnology Ask! What type of phone they have? Do they text? Are they comfortable using mobile technology? Monitor! Where do replies come from? What % of replies come from mobile? Consider your audience Other Ways?
Mobile Trends http://www.itbusinessedge.com/slideshows/show.aspx?c=872 61&slide=2
Enhance Member Engagement:Skype Make and receive calls and instant message anyone else on Skype from your iPhone or iPad. The latest version allows you to call over 3G and keep Skype running in the background. FREE
Enhance Member Engagement:iTranslate ITranslate allows you to translate words, phrases and sentences in over 50 languages. Additional capabilities include text-to- speech, sending translations through e-mail and creating a favorites list. FREE
Enhance Member Engagement:Dropbox Dropbox allows you to easily sync and share your files online and across computers. Used to view photos, videos, docu ments and presentations in your Dropbox while on the go, as well as share and send files via e- mail. FREE
Enhance Member Engagement:LinkedIn Access your professional network with the touch of a button on your iPhone or iPad with LinkedIn. Stay current with the latest updates and messages from your network in real time. FREE
Other Ways to Enhance MemberEngagement Hashtag discussions FourSquare Send welcome text to new members Send thank you text to renewing members Send text with new sponsors to all members Offer special promotions via text Discount on registration Discount on merchandise
My Favorites KeyRing YouSendIt FlipBook
4 Drawbacks for Using Mobile Not everyone has it Not everyone has same type (iPhonevs Android, etc) Volunteer use not always allowed at the workplace Cannot access files Limitations to size of files Costs involved for members to use it Security
Contact Information: Linda S. Chreno, CAE, IOM email@example.com Cell: 510.316.5416 Twitter: lindachreno