Blog Promo For Broadcasting

Website and Blog Promotion Through Search Engines and Social Media

Why Blog?
Make Content More Accessible and Sharable (upload podcasts, video replays and photos)
Community Involvement (blog comments)
Monetize Through Advertising / Merchandise
Landing Page for Contests and Promotions
Information Resource (news stories and articles)
Boost Radio and Television Personality Profiles

Blog Traffic Sources
Offline Awareness (TV/radio plugs)
Links from other websites and blogs
Search Engines
Blog Search Engines
Social Networks

SEO Matters If…
Your blog’s goals are page views and unique visitors (for advertising) then yes
You offer items for sale
Your blog can convert visitors into loyal users of your site or service

Basic Search Engine Optimization
Keywords in the Right Places
Links from Relevant Sites
Blog Plug-Ins
Good Content / More Content

Keywords In The Right Places
Title Tag
Page Title
Body Text
Link Text (on your site and when others link to you)
Post Tags
Alt Attributes (images, video)
Headings / Bolded text
URLs (keyword relevance in search engine and when people link to you)

Link-Bait

Why Links Matter
Search engines need a measure of authority or popularity
Blogs are more “linkable” than static business sites
Deep links look more “natural” to search engines (don’t look purchased or bartered for)
Links send traffic and help branding

Other “Search Engines”
Video Sharing
YouTube, Google Video & more
Google / Yahoo News
http://www.seroundtable.com/archives/003934.html
http://www.searchengineguide.com/senews/007699.htm
Google Blog Search / Technorati / Ice Rocket
http://www.getelastic.com/rss-blog-directory-list/

StumbleUpon
Drives a ton of traffic (often more than Google)
Don’t have to be a “power user” to get results
Drives traffic long-term
General site but you can get very targeted (specific tags, groups etc)
Toolbar makes submission easy
Tech-savvy users often have their own blogs (link opportunity)
Discover things to blog about

Make Friends…

Find people interested in…

Drill deeper or start “friending”

Group.stumbleupon.com Finding niche groups like “Indy Film Fiends” helps you find friends and build a tight following

Lots of Niche Groups!

It’s tedious, but you can add up to 200 friends one by one. Tip: Friend 200, wait a week and if they have not added you back, delete and friend new people

Social Media Tools Adding “chicklets” makes it easy (an remind people) to bookmark and share content Remind people to subscribe AddThis buttons let readers bookmark or subscribe with tools of their choice http://addthis.com

Thank You! Linda Bustos Emerging Media Analyst, Elastic Path Software http://www.getelastic.com [email_address] Slides available for download at: http://www.slideshare.net/lindabustos

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Blog Promo For Broadcasting

by lindabustos on Apr 04, 2008

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Blog Promo For Broadcasting — Presentation Transcript