G2 D Q4.09 E Portfolio
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  • 1. w w w. g r o u p 2 . c o m | 412 . 6 0 5 . 0 8 3 4 enter
  • 2. Br And Str AtegieS < :: > Print Coll Ater Al back next identit y PACk AgeS C R E A T I V E . . .W I T H A T W I S T e-Com dimenSionAl In today’s marketplace, having a strong brand identity and a cohesive collateral program can have a profound effect on your bottom line. Maximizing Client CAmPAignS this equity can position you for better performance and increased recognition. : . BBl Fleet : . Beat-Play : . Alcoa if you are seeking a marketing and communications partner who understands the foundation : . 3 rivers Venture Fair of a solid creative platform, group 2 design should be in your future plans. Having provided : . noVA Chemicals solutions to our broad client base for 20+ years, our approach has stood the test of time : . Premiere Pointe with positive results. Below are areas of expertise for consideration: : . north Way > Brand development : . Corporate > identity and nomenclature Systems Compensation Partners : . Heinz > Strategic Communications Planning : . Solenture > Print Collateral Creative : . Pannier graphics > electronic & interactive marketing mediums > Signage/Wayfinding Programs > Advertising Strategies > Full turnkey Account management this presentation features samples for each of our five creative disciplines and includes a series of client campaigns that confirm our dedication to a consistent and collaborative marketing effort across all facets of a specific client relationship. Complimenting our design talents is an extremely well organized workflow process utilizing web-based Group 2 Design, Inc. project management systems for maximum efficiencies and participant interaction. 4723 Butler Street Pittsburgh, PA 15201 NEED A TWIST? p: 412.605.0834 f: 412.605.0835 Call us at 412.605.0834 or visit our web site at www.group2.com info@group2.com www.group2.com
  • 3. Br And Str AtegieS Br And Str AtegieS < :: > Print Coll Ater Al back next identit y PACk AgeS e-Com dimenSionAl Client CAmPAignS : . BBl Fleet : . Beat-Play : . Alcoa : . 3 rivers Venture Fair : . noVA Chemicals : . Premiere Pointe : . north Way : . Corporate Compensation Partners : . Heinz : . Solenture : . Pannier graphics Group 2 Design, Inc. 4723 Butler Street Pittsburgh, PA 15201 p: 412.605.0834 f: 412.605.0835 info@group2.com www.group2.com
  • 4. Print Coll Ater Al Br And Str AtegieS < :: > Print Coll Ater Al back next identit y PACk AgeS e-Com dimenSionAl Client CAmPAignS : . BBl Fleet : . Beat-Play : . Alcoa : . 3 rivers Venture Fair : . noVA Chemicals : . Premiere Pointe noVA Chemicals Senator John Heinz Pittsburgh Alcoa : . north Way regional History Center : . Corporate Compensation Partners : . Heinz : . Solenture : . Pannier graphics ALINER 2008 CATALOG Group 2 Design, Inc. 4723 Butler Street Pittsburgh, PA 15201 p: 412.605.0834 Vector Security Columbia northwest Brian krummel f: 412.605.0835 info@group2.com www.group2.com
  • 5. identit y PACk AgeS Br And Str AtegieS < :: > Print Coll Ater Al back next identit y PACk AgeS e-Com dimenSionAl Client CAmPAignS : . BBl Fleet : . Beat-Play : . Alcoa : . 3 rivers Venture Fair : . noVA Chemicals : . Premiere Pointe : . north Way : . Corporate Clearpoint Advisors, llC Atlas elementary Academy Pittsburgh Venture Capital Compensation Partners Association : . Heinz : . Solenture : . Pannier graphics Group 2 Design, Inc. 4723 Butler Street Pittsburgh, PA 15201 p: 412.605.0834 f: 412.605.0835 Core Strategies llC Pittsburgh equity Partners young real estate Professionals info@group2.com www.group2.com
  • 6. e-Com Br And Str AtegieS < :: > Print Coll Ater Al back next identit y PACk AgeS http://www.group2.com http://www.group2.com http://www.group2.com e-Com dimenSionAl Client CAmPAignS : . BBl Fleet : . Beat-Play : . Alcoa : . 3 rivers Venture Fair : . noVA Chemicals : . Premiere Pointe : . north Way Alli gillis kU resources, inc. Jacobson golf Course design, inc. : . Corporate Compensation Partners : . Heinz : . Solenture : . Pannier graphics http://www.group2.com http://www.group2.com http://www.group2.com Group 2 Design, Inc. 4723 Butler Street Pittsburgh, PA 15201 p: 412.605.0834 Vector Security mckinney Properties local Wellness f: 412.605.0835 info@group2.com www.group2.com
  • 7. dimenSionAl Br And Str AtegieS < :: > Print Coll Ater Al back next identit y PACk AgeS e-Com dimenSionAl Client CAmPAignS : . BBl Fleet : . Beat-Play : . Alcoa : . 3 rivers Venture Fair : . noVA Chemicals : . Premiere Pointe : . north Way lawrenceville Corporation Alcoa HHm insurors : . Corporate Compensation Partners : . Heinz : . Solenture : . Pannier graphics Group 2 Design, Inc. 4723 Butler Street Pittsburgh, PA 15201 p: 412.605.0834 noVA Chemicals Alli gillis kindred Spirits Consignment Boutique f: 412.605.0835 info@group2.com www.group2.com
  • 8. BBl Fleet Br And Str AtegieS < :: > Print Coll Ater Al back next identit y PACk AgeS e-Com dimenSionAl Client CAmPAignS : . BBl Fleet : . Beat-Play : . Alcoa : . 3 rivers Venture Fair : . noVA Chemicals : . Premiere Pointe : . north Way : . Corporate Compensation Partners : . Heinz : . Solenture : . Pannier graphics http://www.group2.com Group 2 Design, Inc. 4723 Butler Street Pittsburgh, PA 15201 p: 412.605.0834 f: 412.605.0835 info@group2.com SerViCeS ProVided: re-branding of a corporate fleet leasing company, currently ranked #10 nationally. Along with the new identity, g2d has www.group2.com developed a comprehensive marketing strategy, messaging platform and redesigned the entire suite of marketing collateral (print and electronic).
  • 9. B e At- P l Ay Br And Str AtegieS < :: > Print Coll Ater Al back next identit y PACk AgeS e-Com dimenSionAl Client CAmPAignS : . BBl Fleet : . Beat-Play : . Alcoa : . 3 rivers Venture Fair : . noVA Chemicals : . Premiere Pointe : . north Way : . Corporate Compensation Partners : . Heinz : . Solenture : . Pannier graphics Group 2 Design, Inc. 4723 Butler Street Pittsburgh, PA 15201 p: 412.605.0834 f: 412.605.0835 info@group2.com SerViCeS ProVided: g2d created this non-conventional identity for a music company entering the highly-competitive industry. www.group2.com the marketing campaign objective was to “make some noise” with a progressive upbeat, contemporary look.
  • 10. AlCoA Br And Str AtegieS < :: > Print Coll Ater Al back next identit y PACk AgeS e-Com dimenSionAl Client CAmPAignS : . BBl Fleet : . Beat-Play : . Alcoa : . 3 rivers Venture Fair : . noVA Chemicals : . Premiere Pointe : . north Way : . Corporate Compensation Partners : . Heinz : . Solenture : . Pannier graphics Group 2 Design, Inc. 4723 Butler Street Pittsburgh, PA 15201 p: 412.605.0834 f: 412.605.0835 info@group2.com SerViCeS ProVided: Working with Alcoa’s Human resources group, g2d developed a complete marketing www.group2.com and print collateral program to communicate the benefits choices available for both active and retiree audiences.
  • 11. 3 riVerS VentUre FAir Br And Str AtegieS < :: > Print Coll Ater Al back next identit y PACk AgeS e-Com dimenSionAl Client CAmPAignS : . BBl Fleet : . Beat-Play : . Alcoa http://www.group2.com : . 3 rivers Venture Fair : . noVA Chemicals : . Premiere Pointe : . north Way : . Corporate Compensation Partners : . Heinz : . Solenture : . Pannier graphics Group 2 Design, Inc. 4723 Butler Street Pittsburgh, PA 15201 p: 412.605.0834 f: 412.605.0835 info@group2.com SerViCeS ProVided: g2d developed an updated brand strategy promoting an annual gathering of venture capital groups www.group2.com and new business entrepreneurs looking for funding partners to jumpstart their companies. this event is held at PnC Park in Pittsburgh.
  • 12. noVA CHemiC Al S Br And Str AtegieS < :: > Print Coll Ater Al back next identit y PACk AgeS e-Com dimenSionAl Client CAmPAignS : . BBl Fleet : . Beat-Play : . Alcoa : . 3 rivers Venture Fair : . noVA Chemicals : . Premiere Pointe : . north Way : . Corporate Compensation Partners : . Heinz : . Solenture : . Pannier graphics Group 2 Design, Inc. 4723 Butler Street Pittsburgh, PA 15201 p: 412.605.0834 f: 412.605.0835 info@group2.com SerViCeS ProVided: After designing a new brand identity for noVA’s benefits group – promoting the intricate balance of home and work life – www.group2.com g2d has executed an arsenal of marketing initiatives to continually keep employees updated with their compensation packages.
  • 13. Premiere Pointe Br And Str AtegieS < :: > Print Coll Ater Al back next identit y PACk AgeS e-Com dimenSionAl Client CAmPAignS : . BBl Fleet : . Beat-Play : . Alcoa : . 3 rivers Venture Fair : . noVA Chemicals : . Premiere Pointe : . north Way : . Corporate Compensation Partners : . Heinz : . Solenture : . Pannier graphics http://www.group2.com Group 2 Design, Inc. 4723 Butler Street Pittsburgh, PA 15201 p: 412.605.0834 f: 412.605.0835 info@group2.com SerViCeS ProVided: g2d created a compelling brand identity and complete design platform for this executive-level real estate www.group2.com management company, overseeing the complete marketing and public relations efforts during their introduction to the marketplace.
  • 14. n o r t H WAy Br And Str AtegieS http://www.group2.com < :: > Print Coll Ater Al back next identit y PACk AgeS e-Com dimenSionAl Client CAmPAignS : . BBl Fleet : . Beat-Play : . Alcoa : . 3 rivers Venture Fair : . noVA Chemicals : . Premiere Pointe : . north Way : . Corporate Compensation Partners : . Heinz : . Solenture : . Pannier graphics Group 2 Design, Inc. 4723 Butler Street Pittsburgh, PA 15201 p: 412.605.0834 f: 412.605.0835 info@group2.com SerViCeS ProVided: A complete re-branding, communications planning and marketing strategy project for this large 4,000-member church. www.group2.com g2d executed every facet of print and electronic collateral along with wayfinding and exterior identification signage.
  • 15. CorPor Ate ComPenSAtion PArtnerS Br And Str AtegieS < :: > Print Coll Ater Al back next identit y PACk AgeS e-Com http://www.group2.com dimenSionAl Client CAmPAignS : . BBl Fleet : . Beat-Play : . Alcoa : . 3 rivers Venture Fair : . noVA Chemicals : . Premiere Pointe : . north Way : . Corporate Compensation Partners : . Heinz : . Solenture : . Pannier graphics Group 2 Design, Inc. 4723 Butler Street Pittsburgh, PA 15201 p: 412.605.0834 f: 412.605.0835 info@group2.com SerViCeS ProVided: to align with a re-branding process, which includes an arsenal of various print and electronic mediums for prospecting www.group2.com new business and interacting with current clients, g2d also assisted in the research and messaging platform development.
  • 16. HeinZ Br And Str AtegieS < :: > Print Coll Ater Al back next identit y PACk AgeS e-Com dimenSionAl Client CAmPAignS : . BBl Fleet : . Beat-Play : . Alcoa : . 3 rivers Venture Fair : . noVA Chemicals : . Premiere Pointe : . north Way : . Corporate Compensation Partners : . Heinz : . Solenture : . Pannier graphics Group 2 Design, Inc. 4723 Butler Street Pittsburgh, PA 15201 p: 412.605.0834 f: 412.605.0835 info@group2.com SerViCeS ProVided: in order to raise awareness concerning cancer research, Heinz partnered with the Pittsburgh Steeler wives www.group2.com to produce this 148-page cookbook. g2d designed this hardbound book and art directed a portion of the photography.
  • 17. SolentUre Br And Str AtegieS < :: > Print Coll Ater Al back next identit y PACk AgeS e-Com dimenSionAl http://www.group2.com Client CAmPAignS : . BBl Fleet : . Beat-Play : . Alcoa : . 3 rivers Venture Fair : . noVA Chemicals : . Premiere Pointe : . north Way : . Corporate Compensation Partners : . Heinz : . Solenture : . Pannier graphics Group 2 Design, Inc. 4723 Butler Street Pittsburgh, PA 15201 p: 412.605.0834 f: 412.605.0835 info@group2.com SerViCeS ProVided: g2d developed the new company name, spear-headed qualitative research, public relations strategies, the identity system www.group2.com and all marketing collateral for this compensation firm. Understated elegance was the primary objective for the new system.
  • 18. PAnnier gr APHiC S Br And Str AtegieS < :: > Print Coll Ater Al back next identit y PACk AgeS e-Com dimenSionAl http://www.group2.com Client CAmPAignS : . BBl Fleet : . Beat-Play : . Alcoa : . 3 rivers Venture Fair : . noVA Chemicals : . Premiere Pointe : . north Way : . Corporate Compensation Partners : . Heinz : . Solenture : . Pannier graphics Group 2 Design, Inc. 4723 Butler Street Pittsburgh, PA 15201 p: 412.605.0834 f: 412.605.0835 info@group2.com SerViCeS ProVided: Pannier graphics, a national provider of high-end outdoor interpretive and wayfinding signage, engaged group 2 to upgrade an www.group2.com antiquated brand marketing strategy. All print collateral and electronic communications have been integrated into their key-industry target markets.
  • 19. w w w. g r o u p 2 . c o m | 412 . 6 0 5 . 0 8 3 4 back