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Tobacco in cameroon

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This Euromonitor market report provides market trend and market growth analysis of the Tobacco in Cameroon. With this market report, you’ll be able to explore in detail the changing shape and …

This Euromonitor market report provides market trend and market growth analysis of the Tobacco in Cameroon. With this market report, you’ll be able to explore in detail the changing shape and potential of the industry. You will now be able to plan and build strategy on real industry data and projections.

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  • 1. Tobacco in CameroonPublished:November 2011Price:US $ 1900Report SummaryThis Euromonitor market report provides market trend and market growth analysis of theTobacco in Cameroon. With this market report, you‟ll be able to explore in detail thechanging shape and potential of the industry. You will now be able to plan and buildstrategy on real industry data and projections.The Tobacco in Cameroon market research report includes:* Analysis of key supply-side and demand trends* Detailed segmentation of international and local products* Historic volumes and values, company and brand market shares* Five year forecasts of market trends and market growth* Production, imports by origin, exports by destination* Robust and transparent market research methodology, conducted in-countryOur market research reports answer questions such as:* What is the market size of Tobacco in Cameroon?* What are the major brands in Cameroon?* Which sector of the tobacco products market is the largest by value sales in Cameroon?* Which sector of the tobacco products market has been growing the fastest, by volume andvalue, in Cameroon?* Which sector is the most heavily taxed in Cameroon?* Which companies dominate in the total Cameroon Tobacco Market in terms of marketshare?* What is the distribution channel split for the tobacco products market in Cameroon?Why buy this report?* Gain competitive intelligence about market leaders* Track key industry trends, opportunities and threats* Inform your marketing, brand, strategy and market development, sales and supplyfunctionsThis industry report originates from Passport, our Tobacco market researchdatabase.* Each report is delivered with the following components:* Report: PDF and Word
  • 2. * Market statistics: Excel workbook* Sample AnalysisBrowse All Consumer Goods Market Research ReportsEXECUTIVE SUMMARYVolume sales fall as anti-tobacco campaigns gather forceVolume sales of cigarettes in Cameroon declined in 2010. This was the result of independentgroups and non-governmental organisations (NGOs) becoming actively involved in anti-smoking campaigns and the fight against tobacco. ATSA, an NGO, together with a group ofindependent journalists, led a smoke-free campaign throughout 2010 in the city of Yaoundé.Their activities affected all types of institutions and industries, from education and health totourism and transportation. These groups continued to explore the potential for partnershipswith government ministries, local organisations and health and wellness practitioners in thecountry. The current campaign is envisaged to serve as a model for the rest of the country.Legislative framework strengthened via the establishment of a group of expertsand control committeesFollowing a meeting in 2009 in Yaoundé in which 46 African ministers repeatedly confirmedtheir anti-tobacco stance and re-affirmed their decision to try and better control tobaccousage, the government of Cameroon assured its support through the creation of varioustobacco control committees. The legal smoking age was changed from 16 to 18 and aTobacco Control Focal Point was created followed by the establishment of a 15-personmulti-sectoral Tobacco Expert Group. These groups, together with recently createdcommittees, have urged all ministries and ministers to take various decisions to reducesmoking prevalence. For example, the Ministries of Health, Education, Transport andTerritorial Administration have become actively involved. Cigarette sales near to educationalestablishments and smoking in public buildings, on public transportation and in public placeshave been banned. New anti-tobacco groups are being created by the authorities governingYaoundé.Major players SITABAC and BAT increasingly use stealth advertising to drive salesAct No 2006/018 of 29 December 2006 addresses tobacco advertising in Cameroon. Inparticular, Article 39 of the act bans any advertising advocating tobacco use in the printmedia, on television, radio, billboards and posters or in films. There is a ban on outgoingcross-border advertising and several types of sponsorship. However, major players such asBAT, SITABAC and Sadipin have taken advantage of the weakness of these laws. To pushtheir products, sales girls continue to visit retailers, offering them sizeable incentives. Itemssuch as publicity umbrellas have continued to be distributed free of charge to „mom andpop‟ roadside businesses and call boxes, while indirect advertisements from somejournalists continue to remind smokers of particular brands soon to be out of stock so as toprovoke a rush for purchases. In addition, most youth hawkers continue to flood the streetswith cigarettes in open trays, with BAT championing the creation of product display boothson strategic street corners. All these activities aim to counter the increased anti-smokingmeasures being seen in the country.
  • 3. Street vendors the dominant tobacco distribution channelDespite a wider crackdown on smoking, the number of street vendors selling cigarettes isgrowing every day. This has been aggravated by thousands of table top call box operators,initially established for consumers to make phone calls, adding cigarette retailing to theirservices. Cigarette companies have realised that product display by street vendors,particularly call boxes, is a more effective and cheaper type of advertising. Some call boxoperators even recommend new brands to customers and offer credit. The low purchasingpower of the majority of smokers has made Cameroon a stick-dominated market. Streetvendors are the most ubiquitous option for single cigarette purchases. Street vendors haveformed a syndicate to fight city councils‟ attempts to get rid of them.Cigarette sales to continue to fall over the forecast periodDue to growing health awareness and further measures to curb smoking prevalence,cigarette sales will continue to decline over the forecast period. This will be further driven bythe rising number of smoke-free policies, championed by independent NGOs, recentlycreated committees and partnerships with the major ministries to create a smoke-freeenvironment. Smoking prevalence is also set to decline, with a smaller percentage of newsmokers emerging over the forecast period. Ongoing campaigns have also forced somewomens groups to integrate tobacco control in their general constitutions.Table Of ContentsTobacco in Cameroon - Industry OverviewEXECUTIVE SUMMARYVolume sales fall as anti-tobacco campaigns gather forceLegislative framework strengthened via the establishment of a group of experts and controlcommitteesMajor players SITABAC and BAT increasingly use stealth advertising to drive salesStreet vendors the dominant tobacco distribution channelCigarette sales to continue to fall over the forecast periodOPERATING ENVIRONMENTLegislative overview/ FCTC ratificationSummary 1 Legislation Summary at a GlanceTable 1 Smoking Prevalence in Adult Population 2005-2010Table 2 Number of Smokers by Gender 2005-2010Advertising & SponsorshipPoint-of-sale Display BansSmoking in public placesLow Ignition Propensity (LIP) regulationElectronic cigarettesLitigationDeath by CauseTable 3 Death by Cause 2005-2010
  • 4. TAXATION AND PRICINGDuty paid packet marksTaxation ratesTable 4 Taxation and Duty LeviesAverage cigarette pack price breakdownPRODUCTION/IMPORTS/EXPORTSTable 6 Trade Statistics – Tobacco Leaf 2006-2010Table 7 Production/Imports/Exports 2005-2010Cigarettes: Illicit tradeMARKET INDICATORSTable 8 Illicit Trade Estimate of Cigarettes by Volume 2005-2010MARKET DATATable 9 Sales of Tobacco by Category: Volume 2005-2010Table 10 Sales of Tobacco by Category: Value 2005-2010Table 11 Sales of Tobacco by Category: % Volume Growth 2005-2010Table 12 Sales of Tobacco by Category: % Value Growth 2005-2010Table 13 Forecast Sales of Tobacco by Category: Volume 2010-2015Table 14 Forecast Sales of Tobacco by Category: Value 2010-2015Table 15 Forecast Sales of Tobacco by Category: % Volume Growth 2010-2015Table 16 Forecast Sales of Tobacco by Category: % Value Growth 2010-2015DEFINITIONSSummary 2 Research SourcesTobacco in Cameroon - Company ProfilesBritish American Tobacco Plc in Tobacco (Cameroon)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDPRODUCTIONCOMPETITIVE POSITIONINGSummary 4 British American Tobacco Cameroon SA: Competitive Position 2010Société Industrielle des Tabacs du Cameroun (SITABAC) SA in Tobacco (Cameroon)
  • 5. STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDPRODUCTIONCOMPETITIVE POSITIONINGSummary 6 Société Industrielle des Tabacs du Cameroun (SITABAC) SA: CompetitivePosition 2010Westhouse Tobacco Cameroon in Tobacco (Cameroon)STRATEGIC DIRECTIONKEY FACTSCigarettes in Cameroon - Category AnalysisHEADLINESTRENDS2010 marked a turning point away from the weak legislation that has resulted in a highlevel of smoking prevalence in Cameroon. The appointment and creation of various tobaccogroups, such as ASTA, served as a clear warning that the years of high smoking prevalencein Cameroon are numbered. The local government authorities in Yaoundé are workingharder to make sure that the ban on smoking in public places is respected. In December2010, around 200 people, including foreigners, were arrested and faced a fine of betweenCFAF50,000-500,000 for flouting the ban.COMPETITIVE LANDSCAPEBritish American Tobacco Cameroon SA (BAT) continued to be by far the leading player incigarettes in Cameroon in 2010. Its Lambert & Butler brand held a 22% volume share inhigh-tar cigarettes, while Benson & Hedges accounted for a 51% share in mid-tarcigarettes. ATSA, however, identified BAT as the primary smuggler of cigarettes intoCameroon. Sadipin held a 17% volume share in 2010 and ABC a 10% share, while localcompany Société Industrielle des Tabacs du Cameroun SA (SITABAC) held a 13% share.NEW PRODUCT DEVELOPMENTSSummary 9 Cigarettes - New Product LaunchesDISTRIBUTIONPROSPECTSThe outlook for cigarettes in Cameroon remains bleak, with volume sales expected tocontinue to fall over the forecast period. As one leading player in the industry clearly puts it,
  • 6. “the end of high smoking prevalence in Cameroon is near”. This is due to strengtheningregulations following the creation of various anti-tobacco groups and committees. Somefemale social groups, such as WING, have made non-smoking a key part of their articles ofassociation. In addition, law enforcement banning smoking in public areas has become moreeffective, with smokers now worried about being caught and facing heavy fines.CATEGORY BACKGROUNDCigarettes: Price BandsSummary 10 Cigarette Price Band DefinitionsCigarettes: Menthol/standardCigarettes: Filter/non-filterCigarettes: Carbon/standard filterCigarettes: Filter lengthCigarettes: Slims/superslims vs regularCigarettes: Pack sizeCigarettes: Pack typeCATEGORY DATATable 17 Sales of Cigarettes by Tar Level: Volume 2005-2010Table 18 Sales of Cigarettes by Tar Level: Value 2005-2010Table 19 Sales of Cigarettes by Tar Level: % Volume Growth 2005-2010Table 20 Sales of Cigarettes by Tar Level: % Value Growth 2005-2010Table 21 Sales of Cigarettes by Price Band: % Volume Breakdown 2005-2010Table 22 Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2005-2010Table 23 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2005-2010Table 24 Sales of Cigarettes by Filter Vs Non-filter: % Volume Breakdown 2005-2010Table 25 Sales of Filter Cigarettes by Carbon Vs Non-carbon: % Volume Breakdown 2005-2010Table 26 Sales of Cigarettes by Length: % Volume Breakdown 2005-2010Table 27 Sales of Cigarettes by Regular/Slim: % Volume Breakdown 2006-2010Table 28 Sales of Cigarettes by Pack Size: % Volume Breakdown 2005-2010Table 29 Sales of Cigarettes by Pack Type: % Volume Breakdown 2005-2010Table 30 Cigarettes Company Shares 2006-2010Table 31 Cigarettes Brand Shares 2007-2010Table 32 Sales of Cigarettes by Distribution Format: % Analysis 2005-2010Table 33 Cigarettes: Production, Imports and Exports: Total Volume 2005-2010Table 34 Forecast Sales of Cigarettes by Tar Level: Volume 2010-2015Table 35 Forecast Sales of Cigarettes by Tar Level: Value 2010-2015Table 36 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2010-2015Table 37 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2010-2015Table 38 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2010-2015Table 39 Forecast Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2010-2015Table 40 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2010-2015Table 41 Forecast Sales of Cigarettes by Filter Vs Non-filter: % Volume Breakdown 2010-2015Table 42 Forecast Sales of Filter Cigarettes by Carbon Vs Non-carbon: % VolumeBreakdown 2010-2015Table 43 Forecast Sales of Cigarettes by Length: % Volume Breakdown 2010-2015
  • 7. Table 44 Forecast Sales of Cigarettes by Regular/Slim: % Volume Breakdown 2010-2015Table 45 Forecast Sales of Cigarettes by Pack Size: % Volume Breakdown 2010-2015Table 46 Forecast Sales of Cigarettes by Pack Type: % Volume Breakdown 2010-2015Cigars in Cameroon - Category AnalysisTRENDSSales of cigars and cigarillos in Cameroon remained negligible in 2010. Cigars are sold athigh-end hotels such as Akwa Palace and Hotel Sawa, while occasionally contraband cigarscan be found in kiosks in cities like Douala and Yaoundé. These products are sold inrestaurants and boutique stores in hotels and are primarily purchased by hotel guests.Smokeless Tobacco in Cameroon - Category AnalysisTRENDSThere is no demand for smokeless tobacco in Cameroon as this type of product is notavailable in the country. Almost all smokers in Cameroon are not even aware of theexistence of smokeless tobacco. The leading importers are unwilling to invest in theimportation or promotion of these products due to lack of interest.About Us:ReportsnReports is an online library of over 100,000+ market research reports and in-depthmarket research studies & analysis of over 5000 micro markets. We provide 24/7 online andoffline support to our customers. Get in touch with us for your needs of market researchreports.Follow us on Twitter: http://twitter.com/marketsreportsOur Facebook Page: http://www.facebook.com/pages/ReportsnReports/191441427571689Contact:Mr.Priyank7557 Rambler road,Suite727,Dallas,TX75231Tel: + 1 888 391 5441E-mail: sales@reportsandreports.comhttp://www.reportsnreports.comVisit our Market Research Blog