Sustainability in the global hotel industry 2011 2012 market trends and opportunities
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The report is based on primary surveys conducted by World Market Intelligence accessing its B2B panels comprised of senior business decision makers. The opinions and forward looking statements on ...

The report is based on primary surveys conducted by World Market Intelligence accessing its B2B panels comprised of senior business decision makers. The opinions and forward looking statements on sustainability management of 160 industry executives are captured in our in-depth survey, of which 73% represent directors, C-level executives and departmental heads.

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Sustainability in the global hotel industry 2011 2012 market trends and opportunities Document Transcript

  • 1. Sustainability in the Global Hotel Industry 2011-2012: Market Trends and Opportunities,Profitability and Budget Forecasts, Hotel Industry Procurement and Marketing InitiativesPublished:October 2011No.Of Pages:167Price:US $ 2000Report SummarySynopsis* The report is based on primary surveys conducted by World Market Intelligence accessingits B2B panels comprised of senior business decision makers. The opinions and forwardlooking statements on sustainability management of 160 industry executives are captured inour in-depth survey, of which 73% represent directors, C-level executives and departmentalheads.* The geographical scope of the research is global - drawing on the activity andexpectations of leading industry players across the Americas, Europe, Asia-Pacific, Africaand Middle East.* The report analyzes expenditure of hotel industry buyers on sustainability, sustainableprocurement practices and critical factors that influence supplier selection.* Key topics covered include category-level spending outlooks, market-specific growthopportunities, investment opportunities and principal challenges associated with theimplementation of sustainable practices.* In this report, buyers identify their sustainable procurement budgets; along with essentialsustainability measures that influence supplier selection* The report provides extensive analysis on effective promotional channels and majordrivers of green marketing, along with the key features of marketing green credentials.* The report provides qualitative analysis of key industry opportunities and threats and alsocontains the full survey results.SummarySustainability in the Global Hotel Industry 2011-2012: Market Trends and Opportunities,Forecast of Budgets and Profitability, Hotel Industry Procurement and Marketing Initiatives”is a new report by World Market Intelligence that analyzes how companies in the hotelindustry perceive sustainability. The report contains in-depth analysis on the principaldrivers and challenges with regards to sustainability plus the market-specific growthopportunities associated with the implementation of sustainable practices. It alsobenchmarks successful sustainable initiatives and energy-efficiency measures adopted byvarious companies. This report also examines the impact of sustainability on profits and costsaving targets set by companies. It also analyzes the procurement strategies and practicesbeing undertaken; category-level spending outlooks; changes in sustainable procurementbudgets; supplier selection criteria and investment opportunities available for leadingpurchase decision makers. The report identifies key drivers and practices of greenmarketing, and the channels used to effectively market green credentials.
  • 2. ScopeThe report features the opinions of hotel industry respondents related to the following:* What sustainability means to the industry* Factors that drive sustainability measures* Barriers that confront effective implementation of sustainability.* Sustainable and energy efficiency measures and their impact on profitability.* Metrics used for the measurement of sustainability performance.* Procurement of sustainable materials.* Demand for sustainable products and services, including markets that will drive growth.* Changes expected in sustainability budgets and cost saving targets.* Methods of marketing green credentials and the use of media channels.* Sustainability leaders.Reasons To Buy* Drive revenues by understanding future sustainable product investment areas and growthregions* Formulate effective sales and marketing strategies by identifying buyer sustainabilitybudgets and areas of investment.* Better promote your business by aligning capabilities and business practices with thechanging sustainability needs of customers.* Uncover the business outlook, key sustainability challenges and opportunities* Understand the effect of sustainability on other players and competitors in the industry.* Benchmark sustainable initiatives with key industry leaders and identify major trends thataffect the industry.* Secure stronger customer relationships by understanding the leading business concernsand changing strategies of buyers.* Identify specific green marketing channels your competitors are using to win business.Key Highlights* Cost savings and operational efficiency plus strengthening competitive position are majordrivers influencing sustainability efforts in the hotel industry.* Survey results show that 41% of hotel industry suppliers expect to see an increase inprofitability over the next 12 months due to implementation of sustainability in HotelIndustry.* Reduction of energy consumption, effective minimization of water consumption andeffective minimization of waste are critical sustainability criteria for supplier selection.
  • 3. Table of Contents1 Introduction1.1 What is this report about?1.2 Definitions1.3 Methodology1.4 Profile of survey respondents1.4.1 Profile of buyer respondents1.4.2 Profile of supplier respondents2 Executive Summary3 Sustainability in the Hotel Industry3.1 Perception of sustainability3.1.1 Perception of sustainability - buyers3.1.2 Perception of sustainability - suppliers3.1.3 Perception of sustainability - region3.1.4 Perception of sustainability - turnover3.2 Sustainability in business functions3.2.1 Sustainability in business functions - buyers3.2.2 Sustainability in business functions - suppliers3.2.3 Sustainability in business functions - region3.2.4 Sustainability in business functions - turnover3.3 Key drivers of sustainability3.3.1 Key drivers of sustainability - buyers3.3.2 Key drivers of sustainability - suppliers3.3.3 Key drivers of sustainability - region3.3.4 Key drivers of sustainability - turnover3.4 Major barriers to sustainability3.4.1 Major barriers to sustainability - buyers3.4.2 Major barriers to sustainability - suppliers3.4.3 Major barriers to sustainability - region3.4.4 Major barriers to sustainability - turnover3.5 Key markets for growth3.5.1 Key markets for growth - buyers3.5.2 Key markets for growth - suppliers3.5.3 Key markets for growth - region3.5.4 Key Markets for Growth - Turnover4 Implementation of Sustainability4.1 Organizational pre-requisites for sustainability4.1.1 Organizational pre-requisites for sustainability - buyers4.1.2 Organizational pre-requisites for sustainability - suppliers4.1.3 Organizational pre-requisites for sustainability - region4.1.4 Organizational pre-requisites for sustainability - turnover4.2 Implementation of sustainable measures4.2.1 Implementation of sustainable measures - buyers4.2.2 Implementation of sustainable measures - suppliers4.2.3 Implementation of sustainable measures - region4.2.4 Implementation of sustainable measures - turnover4.3 Key energy efficiency measures
  • 4. 4.3.1 Key energy efficiency measures - buyers4.3.2 Key energy efficiency measures - suppliers4.3.3 Key energy efficiency measures - region4.3.4 Key energy efficiency measures - turnover4.4 Initiatives for community development4.4.1 Initiatives for community development - buyer4.4.2 Initiatives for community development - supplier4.4.3 Initiatives for community development - region4.4.4 Initiatives for community development - turnover4.5 Eco-friendly practices4.5.1 Eco-friendly practices - buyer4.5.2 Eco-friendly practices - supplier4.5.3 Eco-friendly practices - region4.5.4 Eco-friendly practices - turnover4.6 Sustainable construction policies4.6.1 Sustainable construction policies - buyer4.6.2 Sustainable construction policies - supplier4.6.3 Sustainable construction policies - region4.6.4 Sustainable construction policies - turnover4.7 Effective monitoring of sustainability4.7.1 Effective monitoring of sustainability - buyers4.7.2 Effective monitoring of sustainability - suppliers4.7.3 Effective monitoring of sustainability - region4.7.4 Effective monitoring of sustainability - turnover5 Financial Implications of Sustainability5.1 Cost saving expectations5.1.1 Cost saving expectations - buyers5.1.2 Cost saving expectations - suppliers5.1.3 Cost saving expectations - region5.1.4 Cost saving expectations - turnover5.2 Impact of sustainability on profits5.2.1 Impact of sustainability on profits - buyers5.2.2 Impact of sustainability on profits - suppliers5.2.3 Impact of sustainability on profits - region5.2.4 Impact of sustainability on profits - turnover5.3 Planned change in sustainability budgets5.3.1 Planned change in sustainability budgets - buyers5.3.2 Planned change in sustainability budgets - suppliers5.3.3 Planned change in sustainability budgets - region5.3.4 Planned change in sustainability budgets - turnover6 Sustainable Procurement6.1 Critical factors for supplier selection6.1.1 Critical factors for supplier selection - buyers6.1.2 Critical factors for supplier selection - region6.1.3 Critical factors for supplier selection - turnover6.1.4 Critical factors for supplier selection - senior level respondents6.2 Level of supplier engagement6.2.1 Level of supplier engagement - region6.2.2 Level of supplier engagement - turnover
  • 5. 6.3 Expenditure on sustainable procurement6.3.1 Expenditure on Sustainable Procurement - region6.3.2 Expenditure on Sustainable Procurement - turnover6.3.3 Expenditure on Sustainable Procurement vs. Profitability6.4 Procurement of sustainable products and services6.4.1 Procurement of sustainable products and services - buyers6.4.2 Procurement of sustainable products and services - region6.4.3 Procurement of sustainable products and services - turnover7 Marketing Green Initiatives7.1 Drivers of green marketing7.1.1 Drivers of green marketing - region7.1.2 Drivers of green marketing - turnover7.2 Marketing of green credentials7.2.1 Marketing of green credentials - region7.2.2 Marketing of green credentials - turnover7.3 Effective channels of promotion7.3.1 Effective channels of promotion - region7.3.2 Effective channels of promotion - turnover7.4 Industry leaders in sustainability8 Appendix8.1 Full survey results8.2 Methodology8.3 Contact us8.4 About World Market Intelligence8.5 DisclaimerList of TablesTable 1: Total Global Hotel Industry Survey Respondents by Company Type, 2011Table 2: Buyer Respondents: Job Role (%), 2011Table 3: Buyer Respondents: Global Turnover (%), 2011Table 4: Buyer Respondents: Region (%), 2011Table 5: Supplier Respondents: Job Role (%), 2011Table 6: Supplier Respondents: Global Turnover (%), 2011Table 7: Supplier Respondents: Region (%), 2011Table 8: Perception of Sustainability: Buyers (%), 2011-2012Table 9: Perception of Sustainability: Suppliers (%), 2011-2012Table 10: Perception of Sustainability: Region (%), 2011-2012Table 11: Perception of Sustainability: Turnover (%), 2011-2012Table 12: Sustainability in Business Functions: Hotel Owners and Operators (%), 2011-2012Table 13: Sustainability in Business Functions: Hotel Industry Suppliers (%), 2011-2012Table 14: Key Drivers of Sustainability: Buyer (%), 2011-2012Table 15: Key Drivers of Sustainability: Supplier (%), 2011-2012Table 16: Key Drivers of Sustainability: Region (%), 2011-2012Table 17: Key Drivers of Sustainability: Turnover (%), 2011-2012Table 18: Major Barriers to Sustainability: Buyer (%), 2011-2012Table 19: Major Barriers to Sustainability: Supplier (%), 2011-2012Table 20: Major Barriers to Sustainability: Region (%), 2011-2012Table 21: Major Barriers to Sustainability: Turnover (%), 2011-2012
  • 6. Table 22: Key Markets for Growth: Hotel Owners and Operators (%), 2011-2012Table 23: Key Markets for Growth: Hotel Industry Suppliers (%), 2011-2012Table 24: Organizational Pre-requisites for Sustainability: Buyer (%), 2011-2012Table 25: Organizational Pre-requisites for Sustainability: Supplier (%), 2011-2012Table 26: Organizational Pre-requisites for Sustainability: Region (%), 2011-2012Table 27: Organizational Pre-requisites for Sustainability: Turnover (%), 2011-2012Table 28: Implementation of Sustainable Measures: Hotel Owners and Operators (%),2011-2012Table 29: Implementation of Sustainable Measures: Hotel Industry Suppliers (%), 2011-2012Table 30: Key Energy Efficiency Measures: Hotel Owners and Operators (%), 2011-2012Table 31: Key Energy Efficiency Measures: Hotel Industry Suppliers (%), 2011-2012Table 32: Key Energy Efficiency Measures: Region (%), 2011-2012Table 33: Key Energy Efficiency Measures: Turnover (%), 2011-2012Table 34: Initiatives for Community Development: Hotel Owners and Operators (%), 2011-2012Table 35: Initiatives for Community Development: Hotel Industry Suppliers (%), 2011-2012Table 36: Initiatives for Community Development: Region (%), 2011-2012Table 37: Initiatives for Community Development: Turnover (%), 2011-2012Table 38: Eco-friendly Practices: Hotel Owners and Operators (%), 2011-2012Table 39: Eco-friendly Practices: Hotel Industry Suppliers (%), 2011-2012Table 40: Eco-friendly Practices: Region (%), 2011-2012Table 41: Eco-friendly Practices: Turnover (%), 2011-2012Table 42: Sustainable Construction Policies: Hotel Owners and Operators (%), 2011-2012Table 43: Sustainable Construction Policies: Hotel Industry Suppliers (%), 2011-2012Table 44: Sustainable Construction Policies: Region (%), 2011-2012Table 45: Sustainable Construction Policies: Turnover (%), 2011-2012Table 46: Effective Monitoring of Sustainability: Hotel Owners and Operators (%), 2011-2012Table 47: Effective Monitoring of Sustainability: Hotel Industry Suppliers (%), 2011-2012Table 48: Effective Monitoring of Sustainability: Region (%), 2011-2012Table 49: Effective Monitoring of Sustainability: Turnover (%), 2011-2012Table 50: Cost Saving Expectations: Buyer (%), 2011-2012Table 51: Cost Saving Expectations: Supplier (%), 2011-2012Table 52: Cost Saving Expectations: Region (%), 2011-2012Table 53: Cost Saving Expectations: Turnover (%), 2011-2012Table 54: Impact of Sustainability on Profits of buyer (%), 2011-2012Table 55: Impact of Sustainability on Profits of supplier (%), 2011-2012Table 56: Impact of Sustainability on Profits of Region (%), 2011-2012Table 57: Impact of Sustainability on Profits of Turnover (%), 2011-2012Table 58: Planned Change in Sustainability Budgets: buyer (%), 2010-2012Table 59: Planned Change in Sustainability Budgets: supplier (%), 2010-2012Table 60: Planned Change in Sustainability Budgets: Region (%), 2011-2012Table 61: Planned Change in Sustainability Budgets: Turnover (%), 2011-2012Table 62: Critical Factors for Supplier Selection: Hotel Owners and Operators (%), 2011Table 63: Level of Supplier Engagement - buyer (%), 2011Table 64: Level of Supplier Engagement: Region (%), 2011Table 65: Level of Supplier Engagement: Turnover (%), 2011Table 66: Expenditure on Sustainable Procurement - buyer (%), 2011Table 67: Expenditure on Sustainable Procurement : Region (%), 2011Table 68: Expenditure on Sustainable Procurement : Turnover (%), 2011
  • 7. Table 69: Expenditure on Sustainable Procurement vs. Profitability (%), 2011Table 70: Procurement of Sustainable Products and Services: Hotel Operators (%), 2011-2012Table 71: Drivers of Green Marketing: supplier (%), 2011-2012Table 72: Drivers of Green Marketing: Region (%), 2011-2012Table 73: Drivers of Green Marketing: Turnover (%), 2011-2012Table 74: Marketing of Green Credentials: supplier (%), 2010-2012Table 75: Marketing of Green Credentials: Region (%), 2011-2012Table 76: Marketing of Green Credentials: Turnover (%), 2011-2012Table 77: Effective Channels of Promotion: supplier (%), 2010-2012Table 78: Effective Channels of Promotion: Region (%), 2011-2012Table 79: Effective Channels of Promotion: Turnover (%), 2011-2012Table 80: Flag Bearing Companies in the Hotel Industry, 2011-2012Table 81: Survey Results - Closed QuestionsList of FiguresFigure 1: Perception of Sustainability: Buyers (%), 2011-2012Figure 2: Perception of Sustainability: Suppliers (%), 2011-2012Figure 3: Perception of Sustainability: Region (%), 2011-2012Figure 4: Perception of Sustainability: Turnover (%), 2011-2012Figure 5: Sustainability in Business Functions: Hotel Owners and Operators (%), 2011-2012Figure 6: Sustainability in Business Functions: Hotel Industry Suppliers (%), 2011-2012Figure 7: Sustainability in Business Functions: Region (%), 2011-2012Figure 8: Sustainability in Business Functions: Turnover (%), 2011-2012Figure 9: Key Drivers of Sustainability: Buyer vs. Supplier (%), 2011-2012Figure 10: Key Drivers of Sustainability: Buyer (%), 2011-2012Figure 11: Key Drivers of Sustainability: Supplier (%), 2011-2012Figure 12: Key Drivers of Sustainability: Region (%), 2011-2012Figure 13: Key Drivers of Sustainability: Turnover (%), 2011-2012Figure 14: Major Barriers to Sustainability: Buyer (%), 2011-2012Figure 15: Major Barriers to Sustainability: Supplier (%), 2011-2012Figure 16: Major Barriers to Sustainability: Region (%), 2011-2012Figure 17: Major Barriers to Sustainability: Turnover (%), 2011-2012Figure 18: Key Markets for Growth, 2011-2012Figure 19: Key Markets for Growth: Hotel Owners and Operators (%), 2011-2012Figure 20: Key Markets for Growth: Hotel Industry Suppliers (%), 2011-2012Figure 21: Key Markets for Growth: Region (%), 2011-2012Figure 22: Key Markets for Growth: Turnover (%), 2011-2012Figure 23: Organizational Pre-requisites for Sustainability: Buyer (%), 2011-2012Figure 24: Organizational Pre-requisites for Sustainability: Supplier (%), 2011-2012Figure 25: Organizational Pre-requisites for Sustainability: Region (%), 2011-2012Figure 26: Organizational Pre-requisites for Sustainability: Turnover (%), 2011-2012Figure 27: Implementation of Sustainable Measures: Hotel Owners and Operators (%),2011-2012Figure 28: Implementation of Sustainable Measures: Hotel Industry Suppliers (%), 2011-2012Figure 29: Implementation of Sustainable Measures: Region (%), 2011-2012Figure 30: Implementation of Sustainable Measures: Turnover (%), 2011-2012Figure 31: Key Energy Efficiency Measures: Hotel Owners and Operators (%), 2011-2012Figure 32: Key Energy Efficiency Measures: Hotel Industry Suppliers (%), 2011-2012
  • 8. Figure 33: Key Energy Efficiency Measures: Region (%), 2011-2012Figure 34: Key Energy Efficiency Measures: Turnover (%), 2011-2012Figure 35: Initiatives for Community Development: Hotel Owners and Operators (%), 2011-2012Figure 36: Initiatives for Community Development: Hotel Industry Suppliers (%), 2011-2012Figure 37: Initiatives for Community Development: Region (%), 2011-2012Figure 38: Initiatives for Community Development: Turnover (%), 2011-2012Figure 39: Eco-friendly Practices: Hotel Owners and Operators (%), 2011-2012Figure 40: Eco-friendly Practices: Hotel Industry Suppliers (%), 2011-2012Figure 41: Eco-friendly Practices: Region (%), 2011-2012Figure 42: Eco-friendly Practices: Turnover (%), 2011-2012Figure 43: Sustainable Construction Policies: Hotel Owners and Operators (%), 2011-2012Figure 44: Sustainable Construction Policies: Hotel Industry Suppliers (%), 2011-2012Figure 45: Sustainable Construction Policies: Region (%), 2011-2012Figure 46: Sustainable Construction Policies: Turnover (%), 2011-2012Figure 47: Effective Monitoring of Sustainability: Hotel Owners and Operators (%), 2011-2012Figure 48: Effective Monitoring of Sustainability: Hotel Industry Suppliers (%), 2011-2012Figure 49: Effective Monitoring of Sustainability: Region (%), 2011-2012Figure 50: Effective Monitoring of Sustainability: Turnover (%), 2011-2012Figure 51: Cost Saving Expectations: Buyer (%), 2011-2012Figure 52: Cost Saving Expectations: Supplier (%), 2011-2012Figure 53: Cost Saving Expectations: Region (%), 2011-2012Figure 54: Cost Saving Expectations: Turnover (%), 2011-2012Figure 55: Impact of Sustainability on Profits of buyer (%), 2011-2012Figure 56: Impact of Sustainability on Profits of supplier (%), 2011-2012Figure 57: Impact of Sustainability on Profits of Region (%), 2011-2012Figure 58: Impact of Sustainability on Profits of Turnover (%), 2011-2012Figure 59: Planned Change in Sustainability Budgets: buyer (%), 2010-2012Figure 60: Planned Change in Sustainability Budgets: supplier (%), 2010-2012Figure 61: Planned Change in Sustainability Budgets: Region (%), 2011-2012Figure 62: Planned Change in Sustainability Budgets: Turnover (%), 2011-2012Figure 63: Critical Factors for Supplier Selection: Hotel Owners and Operators (%), 2011Figure 64: Critical Factors for Supplier Selection: Region (%), 2011Figure 65: Critical Factors for Supplier Selection: Turnover (%), 2011Figure 66: Critical Factors for Supplier Selection: Senior Level Respondents (%), 2011Figure 67: Level of Supplier Engagement - buyer (%), 2011Figure 68: Level of Supplier Engagement: Region (%), 2011Figure 69: Level of Supplier Engagement: Turnover (%), 2011Figure 70: Expenditure on Sustainable Procurement - buyer (%), 2011Figure 71: Expenditure on Sustainable Procurement : Region (%), 2011Figure 72: Expenditure on Sustainable Procurement : Turnover (%), 2011Figure 73: Procurement of Sustainable Products and Services: Hotel Operators (%), 2011-2012Figure 74: Procurement of Sustainable Products and Services: Region (%), 2011-2012Figure 75: Procurement of Sustainable Products and Services: Turnover (%), 2011-2012Figure 76: Drivers of Green Marketing: supplier (%), 2011-2012Figure 77: Drivers of Green Marketing: Region (%), 2011-2012Figure 78: Drivers of Green Marketing: Turnover (%), 2011-2012Figure 79: Marketing of Green Credentials: supplier (%), 2010-2012
  • 9. Figure 80: Marketing of Green Credentials: Region (%), 2011-2012Figure 81: Marketing of Green Credentials: Turnover (%), 2011-2012Figure 82: Effective Channels of Promotion: supplier (%), 2010-2012Figure 83: Effective Channels of Promotion: Region (%), 2011-2012Figure 84: Effective Channels of Promotion: Turnover (%), 2011-2012About Us:ReportsnReports is an online library of over 100,000+ market research reports and in-depthmarket research studies & analysis of over 5000 micro markets. We provide 24/7 online andoffline support to our customers. Get in touch with us for your needs of market researchreports.Follow us on Twitter: http://twitter.com/marketsreportsOur Facebook Page: http://www.facebook.com/pages/ReportsnReports/191441427571689Contact:Mr.Priyank7557 Rambler road,Suite727,Dallas,TX75231Tel: + 1 888 391 5441E-mail: sales@reportsandreports.comhttp://www.reportsnreports.comVisit our Market Research Blog