Packaged food in australia

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This Euromonitor market report provides market trend and market growth analysis of the Packaged Food industry in Australia. With this Australia Packaged Food Market report, you’ll be able to explore …

This Euromonitor market report provides market trend and market growth analysis of the Packaged Food industry in Australia. With this Australia Packaged Food Market report, you’ll be able to explore in detail the changing shape and potential of the industry. You will now be able to plan and build strategy on real industry data and projections.

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  • 1. Packaged Food in AustraliaPublished:November 2011Price:US $ 6500Report SummaryThis Euromonitor market report provides market trend and market growth analysis of thePackaged Food industry in Australia. With this Australia Packaged Food Market report, you‟llbe able to explore in detail the changing shape and potential of the industry. You will nowbe able to plan and build strategy on real industry data and projections.The Packaged Food in Australia market research report includes:* Analysis of key supply-side and demand trends* Detailed segmentation of international and local products* Historic volumes and values, company and brand market shares* Five year forecasts of market trends and market growth* Robust and transparent market research methodology, conducted in-countryOur market research reports answer questions such as:* What is the market size of Packaged Food in Australia?* What are the major brands in Australia?* As economic prospects slowly improve, are consumers starting to eat out more andspending less time cooking at home?* How is private label performing in the wake of retail consolidation and the global economichangover?* Do consumers want value for money or added value?Why buy this report?* Gain competitive intelligence about market leaders* Track key industry trends, opportunities and threats* Inform your marketing, brand, strategy and market development, sales and supplyfunctionsThis industry report originates from Passport, our Packaged Food market researchdatabase.* Each report is delivered with the following components:* Report: PDF and Word* Market statistics: Excel workbook* Sample Analysis
  • 2. Browse All Food and Beverages Market Research ReportsEXECUTIVE SUMMARYRetail value sales grow as consumers stay homeThe global financial crisis of 2008 and interest rate increases by the Reserve Bank ofAustralia in late 2010 lowered consumer confidence and forced people to be more cautiousabout spending in 2011. Packaged food, however, displayed resilience as consumers optedto stay home and eat more frequently. Weaker growth within consumer foodservice inAustralia contributed to positive retail value growth in packaged food in 2011. Consumerswere increasingly appreciative of convenience with 2011 witnessing many innovationsdesigned to help ease hectic lifestyles accelerated by ongoing urbanisation. Health andwellness continued to be a key consideration in the decision-making process; however manyshoppers justified cutting back on a certain product as way of economising, but also as amove towards better health.Frugal consumers tighten their beltsThe key factor in packaged food in 2011 was the emergence of a cut-price retailenvironment and frugal consumption. To limit expenditure, consumers have opted to eat athome more often and to move between private label and brands depending on the usageoccasion. This weakened sales growth in consumer foodservice, but engendered positiveretail volume growth in a number of packaged food categories and retail value growth fordistribution channels associated with lower prices, such as supermarkets/hypermarkets anddiscounters. Due to the prevalence of price rollbacks and bulk buy promotions for brandedproducts, consumers have come to expect substantial discounts on multiple and largerformat purchases. In the absence of such deals many consumers are content to substitute abranded product with a private label equivalent.Private label strengthens its foothold in packaged foodPrivate label and artisanal players lead a fragmented competitive landscape, due largely tothe diverse private label ranges offered by major retail chains such as Coles and Woolworthsand the penetration of in-store supermarket bakeries and chained specialist bakeries inbaked goods. National Foods Pty Ltd and Nestlé Australia Ltd are the two leading brandedplayers in packaged food, with Kraft Foods Ltd overtaking Fonterra Brands (Australia) PtyLtd for third position, following the global acquisition of Cadbury Plc by Kraft Foods Inc inFebruary 2010.A tale of two supermarketsCharacterised by heavy concentration, grocery retailing in Australia is dominated by theduopoly of Coles and Woolworths. The so-called “Big Two” have focused on value for moneyin response to rising price sensitivity in the post-recessionary retail environment. However,their promotional campaigns have shifted, focusing on the deep discounting of staple linesin 2011, with a fiercely fought price war targeting private label staples such as milk, breadand meat. Consumers are responding favourably to this development, despite controversyover the price of milk. The trend towards deep discounting on staples and bulk buy pricepromotions is further evidenced by the network expansions of discounters Aldi and Costco in
  • 3. the review period. Accordingly, supermarkets/hypermarkets and discounters have gainedretail value shares at the expense of forecourt retailers, convenience stores andindependent small grocers.Consumer confidence remains weak amid economic uncertaintyGlobal economic uncertainty and weak consumer confidence are expected to prevail in theshort term; this will continue to weaken the demand in consumer foodservice while offeringpackaged food players the opportunity to grow retail volume sales. Weak consumerconfidence will see the continued growth of private label‟s retail sales share. As urbanisationcontinues across Australia, consumers will continue to seek convenience as well as healthand wellness offerings, providing opportunities for branded players to grow sales in theforecast period.Table of ContentsPackaged Food in Australia - Industry OverviewEXECUTIVE SUMMARYRetail value sales grow as consumers stay homeFrugal consumers tighten their beltsPrivate label strengthens its foothold in packaged foodA tale of two supermarketsConsumer confidence remains weak amid economic uncertaintyKEY TRENDS AND DEVELOPMENTSHousehold budgets tightenConsumer demand for convenience drives developmentThe packaging countsBattle lines drawn in supermarket price warsGovernment and industry cooperate on health and wellnessFOODSERVICE – KEY TRENDS AND DEVELOPMENTSHeadlinesTrendsCompetitive LandscapeProspectsCATEGORY DATAIMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTSHeadlinesTrendsCompetitive LandscapeProspectsCATEGORY DATANUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTSHeadlines
  • 4. TrendsCompetitive LandscapeProspectsCATEGORY DATAMEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTSHeadlinesTrendsCompetitive LandscapeProspectsCATEGORY DATAMARKET DATATable 35 Sales of Packaged Food by Category: Volume 2006-2011Table 36 Sales of Packaged Food by Category: Value 2006-2011Table 37 Sales of Packaged Food by Category: % Volume Growth 2006-2011Table 38 Sales of Packaged Food by Category: % Value Growth 2006-2011Table 39 GBO Shares of Packaged Food 2006-2010Table 40 NBO Shares of Packaged Food 2006-2010Table 41 NBO Brand Shares of Packaged Food 2007-2010Table 42 Penetration of Private Label by Category 2006-2011Table 43 Sales of Packaged Food by Distribution Format: % Analysis 2006-2011Table 44 Sales of Packaged Food by Category and Distribution Format: % Analysis2011Table 45 Forecast Sales of Packaged Food by Category: Volume 2011-2016Table 46 Forecast Sales of Packaged Food by Category: Value 2011-2016Table 47 Forecast Sales of Packaged Food by Category: % Volume Growth 2011-2016Table 48 Forecast Sales of Packaged Food by Category: % Value Growth 2011-2016DEFINITIONSSOURCES
  • 5. Summary 1 Research SourcesPackaged Food in Australia - Company ProfilesGoodman Fielder Ltd in Packaged Food (Australia)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDPRODUCTIONCOMPETITIVE POSITIONINGSummary 4 Goodman Fielder Ltd: Competitive Position 2010Greens General Foods Pty Ltd in Packaged Food (Australia)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDPRODUCTIONSummary 6 Greens General Foods Pty Ltd: Production Statistics 2010COMPETITIVE POSITIONINGSummary 7 Greens General Foods Pty Ltd: Competitive Position 2010Ingham Enterprises Pty Ltd in Packaged Food (Australia)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDPRODUCTIONCOMPETITIVE POSITIONINGSummary 10 Ingham Enterprises Pty Ltd: Competitive Position 2010Murray Goulburn Co-operative Co Ltd in Packaged Food (Australia)STRATEGIC DIRECTIONKEY FACTS
  • 6. COMPANY BACKGROUNDPRODUCTIONSummary 13 Murray Goulburn Co-operative Co Ltd: Production Statistics 2010COMPETITIVE POSITIONINGSummary 14 Murray Goulburn Co-operative Co Ltd: Competitive Position 2010P&M Quality Smallgoods Pty Ltd in Packaged Food (Australia)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDPRODUCTIONCOMPETITIVE POSITIONINGSummary 17 P&M Quality Smallgoods Pty Ltd: Competitive Position 2010Patties Foods Ltd in Packaged Food (Australia)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDPRODUCTIONSummary 20 Patties Foods Ltd: Production Statistics 2010COMPETITIVE POSITIONINGSummary 21 Patties Foods Ltd: Competitive Position 2010Sanitarium Health Food Co, The in Packaged Food (Australia)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDPRODUCTIONCOMPETITIVE POSITIONING
  • 7. Summary 24 The Sanitarium Health Food Co: Competitive Position 2010Stuart Alexander & Co Pty Ltd in Packaged Food (Australia)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDPRODUCTIONCOMPETITIVE POSITIONINGSummary 27 Stuart Alexander & Co Pty Ltd: Competitive Position 2010Tassal Group Ltd in Packaged Food (Australia)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDPRODUCTIONSummary 30 Tassal Group Ltd: Production Statistics 2010COMPETITIVE POSITIONINGSummary 31 Tassal Group Ltd: Competitive Position 2010Baby Food in Australia - Category AnalysisHEADLINESTRENDSThe development of super premium product lines, enhanced offerings of on-the-go snackingoccasions and innovative new packaging contributed to the 6% current value growthrecorded for baby food in 2011. The sector, by comparison, rose 2% in retail volume termsover the year. Companies such as Rafferty‟s Garden, which almost doubled its share in2010, epitomise the growing commitment to 100% natural, premium baby food. Organicbrands from Heinz, Rafferty‟s Garden and smaller players such as Only Organic andBellamy‟s Organic are gaining in popularity as parents opt to buy only the best for theirbabies. With the median ages of parents in Australia currently falling between 30 and 33years old, baby food shoppers have been observed to be increasingly willing to spendmoney on the development of their newborns and toddlers as older parents are more likelyto have a viable financial status.COMPETITIVE LANDSCAPEHJ Heinz continues its category lead, despite its market share dropping to 37% in 2010. The
  • 8. company retains the outright lead in baby food thanks to strong brand equity and presenceacross all categories. However, the company faces stiff competition in prepared baby foodfrom up-and-coming niche manufacturers which focus on natural and organic products, suchas Rafferty‟s Garden. To counter this challenge, the company launched the Heinz Simplyrange in October 2010. Containing no preservatives, colours or added salt, the rangeincludes naturally sweet and savoury fruit, vegetable and grain flavours and textures. Thepackaging is furthermore unique, incorporating a convenient microwave-safe pouch with aspout and child-safe cap designed not to provide a choking hazard for children under threeyears old.PROSPECTSToddler snacking categories are anticipated to record the strongest growth over the forecastperiod, with liquid toddler milk and other snacks predicted to drive category growth. Liquidtoddler milk formula is expected to post 3% constant value and retail volume CAGRs overthe forecast period, whereas other baby food is forecast to undergo a CAGR of 2% inconstant value terms. HJ Heinz currently dominates the category, with growth driven by theLittle Kids range of mini meals, biscuits, rice cakes, bread sticks, pureed fruit snack andrice, muesli and fruit bars. Bellamy‟s Organic also has an extensive +12 months rangefeaturing organic vegetable macaroni, grain or fruit Superbites, fruit snacks and bars andcheesy tomato grissini. Further category growth is expected in the short- to mid-term incorrelation with generally higher fertility rates and the advanced median age of parents inAustralia.CATEGORY DATATable 49 Sales of Baby Food by Category: Volume 2006-2011Table 50 Sales of Baby Food by Category: Value 2006-2011Table 51 Sales of Baby Food by Category: % Volume Growth 2006-2011Table 52 Sales of Baby Food by Category: % Value Growth 2006-2011Table 53 Soy-based Vs Dairy-based Special Baby Milk Formula % Breakdown 2010Table 54 Baby Food Company Shares 2006-2010Table 55 Baby Food Brand Shares 2007-2010Table 56 Sales of Baby Food by Distribution Format: % Analysis 2006-2011Table 57 Forecast Sales of Baby Food by Category: Volume 2011-2016Table 58 Forecast Sales of Baby Food by Category: Value 2011-2016Table 59 Forecast Sales of Baby Food by Category: % Volume Growth 2011-2016Table 60 Forecast Sales of Baby Food by Category: % Value Growth 2011-2016Baked Goods in Australia - Category Analysis
  • 9. HEADLINESTRENDSThere has been a price war between major supermarket chains Coles and Woolworths sincethe introduction of home brand milk at A$1 per litre in late January 2011. Bread proved tobe the next staple to have its prices slashed, with private label bread products being sold foras little as A$1 a loaf.COMPETITIVE LANDSCAPEThe prominence of unpackaged baked goods is highlighted by the fact that artisanalproducers recorded a retail value share of 64% in 2010. These include in-store bakeries andlarge specialty bread chains such as market leaders Baker‟s Delight and Brumby‟s. Baker‟sDelight recently earned the title of „Australia‟s Most Successful Bakery Franchise‟ and RetailFood Group, the owner of Brumby‟s, Donut King and Michel‟s Patisserie, continued to recordan increase in average weekly sales per outlet and average transaction value in 2010.PROSPECTSBaked goods has a projected forecast period CAGR of 3% in constant retail value terms and1% in retail volume terms whilst bread has a constant retail value CAGR of 4%, withpackaged and industrial bread forecast to register slightly higher value growth yetfractionally lower volume growth than unpackaged and artisanal bread as the size and scopeof in-store bakeries continues to expand.CATEGORY DATATable 61 Sales of Baked Goods by Category: Volume 2006-2011Table 62 Sales of Baked Goods by Category: Value 2006-2011Table 63 Sales of Baked Goods by Category: % Volume Growth 2006-2011Table 64 Sales of Baked Goods by Category: % Value Growth 2006-2011Table 65 Packaged/Industrial Bread by Type: % Value Breakdown 2006-2011Table 66 Packaged/Industrial Cakes: Single Portion vs Multi-pack % Breakdownby Type 2006-2011Table 67 Baked Goods Company Shares 2006-2010Table 68 Baked Goods Brand Shares 2007-2010Table 69 Sales of Baked Goods by Distribution Format: % Analysis 2006-2011Table 70 Forecast Sales of Baked Goods by Category: Volume 2011-2016Table 71 Forecast Sales of Baked Goods by Category: Value 2011-2016
  • 10. Table 72 Forecast Sales of Baked Goods by Category: % Volume Growth 2011-2016Table 73 Forecast Sales of Baked Goods by Category: % Value Growth 2011-2016Biscuits in Australia - Category AnalysisHEADLINESTRENDSIrrespective of the perception of a strong national financial position and robust labourmarket, Australian consumers continue to display cautionary behaviour. Private label rangeextensions proved popular amongst value-conscious consumers as a post-recessionarymeasure to curb household expenditure, particularly more premium private label lines thatclosely imitate leading branded products. However, in 2011 producers engaged in extensiveprice discounting in order to ensure that branded offerings remained attractive to thriftyconsumers.COMPETITIVE LANDSCAPEArnott‟s continued to lead biscuit sales in 2010, recording a retail value share of 68%. Thecompany is represented in all areas and enjoys strong brand equity in Australia as adomestic manufacturer with a legacy dating back to 1865. Campbell Soup has owned thecompany since 1997.PROSPECTSBiscuits has a steady projected forecast period CAGR of 1% in both constant retail value andretail volume terms.CATEGORY DATATable 74 Sales of Biscuits by Category: Volume 2006-2011Table 75 Sales of Biscuits by Category: Value 2006-2011Table 76 Sales of Biscuits by Category: % Volume Growth 2006-2011Table 77 Sales of Biscuits by Category: % Value Growth 2006-2011Table 78 Biscuits Company Shares 2006-2010Table 79 Biscuits Brand Shares 2007-2010Table 80 Sales of Biscuits by Distribution Format: % Analysis 2006-2011Table 81 Forecast Sales of Biscuits by Category: Volume 2011-2016Table 82 Forecast Sales of Biscuits by Category: Value 2011-2016
  • 11. Table 83 Forecast Sales of Biscuits by Category: % Volume Growth 2011-2016Table 84 Forecast Sales of Biscuits by Category: % Value Growth 2011-2016Breakfast Cereals in Australia - Category AnalysisHEADLINESTRENDSKey drivers for breakfast cereals have long been health and convenience. However, in 2011consumers increasingly responded to “natural” new product developments. As breakfast iswidely regarded as one of the most important meals of the day, there is increased attentionon making the occasion as beneficial as possible. RTE cereals that provide a higher share ofdaily fibre requirements and additional omega-3 and protein continue to increase inpopularity. Ranges from Uncle Toby‟s Plus, Goodness Superfoods and the recently-releasedSunsol Toasted & Natural Oats premium line epitomise the trend towards cereals thatdeliver a specific nutritional or functional benefit.COMPETITIVE LANDSCAPEKellogg continues to dominate breakfast cereals, accounting for 47% of retail value sales in2010. Seven of the top ten breakfast cereals in Australia are Kellogg brands: Nutri-Grain,Special K, Just Right, Sultana Bran, Coco Pops, Corn Flakes and All Bran. The companyfocuses its marketing activities and product development on health and wellness lines. Newreleases for 2011 include Kellogg‟s All-Bran Apple Crunch, Just Right Clusters and 5 Grain,Mixed Berry Mini-Wheats and Be Natural cereals and porridge. Kellogg‟s Sultana Bran Budswas voted best cereal at the 2011 Product of the Year awards, an annual product innovationaward based on consumer polling. Kellogg‟s Sultana Bran Buds are high in fibre, containingnearly six grams in each serving - about one-third of a child‟s daily fibre needs.PROSPECTSBreakfast cereals has a projected forecast period constant retail value CAGR of 2%, withmuesli and hot cereals expected to fuel growth as consumers increasingly trade-up to morepremium and nutritious options.CATEGORY DATATable 85 Sales of Breakfast Cereals by Category: Volume 2006-2011Table 86 Sales of Breakfast Cereals by Category: Value 2006-2011Table 87 Sales of Breakfast Cereals by Category: % Volume Growth 2006-2011Table 88 Sales of Breakfast Cereals by Category: % Value Growth 2006-2011Table 89 Breakfast Cereals Company Shares 2006-2010Table 90 Breakfast Cereals Brand Shares 2007-2010
  • 12. Table 91 Sales of Breakfast Cereals by Distribution Format: % Analysis 2006-2011Table 92 Forecast Sales of Breakfast Cereals by Category: Volume 2011-2016Table 93 Forecast Sales of Breakfast Cereals by Category: Value 2011-2016Table 94 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2011-2016Table 95 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2011-2016Canned/Preserved Food in Australia - Category AnalysisHEADLINESTRENDSHome cooking was a key driver in canned processed food in 2011. The category grew by2% in 2011 as it offers convenient and healthy meal components used in home-preparedmeals. Value growth was seen in tomatoes, beans, meat and fruit, with 3%, 4%, 15% and3% current value growth, respectively. However, commoditisation, promotional activity andstrong private label competition saw fish/seafood and pasta both record slight declines incurrent value terms.COMPETITIVE LANDSCAPEHJ Heinz Company Australia Pty Ltd is the largest player in canned food in Australia with avalue share of 20%. The company is well represented in a wide variety of canned foodcategories. The company offers canned varieties of beans, fish/seafood, meat and fruit. HJHeinz Company Australia Pty Ltd should see its share grow over the forecast period due toits presence in the fast-growing canned chicken area of canned meat and investment inpromoting increased brand awareness. HJ Heinz Company Australia Pty Ltd launched aAU$4 million advertising campaign in 2011 through print media, television, and in-storepromotion in order to increase sales and market share.PROSPECTSCanned meat is expected to see strong growth over the forecast period (CAGR 4%).Traditional canned meat offerings such as corned beef and ham will continue to decline ataround -1% in value terms due to a consumer preference for buying fresh ham rather thanshelf stable canned ham, with canned chicken the growth driver. Canned chicken will growin popularity and household penetration as the product is a conveniently packaged source ofprotein, and is available from sustainable sources. As fish stocks continue to dwindle,canned fish prices will eventually rise. As sustainability becomes an increasingly importantissue in canned fish/seafood, consumers will switch to more sustainable sources of protein,such as canned chicken.CATEGORY DATATable 96 Sales of Canned/Preserved Food by Category: Volume 2006-2011
  • 13. Table 97 Sales of Canned/Preserved Food by Category: Value 2006-2011Table 98 Sales of Canned/Preserved Food by Category: % Volume Growth 2006-2011Table 99 Sales of Canned/Preserved Food by Category: % Value Growth 2006-2011Table 100 Canned/Preserved Food Company Shares 2006-2010Table 101 Canned/Preserved Food Brand Shares 2007-2010Table 102 Sales of Canned/Preserved Food by Distribution Format: % Analysis2006-2011Table 103 Forecast Sales of Canned/Preserved Food by Category: Volume 2011-2016Table 104 Forecast Sales of Canned/Preserved Food by Category: Value 2011-2016Table 105 Forecast Sales of Canned/Preserved Food by Category: % VolumeGrowth 2011-2016Table 106 Forecast Sales of Canned/Preserved Food by Category: % Value Growth2011-2016Summary 32 Other Canned/Preserved Food: Product TypesCheese in Australia - Category AnalysisHEADLINESTRENDSAustralian consumers are becoming increasingly sophisticated in their cheese choices andare moreover educated as to the usage of a certain cheese for a particular occasion. Bothinformed and creative, consumers are incorporating the use of different cheeses for lunches,aperitifs, salads, baked dishes (for both mains and desserts), and more traditional cheeseplatters. While cheddar cheese varieties remain the overwhelming preference for cheesepurchases, with a 60% market value share, the shift away from cheddar to non-cheddarvarieties is evident in 2011. Within cheddar varieties, there is furthermore a preference forstronger flavoured cheese, as indicated by the shelf space dominance of tasty cheddar atthe expense of milder cheddar types. Premium entertaining cheeses and cooking brandshave proven once again popular as the so-called “MasterChef effect” continues andconsumers try to emulated celebrity television chefs by cooking and entertaining at home.COMPETITIVE LANDSCAPEFonterra Brands slightly increased its market share in 2010, continuing to lead the categorywith 39% of total value sales. The company owns several leading brands in cheese,
  • 14. including the long-term category leaders, Mainland and Bega. Perfect Italiano has emergedas one of Fonterra‟s strongest performing brands, due to the recent interest generated inculinary cheeses, the brand‟s sponsorship of the 2011 season of the MasterChef Australiatelevision show and the “Perfect Man” advertising campaign. The Perfect Italiano rangeincludes parmesan, romano, mozzarella, grated cheese blends and ricotta.PROSPECTSCheese is expected to post a 2% constant value CAGR from 2011 to 2016. Consumptiongrowth is expected to remain moderate, with an anticipated 1% retail volume CAGR overthis forecast period. This indicates a continuation of the trend in which quality is deemed ahigher priority than quantity. Australians will nonetheless remain avid consumers of cheese,given that Australia is a dairy producing country and a wide variety of quality brands andcheese products are available. The interest in cheese among Australian consumers willdevelop further over the forecast period as they will become ever more adventurous interms of trying new flavours and textures of cheese.CATEGORY DATATable 107 Sales of Cheese by Category: Volume 2006-2011Table 108 Sales of Cheese by Category: Value 2006-2011Table 109 Sales of Cheese by Category: % Volume Growth 2006-2011Table 110 Sales of Cheese by Category: % Value Growth 2006-2011Table 111 Spreadable Processed Cheese by Type: % Value Breakdown 2006-2011Table 112 Unprocessed Cheese by Type: % Value Breakdown 2009-2010Table 113 Cheese Company Shares 2006-2010Table 114 Cheese Brand Shares 2007-2010Table 115 Sales of Cheese by Distribution Format: % Analysis 2006-2011Table 116 Forecast Sales of Cheese by Category: Volume 2011-2016Table 117 Forecast Sales of Cheese by Category: Value 2011-2016Table 118 Forecast Sales of Cheese by Category: % Volume Growth 2011-2016Table 119 Forecast Sales of Cheese by Category: % Value Growth 2011-2016Chilled Processed Food in Australia - Category AnalysisHEADLINESTRENDS
  • 15. Chilled processed food grew by 8% in value terms in 2011 to AU$1.3 billion. The categorybenefited from the growing popularity of home cooking and from having a healthy and morenatural image among shoppers compared to frozen or dried processed foods.COMPETITIVE LANDSCAPEP&M Quality Smallgoods Pty Ltd is the leader in chilled processed food. The company has ashare of 24% in value terms. In March 2009 P&M Quality Smallgoods Pty Ltd acquired HansContinental Pty Ltd following ACCC consent. This move further consolidated the chilledprocessed meat category as, in 2008, George Western Foods Ltd acquired Castlemaine KRFoods. P&M Quality Smallgoods Pty Ltd is looking to conform to market trends by offeringhealth and wellness-differentiated products. The company feels salt reduction and fatreduction are important developments and launched a fat-reduced salami in 2009. Theproduct has performed strongly. P&M Quality Smallgoods Pty Ltd have broad distributionthrough major supermarkets, a wide variety of chilled meat offerings, and trusted brandnames in the form of Primo and Hans.PROSPECTSChilled processed food is expected to see 12% constant value growth over the forecastperiod. The category will continue to benefit from an image of greater freshness and highernutritional value compared to dried processed food. Chilled processed food will faceincreasing competition from frozen food, however, as consumers become increasingly awareof the nutritional value found in frozen food following developments in that category‟sfreezing processes. Consumers will also be attracted by the greater convenience of frozenfood, which can be stored for longer in a home freezer.CATEGORY DATATable 120 Sales of Chilled Processed Food by Category: Volume 2006-2011Table 121 Sales of Chilled Processed Food by Category: Value 2006-2011Table 122 Sales of Chilled Processed Food by Category: % Volume Growth 2006-2011Table 123 Sales of Chilled Processed Food by Category: % Value Growth 2006-2011Table 124 Chilled Processed Meat by Type: % Value Breakdown 2006-2011Table 125 Chilled Processed Meat: % Share of Chilled Meat Substitute 2006-2011Table 126 Chilled Processed Food Company Shares 2006-2010Table 127 Chilled Processed Food Brand Shares 2007-2010Table 128 Sales of Chilled Processed Food by Distribution Format: % Analysis2006-2011Table 129 Forecast Sales of Chilled Processed Food by Category: Volume 2011-
  • 16. 2016Table 130 Forecast Sales of Chilled Processed Food by Category: Value 2011-2016Table 131 Forecast Sales of Chilled Processed Food by Category: % VolumeGrowth 2011-2016Table 132 Forecast Sales of Chilled Processed Food by Category: % Value Growth2011-2016Chocolate Confectionery in Australia - Category AnalysisHEADLINESTRENDSFairtrade Certified chocolate continues to increase in popularity, with the Cadbury‟s DairyMilk and Whittaker‟s large Creamy Milk blocks brands both recently announcing that theywill use such chocolate. Indeed, chocolate took over from coffee as Australia‟s strongestselling Fairtrade Certified product in 2010, with retail sales increasing by an estimated1,500% according to The Fair Trade Association of Australia and New Zealand. In response,an increased number of both private label and branded Fairtrade Certified chocolateofferings were launched during the year. In addition, Nestlé launched its sustainable Kit Katplan which aims for the production of its entire Kit Kat range to be based on UTZ Certifiedcocoa in 2011 as part of the Nestlé Cocoa Plan - a A$121 million (CHF110 million)investment to improve cocoa industry sustainability that was launched in October 2009.Also, Mars announced in May 2011 that it would follow suit and source enough RainforestAlliance Certified cocoa to cover Mars Bar production, thereby enabling bars to feature theRainforest Alliance tree frog logo. Mars hopes to have its full range certified as beingsustainably produced before its 2020 deadline.COMPETITIVE LANDSCAPEThe global acquisition of Cadbury Plc by Kraft Foods Inc in February 2010 resulted in asignificant increase in sales share for Kraft within chocolate confectionery. Cadbury,Australia‟s leading confectionery maker, continued to gain accolades, including the Reader‟sDigest Most Trusted Food Brand in 2010, as well as Fairtrade accreditation for the brand‟sflagship Dairy Milk range. Kraft Foods Ltd thus led chocolate confectionary sales in 2010,recording a retail value share of 40%.PROSPECTSChocolate confectionary has a projected forecast period constant retail value CAGR of 2%and a retail volume CAGR of 1% due to rising demand from consumers for affordableluxuries. Both standard boxed assortments and twist wrapped miniatures are expected tolead the way in value and volume terms over the forecast period.CATEGORY DATATable 133 Sales of Chocolate Confectionery by Category: Volume 2006-2011
  • 17. Table 134 Sales of Chocolate Confectionery by Category: Value 2006-2011Table 135 Sales of Chocolate Confectionery by Category: % Volume Growth 2006-2011Table 136 Sales of Chocolate Confectionery by Category: % Value Growth 2006-2011Table 137 Chocolate Tablets by Type: % Value Breakdown 2006-2011Table 138 Chocolate Confectionery Company Shares 2006-2010Table 139 Chocolate Confectionery Brand Shares 2007-2010Table 140 Sales of Chocolate Confectionery by Distribution Format: % Analysis2006-2011Table 141 Forecast Sales of Chocolate Confectionery by Category: Volume 2011-2016Table 142 Forecast Sales of Chocolate Confectionery by Category: Value 2011-2016Table 143 Forecast Sales of Chocolate Confectionery by Category: % VolumeGrowth 2011-2016Table 144 Forecast Sales of Chocolate Confectionery by Category: % Value Growth2011-2016Dried Processed Food in Australia - Category AnalysisHEADLINESTRENDSDried processed food is benefiting from increased urbanisation in Australia. The categorygrew by 4% in value terms over 2011 to AU$1 billion as time-poor consumers appreciatedthe convenience of dried processed food. Dried food offers consumers convenience througheasy storage, low unit prices compared to chilled/fresh offerings and, in the case of driedready meals and soups, a short preparation time.COMPETITIVE LANDSCAPESan Remo Macaroni Company Pty Ltd was the number one player in dried food in 2010 witha value share of 21%. The company benefits from Australian provenance as consumers areincreasingly determined to purchase locally-grown produce from locally-owned companies.The company has moved into product areas with greater added value by offering driedready meals. Within dried processed food the company now offers dried ready meals,instant noodles and dried pasta. The company is seeing good value share growth withineach of these growing categories.
  • 18. PROSPECTSThe popularity of home cooking and home baking in particular will continue to grow over theforecast period. The dessert mixes category is expected to see 4% growth (1% CAGR) inconstant value terms in 2011-2016. Innovation and new product developments centredaround health and wellness, convenience and improved quality will drive this growth. Driedpasta, plain noodles and rice will each see CAGRs of 1% in constant value terms asconsumers increasingly use these staple carbohydrates in home cooking.CATEGORY DATATable 145 Sales of Dried Processed Food by Category: Volume 2006-2011Table 146 Sales of Dried Processed Food by Category: Value 2006-2011Table 147 Sales of Dried Processed Food by Category: % Volume Growth 2006-2011Table 148 Sales of Dried Processed Food by Category: % Value Growth 2006-2011Table 149 Dried Processed Food Company Shares 2006-2010Table 150 Dried Processed Food Brand Shares 2007-2010Table 151 Sales of Dried Processed Food by Distribution Format: % Analysis 2006-2011Table 152 Forecast Sales of Dried Processed Food by Category: Volume 2011-2016Table 153 Forecast Sales of Dried Processed Food by Category: Value 2011-2016Table 154 Forecast Sales of Dried Processed Food by Category: % Volume Growth2011-2016Table 155 Forecast Sales of Dried Processed Food by Category: % Value Growth2011-2016Drinking Milk Products in Australia - Category AnalysisHEADLINESTRENDSIn an effort to re-establish its competitive viability against rival supermarket chainWoolworths and appeal to budget-conscious consumers, Coles announced that it would cutthe price of its generic milk to A$1 per litre as of 26 January 2011. Coinciding with anational holiday, the announcement launched a subsequent price war, during which theprices of house brand staples such as milk, bread and meat have been pushed down.Previously, the two major supermarkets sold their private label milk for about A$1.20 a litreand branded milk for A$1.75 a litre. While Coles and Woolworths have agreed to absorb thefull cost of the price reduction, there is no specific timeframe for this commitment. Dairy
  • 19. Australia estimates this figure could total A$30 million annually for Coles alone.COMPETITIVE LANDSCAPENational Foods leads the drinking milk products category in 2010 with a 34% value share ofdrinking milk products. The company is responsible for the two largest brands infresh/pasteurised milk, Pura and Dairy Farmers, and Big M, Moove and Masters in flavouredmilk drinks. The company reported challenging times in the dairy sector in 2010, withmargin pressure as a result of deep discounting on private label impacting on farmers,processors and volume sales of branded white drinking milk.PROSPECTSWhile private label full-fat fresh/pasteurised drinking milk is expected to be used as a lossleader, sold at a low price to attract customers into the major supermarkets, the price ofmodified milk is anticipated to rise over the forecast period to counter the deep discountingof the “milk wars.” Any move by the major milk companies to compete on the price of fullcream milk will impact on the price of regular skim and light milk products, as well as themore niche market fortified or functional milk types, in order to safeguard their margins tosome extent.CATEGORY DATATable 156 Sales of Drinking Milk Products by Category: Volume 2006-2011Table 157 Sales of Drinking Milk Products by Category: Value 2006-2011Table 158 Sales of Drinking Milk Products by Category: % Volume Growth 2006-2011Table 159 Sales of Drinking Milk Products by Category: % Value Growth 2006-2011Table 160 Chilled Vs Ambient Flavoured Milk Drinks: % Volume Analysis 2007-2010Table 161 Milk by Type: % Value Breakdown 2007-2010Table 162 Drinking Milk Products Company Shares 2006-2010Table 163 Drinking Milk Products Brand Shares 2007-2010Table 164 Sales of Drinking Milk Products by Distribution Format: % Analysis2006-2011Table 165 Forecast Sales of Drinking Milk Products Products by Category: Volume2011-2016Table 166 Forecast Sales of Drinking Milk Products Products by Category: Value2011-2016
  • 20. Table 167 Forecast Sales of Drinking Milk Products Products by Category: %Volume Growth 2011-2016Table 168 Forecast Sales of Drinking Milk Products Products by Category: % ValueGrowth 2011-2016Frozen Processed Food in Australia - Category AnalysisHEADLINESTRENDSHealth and wellness drove development in frozen food in 2011. Consumers‟ relationshipwith frozen food has matured to the point where many now seek healthier frozen foodoptions. Many frozen food products now have the heart foundation tick, such as McCain‟sfrozen ready meals and vegetables. Another health and wellness development was steamingtechnology, which was introduced over the review period. This was seen as a healthy andconvenient development, offering a cooking technique that traps in the nutrients andenables shorter cooking times. The technology in now present in some Simplot and Heinzofferings.COMPETITIVE LANDSCAPEMcCain Foods (Aust) Pty Ltd was a clear leader in frozen processed food in 2010, accountingfor a 24% value share. The company benefits from being the dominant player in thedynamic frozen pizza category, while leading sales of frozen ready meals and frozenprocessed potatoes and ranking second in frozen processed vegetables. The companyinvests heavily in promoting its range, stressing the nutritional and indulgence benefitsoffered by its products. It also benefits from a strong reputation for quality, particularly forits premium health and wellness range Healthy Choice. As a result of its strong advertisingsupport and healthy positioning, along with its well-placed range in terms of product area,the company saw the strongest value share growth in 2009 over the previous year, gainingalmost half a percentage point.PROSPECTSHealth and wellness concerns will continue to influence frozen food over the forecast period.As more health and wellness-orientated products are available on the market, and increasedawareness of the benefits of healthy eating is seen among consumers, the trend will bereinforced. Fruit, vegetables, fish/seafood, and ready meals will see good growth due to theproducts being perceived as healthy or bearing the heart foundation tick. In the case ofpizza, ready meals, and potato products, continued sodium and fat reduction andcholesterol-free provenance will be seen in new product developments over the forecastperiod.CATEGORY DATATable 169 Sales of Frozen Processed Food by Category: Volume 2006-2011Table 170 Sales of Frozen Processed Food by Category: Value 2006-2011
  • 21. Table 171 Sales of Frozen Processed Food by Category: % Volume Growth 2006-2011Table 172 Sales of Frozen Processed Food by Category: % Value Growth 2006-2011Table 173 Frozen Processed Fish/Seafood by Type: % Value Breakdown 2006-2011Table 174 Frozen Processed Poultry by Type: % Value Breakdown 2006-2011Table 175 Frozen Processed Red Meat by Type: % Value Breakdown 2006-2011Table 176 Frozen Processed Vegetables by Type: % Value Breakdown 2006-2011Table 177 Other Frozen Processed Food by Type: % Value Breakdown 2006-2011Table 178 Frozen Processed Food Company Shares 2006-2010Table 179 Frozen Processed Food Brand Shares 2007-2010Table 180 Sales of Frozen Processed Food by Distribution Format: % Analysis2006-2011Table 181 Forecast Sales of Frozen Processed Food by Category: Volume 2011-2016Table 182 Forecast Sales of Frozen Processed Food by Category: Value 2011-2016Table 183 Forecast Sales of Frozen Processed Food by Category: % VolumeGrowth 2011-2016Table 184 Forecast Sales of Frozen Processed Food by Category: % Value Growth2011-2016Summary 33 Other Frozen Processed Food: Product TypesGum in Australia - Category AnalysisHEADLINESTRENDSThe significant growth recorded by Wrigley‟s 5 sugar-free gum range is the main trendduring 2011. Cobalt (Peppermint), Electro (Spearmint) and Pulse (Tropical) were launchedin Australia in June 2009 and the range was extended to include Tempest (Watermelon) in2010 and bubble gum variant Zing in September 2010 while more recent developmentsinclude a mixed fruit and mixed mint flavour, React, in March 2011 and the discontinuationof Pulse (Tropical) in May 2011. The limited edition 5X Mutant (Blueberry) was alsolaunched in 2011 in order to coincide with the release of the film X-Men: First Class.COMPETITIVE LANDSCAPE
  • 22. Wrigley dominated gum in 2010, accounting for some 96% of gum retail value sales.Despite the fact that this figure represents a slight decline from 2009, Wrigley continues todrive growth due to key new product developments within the sugar-free, functional andbubble gum areas.PROSPECTSGum has a moderate projected forecast period CAGR of 1% in both constant retail valueand retail volume terms.CATEGORY DATATable 185 Sales of Gum by Category: Volume 2006-2011Table 186 Sales of Gum by Category: Value 2006-2011Table 187 Sales of Gum by Category: % Volume Growth 2006-2011Table 188 Sales of Gum by Category: % Value Growth 2006-2011Table 189 Leading Flavours for Gum 2006-2011Table 190 Gum Company Shares 2006-2010Table 191 Gum Brand Shares 2007-2010Table 192 Sales of Gum by Distribution Format: % Analysis 2006-2011Table 193 Forecast Sales of Gum by Category: Volume 2011-2016Table 194 Forecast Sales of Gum by Category: Value 2011-2016Table 195 Forecast Sales of Gum by Category: % Volume Growth 2011-2016Table 196 Forecast Sales of Gum by Category: % Value Growth 2011-2016Ice Cream in Australia - Category AnalysisHEADLINESTRENDSThe trend towards cautionary consumer behaviour, despite the strong national financialposition and solid labour market, was notable in many categories of packaged food inAustralia throughout 2011, although it is manifesting in varied forms. While other categoriesevidence this trend through the purchase of private label products, ice cream has insteaddemonstrated a move towards take-home formats at the expense of impulse formats. Thegrowth of multi-pack dairy ice cream of 10% in current value terms and 6% in retail volumeis largely attributed to the perception of multi-packs as better value-for-money forAustralia‟s favourite brands, such as Streets Magnum, Cornetto, Paddle Pop and Golden
  • 23. Gaytime from Unilever and Peters Drumstick, Heaven, and Maxibon from Nestlé. Bycomparison, impulse ice cream recorded 4% growth in current value terms and 2% in retailvolume.COMPETITIVE LANDSCAPEUnilever retains its lead in ice cream with a value share of 34% in 2010. The company has astrong presence in impulse ice cream, take-home multi-packs, bulk dairy ice cream and icecream desserts through the Streets range of Magnum, Paddle Pop, Cornetto, Calippo, BlueRibbon and Viennetta. Unilever supports these brands but particularly its impulse ice creambrands, through a high level of product innovation and advertising support.PROSPECTSConstrained consumer spending is likely in the short- to mid-term as economic pessimismprevails. Ice cream is thus expected to register modest growth over the forecast period,with 2% constant value and 1% volume CAGRs predicted, despite the integral role that icecream plays in Australian day-to-day life.CATEGORY DATATable 197 Sales of Ice Cream by Category: Volume 2006-2011Table 198 Sales of Ice Cream by Category: Value 2006-2011Table 199 Sales of Ice Cream by Category: % Volume Growth 2006-2011Table 200 Sales of Ice Cream by Category: % Value Growth 2006-2011Table 201 Leading Flavours for Ice Cream 2006-2011Table 202 Ice Cream Company Shares 2006-2010Table 203 Ice Cream Brand Shares 2007-2010Table 204 Impulse Ice Cream Company Shares 2006-2010Table 205 Impulse Ice Cream Brand Shares 2007-2010Table 206 Take-home Ice Cream Company Shares 2006-2010Table 207 Take-home Ice Cream Brand Shares 2007-2010Table 208 Sales of Ice Cream by Distribution Format: % Analysis 2006-2011Table 209 Forecast Sales of Ice Cream by Category: Volume 2011-2016Table 210 Forecast Sales of Ice Cream by Category: Value 2011-2016Table 211 Forecast Sales of Ice Cream by Category: % Volume Growth 2011-2016
  • 24. Table 212 Forecast Sales of Ice Cream by Category: % Value Growth 2011-2016Meal Replacement in Australia - Category AnalysisHEADLINESTRENDSConvenience is key to growth within meal replacement products, with slimming ready-to-drink (RTD) beverages and bars benefitting from the ease and portability of single-servepackaging and distribution through supermarkets and hypermarkets. Consumers reactedpositively to price competition within major supermarkets, especially as the cost per servingof RTD slimming beverages is higher than that of concentrates. The bulk purchasing ofpowdered meal replacement slimming products also entails a significant initial outlay andconsumers are thus willing to shop around for the lowest prices, as indicated by theincreasing distribution share of supermarkets and hypermarkets.COMPETITIVE LANDSCAPEDuring 2010, meal replacement sales were led by Tony Ferguson Ip, a pharmacy-basedslimming products manufacturer which recorded a retail value share of 25%. The company‟sproducts were formulated by a pharmacist in 2004 and are available in various formatsincluding powder concentrates for shakes and soups, RTD beverages and bars. The TonyFerguson brand is distributed exclusively through concept stores and Terry White Chemists.PROSPECTSMeal replacement has a projected forecast period CAGR of 7% in constant retail value termsand 6% in retail volume terms. Growth will be driven by continuing interest in weight lossthanks to the significant prevalence of obesity in Australia, with reportedly more than aquarter of all adults being obese. Obesity will also be a key area of focus for the NationalPreventative Health Taskforce for the tackling of chronic disease over the coming years.CATEGORY DATATable 213 Sales of Meal Replacement by Category: Volume 2006-2011Table 214 Sales of Meal Replacement by Category: Value 2006-2011Table 215 Sales of Meal Replacement by Category: % Volume Growth 2006-2011Table 216 Sales of Meal Replacement by Category: % Value Growth 2006-2011Table 217 Meal Replacement Slimming by Type: % Value Breakdown 2006-2011Table 218 Meal Replacement Company Shares 2006-2010Table 219 Meal Replacement Brand Shares 2007-2010Table 220 Sales of Meal Replacement by Distribution Format: % Analysis 2006-2011
  • 25. Table 221 Forecast Sales of Meal Replacement by Category: Volume 2011-2016Table 222 Forecast Sales of Meal Replacement by Category: Value 2011-2016Table 223 Forecast Sales of Meal Replacement by Category: % Volume Growth2011-2016Table 224 Forecast Sales of Meal Replacement by Category: % Value Growth 2011-2016Noodles in Australia - Category AnalysisHEADLINESTRENDSTwo trends influenced noodles in Australia in 2011. Firstly, a growing interest in Asiancuisine in Australia and secondly, a desire for convenience. These two influences, pluscontinued movement away from foodservice towards preparing food at home, saw noodlevalue increase by 3% in 2011 to reach A$231 million.COMPETITIVE LANDSCAPESan Remo Macaroni, owners of the Fantastic brand of noodles, is the leading player inAustralian noodles. The Fantastic range had a 30% value share of noodles in 2010. Thecompany benefits from broad retail distribution and offering a wide variety of productsincluding plain, instant, and chilled noodles.PROSPECTSThe health and wellness trend will increasingly influence Australian noodles over theforecast period. Organic and gluten free noodles will become more popular, especially inplain noodles and chilled noodles. In pouch instant noodles, salt reduction and reduced fatofferings, like those offered in the Fantastic brand in 2011 with its Low Fat Cup range, willgrow in popularity.CATEGORY DATATable 225 Sales of Noodles by Category: Volume 2006-2011Table 226 Sales of Noodles by Category: Value 2006-2011Table 227 Sales of Noodles by Category: % Volume Growth 2006-2011Table 228 Sales of Noodles by Category: % Value Growth 2006-2011Table 229 Leading Instant Noodle Flavours 2006-2011Table 230 Noodles Company Shares 2006-2010
  • 26. Table 231 Noodles Brand Shares 2007-2010Table 232 Sales of Noodles by Distribution Format: % Analysis 2006-2011Table 233 Forecast Sales of Noodles by Category: Volume 2011-2016Table 234 Forecast Sales of Noodles by Category: Value 2011-2016Table 235 Forecast Sales of Noodles by Category: % Volume Growth 2011-2016Table 236 Forecast Sales of Noodles by Category: % Value Growth 2011-2016Oils and Fats in Australia - Category AnalysisHEADLINESTRENDSWhile Australian consumers are no strangers to televised cooking shows, the recent cookingshow phenomenon is directly credited with the 5% current value and 4% retail volumegrowth registered by oils and fats in 2011. The surge of interest in cooking shows such asMasterChef Australia has increased awareness of the qualities of ingredients such as extravirgin olive oil and butter. Cooking at home resonates with consumers for health andmoney-saving reasons, as well as providing the chance for aspiring amateur chefs toemulate their idols.COMPETITIVE LANDSCAPEGoodman Fielder continues to lead in oils and fats in Australia in 2010, with 19% of totalretail value sales. The company‟s presence in the category is at its strongest in spreadableoils and fats (both regular and functional), vegetable and seed oil, and cooking fats throughbrands such as Meadow Lea, Logicol, Crisco and Olive Grove. On the commercial oils andfats front, November 2010 saw Goodman Fielder and Cargill Australia formally terminate theagreed sale of Goodman Fielder‟s Commercial Edible Fats and Oils business to Cargill. Themove followed the Australian Competition and Consumer Commission opposing the A$240million deal in March, as it would lead to a, “significant concentration of refining assets inAustralia”.PROSPECTSWhile dairy spreads have faced negative press in the past due to their content of butter andcream, and thus saturated fats, future prospects look more positive as consumers display agrowing preference for natural and authentic ingredients to make more traditional-styledishes for family and friends. Butter is anticipated to post a 3% constant value CAGR and2% volume CAGR over the forecast period.CATEGORY DATATable 237 Sales of Oils and Fats by Category: Volume 2006-2011Table 238 Sales of Oils and Fats by Category: Value 2006-2011
  • 27. Table 239 Sales of Oils and Fats by Category: % Volume Growth 2006-2011Table 240 Sales of Oils and Fats by Category: % Value Growth 2006-2011Table 241 Vegetable and Seed Oil by Type: % Value Breakdown 2006-2011Table 242 Oils and Fats Company Shares 2006-2010Table 243 Oils and Fats Brand Shares 2007-2010Table 244 Sales of Oils and Fats by Distribution Format: % Analysis 2006-2011Table 245 Forecast Sales of Oils and Fats by Category: Volume 2011-2016Table 246 Forecast Sales of Oils and Fats by Category: Value 2011-2016Table 247 Forecast Sales of Oils and Fats by Category: % Volume Growth 2011-2016Table 248 Forecast Sales of Oils and Fats by Category: % Value Growth 2011-2016Other Dairy in Australia - Category AnalysisHEADLINESTRENDSDubbed the “MasterChef effect” by some industry observers, the current resurgence ofinterest in cooking at home has been of great benefit to certain categories and products –and the retail value and volume growth of cream in other dairy products is no exception.MasterChef Australia, a popular reality television series featuring everyday peoplecompeting in cooking contests, aired its third season from May through to July 2011. Theshow is credited with demystifying certain ingredients and also bringing previously taboofull-fat products back in to vogue, most notably cream, butter and cooking fats.COMPETITIVE LANDSCAPENational Foods leads in other dairy products with a 39% value share in 2010. National Foodscarries a variety of products in the category, including Yoplait Le Rice, Divine Classic andYogo dairy-based desserts, Yoplait Petit Miam and frûche brand flavoured fromage frais, andPura and Dairy Farmers cream. National Foods nonetheless experienced a decline in valueshare of almost one percentage point in 2010, due to the correspondent rise in total privatelabel value share.PROSPECTSAs long as viewers continue to tune in, the “as seen on TV” driver for other dairy productswill continue. Contestant applications for MasterChef Australia 2012 were accepted untilSeptember 2011. Although MasterChef is by no means the first television cooking show tocapture audience attention, through a combination of local relevance, multi-platform
  • 28. marketing and the all-pervasive cocooning trend, the show has generated a reaction thathas retailers, manufacturers and even demographers taking note. News Magazines, theproducer of the MasterChef magazine, revealed that after the first series of the show sevenout of ten viewers reported trying new things in the kitchen; six in ten said they made adish featured on the show; and 53% indicated that they had bought a particular ingredientafter seeing it on MasterChef. During the second series, retailers reported correspondingsales surges in anything from certain spices to lamb brains after having been featured onthe show.CATEGORY DATATable 249 Sales of Other Dairy by Category: Volume 2006-2011Table 250 Sales of Other Dairy by Category: Value 2006-2011Table 251 Sales of Other Dairy by Category: % Volume Growth 2006-2011Table 252 Sales of Other Dairy by Category: % Value Growth 2006-2011Table 253 Cream by Type: % Value Breakdown 2006-2011Table 254 Sales of Other Dairy by Distribution Format: % Analysis 2006-2011Table 255 Forecast Sales of Other Dairy by Category: Volume 2011-2016Table 256 Forecast Sales of Other Dairy by Category: Value 2011-2016Table 257 Forecast Sales of Other Dairy by Category: % Volume Growth 2011-2016Table 258 Forecast Sales of Other Dairy by Category: % Value Growth 2011-2016Pasta in Australia - Category AnalysisHEADLINESTRENDSPasta saw strong growth over the review period with a CAGR of 5%. This growth rate wasconsistent with that of 2011. Pasta saw robust growth due to the increase in home cookingover the review period following the global financial crisis. As consumers learned to cookagain, pasta was a popular carbohydrate choice. This is because the product has a healthyimage, is convenient to store and cook, is able to be reheated as leftovers for lunch ordinner and is a cost effective product. The product is easily utilised in salads, goes well witha variety of protein types as well as vegetarian cuisine and is easily invigorated with theaddition of a variety of sauces.COMPETITIVE LANDSCAPESan Remo Macaroni was the leader in pasta in 2010 with 36% value share. The companyhas extensive distribution, being sold in major supermarkets/hypermarkets, independent
  • 29. small grocers, and is even occasionally available in Aldi stores which primarily stock privatelabel offerings. The company had 62% of dried pasta and 15% of smaller but faster growingchilled/fresh pasta. The company has many health and wellness offerings like San RemoOrganic Trivelle, whose bright red packaging makes it easily recognisable on the shelves insupermarkets/hypermarkets. The company has a chilled/fresh pasta range with productslike San Remo Fresh Tortellini, and an extensive dried ready meals offering. The companysaw its value share grow throughout the review period and this is set to continue over theforecast period due to the wide variety of offerings, broad distribution and prime placementwithin grocery aisles.PROSPECTSHealth and wellness is going to grow in importance in pasta in Australia. Regular pasta isavailable in a large variation of shapes and sizes, while there is a more limited selection oforganic, gluten free and other health and wellness oriented pasta. Over the forecast periodhealth and wellness oriented pasta will be available in an increasing variety of formats dueto continued new product launches.CATEGORY DATATable 259 Sales of Pasta by Category: Volume 2006-2011Table 260 Sales of Pasta by Category: Value 2006-2011Table 261 Sales of Pasta by Category: % Volume Growth 2006-2011Table 262 Sales of Pasta by Category: % Value Growth 2006-2011Table 263 Pasta Company Shares 2006-2010Table 264 Pasta Brand Shares 2007-2010Table 265 Sales of Pasta by Distribution Format: % Analysis 2006-2011Table 266 Forecast Sales of Pasta by Category: Volume 2011-2016Table 267 Forecast Sales of Pasta by Category: Value 2011-2016Table 268 Forecast Sales of Pasta by Category: % Volume Growth 2011-2016Table 269 Forecast Sales of Pasta by Category: % Value Growth 2011-2016Ready Meals in Australia - Category AnalysisHEADLINESTRENDSHealth and wellness was an increasing driver in ready meals over 2011. Health and wellnesshas gone mainstream as producers focus on sodium and fat reduction. The Coles Liteprivate label frozen ready meal range, launched in 2010, is 97% fat free and has only
  • 30. 236mg of sodium per 100g, while McCain‟s also relaunched its frozen Pizza Single rangewith 40% less sodium over the review period. The influence of health and wellness onregular frozen ready meals was such that within that category, health-positioned readymeals actually declined in value terms due to the improved health and wellnesscharacteristics of regular frozen ready meals. To counter this recent loss in value sales,McCain‟s added three new flavours to its health-positioned Healthy Choice range in early2011 – Mild Chicken Curry, Singapore Noodles, and Mexican Chicken. McCain‟s alsorevitalised its packaging, which now displays a clear ingredients list and cookinginstructions, making it easier for consumers to track exactly what they are eating.COMPETITIVE LANDSCAPEMcCain Foods (Aust) Pty Ltd was the leading player in ready meals in 2010, accounting for a21% value share. This was chiefly due to the company‟s dominance in frozen pizza, where itaccounted for a 68% value share in 2010, while the company also leads sales of frozenready meals, accounting for a 25% value share. The company benefits from offering clearlydifferentiated product ranges. The McCain brand offers convenient, substantial and taste-focused products, while its Healthy Choice range offers healthier products and has astronger focus on quality. The company lost share compared to 2009 as the emergence ofDr Oetker in frozen pizza took value share from both Simplot Australia Pty Ltd and McCainFoods (Aust) Pty Ltd.PROSPECTSHealthy eating will be at the forefront of Australian consumers‟ minds over the forecastperiod. Producers will focus on salt reduction, fat reduction and clean ingredients lists to winover and keep health-conscious consumers. Frozen ready meals will see vegetarianofferings increase in availability as this is seen as a healthy option. In frozen pizza saltreduction will be an important movement. The health and wellness movement will bereinforced by government sponsorship such as the “swap” campaign and by the increasedavailability of health and wellness products.CATEGORY DATATable 270 Sales of Ready Meals by Category: Volume 2006-2011Table 271 Sales of Ready Meals by Category: Value 2006-2011Table 272 Sales of Ready Meals by Category: % Volume Growth 2006-2011Table 273 Sales of Ready Meals by Category: % Value Growth 2006-2011Table 274 Ready Meals: Vegetarian Vs Non-vegetarian % Breakdown by Type 2011Table 275 Frozen Ready Meals % Breakdown by Ethnicity 2006-2011Table 276 Ready Meals Company Shares 2006-2010Table 277 Ready Meals Brand Shares 2007-2010Table 278 Sales of Ready Meals by Distribution Format: % Analysis 2006-2011
  • 31. Table 279 Forecast Sales of Ready Meals by Category: Volume 2011-2016Table 280 Forecast Sales of Ready Meals by Category: Value 2011-2016Table 281 Forecast Sales of Ready Meals by Category: % Volume Growth 2011-2016Table 282 Forecast Sales of Ready Meals by Category: % Value Growth 2011-2016Sauces, Dressings and Condiments in Australia - Category AnalysisHEADLINESTRENDSSauces, dressings and condiments benefited from the growing popularity of home cooking in2011. As Australians spent more carefully in the economic climate of 2011, they opted toeat in, frequenting food service outlets less often. Home cooking was also boosted by showslike Masterchef and My Kitchen Rules, which made cooking more popular. Due to theincrease in home cooking, sauces, dressings and condiments saw value growth of 6% in2011 to reach A$2.17 billion.COMPETITIVE LANDSCAPEMars Australia was the leading player in sauces, dressings and condiments in 2010 with a15% value share. The company benefits from offering a wide range of products, with apresence in dips, dry sauces/powder mixes, herbs and spices, ketchup, mustard, pastasauces, pickled products, soy based sauces, table sauces, wet/cooking sauces, spicychilli/pepper sauces and other sauces, dressings and condiments. It also benefits fromoffering brands with an ethnic positioning, with Dolmio in pasta sauces being positioned asauthentically Italian and Kan Tong in wet/cooking sauces being a pseudo Asian brand.PROSPECTSSauces, dressings, and condiments is expected to grow by constant value 8% over theforecast period. Australians will continue to cook at home over the forecast period due torestricted household budgets and the popularity of cooking shows like Masterchef. Sauces,dressings and condiments will continue to grow in value share as it offers consumersconvenience, assists consumers to create new dishes, and provides variety to householddiets. New product launches that conform to these drivers, like the McCormick Foods RiceCooker range of bases, launched in April 2010, will continue to grow the market.CATEGORY DATATable 283 Sales of Sauces, Dressings and Condiments by Category: Volume 2006-2011Table 284 Sales of Sauces, Dressings and Condiments by Category: Value 2006-2011
  • 32. Table 285 Sales of Sauces, Dressings and Condiments by Category: % VolumeGrowth 2006-2011Table 286 Sales of Sauces, Dressings and Condiments by Category: % ValueGrowth 2006-2011Table 287 Wet/Cooking Sauces by Type: % Value Breakdown 2006-2011Table 288 Sauces, Dressings and Condiments Company Shares 2006-2010Table 289 Sauces, Dressings and Condiments Brand Shares 2007-2010Table 290 Sales of Sauces, Dressings and Condiments by Distribution Format: %Analysis 2006-2011Table 291 Forecast Sales of Sauces, Dressings and Condiments by Category:Volume 2011-2016Table 292 Forecast Sales of Sauces, Dressings and Condiments by Category: Value2011-2016Table 293 Forecast Sales of Sauces, Dressings and Condiments by Category: %Volume Growth 2011-2016Table 294 Forecast Sales of Sauces, Dressings and Condiments by Category: %Value Growth 2011-2016Summary 34 Other sauces, dressings and condiments: Product TypesSnack Bars in Australia - Category AnalysisHEADLINESTRENDSTraditionally the domain of shoppers looking to stock school lunchboxes, snack bars iscoming of age with bars catered to adult snacking occasions driving growth in 2011.Children‟s and family snack bars still dominate the area, with the Uncle Toby‟s rangeaccounting for 35% of retail value sales in 2010. However, the adult segment is expandingas highlighted by growth within energy and nutrition bars and granola and muesli bars overthe year. Consumers are trading-up to snack bars fortified with protein to enhance sportingperformance and the development of lean muscle tissue as well as to stave-off anyafternoon cravings for unhealthier snack food options. Granola and muesli bars areincreasingly available with more premium ingredients and also with fibre or omega-3fortification. An example is the Uncle Toby‟s Bodywise range which is available in omega-3boost, digestive balance and weight management versions. The two latter SKUs areapproved by the National Heart Foundation.COMPETITIVE LANDSCAPENestlé continued to lead snack bars sales in 2010, recording a retail value share of 38%.This figure is slightly lower than in 2009 due to the discontinuation of A.O. muesli bars in
  • 33. February 2010. Uncle Toby‟s is the leading brand within snack bars and increased its retailvalue share by one percentage point to 35% in 2010. The brand leads fruit bars and granolaand muesli bars and has a strong presence via its Roll-Ups, Fruit Fix, Yoghurt Topps, Chewyand Crunchy formats. In addition to its mainstream Uncle Toby‟s brand, Nestlé Australiaalso distributes some of the leading energy and nutrition bar brands including PowerBar andProtein Plus. The parent company, Nestlé SA, also owns Musashi Pty Ltd.PROSPECTSSnack bars has a projected forecast period CAGR of 2% in both constant retail value andretail volume terms as manufacturers further position snack bars as being a convenient wayto address dietary needs in terms of fibre, vitamins and minerals in a bid to boost theirperception as a healthier alternative to confectionery or sweet and savoury snacks.CATEGORY DATATable 295 Sales of Snack Bars by Category: Volume 2006-2011Table 296 Sales of Snack Bars by Category: Value 2006-2011Table 297 Sales of Snack Bars by Category: % Volume Growth 2006-2011Table 298 Sales of Snack Bars by Category: % Value Growth 2006-2011Table 299 Snack Bars Company Shares 2006-2010Table 300 Snack Bars Brand Shares 2007-2010Table 301 Sales of Snack Bars by Distribution Format: % Analysis 2006-2011Table 302 Forecast Sales of Snack Bars by Category: Volume 2011-2016Table 303 Forecast Sales of Snack Bars by Category: Value 2011-2016Table 304 Forecast Sales of Snack Bars by Category: % Volume Growth 2011-2016Table 305 Forecast Sales of Snack Bars by Category: % Value Growth 2011-2016Summary 35 Other Snack Bars: Product TypesSoup in Australia - Category AnalysisHEADLINESTRENDSConsumer demand for convenience was a driving factor in Australian soup in 2011. Ready-to-serve soup, which is easily prepared, was the driving growth factor in canned/preservedsoup, which grew by 5% in 2011. Microwaveable plastic packaging for the 430g pack sizemade it a popular lunchtime option. HJ Heinz Co Australia Ltd, Campbell Australasia Pty Ltd,and Valcorp Fine Foods Pty Ltd each have products available in this format. Valcorpexpanded its range of flavours in this ready-to-serve soup in February 2011 by adding
  • 34. Moroccan Pumpkin with Chickpea and Hearty Chicken & Vegetable.COMPETITIVE LANDSCAPECampbell Australasia Pty Ltd has the largest value share of Australian soup at 38%. Thecompany is dominant in canned/preserved soup, where it has a 53% value share. CampbellAustralasia Pty Ltd was successful due to its extensive distribution and broad variety ofproducts. Its offerings include condensed, ready to serve, chunky and ready meal optionssuch as Chunky Fully Loaded soup, meaning it covers all areas of canned/preserved soup.The companys success was also due to its packaging, offering cans, Tetra Pak cartons andplastic microwaveable tubs. This variety of packaging meant that Campbell Australasia‟sproducts look attractive on the shelves, and offer optimum convenience focused aroundcustomer needs.PROSPECTSSoup is expected to see only 2% constant value growth over the forecast period. Thisweakened growth compared to the review period is due to the expected poor performanceof instant soup and dehydrated soup which are both expected to decline by a constant valueCAGR of -3%. Canned/preserved soup and chilled soup will drive growth in Australia overthe forecast period, with 8% and 9% constant value growth respectively.CATEGORY DATATable 306 Sales of Soup by Category: Volume 2006-2011Table 307 Sales of Soup by Category: Value 2006-2011Table 308 Sales of Soup by Category: % Volume Growth 2006-2011Table 309 Sales of Soup by Category: % Value Growth 2006-2011Table 310 Leading Soup Flavours 2006-2011Table 311 Soup Company Shares 2006-2010Table 312 Soup Brand Shares 2007-2010Table 313 Sales of Soup by Distribution Format: % Analysis 2006-2011Table 314 Forecast Sales of Soup by Category: Volume 2011-2016Table 315 Forecast Sales of Soup by Category: Value 2011-2016Table 316 Forecast Sales of Soup by Category: % Volume Growth 2011-2016Table 317 Forecast Sales of Soup by Category: % Value Growth 2011-2016Spreads in Australia - Category AnalysisHEADLINES
  • 35. TRENDSAustralian consumers continue to display cautionary behaviour despite the perception of astrong national economy and robust labour market. As consumers curb expenditure,household expenses are coming under increased scrutiny and the trend towards privatelabel brands continues, particularly within non-essential areas such as spreads. Coles andWoolworths are actively developing their product lines for honey, jams and preserves, andnut-based spreads, as are discounters and independent supermarkets such as Aldi and IGA.However, consumer consciousness does not extend exclusively to cost and the risingawareness of health and wellness issues has encouraged the development of new andpremium product lines.COMPETITIVE LANDSCAPESales of spreads in 2010 were driven by leading brands Nutella, Vegemite, IXL andCapilano. Kraft, despite a decline in sales share, still dominates nut-based spreads due tothe popularity of its iconic peanut butter range. Leading spreads brands leverage strongconsumer loyalty to maintain their dominance over smaller rivals.PROSPECTSAlthough spreads is a mature area, there is still scope for growth as consumer tastes andhabits gradually evolve. In addition, volume growth within the area can be boosted bycreative marketing that focuses on the multi-purpose nature of products in this area. Forexample, jams and preserves can be used as sweeteners, yoghurt flavourings or bakingingredients. Also, although the number of consumers eating honey as a traditional spread isin decline, demand for honey for use as a medicated and sugar confectionery, sauce andmarinade and with bread and dairy products and cold beverages is increasing. Consumersare already encouraged to substitute honey for sugar in hot drinks and baking recipes andthe multi-purpose character of honey is set to undergo further promotion with the onlinerelease of Capilano Honey Shotz - 7g sachets of honey that provide an all-natural energyboost for athletes of all ages.CATEGORY DATATable 318 Sales of Spreads by Category: Volume 2006-2011Table 319 Sales of Spreads by Category: Value 2006-2011Table 320 Sales of Spreads by Category: % Volume Growth 2006-2011Table 321 Sales of Spreads by Category: % Value Growth 2006-2011Table 322 Leading Flavours for Jams and Preserves 2006-2011Table 323 Spreads Company Shares 2006-2010Table 324 Spreads Brand Shares 2007-2010Table 325 Sales of Spreads by Distribution Format: % Analysis 2006-2011
  • 36. Table 326 Forecast Sales of Spreads by Category: Volume 2011-2016Table 327 Forecast Sales of Spreads by Category: Value 2011-2016Table 328 Forecast Sales of Spreads by Category: % Volume Growth 2011-2016Table 329 Forecast Sales of Spreads by Category: % Value Growth 2011-2016Sugar Confectionery in Australia - Category AnalysisHEADLINESTRENDSShoppers are being attracted to leading brands, more as a result of low promotional pricesthan a sense of brand loyalty. With regard to both supermarket and convenience sales,sugar confectionary purchases are increasingly being made when products are subject tospecial offers, with a growing number of consumers identifying sale prices as referencepoints rather than regular retail prices. The Natural Confectionery Company, Allen‟s andStarburst are among the top five brands in sugar confectionary and all responded toconsumer demand for larger value-for-money formats and half-price discount promotions in2011.COMPETITIVE LANDSCAPENestlé led sales in 2010, recording a retail value share of 21%. The company‟s principalsugar confectionary brand, Allen‟s, ranked second within sugar confectionary in 2010,recording a retail value share of 11%. Allen‟s Soothers and Allen‟s Butter-Menthol led saleswithin medicated confectionary and the Allen‟s brand maintains a notable presence withinkey sugar confectionary areas: pastilles, gums, jellies and chews; standard mints; andtoffees, caramels and nougat.PROSPECTSSugar confectionery has a projected forecast period constant retail value CAGR of 1% and aretail volume CAGR of 1%. Growth will be more substantial for branded products thanprivate label brands, particularly within areas that can differentiate themselves with better-for-you and sugar-free new product development.CATEGORY DATATable 330 Sales of Sugar Confectionery by Category: Volume 2006-2011Table 331 Sales of Sugar Confectionery by Category: Value 2006-2011Table 332 Sales of Sugar Confectionery by Category: % Volume Growth 2006-2011Table 333 Sales of Sugar Confectionery by Category: % Value Growth 2006-2011Table 334 Sugarised Vs Sugar-free Sugar Confectionery % Breakdown by Type2011
  • 37. Table 335 Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2006-2011Table 336 Sugar Confectionery Company Shares 2006-2010Table 337 Sugar Confectionery Brand Shares 2007-2010Table 338 Sales of Sugar Confectionery by Distribution Format: % Analysis 2006-2011Table 339 Forecast Sales of Sugar Confectionery by Category: Volume 2011-2016Table 340 Forecast Sales of Sugar Confectionery by Category: Value 2011-2016Table 341 Forecast Sales of Sugar Confectionery by Category: % Volume Growth2011-2016Table 342 Forecast Sales of Sugar Confectionery by Category: % Value Growth2011-2016Summary 36 Other Sugar Confectionery: Product TypesSweet and Savoury Snacks in Australia - Category AnalysisHEADLINESTRENDSHealth was an increasing driver within sweet and savoury snacks over the review period.This was evident in salt reduction and fat reduction in chips/crisps and extruded snacks,while consumer demand for organic and gluten free products also grew over the reviewperiod. Chips/crisps made from vegetables other than potatoes grew in popularity as theywere perceived as a healthier option. Yarra Valley Snack Foods Pty Ltd launched ThomasChipman Beetroot chips in October 2010. This product was certified organic and gluten free,produced from Australian grown beetroot and made with no artificial preservatives oradditives.COMPETITIVE LANDSCAPESmiths Snackfoods Co was the leading player in sweet and savoury snacks in 2010,accounting for 37% value share. The company benefits from offering a wide range of brandsacross sweet and savoury snacks and is the leading player in extruded snacks and nuts,while dominating sales of chips/crisps, pretzels and tortilla/corn chips. The companyrepresents leading global snack player PepsiCo Inc in Australia and thus also benefits fromoffering iconic brand names such as Doritos in tortilla/corn chips, alongside premiumproducts such as Red Rock Deli. However, the company lost slight value share in 2010 overthe previous year due to Australians moving towards healthier, less traditional snacks.PROSPECTSMaturity is expected to result in slowing growth for sweet and savoury snacks during the
  • 38. forecast period. During the review period, there were new product launches, notably beefjerky in other sweet and savoury snacks and nuts. However, by the start of the forecastperiod these products had wide consumer acceptance and growth is expected to slow.Growth in chips/crisps, extruded snacks and many other more established product areas insweet and savoury snacks was driven by the home cinema trend during the review period.While the popularity of watching films at home with friends or family is expected to remainstrong, this trend was maturing by the end of the review period. Consequently, volumegrowth is expected to slow from 4% CAGR during the review period to 2% CAGR during theforecast period.CATEGORY DATATable 343 Sales of Sweet and Savoury Snacks by Category: Volume 2006-2011Table 344 Sales of Sweet and Savoury Snacks by Category: Value 2006-2011Table 345 Sales of Sweet and Savoury Snacks by Category: % Volume Growth2006-2011Table 346 Sales of Sweet and Savoury Snacks by Category: % Value Growth 2006-2011Table 347 Popcorn by Type: % Value Breakdown 2006-2011Table 348 Sweet and Savoury Snacks Company Shares 2006-2010Table 349 Sweet and Savoury Snacks Brand Shares 2007-2010Table 350 Sales of Sweet and Savoury Snacks by Distribution Format: % Analysis2006-2011Table 351 Forecast Sales of Sweet and Savoury Snacks by Category: Volume 2011-2016Table 352 Forecast Sales of Sweet and Savoury Snacks by Category: Value 2011-2016Table 353 Forecast Sales of Sweet and Savoury Snacks by Category: % VolumeGrowth 2011-2016Table 354 Forecast Sales of Sweet and Savoury Snacks by Category: % ValueGrowth 2011-2016Summary 37 Other sweet and savoury snacks: Product TypesYoghurt and Sour Milk Drinks in Australia - Category AnalysisHEADLINESTRENDS
  • 39. Consumers are even more willing to trade up to gourmet yoghurts with real fruit inclusionsand innovative flavours as fruited spoonable yoghurt posts the highest growth in 2011, with5% current value and retail volume growth driven by new product launches from NationalFoods and Regal Cream Products. The spoonable yoghurt category is characterised by highhousehold penetration and a consumer willingness to explore new formats, recipes, brandsand extensions.COMPETITIVE LANDSCAPENational Foods leads with a 34% current value share in yoghurt and sour milk drinks inAustralia in 2010. The company holds a strong position in flavoured spoonable yoghurt,fruited spoonable yoghurt and plain spoonable yoghurt through the ranges from Yoplait(including Creamy Original, Creamy Lite, Formé, Formé Satisfy and Go-Gurt yoghurt forchildren), Dairy Farmers and Farmer‟s Union.PROSPECTSWhile yoghurt consumers are relatively open to trying new products with various flavoursand functionalities, volume growth within the category can be achieved by encouragingconsumers to diversify their yoghurt consumption occasions. Industry sources reveal thatsome 90% of yoghurt purchases are destined to be consumed at home, thus there remainspotential for expanding the out-of-home consumption occasion through marketing andinnovative packaging. Developing lines of children‟s yoghurt in portable pouches, forinstance, is one such possibility. Squeezable yoghurt pouches ensure ease of consumptionas utensils are not required and each serving is portion controlled. Such a format is morepractical for a school lunchbox, as it is less likely to explode given the sort of “wear andtear” on school bags.CATEGORY DATATable 355 Sales of Yoghurt and Sour Milk Drinks by Category: Volume 2006-2011Table 356 Sales of Yoghurt and Sour Milk Drinks by Category: Value 2006-2011Table 357 Sales of Yoghurt and Sour Milk Drinks by Category: % Volume Growth2006-2011Table 358 Sales of Yoghurt and Sour Milk Drinks by Category: % Value Growth2006-2011Table 359 Soy-based vs Dairy-based Yoghurt % Breakdown 2010Table 360 Leading Flavours for Flavoured Spoonable Yoghurt 2006-2011Table 361 Leading Flavours for Fruited Spoonable Yoghurt 2006-2011Table 362 Yoghurt and Sour Milk Drinks Company Shares 2006-2010Table 363 Yoghurt and Sour Milk Drinks Brand Shares 2007-2010Table 364 Sales of Yoghurt and Sour Milk Drinks by Distribution Format: %
  • 40. Analysis 2006-2011Table 365 Forecast Sales of Yoghurt and Sour Milk Drinks by Category: Volume2011-2016Table 366 Forecast Sales of Yoghurt and Sour Milk Drinks by Category: Value2011-2016Table 367 Forecast Sales of Yoghurt and Sour Milk Drinks by Category: % VolumeGrowth 2011-2016Table 368 Forecast Sales of Yoghurt and Sour Milk Drinks by Category: % ValueGrowth 2011-2016About Us:ReportsnReports is an online library of over 100,000+ market research reports and in-depthmarket research studies & analysis of over 5000 micro markets. We provide 24/7 online andoffline support to our customers. Get in touch with us for your needs of market researchreports.Follow us on Twitter: http://twitter.com/marketsreportsOur Facebook Page: http://www.facebook.com/pages/ReportsnReports/191441427571689Contact:Mr.Priyank7557 Rambler road,Suite727,Dallas,TX75231Tel: + 1 888 391 5441E-mail: sales@reportsandreports.comhttp://www.reportsnreports.comVisit our Market Research Blog