1. Growth Opportunities in Soft Drinks
Report Summary
The soft drinks industry is a more challenging environment than ever before. While there
exists a renewed focus on value for money, consumers continue to demand premium
products that meet their health, indulgence and convenience needs. This report highlights
best-practice across global markets in meeting this challenge and helps manufacturers to
target their NPD budget to the most effective uses.
Features and benefits
* Key trends, market drivers and resistors across the global soft drinks market.
* Analysis of new soft drinks launched between 2007 and 2011, based on Product Launch
Analytics data.
* Details of NPD and innovation trends in soft drinks across all key geographies and
categories.
* Analysis of how social and economic trends are interacting with innovative NPD in global
soft drinks markets.
* Examples of products that exemplify successful on-trade NPD within the soft drinks
market.
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Major points covered in Table of Contents of this report include:
John Band
EXECUTIVE SUMMARY
Introduction
Growth opportunities in soft drinks
Innovation & new product development
Consumer trends driving innovation
The future of innovations in soft drinks
Appendix
List Of Tables
List Of Figures

2. Explore Tables of content available in the report Growth Opportunities in Soft
Drinks Market
Report Details:
Published: December 2011
No.OF Pages: 145
Price: Single User License – US$ 2875 Corporate User License US$ 10781
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