Apparel in germany

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This Euromonitor market report provides market trend and market growth analysis of the Apparel industry in Germany. With this market report, you’ll be able to explore in detail the changing shape and potential of the industry. You will now be able to plan and build strategy on real industry data and projections.

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Apparel in germany

  1. 1. Apparel in GermanyPublished:November 2011Price:US $ 1900Report SummaryThis Euromonitor market report provides market trend and market growth analysis of theApparel industry in Germany. With this market report, you’ll be able to explore in detail thechanging shape and potential of the industry. You will now be able to plan and buildstrategy on real industry data and projections.The Germany Apparel Market research report includes:* Analysis of key supply-side and demand trends* Detailed segmentation of international and local products* Historic volumes and values, company and brand market shares* Five year forecasts of market trends and market growth* Robust and transparent market research methodology, conducted in-countryOur market research reports answer questions such as:* What is the market size of Apparel in Germany?* What are the major brands in Germany?* How dynamic is the growth of clothing and footwear internet sales?* What is the performance of women’s clothing vs men’s clothing?* What % of clothing and footwear sales goes through grocery retailers?Why buy this report?* Gain competitive intelligence about market leaders* Track key industry trends, opportunities and threats* Inform your marketing, brand, strategy and market development, sales and supplyfunctionsThis industry report originates from Passport, our Clothing and Footwear marketresearch database.* Each report is delivered with the following components:* Report: PDF and Word* Market statistics: Excel workbook* Sample AnalysisBrowse All Consumer Goods Market Research Reports
  2. 2. EXECUTIVE SUMMARYApparel sales benefit from the economic recoveryGermany’s economy witnessed a fast recovery, which positively impacted consumerexpenditure. While consumer confidence in household income stabilised, apparel registeredsignificant current value sales growth in 2010. Women’s clothing retained the lion’s share ofapparel sales, profiting from new fashion trends. Footwear proved its resiliency in 2009 and2010, generating above-average retail volume and value sales growth for the review period.Clothing accessories was a most dynamic apparel category in Germany in 2010, recordingdouble-digit current value growth.Fashion trends dictate the growth potential of women’s clothingSales of women’s outerwear are dictated by fashion trends. Thus, women’s dresses andwomen’s leggings registered the highest current value growth rates in women’s outerwearin 2010. This confirms that German women care about their appearance and followfashions. Also, clothing accessories benefited from the desire of women to look stylish all-year-round.Premium versus economy clothingThe competition between branded clothing retailers and low-cost chains intensified inGermany in 2010. In women’s and men’s outerwear, branded clothing is of higherimportance to consumers. The economic recovery has brought a whole new group ofconsumers who want to move on from throw-away clothing and invest in better qualityitems. In childrenswear, the retail value shares of value for money chains like C&A, Kik andTakko grew in 2010. However, the number of childrenswear specialists shrunk due to theadverse demographic situation and unfavourable economic environment.Clothing retailers trust in the potential of e-commerceInternet retailing recorded the highest growth in retail value sales in apparel in 2010.Double-digit growth was due to the successful entry of the newcomer Zalando.de, as well asthe popularity of designer online shops like BuyVIP and Brands4Friends. A number of“offline” specialist retailers see good growth potential for childrenswear in internet retailing,as well of other clothing and footwear categories.New opportunities for value for money clothing specialist retailersApparel is expected to post retail volume and value growth over the forecast period, withwomen’s outerwear remaining the leading clothing category. However, a gradual shifttowards premium quality clothing is anticipated in Germany unless value for money clothingspecialist retailers react in due time. Organic cotton offers a good chance for clothingretailers from the economy segment to retain their sales shares.Table of ContentsApparel in Germany - Industry Overview
  3. 3. EXECUTIVE SUMMARYApparel sales benefit from the economic recoveryFashion trends dictate the growth potential of women’s clothingPremium versus economy clothingClothing retailers trust in the potential of e-commerceNew opportunities for value for money clothing specialist retailersKEY TRENDS AND DEVELOPMENTSPrivate expenditure on clothing benefits from the economic recoverySurvival of value apparel brandsNew growth potential in organic textiles in GermanyChildrenswear: A challenging environment in GermanyInternet retailing is the most dynamic distribution channel in GermanyMARKET DATATable 1 Sales of Apparel by Category: Volume 2005-2010Table 2 Sales of Apparel by Category: Value 2005-2010Table 3 Sales of Apparel by Category: % Volume Growth 2005-2010Table 4 Sales of Apparel by Category: % Value Growth 2005-2010Table 5 Apparel Company Shares 2006-2010Table 6 Apparel Brand Shares 2007-2010Table 7 Sales of Apparel by Distribution Format: % Analysis 2005-2010Table 8 Sales of Apparel by Category and Distribution Format: % Analysis 2010Table 9 Forecast Sales of Apparel by Category: Volume 2010-2015Table 10 Forecast Sales of Apparel by Category: Value 2010-2015Table 11 Forecast Sales of Apparel by Category: % Volume Growth 2010-2015Table 12 Forecast Sales of Apparel by Category: % Value Growth 2010-2015DEFINITIONSSummary 1 Research SourcesApparel in Germany - Company Profilesadidas AG in Apparel (Germany)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUND
  4. 4. PRODUCTIONCOMPETITIVE POSITIONINGSummary 4 adidas AG: Competitive Position 2010INTERNET STRATEGYC&A Mode KG in Apparel (Germany)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDChart 1 C&A Mode KG: C&A in ColognePRODUCTIONCOMPETITIVE POSITIONINGSummary 7 C&A Mode KG: Competitive Position 2010INTERNET STRATEGYDeichmann SE in Apparel (Germany)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDChart 2 Deichmann SE: Deichmann in ColognePRODUCTIONCOMPETITIVE POSITIONINGSummary 10 Deichmann SE: Competitive Position 2010INTERNET STRATEGYFalke KgaA in Apparel (Germany)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUND
  5. 5. PRODUCTIONCOMPETITIVE POSITIONINGSummary 13 Falke KgaA: Competitive Position 2010INTERNET STRATEGYH&M Hennes & Mauritz BV & Co KG in Apparel (Germany)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDChart 3 H&M Hennes & Mauritz BV & Co KG: H&M in ColognePRODUCTIONCOMPETITIVE POSITIONINGSummary 16 H&M Hennes & Mauritz BV & Co KG: Competitive Position 2010INTERNET STRATEGYKiK Textilien & Non-Food GmbH in Apparel (Germany)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDChart 4 KIK Textilien & Non-Food GmbH: KIk in ColognePRODUCTIONCOMPETITIVE POSITIONINGSummary 19 KIK Textilien & Non-Food GmbH: Competitive Position 2010INTERNET STRATEGYLevi Strauss Germany GmbH in Apparel (Germany)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUND
  6. 6. PRODUCTIONCOMPETITIVE POSITIONINGSummary 22 Levi Strauss Germany GmbH: Competitive Position 2010INTERNET STRATEGYNike Deutschland GmbH in Apparel (Germany)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDPRODUCTIONCOMPETITIVE POSITIONINGSummary 25 Nike Deutschland GmbH: Competitive Position 2010INTERNET STRATEGYZalando GmBH in Apparel (Germany)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDPRODUCTIONCOMPETITIVE POSITIONINGINTERNET STRATEGYZara Deutschland GmbH in Apparel (Germany)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDPRODUCTIONCOMPETITIVE POSITIONINGSummary 29 Zara Deutschland GmbH: Competitive Position 2010
  7. 7. INTERNET STRATEGYChildrenswear in Germany - Category AnalysisHEADLINESTRENDSIn Germany, childrenswear faces a number of challenges, of which the declining birth rate isthe key problem. An expensive healthcare system, overpriced nurseries/kindergartens andthe difficulties in finding a job for women with children are major issues impactingchildrenswear. Nevertheless, sales grew marginally in retail volume terms and by 1% incurrent value terms in 2010, following declines of 6% and 4%, respectively, in 2009.COMPETITIVE LANDSCAPENKD Vertriebs GmbH, which delivers competitively-priced clothing, is the leading player inchildrenswear. A wide range of products is distributed through the company’s outlets.Meanwhile, along with Kik, Petit Bateau recorded the fastest retail value sales growth of11% in childrenswear in 2010. The brand specializes in quality childrenswear and it ispositioned mainly in the premium segment. Middle- and upper-income consumers havestarted to spend more on childrenswear, which has boosted brand sales. Moreover, PetitBateau has recently launched a new internet shop to cover the online shopping demand inGermany.PROSPECTSChildrenswear is expected to post a 3% retail volume CAGR and a 2% constant value CAGRover the forecast period. The positive sales development of childrenswear will be impactedby healthy consumer expenditure trends and the growing demand for higher-qualityclothing.CATEGORY DATATable 13 Sales of Childrenswear by Category: Volume 2005-2010Table 14 Sales of Childrenswear by Category: Value 2005-2010Table 15 Sales of Childrenswear by Category: % Volume Growth 2005-2010Table 16 Sales of Childrenswear by Category: % Value Growth 2005-2010Table 17 Childrenswear Company Shares 2006-2010Table 18 Childrenswear Brand Shares 2007-2010Table 19 Sales of Childrenswear by Distribution Format: % Analysis 2005-2010Table 20 Forecast Sales of Childrenswear by Category: Volume 2010-2015Table 21 Forecast Sales of Childrenswear by Category: Value 2010-2015
  8. 8. Table 22 Forecast Sales of Childrenswear by Category: % Volume Growth 2010-2015Table 23 Forecast Sales of Childrenswear by Category: % Value Growth 2010-2015Clothing Accessories in Germany - Category AnalysisHEADLINESTRENDSClothing accessories was the most dynamic clothing category in 2010, recording a 12%increase in current value sales and a 13% rise in retail volume sales. While the generalrevival in household expenditure triggered sales, the growing demand for winter accessorieshad a strong positive impact on sales of clothing accessories in Germany.COMPETITIVE LANDSCAPEThe German fashion manufacturer and retailer s.Oliver Bernd Freier GmbH & Co KG(s.Oliver brand) is the leading player in clothing accessories. The company, which isheadquartered in Rottendorf, has gained popularity among German customers as it keepsup with fashions and trends and caters to young and middle-aged customers.PROSPECTSClothing accessories is expected to grow by a 1% constant value CAGR over the forecastperiod. This is slower than the review period constant value CAGR of 2%. The rising demandfor less expensive products will limit value growth.CATEGORY DATATable 24 Sales of Clothing Accessories by Category: Volume 2005-2010Table 25 Sales of Clothing Accessories by Category: Value 2005-2010Table 26 Sales of Clothing Accessories by Category: % Volume Growth 2005-2010Table 27 Sales of Clothing Accessories by Category: % Value Growth 2005-2010Table 28 Clothing Accessories Company Shares 2006-2010Table 29 Clothing Accessories Brand Shares 2007-2010Table 30 Sales of Clothing Accessories by Distribution Format: % Analysis 2005-2010Table 31 Forecast Sales of Clothing Accessories by Category: Volume 2010-2015Table 32 Forecast Sales of Clothing Accessories by Category: Value 2010-2015Table 33 Forecast Sales of Clothing Accessories by Category: % Volume Growth
  9. 9. 2010-2015Table 34 Forecast Sales of Clothing Accessories by Category: % Value Growth2010-2015Footwear in Germany - Category AnalysisHEADLINESTRENDSFootwear performed well during the economic downturn, recording faster retail sales growthin 2010. Current value sales grew by 5% in 2010, while retail volume sales increased by 3%due to the stable demand for footwear in Germany.COMPETITIVE LANDSCAPEHeinrich Deichmann-Schuhe GmbH & Co KG is a strong leader in men’s, women’s andchildren’s footwear in Germany. With 1192 Deichmann and Roland shoe stores the companyis present almost everywhere in Germany. Moreover, low prices and a wide range offootwear, including sports footwear, generate good retail volume and value sales.PROSPECTSFootwear in Germany is expected to continue to register positive sales growth over theforecast period. The projected 1% retail volume CAGR is mainly attributed to the strongdemand for women’s footwear.CATEGORY DATATable 35 Sales of Footwear by Category: Volume 2005-2010Table 36 Sales of Footwear by Category: Value 2005-2010Table 37 Sales of Footwear by Category: % Volume Growth 2005-2010Table 38 Sales of Footwear by Category: % Value Growth 2005-2010Table 39 Footwear Company Shares 2006-2010Table 40 Footwear Brand Shares 2007-2010Table 41 Sales of Footwear by Distribution Format: % Analysis 2005-2010Table 42 Forecast Sales of Footwear by Category: Volume 2010-2015Table 43 Forecast Sales of Footwear by Category: Value 2010-2015Table 44 Forecast Sales of Footwear by Category: % Volume Growth 2010-2015Table 45 Forecast Sales of Footwear by Category: % Value Growth 2010-2015
  10. 10. Hosiery in Germany - Category AnalysisHEADLINESTRENDSHosiery recorded a good performance in 2010, with retail volume and current value salesgrowing by 9% and 8% respectively. A broad product range, reasonable prices and highcompetition favoured the positive development in sales.COMPETITIVE LANDSCAPENur Die GmbH leads hosiery with an 11% share of retail value sales in 2010. The domesticretailer’s NurDie is the leading brand. NurDie benefits from a good price range on qualityproducts, distributed across a number of channels. However, the share of this Germanhosiery retailer declined slightly due to growing competition from other domestic andinternational players.PROSPECTSHosiery is expected to post a 3% constant value CAGR and a 4% retail volume CAGR overthe forecast period. Saturation leading to good price offers in a number of distributionchannels and more stable constant value unit price movement help to explain theanticipated growth rates.CATEGORY DATATable 46 Sales of Hosiery by Category: Volume 2005-2010Table 47 Sales of Hosiery by Category: Value 2005-2010Table 48 Sales of Hosiery by Category: % Volume Growth 2005-2010Table 49 Sales of Hosiery by Category: % Value Growth 2005-2010Table 50 Hosiery Company Shares 2006-2010Table 51 Hosiery Brand Shares 2007-2010Table 52 Sales of Hosiery by Distribution Format: % Analysis 2005-2010Table 53 Forecast Sales of Hosiery by Category: Volume 2010-2015Table 54 Forecast Sales of Hosiery by Category: Value 2010-2015Table 55 Forecast Sales of Hosiery by Category: % Volume Growth 2010-2015Table 56 Forecast Sales of Hosiery by Category: % Value Growth 2010-2015Mens Jeans in Germany - Category Analysis
  11. 11. HEADLINESTRENDSMen’s jeans recorded slower retail volume and value sales growth in 2009 and 2010. In2010, men’s jeans registered current value growth of 1% to reach €1.6 billion. Men inGermany are inclined to buy jeans more often than women: On average, a man buys jeansevery second year, compared to every third year for women.COMPETITIVE LANDSCAPEThe international clothing retailer C&A Mode holds the leading position in men’s jeans inGermany. The company benefits from economy positioning and a store presence in mostGerman cities. Attractive price points and the offer of a wide range of products under oneroof are key sales drivers for C&A.PROSPECTSOver the forecast period, men’s jeans is expected to record a 1% retail volume CAGR, whileconstant value sales are predicted to decline by a 1% CAGR. A gradual shift to lessexpensive jeans, saturation and price competition are the main factors behind this growthpattern.CATEGORY DATATable 57 Sales of Men’s Jeans: Volume 2005-2010Table 58 Sales of Men’s Jeans: Value 2005-2010Table 59 Sales of Men’s Jeans: % Volume Growth 2005-2010Table 60 Sales of Men’s Jeans: % Value Growth 2005-2010Table 61 Sales of Men’s Jeans by Type: % Volume Breakdown 2005-2010Table 62 Sales of Men’s Jeans by Type: % Value Breakdown 2005-2010Table 63 Men’s Jeans Company Shares 2006-2010Table 64 Men’s Jeans Brand Shares 2007-2010Table 65 Forecast Sales of Men’s Jeans: Volume 2010-2015Table 66 Forecast Sales of Men’s Jeans: Value 2010-2015Table 67 Forecast Sales of Men’s Jeans: % Volume Growth 2010-2015Table 68 Forecast Sales of Men’s Jeans: % Value Growth 2010-2015Mens Outerwear in Germany - Category Analysis
  12. 12. HEADLINESTRENDSAs in women’s outerwear, the economic revival engendered good current value growth inmen’s outerwear in 2010. Consumer confidence stabilised, resulting in increased householdexpenditure on clothing. In 2010, men’s outerwear posted a 1% increase in retail volumesales and a 3% rise in current value terms. These growth rates were faster than therespective review period CAGRs.COMPETITIVE LANDSCAPEThe leading player in men’s outerwear is C&A Mode with a 6% share of retail value sales in2010. C&A has led men’s outerwear in Germany for many years, partly due to its highnumber of outlets in all German cities and broad product range. The retailer offers a numberof clothing brands, all of which are available also via its internet shop. C&A’s success isunderpinned by its offer of value for money clothing.PROSPECTSMen’s outerwear is predicted to post a 1% retail volume CAGR over the forecast period. Inconstant value terms, men’s outerwear is expected to grow by a 2% CAGR. Unit pricegrowth and a shift to more expensive quality clothing is behind the positive salesdevelopment in men’s outerwear.CATEGORY DATATable 69 Apparel Size Chart for Men: H&MTable 70 Apparel Size Chart for Men: C&ATable 71 Apparel Size Chart for Men: s.OliverTable 72 Sales of Men’s Outerwear: Volume 2005-2010Table 73 Sales of Men’s Outerwear: Value 2005-2010Table 74 Sales of Men’s Outerwear: % Volume Growth 2005-2010Table 75 Sales of Men’s Outerwear: % Value Growth 2005-2010Table 76 Men’s Outerwear Company Shares 2006-2010Table 77 Men’s Outerwear Brand Shares 2007-2010Table 78 Sales of Men’s Outerwear by Distribution Format: % Analysis 2005-2010Table 79 Forecast Sales of Men’s Outerwear: Volume 2010-2015Table 80 Forecast Sales of Men’s Outerwear: Value 2010-2015
  13. 13. Table 81 Forecast Sales of Men’s Outerwear: % Volume Growth 2010-2015Table 82 Forecast Sales of Men’s Outerwear: % Value Growth 2010-2015Mens Underwear, Nightwear and Swimwear in Germany - Category AnalysisHEADLINESTRENDSMen’s underwear, nightwear and swimwear recorded a 1% increase in current value sales in2010, recovering from declines in 2008 and 2009. However, retail volume sales declinedyear-on-year between 2007 and 2010. Price fluctuations and the unfavourable marketenvironment forced consumers to cut down on their spending in the review period.COMPETITIVE LANDSCAPESchiesser AG is the leading player with a 14% share of retail value sales in 2010. Excellentquality products, a reasonable price range and good distribution have informed the growingpopularity of the Schiesser brand. However, the company started to lose shares tointernational and domestic competitors in 2009 and 2010, due to financial problems and theinitiation of an insolvency process.PROSPECTSRetail volume sales of men’s underwear, swimwear and nightwear are expected to stagnateover the forecast period. In retail volume terms, sales are predicted to decrease by a 1%CAGR due to price fluctuations and slight constant value average unit price growth. It isanticipated that constant value sales will be flat.CATEGORY DATATable 83 Sales of Men’s Underwear, Nightwear and Swimwear by Category:Volume 2005-2010Table 84 Sales of Men’s Underwear, Nightwear and Swimwear by Category: Value2005-2010Table 85 Sales of Men’s Underwear, Nightwear and Swimwear by Category: %Volume Growth 2005-2010Table 86 Sales of Men’s Underwear, Nightwear and Swimwear by Category: %Value Growth 2005-2010Table 87 Men’s Underwear, Nightwear and Swimwear Company Shares 2006-2010Table 88 Men’s Underwear, Nightwear and Swimwear Brand Shares 2007-2010Table 89 Sales of Men’s Underwear, Nightwear and Swimwear by DistributionFormat: % Analysis 2005-2010
  14. 14. Table 90 Forecast Sales of Men’s Underwear, Nightwear and Swimwear byCategory: Volume 2010-2015Table 91 Forecast Sales of Men’s Underwear, Nightwear and Swimwear byCategory: Value 2010-2015Table 92 Forecast Sales of Men’s Underwear, Nightwear and Swimwear byCategory: % Volume Growth 2010-2015Table 93 Forecast Sales of Men’s Underwear, Nightwear and Swimwear byCategory: % Value Growth 2010-2015Womens Jeans in Germany - Category AnalysisHEADLINESTRENDSWomen’s jeans recorded good retail sales growth in 2009 and 2010. Women’s jeansrecorded retail volume and value growth even in the recession in 2009, and current valuesales reached €1 billion in 2010. Jeans are comfortable and always fashion, while thevariety of styles can satisfy all tastes. Men are inclined to buy jeans more often thanwomen. This is partly explained by the wider choice of clothing for women.COMPETITIVE LANDSCAPEC&A Mode leads women’s jeans in 2010. The company’s economy positioning and presencein almost every city in Germany attract consumers. Good price ranges and the availability ofa wide range of products under one roof are other key sales drivers.PROSPECTSWomen’s jeans is expected to record slow retail volume and constant value growth over theforecast period. The influence of fashion cycles, including the anticipated revival of trousers,will impact sales of women’s jeans. Men are expected to demonstrate more loyalty to denimdespite price fluctuations.CATEGORY DATATable 94 Sales of Women’s Jeans: Volume 2005-2010Table 95 Sales of Women’s Jeans: Value 2005-2010Table 96 Sales of Women’s Jeans: % Volume Growth 2005-2010Table 97 Sales of Women’s Jeans: % Value Growth 2005-2010Table 98 Sales of Women’s Jeans by Type: % Volume Breakdown 2005-2010Table 99 Sales of Women’s Jeans by Type: % Value Breakdown 2005-2010
  15. 15. Table 100 Women’s Jeans Company Shares 2006-2010Table 101 Women’s Jeans Brand Shares 2007-2010Table 102 Forecast Sales of Women’s Jeans: Volume 2010-2015Table 103 Forecast Sales of Women’s Jeans: Value 2010-2015Table 104 Forecast Sales of Women’s Jeans: % Volume Growth 2010-2015Table 105 Forecast Sales of Women’s Jeans: % Value Growth 2010-2015Womens Outerwear in Germany - Category AnalysisHEADLINESTRENDSWomen’s outerwear has outperformed men’s outerwear in retail volume sales terms inGermany. This is explained by the increased attention women in general pay to theirappearance. After a fall in retail volume sales in 2009, due to the economic crisis, sales ofwomen’s outerwear rebounded in 2010. The improving economy boosted consumerconfidence and household expenditure in 2010.COMPETITIVE LANDSCAPEThe leading company in retail value terms remained C&A Mode in 2010. The player has heldthe leading position throughout the review period due to its large number of outlets (477stores) and broad product range, as well as a presence in e-commerce. C&A offers anumber of clothing brands, to cater to most tastes; the price range is very appealing towomen looking for value for money clothing options. Moreover, C&A offers XL size clothingfor women.PROSPECTSOver the forecast period, women’s outerwear is expected to post a 1% retail volume CAGRand a 3% constant value CAGR. A revival of consumer expenditure, on the one hand, andunit price growth on the other, will boost women’s outerwear sales.CATEGORY DATATable 106 Apparel Size Chart for Women: H&MTable 107 Apparel Size Chart for Women: C&ATable 108 Apparel Size Chart for Women: s.OliverTable 109 Sales of Women’s Outerwear: Volume 2005-2010Table 110 Sales of Women’s Outerwear: Value 2005-2010
  16. 16. Table 111 Sales of Women’s Outerwear: % Volume Growth 2005-2010Table 112 Sales of Women’s Outerwear: % Value Growth 2005-2010Table 113 Women’s Outerwear Company Shares 2006-2010Table 114 Women’s Outerwear Brand Shares 2007-2010Table 115 Sales of Women’s Outerwear by Distribution Format: % Analysis 2005-2010Table 116 Forecast Sales of Women’s Outerwear: Volume 2010-2015Table 117 Forecast Sales of Women’s Outerwear: Value 2010-2015Table 118 Forecast Sales of Women’s Outerwear: % Volume Growth 2010-2015Table 119 Forecast Sales of Women’s Outerwear: % Value Growth 2010-2015Womens Underwear, Nightwear and Swimwear in Germany - Category AnalysisHEADLINESTRENDSWomen’s underwear, nightwear and swimwear recorded a 2% increase in current valuesales in 2010, to record its highest growth rate since 2007. However, retail volume saleshave been declining since 2007. Unit price fluctuations and an unfavourable marketenvironment led to cautious consumer behaviour in the review period.COMPETITIVE LANDSCAPEThe good assortment of women’s underwear, nightwear and swimwear, along with a widerange of clothing for the whole family, is offered by C&A Mode. The company leads women’sunderwear, nightwear and swimwear with a 15% share of retail value sales in 2010. The“value for quality” concept has proved successful for this international player in almost allclothing categories.PROSPECTSWomen’s underwear, swimwear and nightwear is expected to post a 1% constant valuesales CAGR over the forecast period. Price fluctuations and the higher average unit price incurrent value terms will impact the quantity to quality shift in women’s underwear inparticular.CATEGORY DATATable 120 Sales of Women’s Underwear, Nightwear and Swimwear by Category:Volume 2005-2010Table 121 Sales of Women’s Underwear, Nightwear and Swimwear by Category:
  17. 17. Value 2005-2010Table 122 Sales of Women’s Underwear, Nightwear and Swimwear by Category: %Volume Growth 2005-2010Table 123 Sales of Women’s Underwear, Nightwear and Swimwear by Category: %Value Growth 2005-2010Table 124 Women’s Underwear, Nightwear and Swimwear Company Shares 2006-2010Table 125 Women’s Underwear, Nightwear and Swimwear Brand Shares 2007-2010Table 126 Sales of Women’s Underwear, Nightwear and Swimwear by DistributionFormat: % Analysis 2005-2010Table 127 Forecast Sales of Women’s Underwear, Nightwear and Swimwear byCategory: Volume 2010-2015Table 128 Forecast Sales of Women’s Underwear, Nightwear and Swimwear byCategory: Value 2010-2015Table 129 Forecast Sales of Women’s Underwear, Nightwear and Swimwear byCategory: % Volume Growth 2010-2015Table 130 Forecast Sales of Women’s Underwear, Nightwear and Swimwear byCategory: % Value Growth 2010-2015About Us:ReportsnReports is an online library of over 100,000+ market research reports and in-depthmarket research studies & analysis of over 5000 micro markets. We provide 24/7 online andoffline support to our customers. Get in touch with us for your needs of market researchreports.Follow us on Twitter: http://twitter.com/marketsreportsOur Facebook Page: http://www.facebook.com/pages/ReportsnReports/191441427571689Contact:Mr.Priyank7557 Rambler road,Suite727,Dallas,TX75231Tel: + 1 888 391 5441E-mail: sales@reportsandreports.comhttp://www.reportsnreports.comVisit our Market Research Blog

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