When a prospect rejects an offer, far too many companies will just lower the price by giving them a discount.
Not only does this lower the Lifetime Value (LTV) of the customer, but it also lowers the customers' perceived value of your product. But it doesn't have to be that way!
What if I told you there's a way to use Pricing Discounts that doesn't lower LTV, but actually increases it, and doesn't hurt your overall value perception in the eyes of your customer?
Well, that's what this guide is for... to show you how to create Discount offers that not only work to convert customers, but to make them more valuable than if they didn't take the discount.
I hope this helps you.
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