Fruit full greetings MASTER BOUQUET


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Fruit full greetings MASTER BOUQUET

  1. 1. Start Here
  2. 2. ABOUT US Master Bouquet has a fresh fruit bouquet to make any occasion special - from birthdays, anniversaries and congratulations to business events and client gifts. Our bouquets are made fresh with premium fruit arranged in a variety of stunning displays. Customers can visit our website and order online or via phone. Each bouquet can be complemented with chocolate dipped fruit including dipped strawberries, dipped pineapple daisies, dipped banana slices, dipped Granny Smith apple wedges and more! Make every occasion special with Master Bouquet
  3. 3. OUR MISSION At “Master Bouquet” Our Mission is simply to WOW you! We live by this mission statement every day to ensure that we WOW each and every customer.
  4. 4. VISION
  5. 5. EVENTS Master Bouquet have a fresh fruit bouquet to make any occasion special, which includes: Birthdays Weddings Valentines Anniversaries Congratulations Business Events Client Gifts.
  6. 6. PRODUCT These bouquets are made fresh with premium fruit arranged in a variety of stunning displays. Our Fruit Variety includes: Water melon Strawberry Pineapple Oranges Banana Apple Kiwi And many more. 111-KASBIT www.
  7. 7. CHARACTERISTICS • For giving a truly heartfelt gift, presentation is everything. • Leave a lasting and positive impression on the recipient. • Creatively designed fresh fruit arrangements are always fresh, and always delicious. • Our fruit meets highest standards of quality, including size, appearance and freshness.
  8. 8. PRICE We never wanted to compromise on quality so we adopted value based pricing. Our prices are reasonable as compare to the quality we provide. Following is the price list of all of our products: Item Price Small Bouquet Rs.3999 Large Bouquet Rs.6999
  9. 9. PROMOTION We are allocating the budget of approx. Rs. 10 million on our advertisement plan to Stay at top in market to make our brand as a “Brand of the year”  Print Media Rs. 6,50,000/- Electronic Media Rs. 2,000,000/- Social Media Rs. 9,00,000/- Bill Boards Rs. 1,150,000/- Outlets Rs. 3,300,000/- Delivery Expense Rs. 2,00,000/- Employees Training Rs. 8,00,000/- Reserves Rs. 1,000,000/-
  10. 10. PLACE • We planned to make our product available in posh areas of (Karachi and Lahore) and extend our business gradually by opening franchises all over Pakistan. • We want all of our stores to be fun, fresh, and inviting just like our products, with beautiful décor and a friendly atmosphere. • Even if there is no store in your area, we will deliver our fresh fruit bouquets at your door step.
  11. 11. PROMOTION Since our product is cater to a unique clientele, therefore we advertise only through: • Selected Magazines • Distribution of Brochures • Kiosks at malls and markets in elite class areas • Online promotion (Facebook, Yahoo, Google) • CSR ( celebration & arrangements of World’s days) www.
  12. 12. SEGMENTATION Our product based on all four segments, which are mention below, Geographic Segmentation :• World region • Country • Cities • Density Demographic Segmentation:• Age • Gender • Family life cycle • Income • Religion All age group Male, Female Married & Unmarried 30,000 & above All Psychographic Segmentation:• Social Class • Lifestyle • Personality Middle and Upper class Achievers and Sophisticated Dynamic Behavioural Segmentation:• Occasion • Benefits • Loyalty Status • Readiness Stage • Attitude towards brand 111-KASBIT Asia Pakistan Karachi and Lahore Urban All Events Quality, Taste, Flavors and Status Strong & Absolute Desirous, Intending to buy Positive www.
  13. 13. TARGET MARKET We are targeting those people who are status conscious and socially interactive. These people are sweet lovers but health conscious as well and love to eat healthy and hygienic dessert. Majority of the people, who have been targeted, live in the areas of Defence, Clifton, P.E.C.H.S. and Gulshan. 111-KASBIT www.
  14. 14. DIFFERENTIATION Normal trend of greetings include flower bouquets, cakes, sweets etc. As compare to alternatives available in market our product is different in terms of creative designing, hygiene, low in calories with no fats and cholesterol, all fruit products are ideal for health conscious consumers. 111-KASBIT www.
  15. 15. POSITIONING We are going to position ourselves as the best in market in terms of Quality, Taste and Flavors. The position of our product in the mind of the customer is that our product always consists of fresh fruits without artificial flavors, irresistible to eat. 111-KASBIT www.
  16. 16. SWOT ANALYSIS All organizations should understand their operating environment as it allows them to take advantage of the opportunities and minimize threats. The following analysis illustrates the environment of Pakistan in which Fruit Full Greetings will be operating: 111-KASBIT www.
  17. 17. STRENGTHS Experienced and quality management. Strong Ethical value (culture and heritage) Strong supply line Highly innovative Strong financial position Quality & variety Effective & attractive packaging High quality man power Accessibility 111-KASBIT www.
  18. 18. 11-KASBIT WEAKNESS High prices of the product Not able to preserve for long time www.
  19. 19. OPPORTUNITIES • To build our brand image through quality • To team up with renowned event management companies • Expansion in other areas of country 111-KASBIT www.
  20. 20. THREATS • Increasing fruit prices due to inflation • Political conditions in the country may be obstacle to import 111-KASBIT www.
  21. 21. MARKET STRATEGIES Current Strategies: • Develop a website that effectively reflects the main positioning statement. • E-Marketing (Emails & SMS) • Word of mouth and personal conacts. • Flyers with Newspapers & Utility Bills. 111-KASBIT www.
  22. 22. MARKET STRATEGIES Future Strategies: • Market Development (Expand business to major cities of Pakistan) • Product Development (Develop new products like Fruit Ice-creams, Fresh Fruit Juices etc.) • Diversification (Jump in to Bakery items & Confectionary) 111-KASBIT www.
  23. 23. THANK YOU