Your SlideShare is downloading. ×
0
Persuasive writing
Persuasive writing
Persuasive writing
Persuasive writing
Persuasive writing
Persuasive writing
Persuasive writing
Persuasive writing
Persuasive writing
Persuasive writing
Persuasive writing
Persuasive writing
Persuasive writing
Persuasive writing
Persuasive writing
Persuasive writing
Persuasive writing
Persuasive writing
Persuasive writing
Persuasive writing
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Persuasive writing

1,008

Published on

0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,008
On Slideshare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
18
Comments
0
Likes
4
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. The Power of Language and Persuasion
  • 2. What is it? How do we alleviate injustice? What does it have to do with English/Writing? How can writing influence, change, or increase awareness of justice or injustice in your world? How is justice different than revenge? Is it? Justice
  • 3. What do you feel strongly about? Is there a wrong that you feel should be made right? Human rights? Animal rights? The environment? Politics? Education?
  • 4. http://www.youtube.com/watch?v=d6wRkzCW5qI
  • 5. Persuasive Techniques What convinces you that something is worthy of your time and dedication? How do you know something is a good product?
  • 6. Pathos •Appealing to human nature and emotion/pity •People are vulnerable when they are exposed to things that make them feel strongly – more likely to believe you
  • 7. Ethos •Appealing to character and ideals •The speaker’s authority and trustworthiness (using credible source material) •Question someone’s morality – make them feel as if they are wrong in not siding with you (politely)
  • 8. Logos •Appealing to logic – facts, statistics, research •Your argument has to make sense and follow a progression •Use of evidence and facts, not opinion or hypothetical situations •NO “what ifs”
  • 9. Bandwagon Stresses popularity of the product Viewers buy because they want to fit in If everyone’s buying it, it must be good
  • 10. Testimonial or Celebrity Endorsement Picture or statement from a famous person Viewers associate the product with the celebrity Viewers like the product because they like the celebrity
  • 11. Transfer Associating love, respect or admiration we have for a person or symbol, and transferring it to a product. Viewers think if they buy the product, they’ll get the feelings associated with it
  • 12. Transfer examples Put a picture of a flag on a company logo or package product feel patriotic; buy American and support the troops Car ad shows cute girl in the passenger seat buy the car, get the girl, too. Soap ad under a waterfall  feel cool and fresh
  • 13. Purr Words… glittering generalities Words have no specific meaning, but sound good Words make product seem more desirable Words appeal to emotion rather than reason
  • 14. Name-Calling Give someone or something a ‘bad name’ so others will dislike him or it Viewers will dislike and distrust the person/product Viewers question the value / honesty / worth of the person or product
  • 15. Security (fear) Draws on viewers fears by telling them their jobs or lives are in danger Makes viewers feel unsafe Viewers believe product will protect them.
  • 16. Audience Awareness • Those skilled at persuasion know how to target their audiences and use appropriate persuasive technique for each person or group. Who’s the audience?
  • 17. Making Connections What is your favorite jingle? What slogan for a product do you find yourself saying? What TV commercial has influenced you to make a purchase?
  • 18. Reflection “Persuasion is all around you” In addition to TV commercials, where else do you see persuasion all around you? Is that persuasion influencing you or your family in any way? Explain.

×