Identify one ‘on-page’ optimization tactic you found that OpenTable likely used to earn these SEO results.
Daily update on OpenTable blog.
OpenTable blog contents lead to the
restaurant reservations page.
Identify one ‘off-page’ optimization tactic you found that OpenTable likely used to earn these SEO results.
Meta/ description and keyword
Specific description and keywords
Sang Lim SFSU fall 2010 MKTG 469
What do you think of the first organic result and its unique presentation in the main results section?
Accurate search result.
It allows choose which city version of OpenTable on the search results.
Able to search within the OpenTable.com on Google search results.
1. Google SERP Slanted door restaurant reservations Sang Lim SFSU fall 2010 MKTG 469
Do you think OpenTable should invest in PPC so that they’re listed in the main section as a sponsored link for these restaurant-specific type of searches?
No. There are simply too many restaurants.
Slanted door restaurant reservations system is already powered by OpenTable.
How could OpenTable enhance its SEO to improve the organic results on this SERP to get a higher listing?
Create a blog contents that related to Slanted door restaurant.
Insert Slanted door in the Meta-keyword.
2. Content Website Home & Landing page
Describe the content and design differences between the two pages.
Why would OpenTable have these two different pages based on how the visitor navigated there?
If users is new to the site and come …
… without using search engine, they aren’t fully aware of site. It is good to introduce them what this site is about
… through search engine, they used keywords that related to site. So, they are aware of the site.
Example #3 Example #4 Full functional OpenTable site based on S.F bay area. Guide users to different city version’s of OpenTable. Complicated design Simple design Website design assumes that users know about the site. A simple bold sentence explains about the site. Offers a lot of information related to core business. There is no other information other than core business.