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Riders and Punks Extreme Sports Tour by Limited Bookings

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Riders and Punks Extreme Sports Tour by Limited Bookings

Riders and Punks Extreme Sports Tour by Limited Bookings

Published in: Entertainment & Humor

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  • 1.  
  • 2.
    • RIDERS AND PUNKS
    • SKATE
    • BMX
    • FMX
  • 3.
    • 3 Extreme Sports – Exclusive super athletes
    • 6 high traffic events – 1.000.000 visitors Parkpop / Zomercarnaval / Dunya Festival / Free Your Mind Festival / Mundial Festival / Wednesday Night Skate
    • Media partners FunX & NFtv
    • Huge PR proposition Jump over Rotterdam “Koopgoot” / Jump from building to building
  • 4. SKATE – contest
  • 5. BMX - show
  • 6. FMX - show
  • 7. Branding at camera hotspots: Branding 2.0 style
  • 8.
    • Media / PR
    • All helmets worn by riders will have Brand branding
    • Obstacle on the course will have specially designed Brand livery
    • Special incentive with brand product
      • “ Will you win?” contest
        • Win the product by filling in the form
        • Big product version will be used as collector for signed forms
        • Special extra leadgenerator
    • Brand name/logo will be the focus point first in hierarchy with all designs
    • Guerilla website with sign-in forms and extra footage for members
  • 9.
    • Media / PR
    • Partnerships
    • NFtv reach 250.000 16 to 26 year olds 600 items of 1 minute including bumpers
    • FunX reach 500.000 listeners 15 to 34 year olds (radio) 300.000 unique visitors/month www.funx.fm (web)
    • TV partnership TBC
  • 10.
    • Strengths and opportunities
    • Atmosphere and vibe of freedom around the contest
    • Specially designed ramp and obstacles to brand
    • World champion DJ Irie on the turntables in the Gap
    • Rollerblading icon and 2x World champion Sven Boekhorst
    • FMX icon and only dutch FMX athlete to do backflips Norman Verbeek
    • Being part of high traffic main events
    • Register & Win opportunity
    • Increasing social contacts and awareness with extreme sports athletes and bystanders
  • 11.
    • Media / PR
    • Exclusive use of footage for promotional activities for sponsors
    • Own media coverage: Cut video productions & house photographers
    • Media Partnerships
      • NFtv Reach 250.000 highschool/university students. Brand will receive bumpers with each aired program
      • Radio partner FunX Reach 500.000 listeners 15-34 years, and 300.000 unique visitors/month www.funx.fm
      • TV partners (TBC)
    • Photography will be available 2 weeks after each event
    • Guerilla-style video will be available within 3 weeks after an event
    • Branded promo-girls through PC-E
  • 12.
    • Your Brand
    • Brand will be the centre of attention within the event
    • Brand - hospitality
    • Brand can be part of the obstacle course
    • Brand to feel taste and experience next to the contest
    • Brand branding on all communication
    • Brand to be the official Riders and Punks partner
    • Exclusive footage/photography exclusive for brand
    • Extra:
    • Sven Boekhorst and Norman Verbeek as ambassador of the brand Sven Boekhorst and Norman Verbeek appearance in brand commercial
    • Sven Boekhorst and Norman Verbeek appearance in printed brand media
    • Skate/FMX demo at brand events
  • 13. 2 world class athletes Sven Boekhorst (world champion) Norman Veerbeek
  • 14.
    • 2008
    • Berlin You Messe 2 nd place
    • Liverpool SLAMJAM 2 nd place
    • European Championships, Bulgaria 1 st place best trick
    • 2006
    • Pro Rad Sao Paulo, Brazil 4 th place vert
    • FISE Montpellier 3 rd place vert
    • LG Birmingham 3 rd place vert
    • LG Birmingham 3 rd place street
    • LG Berlin 4 th place vert
    • LG Berlin 2 nd place street
    • LG Paris 4 th place vert
    • 2005
    • Asian X-Games Seoul 3 rd place vert
    • Asian X-Games Seoul 2 nd place street
    • LG Munchen 4 th place street
    • NASS Bristol 1 st place vert
    • 2004
    • ASA World Championships 6 th place street
    • 2003
    • X-Games Los Angels 3 rd place street
    • X-Games Los Angels 5 th place vert
    • Global X-Games San Antonio 1 st place street
    • Global X-Games San Antonio 4 th place vert
    World Champion in 1998 & 2000 X-games Gold Medal in 1999, 2000 & 2003 Sven Boekhorst
  • 15. Sven Boekhorst
  • 16. Sven Boekhorst
  • 17.
    • 1 st Dutch FMX rider to do a backflip
    • FMX Fever 2008 + 2009 Ahoy Rotterdam head judge
    Norman Veerbeek
  • 18. Norman Veerbeek
  • 19. Norman Veerbeek