Riders and Punks Extreme Sports Tour by Limited Bookings


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Riders and Punks Extreme Sports Tour by Limited Bookings

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Riders and Punks Extreme Sports Tour by Limited Bookings

  1. 2. <ul><li>RIDERS AND PUNKS </li></ul><ul><li>SKATE </li></ul><ul><li>BMX </li></ul><ul><li>FMX </li></ul>
  2. 3. <ul><li>3 Extreme Sports – Exclusive super athletes </li></ul><ul><li>6 high traffic events – 1.000.000 visitors Parkpop / Zomercarnaval / Dunya Festival / Free Your Mind Festival / Mundial Festival / Wednesday Night Skate </li></ul><ul><li>Media partners FunX & NFtv </li></ul><ul><li>Huge PR proposition Jump over Rotterdam “Koopgoot” / Jump from building to building </li></ul>
  3. 4. SKATE – contest
  4. 5. BMX - show
  5. 6. FMX - show
  6. 7. Branding at camera hotspots: Branding 2.0 style
  7. 8. <ul><li>Media / PR </li></ul><ul><li>All helmets worn by riders will have Brand branding </li></ul><ul><li>Obstacle on the course will have specially designed Brand livery </li></ul><ul><li>Special incentive with brand product </li></ul><ul><ul><li>“ Will you win?” contest </li></ul></ul><ul><ul><ul><li>Win the product by filling in the form </li></ul></ul></ul><ul><ul><ul><li>Big product version will be used as collector for signed forms </li></ul></ul></ul><ul><ul><ul><li>Special extra leadgenerator </li></ul></ul></ul><ul><li>Brand name/logo will be the focus point first in hierarchy with all designs </li></ul><ul><li>Guerilla website with sign-in forms and extra footage for members </li></ul>
  8. 9. <ul><li>Media / PR </li></ul><ul><li>Partnerships </li></ul><ul><li>NFtv reach 250.000 16 to 26 year olds 600 items of 1 minute including bumpers </li></ul><ul><li>FunX reach 500.000 listeners 15 to 34 year olds (radio) 300.000 unique visitors/month www.funx.fm (web) </li></ul><ul><li>TV partnership TBC </li></ul>
  9. 10. <ul><li>Strengths and opportunities </li></ul><ul><li>Atmosphere and vibe of freedom around the contest </li></ul><ul><li>Specially designed ramp and obstacles to brand </li></ul><ul><li>World champion DJ Irie on the turntables in the Gap </li></ul><ul><li>Rollerblading icon and 2x World champion Sven Boekhorst </li></ul><ul><li>FMX icon and only dutch FMX athlete to do backflips Norman Verbeek </li></ul><ul><li>Being part of high traffic main events </li></ul><ul><li>Register & Win opportunity </li></ul><ul><li>Increasing social contacts and awareness with extreme sports athletes and bystanders </li></ul>
  10. 11. <ul><li>Media / PR </li></ul><ul><li>Exclusive use of footage for promotional activities for sponsors </li></ul><ul><li>Own media coverage: Cut video productions & house photographers </li></ul><ul><li>Media Partnerships </li></ul><ul><ul><li>NFtv Reach 250.000 highschool/university students. Brand will receive bumpers with each aired program </li></ul></ul><ul><ul><li>Radio partner FunX Reach 500.000 listeners 15-34 years, and 300.000 unique visitors/month www.funx.fm </li></ul></ul><ul><ul><li>TV partners (TBC) </li></ul></ul><ul><li>Photography will be available 2 weeks after each event </li></ul><ul><li>Guerilla-style video will be available within 3 weeks after an event </li></ul><ul><li>Branded promo-girls through PC-E </li></ul>
  11. 12. <ul><li>Your Brand </li></ul><ul><li>Brand will be the centre of attention within the event </li></ul><ul><li>Brand - hospitality </li></ul><ul><li>Brand can be part of the obstacle course </li></ul><ul><li>Brand to feel taste and experience next to the contest </li></ul><ul><li>Brand branding on all communication </li></ul><ul><li>Brand to be the official Riders and Punks partner </li></ul><ul><li>Exclusive footage/photography exclusive for brand </li></ul><ul><li>Extra: </li></ul><ul><li>Sven Boekhorst and Norman Verbeek as ambassador of the brand Sven Boekhorst and Norman Verbeek appearance in brand commercial </li></ul><ul><li>Sven Boekhorst and Norman Verbeek appearance in printed brand media </li></ul><ul><li>Skate/FMX demo at brand events </li></ul>
  12. 13. 2 world class athletes Sven Boekhorst (world champion) Norman Veerbeek
  13. 14. <ul><li>2008 </li></ul><ul><li>Berlin You Messe 2 nd place </li></ul><ul><li>Liverpool SLAMJAM 2 nd place </li></ul><ul><li>European Championships, Bulgaria 1 st place best trick </li></ul><ul><li>2006 </li></ul><ul><li>Pro Rad Sao Paulo, Brazil 4 th place vert </li></ul><ul><li>FISE Montpellier 3 rd place vert </li></ul><ul><li>LG Birmingham 3 rd place vert </li></ul><ul><li>LG Birmingham 3 rd place street </li></ul><ul><li>LG Berlin 4 th place vert </li></ul><ul><li>LG Berlin 2 nd place street </li></ul><ul><li>LG Paris 4 th place vert </li></ul><ul><li>2005 </li></ul><ul><li>Asian X-Games Seoul 3 rd place vert </li></ul><ul><li>Asian X-Games Seoul 2 nd place street </li></ul><ul><li>LG Munchen 4 th place street </li></ul><ul><li>NASS Bristol 1 st place vert </li></ul><ul><li>2004 </li></ul><ul><li>ASA World Championships 6 th place street </li></ul><ul><li>2003 </li></ul><ul><li>X-Games Los Angels 3 rd place street </li></ul><ul><li>X-Games Los Angels 5 th place vert </li></ul><ul><li>Global X-Games San Antonio 1 st place street </li></ul><ul><li>Global X-Games San Antonio 4 th place vert </li></ul>World Champion in 1998 & 2000 X-games Gold Medal in 1999, 2000 & 2003 Sven Boekhorst
  14. 15. Sven Boekhorst
  15. 16. Sven Boekhorst
  16. 17. <ul><li>1 st Dutch FMX rider to do a backflip </li></ul><ul><li>FMX Fever 2008 + 2009 Ahoy Rotterdam head judge </li></ul>Norman Veerbeek
  17. 18. Norman Veerbeek
  18. 19. Norman Veerbeek