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The harvest cake strategy

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  • 1. 1 Mid Term Examination BUSINESS FEASIBILITY STUDY Made Padmi S (3094702) Eka Darmadi L (3094802) Levina Rolanda T (3094804) Niki Jayanthi (3095803) Rafika Wendy S (3095807) Zaynab M (3112715) Yongjing S (3112737) Faculty of Business and Economics University of Surabaya 2012
  • 2. 2 TABLE OF CONTENTS COVER ……………………………………………………………………………. 1 TABLE OF CONTENTS ………………………………………………………….. 2 MARKETING ASPECT ……………………………………………...…………3-44 HUMAN RESOURCE ASPECT …….……………………………..………...45-140 TECHNICALASPECT ………………………………………………..…….141-162 FINANCIALASPECT ……………………………………………..………..163-174
  • 3. 3 MARKETING ASPECTS I. Business Review: A. Change 1. Technology This company has been operating since 2004 and using the technology is one good tool to maintain good relationship with its customers. The Harvest frequently sends emails, Text message, or catalogues to the customers and also Facebook Fan Page and twitter. 2. Economy In today’s emerging economy condition in Indonesia especially in Surabaya it opens the business opportunity and growing economic welfare to Surabaya people. 3. Politics/legal Unexpected price changes in petroleum and in another basic raw material of pastry industry, The Harvest also gets the impact. The impact will create the price changes of its products which ranging from homemade bread, chocolate, cookies, cakes, ice cream, sandwich, and pastries for special occasions. 4. Social and Culture The Harvest understands how to satisfy its customers’ diversity in creating customized products to fulfill their needs, they provide customized pastries and change its theme to follow the
  • 4. 4 season or occasion such as Christmas, Idul Fitri, Valentine Day, Independence Day, Chinese New Year, Birthday, etc. 5. Market The market scope of The Harvest is becoming wider after, it can reach not only the customers in general but also customers who are in sugar diet or diet. Moreover, customers can make order to The Harvest for any special theme of occasion, and they can help customers to meet their expectation or special order. For example: a customer order 100 packs of The Harvest for his son’s birthday, and he makes some orders in the packaging and he wants to add more some fruits to the cakes. The Harvest also can accept another special order or customized orders in order to broaden their business and to satisfy its customers’ needs. 6. Life style Nowadays life style trend of healthy life is becoming one of the inspirations of The Harvest to make high quality and healthy products. B. Customer The Harvest is widely ranged from middle up class people, and they offer special treatment for BCA users to get 10% discount in all items.
  • 5. 5 C. Competitor The Harvest competitors are whole producers of pastry in Surabaya such as Igor’s, J.CO, BreadLife, BreadTalk, Barby’s, Holland Bakery, Bon Ami, Eaton, Bakerzin, etc. D. Company Established in 2004, The Harvest became the first specialized European style pastry shop chain in Indonesia. Now with 11 outlets, 8 in Jakarta, 1 in Surabaya, 1 in Bandung and latest in City Plaza Building (Jakarta), have grown steadily delivering the promise of quality continually to our stakeholders. The successes of The Harvest lie among the family of a highly motivated skilled and a disciplined team of 800. Continuous research and development of products, creative packaging and icing great service have made them the best in what they do. Their professional workforce, who is abundantly experienced in high-end F&B circles, blends the finest ingredients and best quality chocolates of the world to transform confectionaries into art creating delectable treats. Currently their pastry team is lead by Eric Gouteyron, a well known French Chef Pastry. Eric’s mission is to take The Harvest to the next level of excellence giving our customers a renewed superior experience in what they do best. They’re extremely proud to introduce him and also to guarantee the customers that they are in the process of
  • 6. 6 evolving themselves to continue to bring the customers nothing but the best products to customers’ home, office, or special event with custom creations. The Harvest’s vision is to reach out with un-compromised quality product to every major city in Indonesia and beyond together building a corporation with a highly disciplined workforce working as a family knit. II. STP Analysis A. Segmentation 1. Geographic Jakarta, Surabaya, and Bandung. Because we do survey in Surabaya, we’ll focus our marketing analysis from Harvest branch in Surabaya. Surabaya city is one of the biggest cities in Indonesia and the economy is good as well. 2. Demographic The Harvest’s customers are mostly middle-up class people. Customers’ income starts from Rp 2,000,000. Related to the region which most of Indonesian are Muslim, therefore Harvest makes sure that 100% of their products are halal. 3. Behavioral Occasions can be defined in terms of the time of day, week, and year or in terms of other well-defined temporal aspects of a
  • 7. 7 customer’s life. Buyers can be distinguished according to the occasions when they develop a need, purchase a product. For example, Harvest provides New Year, Christmas, Chinese New Year, Idul Fitri, etc. B. Targeting To reach out with un-compromised quality product to every major city in Indonesia and beyond together building a corporation with a highly disciplined workforce working as a family knit. C. Positioning The Harvest states itself as pastry shop that express “Fashionably Delicious”. The Harvest produces tasty products but still concern about current trends. III. Market Potential market The Harvest: Population in Surabaya with age 15-75: 1.988.878 people Total population in Surabaya :2.765.908 people Percentage of population in Surabaya with age 15-75: %90,71%100 908.765.2 878.988.1 %100 SurabayainpopulationTotal 75-15agewithSurabayainPopulation  
  • 8. 8 Population of Surabaya with the expenditure ≥ Rp 900.000 (middle-up scale) :49,79 %. ( su mb er : dat a BPS tahun 2006 ) Tabel 1.1 Persentase Rumah Tangga Menurut Wilayah dan Kelompok Pengeluaran Expenditure Group Center Sby Nort h Sby East Sby South Sby West Sby Surabaya < 300.000 2,75 3,61 1,58 2,09 1,87 2,21 300.000-399.999 4,77 6,87 8,75 8,89 4,53 6,96 400.000-499.999 7,51 8,19 5,66 5,72 6,33 6,45 500.000-599.999 10,55 7,47 6,31 5,10 6,91 6,88 600.000-699.999 9,83 10,48 10,75 10,60 10,65 10,54 700.000-799.999 7,51 7,23 8,46 9,74 11,22 9,14 800.000-899.999 8,82 9,16 7,03 7,89 8,13 8,04 900.000-999.999 7,08 8,07 8,60 7,81 7,63 7,91 1.000.000- 1.124.999 11,71 12,41 13,48 11,21 10,65 11,88 1.125.000- 1.249.999 10,98 10,84 10,18 9,74 11,22 10,54 >1.250.000 18,50 15,66 19,21 21,19 20,86 19,46 Total 100,00 100 100 100 100 100
  • 9. 9 Sebulan Tahun 2005 Population in Surabaya with the range of age 15 - 75 years old with the monthly expenditure ≥ Rp 1.250.000,- = 71,90 % x 49,79 % = 35,79 % So, potential market of The Harvest is 35,79 %. Market Segment Nowadays, the market segment of The Harvest is 60% of population in Surabaya with the middle-up scale. Tabel 1.2 Average of population’s expenditure in Surabaya ( sumber : data BPS tahun 2005 diolah) Market segment of The Harvest Pengeluaran Life Style < 300.000 Middle Low 300.000-399.999 400.000-499.999 500.000-599.999 600.000-699.999 700.000-799.999 800.000-899.999 Middle 900.000-999.999 High 1.000.000-1.124.999 1.125.000-1.249.999 >1.250.000
  • 10. 10 60 % x (Population of Surabaya with the expenditure ≥ Rp 900.000 (middle-up scale) ≥ Rp 900.000,-) = 60 % x 49,79 % = 2,8 % Market Growth The average of market growth in Igor’s Pastry is 30% from rotation sales every year. We get the percentage from the interview with sales marketing of The Harvest. IV. TOWS Analysis STRENGTHS - For the performance evaluation, they are rely on guest comment letter. It’s proved by a toilet which is built inside Harvest caused by some guest’s recommendation. - They have a smoking area OPPORTUNITIES - There is a chance to expand their business by branching. They can build small store in a mall for instance.
  • 11. 11 with some plantations surrounding (garden). WEAKNESSES - They are only focusing in promoting and attracting customers with their entertainment side, such as colorful breads, cake, and etc. But, they forget how to educate customers about healthy bread. THREATS - For customers who really care about their healthiness, Harvest hasn’t considered yet. There is a probability for competitor to campaign and attract some customers with some healthy issues, or providing consultation services. V. Marketing Mix Strategies A. Product Harvest sells many variants of cake, such as blueberry cheese cake, raspberry sacher torte, etc. Besides that, Harvest also offers much kind of beverages, like ice coffee, café latte, etc. Product that The Harvest Produce: Type Price Picture Cake and Pastries
  • 12. 12 Blueberry Cheese Cake “Made out of same base as our famous strawberry cheese cake and topped with blueberry filling and laced with white meringue. Both these cakes are extremely popular, the difference is only the topping!” Rp. 245.000 Cardinal “Vanilla pastry cream and butter cream layered in between chocolate sponge with candied mix peel, glazed with chocolate ganache.” Rp. 225.000 Chocolate Caramel “Vanilla caramel cream and chocolate arranged on two layers of chocolate sponge, glazed with a chocolate mirror. You could call this one of our best sellers.” Rp. 225.000 Chocolate Cheese Cake “Latest member of our cheese cake family made for our chocolate lovers, using finest Belgian chocolate couverture. It is an absolute winner.” Rp. 245.000
  • 13. 13 Chocolate Decadence “Is yet another unique creation from The Harvest for chocolate lovers. A combination of chocolate cream cheese mousse, chocolate ganache, chocolate sponge, vanilla syrup, chocolate and orange glaze. Chocolate Decadence is a speciality from The Harvest just for you.” Rp. 245.000 Chocolate Devil “It's a chocolate delight! Double chocolate cream sandwiched with layers of moist chocolate sponge then glazed with chocolate, this is the most popular cake at The Harvest! If you are a chocolate lover, don't hesitate go for it!.” Rp. 225.000 Chocolate Emotion “Double chocolate sponge layered with chocolate butter cream and covered with dark chocolate shaving” Rp. 210.000
  • 14. 14 Chocolate Tiramisu “This is the chocolate version of our famous Tiramisu cake. Combination of cheese, coffee & chocolate flavours will make this cake unique and irresistable!” Rp. 245.000 Cookie and Cream “Layers of vanilla sponge, chocolate sponge, caramel blended with chocolate coated cookies. Beautifully decorated with crepes on top. Delicious & crunchy when bitten.” Rp. 240.000 Lapis Legit Plain “We have made this popular Indonesian traditional cake high quality in ingredients which will make you proud of giving it to your loved one.” Rp. 185.000 Lapis Legit Pune “We have made this popular Indonesian traditional cake high quality in ingredients which will make you proud of giving it to your loved one.” Rp. 210.000
  • 15. 15 Lapis Surabaya “We have made this popular Indonesian traditional cake using high quality ingredients which will make you proud of giving it to your loved one.” Rp. 145.000 Mix Fruit Cheese Cake “Enjoy our brand new mix fruit cheese cake. This cake is topped with healthy fresh fruits, which makes it even more enticing.” Rp. 245.000 Opera “A classic opera cake made with espresso flavoured coffee cream and chocolate ganache set together on layers of chocolate jokon sponge. It is obviously a rich cake with a lingering soft character. Due to his reason, this cake is extremely popular.” Rp. 225.000
  • 16. 16 Strawberry Cheese Cake “Take this to a party and you will be honored for making the occasion even more memorable! This is the kind of cake most likely to be enjoyed by everyone. This baked cheese cake is flavoured with vanilla and given a creamy smooth texture, topped with fresh strawberries and laced with wine maringue.” Rp. 245.000 Tiramisu “Tiramisu means take me home! Harvest offers you the best Italian cheese cake using mascarpone cheese layers with coffee soaked vanilla sponge and dusted with bitter sweet cocoa powder.” Rp. 225.000 Vanilla Fruit “Vanilla cream sandwiched with layers of vanilla sponge and topped with assorted fresh fruits. This cake is very colorful.” Rp. 225.000
  • 17. 17 French Pastries Blueberry Cheese Cake “Made out of same base as our famous strawberry cheese cake and topped with blueberry filling and laced with white meringue. Both theese cakes are extremely popular, the differences is only the topping!” Rp. 20.000 Cardinal “Vanilla pastry cream and butter cream layered in between chocolate sponge with candied mix peel, glazed with chocolate ganache.” Rp. 20.000 Chocolate Caramel “Vanilla caramel cream and chocolate arranged on two layers of chocolate sponge, glazed with a chocolate mirror. You could call this one of our best sellers.” Rp. 20.000
  • 18. 18 Chocolate Cheese “Latest member of our cheese cake family made for our chocolate lovers, using finest Belgian chocolate coverture. It is an absolute winner.” Rp. 20.000 Chocolate Devil “It's a chocolate delight! Double chocolate cream sandwiched with layers of moist chocolate sponge then glazed with chocolate; this is the most popular cake at The Harvest! If you are a chocolate lover, don't hesitate go for it!.” Rp. 20.000 Ice Cream and Ice Cream Cake Black Forest “Vanilla and chocolate ice cream put together with black cherries and decorated with chocolate shavings.” Rp. 280.000
  • 19. 19 Brownie Ice Cake “Fudge brownies imbedded into homemade vanilla ice cream” Rp. 280.000 Chocolate Chips “Homemade chocolate chip ice cream decorated with milk chocolate shavings.” Rp. 280.000 Homemade Ice Cream “Our homemade ice cream is made using full cream imported from New Zealand and also with fresh fruit pure, no preservatives is added to give you the best” Rp. 95.000 Mocca Caramel “This is delightful coffee flavoured ice cream cake using chocolate spong base” Rp. 280.000
  • 20. 20 Oreo Cookie Ice Cream “Vanilla flavored ice cream with crunchy oreo cookies in and also out” Rp. 280.000 Rum and Rains “After a heavy meal slice of this rum and raisins ice cream cake will suerly refesh your night” Rp. 280.000 Triple Ice Cake “Strawberry, vanilla and chocolate ice cream flavor put together on a vanilla layer of sponge.” Rp. 280.000 Vanilla Ice Cake “This is one of most popular ice cakes in Harvest. It is simple yet most delightful..!” Rp. 280.000 Chocolates
  • 21. 21 Almond Sticks “Oven roasted almond sticks coated with milk chocolate coverture” Rp. 6.000 Baileys Truffle “Baileys cream filled into milk chocolate truffle shell.” Rp. 7000 Caramel “Milk chocolate cream with caramel filled into milk chocolate coverture shell” Rp. 6.000 Cherry Cordial “Fresh and Finest quality of Cherry” Rp. 6.000
  • 22. 22 Chocolate Bar Large “From the finest of our Chocolate quality” Rp. 28.000 Chocolate Cat (3 Color) “The Cutes Chocolate ever” Rp. 28.000 Chocolate Clown (3) “The Cutes Chocolate ever” Rp. 28.000 Chocolate Cow (3) “The Cutes Chocolate ever” Rp. 22.000
  • 23. 23 Chocolate Crunch Rp. 55.000 Chocolate Ribbon Large Rp. 90.000 Chocolate Ribbon Long Rp. 50.000 Chocolate Ribbon Short Rp. 66.000
  • 24. 24 Coffee Truffle Rp. 8.000 Florentine Praline Rp. 9.000 Milk Chocolate Rp. 7.000 Nougatine Rp. 7.000
  • 25. 25 Peanut Butter Rp. 7.000 Strawberry Truffle Rp. 8.000 Bread Abon Rp. 12.000 Banana Cheese Roll Rp. 10.000
  • 26. 26 Butter Sugar Rp. 8.000 Cheese Croissant Rp. 9.000 Cheese Sambal ROA Rp. 12.000 Chocolate Muffin Rp. 10.000
  • 27. 27 Chocolate Cheese Rp. 11.000 Chocolate Croissant Rp. 9.000 Donate Rp. 9.000 Hot Dog Rp. 10.000
  • 28. 28 Mix Fruit Rp. 9.000 Peach Danish Rp. 9.000 Raisin Loaf Rp. 25.000 Rasberry Muffin Rp. 10.000
  • 29. 29 Sausage and Mushroom Bread Rp. 11.000 Snow White Rp. 11.000 Square Bees Rp. 9.000 Strawberry Danish Rp. 9.000 Cookies
  • 30. 30 Almond anis Biscoti Rp. 77.000 Brown Sugar Rp. 75.000 Cappucino Cashew Biscoti Rp. 77.000 Cheese Grissini Sticks Rp. 30.000
  • 31. 31 Cheese Lavosh Rp. 30.000 Chocolate Butter Sugar Rp. 45.000 Chocolate nanny Cookies Rp. 35.000 Chocolate Pistachio Biscotti Rp. 77.000
  • 32. 32 Chocolate Roacher Rp. 80.000 Crispy Ficelle Rp. 77.000 Croutons Rp. 30.000 Dark Chocolate Button Rp. 45.000
  • 33. 33 Giant Crispy Almond Rp. 17.000 Giant Oatmeal Cookies Rp. 17.000 Macaroon Rp. 110.000 Oatmeal Raisin Rp. 45.000
  • 34. 34 White Chocolate Button Rp. 45.000 Yellow Cheese Rp. 77.000 Special Gift Items Brown Puppy with Box Rp. 185.000 Brown Puppy with Chocolate Bars Rp. 135.000
  • 35. 35 Chocolate Flakes Gift Box Rp. 160.000 Cute Dogs Rp. 45.000 Deluxe Cookie Pack Rp. 165.000 English Fruit Cake Rp. 90.000
  • 36. 36 Gift Cookie Medium Rp. 105.000 Kangoroo in Box Rp. 165.000 Mini Bear with Chocolate Rp. 66.000 Pig in Box Rp. 66.000
  • 37. 37 Panda Rp. 130.000 Prime Gift Cookie Rp. 325.000 Rabbit Rp. 120.000 3 Dimensional Cake Baby One Month Rp. 430.000
  • 38. 38 Dear Boss Rp. 430.000 Dear Father Rp. 430.000 Princess Rp. 430.000 Special Occasion Rp. 430.000
  • 39. 39 The Cat Rp. 430.000 The Chick Rp. 430.000 The Engagement Rp. 430.000 The Sea Rp. 430.000
  • 40. 40 The Zoo Rp. 430.000 Sandwiches and pie Chicken Breast and beef Bacon Rp. 35.000 Chicken Wrap Rp. 35.000 Mediterranian Roll Rp. 40.000
  • 41. 41 Pie Rp. 35.000 Roast Turkey Rp. 40.000 The Club Rp. 40.000 Trio Rolls Rp. 40.000
  • 42. 42 Beverage Orange Juice Rp. 29.000 Apple Juice Rp. 30.000 Avocado Juice Rp. 29.000 Guava Juice Rp. 29.000
  • 43. 43 B. Price Price of Harvest products start from around Rp 20.000 (for a slice of cake) to Rp 1.300.000 depend on the size and variants. C. Promotion Frequently uses billboard on strategic places, and use the technology such as email, messages, Blackberry Messenger, newspapers, insert some flyers into the plastic bag of every customers on their purchases. D. Place Harvest has many outlets in Indonesia, such as in Bandung, Jakarta and Surabaya. In Surabaya, the outlet of Harvest is in Jl.Bengawan no.39. VI. Marketing Program It gradually launches some new products such as in the beginning of the year (January), March, and June. Besides that, The Harvest also corporate with some famous banks to give interesting discounts to all credit cards holder. VII. Marketing Budget
  • 44. 44 UnitPriceperunitTotalprice 1125,000125,000 13,500,0003,500,000 14,500,0004,500,000 8,125,000 3,0004001,200,000 1,0003,0003,000,000 15,0005,000 4,205,000 120,000,00020,000,000 20,000,000 32,330,000 Promotions Brochure TOTAL Banner X-Banner DisplaySlide NameCard ProductCatalogue Poster InteractiveDisplaySlide OnlineAdvertising TOTAL TOTAL
  • 45. 45 HUMAN RESOURCES ASPECT Legal entity: Sole proprietorship Vision : to reach out with uncompromised quality product to every major city in Indonesia and beyond together building a corporation with a highly disciplined workforce working as a family knit Mission : to provide highest quality products and services to our loyal customers through our professional workforce who are abundantly experienced in high-end F&B circles. Core Value: Organizational Design: Organization design of The Harvest is mechanistic design but they also adapt a part of organic design, because this company gives the specialized job and for some managers, the organic design is used to adjust with the market trend. . Organization design Description Organic Used by marketing and human resource department Mechanistic Used by operational and finance department
  • 46. 46 Formalization : Component Implementation 1. Formalization The rules are made to manage the employees’ performance and set the disciplined workforce. Those rules are : 1. Working days for employees are from Monday to Sunday, working hours per day is 10 hours. For managers, the working hours are 08.00 AM – 06.00 PM 2. There are 2 shifts per day, from 08.00 AM – 06.00 PM and 12.00 AM – 10.00 PM 3. The break time for employees is 1 hours, did by turns 4. Employees will get penalty if they are absent without any permission. The penalty will be : a. 1st warning : verbally accost b. 2nd warning : give the warning papers c. 3rd warning : fired 5. In the working hours, smoking is not allowed 6. In the working hours, employees have to wear the clothes required by the company 7. Every employee will get maximal 12 days off in a year 8. In the working hours, employees are not allowed to leave the store without permission
  • 47. 47 2. Decision Making (centralization or decentralization) Centralization Decisions that made by the company, such as :  Choose the person in charge on operational matters  Determine the machine that need to be changed and recommend it to operational department Decentralization Decisions that a made by leader of work unit, such as : - Decisions that related to daily activities - Solve employees’ problems
  • 48. 48 Organization Chart
  • 49. 49 JOB DESCRIPTION AND SPECIFICATION 1. MANAGING DIRECTOR (1) JOB DESCRIPTION Position Description Number Position Managing director Work unit - Report to - Department - Job type Managerial Received report from Finance manager, HR manager, operational manager, marketing manager The purpose of position Lead, control and monitor all the companies and make important decisions. Varies of jobs Types of job Description Determine company’s purposes and strategies Plan purposes and actions to achieve it Determine information related to company’s activity Design companies procedures, policies, and rules Make tactical and strategic decision Make decisions and authorizations
  • 50. 50 Inform all the company’s activities and strategies Direct all employees to understand company’s purposes and how to achieve it Determine working standards Make working standards for each department Evaluate performance of each department’s manager Identify the achieved target and disciplined of the employees Monitor all the operational activities Periodically monitor Preside all meetings Make sure that all the meetings are in line with the purposes Varies of duties Duties Description Follow all the company’s procedures, policies and rules Tone of the top Do the authorization and make decisions Concern the needs of company Ask for the completeness of documentation of all activities that is Contact each department
  • 51. 51 done by each department Inform all important things to employees Inform all information to all level of employees Use the right and formal Indonesian language To make the information more clear and polite Wear neat clothes Wear shirt, long trousers and shoes Varies of responsibilities Responsibilities Description Responsible to make decision and authorization For the decisions that have been made and will be made in future Responsible for all the operational activities Responsible for all the activities, departments and resources Responsible to the company development Monitor the growth and risks; identify the opportunities POSITION SPECIFICATION
  • 52. 52 Varies of competencies Variable Competencies Ability  Can lead the company and coordinate managers to achieve the goals  Can identify the risks and opportunities of the company Skill  Can communicate with foreign languages, especially English and Chinese Knowledge  Has sufficient knowledge about management, resources, and products  Has knowldege about accounting and operational systems Attitude  Wise, sceptic, objective and assertive Work place and equipment Work place Equipment All the place in The Harvest Office equipment
  • 53. 53 2. MARKETING MANAGER (1) JOB DESCRIPTION Position Description Number Position Marketing manager Work unit Marketing department Report to Managing director Department Marketing Job type Managerial Report from Marketing supervisor The purpose of position Control the sales and marketing process to achieve sales target ; enlarge target market effectively and efficiently Varies of jobs Jobs Description Control the marketing activities Do the control from planning until promotion process Make the right strategies and market segmentation Design tactical strategy for marketing process Analyze potential competitors Determine potential competitors Predict product’s price Predict the price based on the analysis Report all the information related to Information that related to
  • 54. 54 marketing department to managing director promotion process, marketing strategies, etc Inform all the important information to marketing department Information are related to strategic and the action need to be taken Ask the information related to marketing demand from work unit Based on the needs of work unit Check all the report from supervisor Report is taken from marketing supervisor Control the activities of marketing department Monitor all the process in marketing and resources used Varies of duties Duties Description Follow all company’s procedures, policies and rules Marketing manager has to follow all company’s procedures, policies and rules Use the right and formal Indonesian language To make the information more clear and polite Obey the working hours rules Marketing manager has to come to the required place and time Wear neat clothes Wear shirt, long trousers and shoes Direct marketing supervisors and marketing person The direction is related to marketing activities and company’s vision and
  • 55. 55 mission Inform the unusual things to managing director Unusual things are about illegal act, fraud, etc. Make the report to managing director The report is about activities in marketing department Varies of Responsibilities Responsibility Description Responsible to the achievement of marketing target Responsible to managing director Responsible for the plans and strategies that have been made or implemented All the strategies have to be done based on the plans Responsible to all the activities on marketing All the activities which have done by marketing supervisor JOB SPECIFICATION Varies of competencies Variable Types of competencies Ability  Can make innovation of marketing plan  Can lead and motivate the subordinates to achieve the target Skill  Fluent in English and Indonesia  Good negotiator (price and promotion)  Can operate computer Knowledge  Has the knowledge about target market and marketing
  • 56. 56 strategies, especially for pastry  Know the market needs  Can analyze the price  Know how to do marketing effectively and efficiently Attitude  Objective, discipline, creative, assertive Physical requirement Physical requirement Description Stamina Physically and mentally healthy, free from drugs Sex Male and female Height Minimum 170 cm for male and 160 cm for female Weight Minimum 65 kg for male and 50 kg for female Physic able Eyes Not color-blind or other disability Educational Background Formal Informal Bachelor on Management (Marketing) - Experience Types Time horizon Experienced on marketing department 2 years
  • 57. 57 Work place and equipment Work place Work equipment  3x4 meter room  The HARVEST store Computer, printer, office supplies, papers. WORKING STANDARDS Quantitative standard Type of standards Description Report checking The report shows progress and development in department Target achievement  Development on marketing segmentation  Has the information related to company’s sales Qualitative standards Type of standard Description Monitoring All the resources are used effectively and efficiently Strategic determination Strategy works based on company’s vision and mission Price determination The price should be match and can be received by all the market segment Marketing Plan The purposes of marketing plan have to be
  • 58. 58 achieved Knowledge of subordinate Marketing staff and supervisor has to perform well and based on company’s rules Competitor analysis Can find the new changes and can compete with all the competitors. Report  All the activities which is done by marketing department and known by managing director  Marketing activities and strategies applied have to be in line with the plan 3. FINANCIAL MANAGER (1) JOB DESCRIPTION Position Number Position name Finance and accounting manager Work unit Finance and accounting department Report to Managing director Department Finance and accounting Job description Managerial Received report from Supervisor finance and accounting
  • 59. 59 Purpose of Position Control and coordinate the finance and accounting department in company effectively and efficiently Varies of Jobs Jobs Description Manage the financial information Prepare financial statement accurately Plan and coordinate the preparation of budget Make the budget Plan and consolidate taxation for the company Manage cost efficiently ; compliance for the tax Analyze financial statement Given to managing director for investment, expansion, and other decision making purpose Varies of duties Duties Description Obey the company’s procedures, policies and rules Finance manager has to follow procedures, policies and rules Use the right and formal Indonesian language To make the information more clear and polite Obey the working hours rules Marketing manager has to come to the required place and time Wear neat clothes Wear shirt, long trousers and shoes
  • 60. 60 Direct finance and accounting supervisor, bookkeeper and cashier Direction is related to finance information, company’s vision and mission Inform the unusual things to managing director Unusual things are about illegal act, fraud, etc. Make the report to managing director The report is about activities in finance and accounting department Varies of responsibilities Responsibilities Description Responsible for the relevancy of financial statement Financial statement has to relevant with the real situation Responsible for the financial statement Financial statement has to follow the standards Responsible for financial reporting Financial statement is directed to managing director JOB SPECIFICATION Varies of competencies Variable Competencies Ability  Can analyze the financial statement  Can project the financial statement Skill  Fluent in Indonesia and English  Capable on operate financial software Knowledge  Know the accounting standards ( ex : IFRS )
  • 61. 61 Attitude  Discipline, objective, assertive, and cautious Physical requirement Physical requirement Description Stamina Physically and mentally healthy, free from drugs Sex Male and female Height Minimum 170 cm for male and 160 cm for female Weight Minimum 65 kg for male and 50 kg for female Physic able Eyes Not color-blind or other disability Educational Background Formal Informal Bachelor on Financial Management and Accounting Have followed accounting software course Experience Types Time horizon Finance and accounting supervisor At least 3 years Work place and equipment Workplace Equipment  3x4 m office Computer, printer, office supplies, papers WORKING STANDARDS
  • 62. 62 Quantitative standards Standard Description Budget No variance in budget Cost efficiency Decrease inefficient cost Qualitative standards Standards Description Relevancy of financial statement The financial statement is made based on the real transactions Financial analysis Make excellent analysis of financial statement and projection for future financial statement 4. HUMAN RESOURCE MANAGER (1) JOB DESCRIPTION Position description Number Position Human resource manager Work unit HRD Report to Managing director Department HR Job type Managerial Received report from Human resource supervisor Purpose of position Plan and develop the policies for human resource; coordinate and control the
  • 63. 63 human resource function that can support company’s strategies to achieve the objectives Varies of jobs Jobs Description Manage and control all the activities related to human resource Make sure that all the activities aligns with company’s objectives Open for job vacancy as the request of managing director Discuss with managing director Solve the problems which related with external parties If the customers or guests make complains, human resource manager is the one who solve it Do the recruitment for new employees Open job vacancy and do recruitment after that give some training. Varies of duties Duties Description Follow all company’s procedures, policies and rules Marketing manager has to follow all company’s procedures, policies and rules Use the right and formal Indonesian language To make the information more clear and polite Obey the working hours rules Marketing manager has to come to the required place and time Wear neat clothes Wear shirt, long trousers and shoes
  • 64. 64 Direct HR supervisor, recruitment and training staff, payroll staff, security staff, and cleaning service Direction that is given related to HRD information, company’s vision and mission Inform the unusual things to managing director Unusual things are about illegal act, fraud, etc. Prepare all the employees need that related to working activities Prepare training for employees Make the report to managing director The report is about activities in finance and accounting department Varies of responsibilities Responsibilities Description Responsible for hiring process Responsible to managing director Responsible for services to guests Responsible for the performance of HRD Responsible for HR development Responsible to achieve the targets JOB SPECIFICATION Competencies Variable Competencies Ability  Can make program for recruitment activities  Can coordinate and direct the subordinates
  • 65. 65 Skill  Fluent in English and Indonesia  Capable on operating computer Knowledge  Know the concept of HR and payroll process Attitude  Objective, discipline and assertive Physical requirement Physical requirement Description Stamina Physically and mentally healthy, free from drugs Sex Male and female Height Minimum 170 cm for male and 160 cm for female Weight Minimum 65 kg for male and 50 kg for female Physic able Eyes Not color-blind or other disability Educational background Formal Informal Bachelor of management (especially in HR) Follow leadership training Experience Types Time horizon HR supervisor At least 1 year Workplace and equipment
  • 66. 66 Work place Equipment  3x4 m office  THE HARVEST store Computers, printers, office supplies and papers 5. OPERATIONAL MANAGER (1) POSITION DESCRIPTION Identity Position Number Name of Position Operations Manager Unit of Work Operational Management Report To Director Department Operational The nature of work Managerial Report From Operational Supervisor Position Objectives Oversee the implementation and management of operational activities in terms of scouting, delays and planning in order to assist the Director to achieve corporate goals and objectives both short and long term to optimize the resources that exist in a professional and profitable company. Variety of Tasks Task Name Description Making the Logistic costs budget Keeping the operations to run efficiently and effectively with low cost. Analyzing the total requirement of goods arranging for the provision,
  • 67. 67 procurement, and delivery of goods Controlling the delivery of goods from suppliers So that goods can be received by the warehouse in accordance with the time, quantity, appropriate in quality Ensuring that the operations are running operations should run smoothly in order to make the company activity is not interrupted Choosing the suppliers whom can provide benefits to the company Supplier selected on the basis of company policy. Reporting the purchases that have been made for the seek of operational activities continuation Reporting to the CEO. Keeping the company operating facilities Using the facility as required. Variety of Liability Name of liability Description Should comply with all procedures, policies, and regulations Operational managers must comply with all procedures, policies, and regulations. It is a Mandatory to use Indonesian correctly Intended to deliver information more clearly and politely. Must comply with regulations Operations manager must be present
  • 68. 68 concerning working hours regulations at the time and place specified. It is mandatory dressed and polite Wearing shirts, long pants, and shoes It is must to coach the operational supervisor, production personnel, raw materials purchasing clerk, delivery driver and warehouse clerk Directions given regarding the operations and overall corporate vision and mission. Shall inform the things that deviate to the director. The things that deviate associated with deviant behavior, fraud, and violations It is required to provide operational information Provide all the information of the operations, so that the production process can run smoothly. It is required to prepare and provide reports to the CEO Create and provide reports on the activities carried out to the president. Variety of Responsibilities Name Responsibility Description Responsible for operational financial information The entire information regarding the use of the money used in operating activities, will be reported to the financial manager to be given to the managing director. Responsible for the company's assets All assets associated with operations,
  • 69. 69 such as the production machine. Responsible for production process production process from raw material availability, production personnel, and proper functioning of all production equipment. POSITION SPECIFICATIONS Range of competencies Variable Competency Types Ability  Ability to coordinate the operational activities Skills  Fluent in English and Indonesia.  Negotiating the terms of cooperation with external parties (outsource) Knowledge  Understand the operational of the company Attitude  Assertive, Discipline, Objective. Physical Prerequisites Physical Condition Explanation Stamina Healthy in physical and mental, as well as drug Sex Male and Female Height 170 cm to 160 cm for men and women Weight 65 kg to 50 kg for men and women Body The body is deformed Eye Not color blind eye or impair vision
  • 70. 70 Education Formal Informal Undergraduate with the Operations Management course - Experience Types Time frame Became Operations Manager 2 years Work place and equipment Workplace Work Equipment  a size of 3x4 meters.  All production sites of Harvest A set of computer with printer. standard stationery, paper and folders. PERFORMANCE STANDARD TITLE Variety of quantitative standards Standard types Description Working error A maximum of 2 times working error which created damage of the infrastructure due to maintannce error. Budget Successful if the budget has been prepared in accordance with the previous budget. The selection of raw material resources Maximum once error in the selection of raw material resources in the period of 1 year. Total demand of goods Successful if the items are really needed in stock
  • 71. 71 Qualitative Standard range Standard types Description Delivery of goods from the supplier Successful if the supplier sends goods ordered in accordance with a predetermined time. Validity of the purchasing report Reports shall be in accordance with the actual or real situation. Infrastructure maintenance The condition of the Infrastructure must always be maintained. 6. MARKETING SUPERVISOR (1) POSITION DESCRIPTION Position Number Name of Position Marketing Supervisor Unit of Work Marketing Department Report to Marketing Manager Department Marketing The nature of job Managerial Report From Promotions and administrator Officers The Purpose Assist and carry out policies made by the Marketing Manager to achieve sales targets and developing markets. Variety of Tasks
  • 72. 72 Task Name Description Oversee the activities that carried out by officers of administration and promotion covers all activities performed Provide input on the idea of strategy and market development Provide input ideas or strategies to marketing manager. Ensure marketing activities went well Marketing activities such as promotion of officers in managing the performance of Harvest website, and the performance of administrative officers in recording and receipt the order. Coordinate with marketing managers in the preparation of planning Planning is made in the form of marketing plan. Variety of Obligations Obligation Description Have to comply with all procedures, policies, and regulations Marketing supervisor have to comply with all procedures, policies, and regulations. It is Mandatory to speak Indonesian Intended in order to deliver information in clearly and politely. Must comply with regulations concerning working hours regulations Marketing supervisor must be present at the time and place specified. It is a mandatory to dress and polite Wearing shirts, long pants, and shoes. Officers must give directions to marketing officers and administrators Directions given regarding to the marketing and related to the overall
  • 73. 73 corporate vision and mission. Shall inform the things that deviate to the marketing manager The things that deviate associated with deviant behavior, fraud, and violations. It is Required to prepare and provide reports to the marketing manager Create and provide reports on the activities to the Marketing Manager Obliged to make a financial report of the marketing activities used in marketing activities and given to the Marketing Manager. Variety of Responsibilities Responsibility Description Responsible for the achievement of marketing target that is charged to the Marketing Manager. Confirm to the Marketing Manager. Responsible for the establishment of good relations with customers Through various activities in the marketing program. Such as giving discounts, etc. POSITION SPECIFICATIONS Range of competencies Variable Competency Types Ability  Ability to execute a marketing strategy Skills  Fluent in English and Indonesia  Communication skills (negotiation of price and promotion)
  • 74. 74 Knowledge  Have an insight into the knowledge of the marketing strategy field bakery. Attitude  polite, disciplined, friendly Physical Prerequisites Physical Condition Explanation Stamina Healthy in physical and mental, as well as drug Sex Male and Female Height 170 cm to 160 cm for men and women Weight 65 kg to 50 kg for men and women Body The body is deformed Eye Not color blind eye or impair vision Education Formal Informal Undergraduate with marketing management course Work place and equipment Workplace Work Equipment  a size of 3x4 meters A set of computer with printer. standard stationery, paper and folders. JOB PERFORMANCE STANDARD Variety of quantitative standards Standard types Description Coordination marketing No error in coordination among marketing
  • 75. 75 staff managers and administrative officers and staff promotions Qualitative Standard Range Standard Types Description Giving Idea Giving input of idea to the marketing manager related with marketing strategy. Marketing Plan goals and objectives of the marketing plan can be achieved. Surveillance activities It is successful if it had been in accordance with the vision and mission. Activities assurance Activities that carried out have been going well and follow the plan. 7. FINANCIAL SUPERVISOR (1) JOB DESCRIPTION Position Number Name of Position Finance Supervisor Unit of Work Finance Department Report to Finance Manager Department Finance The nature of job Managerial Report From Book keeping and cashier workers
  • 76. 76 Purpose Process data in corporate finance and accounting in accordance with the system and procedures have been performed. Variety of Tasks Task Name Description Examine the financial statements provide financial statements prepared by the bookkeeper. Ensure the related financial activities to running smoothly Monitoring the performance of cashier and bookkeeper in order to reduce the possibility of error or mistake Provide a report that has been made and advise the financial managers report made was given to the financial manager. Preserving documents relating to the financial documents comes from the transactions Coordinate to the bookkeeping department about company's financial statements that is reporting. Reporting in accordance with a predetermined time Variety of Obligations Obligation Description Shall comply with all procedures, policies, and regulations. Financial supervisors must comply with all procedures, policies, and regulations. Mandatory to use Indonesian Intended to deliver information more clearly and politely.
  • 77. 77 Must comply with regulations concerning working hours regulations Financial supervisor must be present at the time and place specified. Mandatory to dress and politely Wearing shirts, long pants, and shoes. Must coach the bookkeeper and cashier regarding the finances and the overall vision and mission. Shall inform the things that deviate the financial manager The things that deviate associated with deviant behavior, fraud, and violations. Required to prepare and provide reports to the finance manager Create and provide reports on all types of transactions made to the financial manager. Have to make a report about the financial transactions which occur in the company A report about the Operational activities used in the company to be reported to the Financial Manager. Shall assist the financial manager in managing financial officer Supervise and examine the performance of the financial officer. Variety of Responsibilities Responsibility Description Responsible for the validity of corporate financial statements Reports that have been examined previously Responsible for the smooth performance of cashier and bookkeeper responsible to the Finance Manager. Responsible for the overall documents as results of the transaction Document of the result of the transaction made and provided by the bookkeeper.
  • 78. 78 POSITION SPECIFICATIONS Range of competencies Variable Competence Types Ability  Able to Process the financial statements and coordinate subordinates. Skills  Fluent in English and Indonesia.  Have expertise in the field of Finance. Knowledge  Have knowledge of standards and procedures in finance Attitude  conscientious, discipline Physical Prerequisites Physical Condition Explanation Stamina Healthy in physical and mental, as well as drug Sex Male and Female Height 170 cm to 160 cm for men and women Weight 65 kg to 50 kg for men and women Body The body deformed Eye Not color blind eye or impair vision Education Formal Informal
  • 79. 79 Undergraduate with financial management or financial accounting - Work place and equipment Workplace Work Equipment  a size of 3x4 meters. A set of computer with printer. standard stationery, paper and folders. JOB PERFORMANCE STANDARD Variety of Quantitative standards standard types Description examination of the financial statements Successful if the financial statements prepared in accordance with standards and with the correct mathematical calculations. Variety of Qualitative Standards standard types Description Report making No error in making a report by the cashier and bookkeeper Financial report coordination No Late submission of reports to the finance manager. Document storage Successful if all documents are complete. Submission of Financial Statement Successful if the financial statements submitted to the right person.
  • 80. 80 8. HRD SUPERVISOR (1) JOB DESCRIPTION Position Number Name of Position HRD Supervisor Unit of Work HRD Department Report to HRD Manager Department HRD The nature of job Managerial Report From -compensation & Presence officer -Recruitment &Training Officer -Security guard -Hygiene Officer Purpose Monitor and oversee the performance of all officers of Harvest HRD in achieving corporate goals. Variety of Tasks Task Name Description Control the recruitment and selection. Ensure the recruitment and selection activities run properly without the existence of a subjective element. Became a partner manager in related with outside parties If guests want to meet with managers, it firstly has to meet the supervisors.
  • 81. 81 Oversee HRD officer The entire staff is directly supervised by the HRD supervisor. Provide assessments to prospective employees who will be recruited Participate in the recruitment of their evaluation. Pay attention and provide an assessment of employee performance. Employee performance also assessed by HRD supervisor. Variety of Obligations Obligation Description Shall comply with all procedures, policies, and regulations HRD managers must comply with all procedures, policies, and regulations. Mandatory to use Indonesian Intended to deliver information more clearly and politely. Must comply with regulations concerning working hours regulations HR managers must be present at the time and place specified. Mandatory to be dressed and polite Wearing shirts, long pants, and shoes. Coach the recruitment and training officers, compensation and Presence officers, security guards, and cleaners. regarding the overall direction of the HRD and the vision and mission. Shall inform the things that deviate to the HRD manager The things that deviate associated with deviant behavior, fraud, and violations. Shall inform the Human Resources Manager Information that has been created by the recruitment officer, officer compensation officer, security and cleaners
  • 82. 82 shall assist the Human Resources Manager in managing the HRD officers Supervise and inspect the performance of HRD officials. Variety of Responsibilities Responsibility Description Responsible to the completeness of the company facilities Provide the working needs of the employees in order to smooth the company’s performance Responsible on the customers service Responsible for the performance of all employees who deal directly or indirectly to the customer POSITION SPECIFICATIONS Range of competencies Variable Competence Types Ability  Able to make programs Skills  Fluent in English and Indonesia.  Computer Knowledge  Understand the concept and method of recruitment and selection Attitude  Assertive, Discipline, Objective. Physical Prerequisites Physical Explanation
  • 83. 83 Condition Stamina Healthy in physical and mental, as well as drug Sex Male and Female Height 170 cm to 160 cm for men and women Weight 65 kg to 50 kg for men and women Body The body is deformed Eye Not color blind eye or impair vision Education Formal Informal Undergraduate with the HR management Work place and equipment Workplace Work Equipment  a size of 3x4 meters  all Harvest branch A set of computer with printer. standard stationery, paper and folders. JOB PERFORMANCE STANDARD Standard range of qualitative Standard types Description An assessment of the prospective employee assessment should be conducted objectively and based on the recruitment process Assessment of employee assessment to be carried out objectively and in accordance with a performance that has been done recruitment control Successful if events go according to recruitment plan and controlled Relationships with Be a good mediator for outsiders who want to meet
  • 84. 84 external parties the managers HRD Supervision Supervision done in regularly and on time as stated 9. OPERATIONAL SUPERVISOR (1) JOB DESCRIPTION Job Identity Number Name of Position Operational Supervisor Division Operational department Reports To Operational Manager Department Operational Nature of Work Managerial Reports From Production staff Purchasing staff Warehouse staff Courier Job Purpose Oversee the overall operational activity related to the internal and external parties. Variety of Tasks Name of Tasks Description Directly control the operational performance Conduct an evaluation at the
  • 85. 85 of employees. end of production period. Distribute schedule to the operational employees. Work shift, duties, obligations, and responsibilities of each employee Doing maintenance of operational equipment Maintenance was done at the end of period, so that the equipment can still be used properly. Report some damaged equipments (if any) Report it to the operational manager Variety of Obligations Name of Obligations Description Comply with all procedures, policies, and regulations. Operational supervisor has to comply with all procedures, policies, and regulations. Must use Indonesia language properly Intended to deliver information more clearly and politely. Must comply with working hours regulations Operational supervisor must be present at the time and place specified.
  • 86. 86 Variety of Responsibilities Name of Responsibility Description Formal and polite dressed. Using shirts, long pants, and shoes. Must give a direction to all operational employees. Directions given regarding the operations and overall corporate vision and mission. Gives information to the operational manager. Information about the activities of production, purchasing of raw materials, shipping, and warehousing. Obligation to make operational accountability. Operational report related with its accountability is given to the operational manager.
  • 87. 87 Responsible for the maintenance of company’s assets. Maintenance for equipment and supplies. Responsible for the production process. Process starts from raw material availability, production staff, as well as the functioning of all production equipments. JOB SPECIFICATIONS Variety of Competencies Variable Type of Competence Ability  Capable of designing operational infrastructure  Able to negotiate with external parties Skills  Communicate well  Proficiency in English Knowledge  Understanding operational activity of the company  Have knowledge of the production process Attitude  Firm, discipline, and authoritative
  • 88. 88 Physical Prerequisites Prerequisites Description Stamina Physically and mentally healthy and free of drugs (NAPZA) Gender Man and Woman Height 170 cm for man and 160 cm for woman Weight 70 kg for man and 55 kg for woman Body No defects and color blindness Experience Experience in similar position for 1 year Place and Working Equipment Place Equipment Education Formal Informal Bachelor degree in hotel or food and beverage Fluency in English is an added advantage Can use computer applications
  • 89. 89  Size of working place: 2x3 meter.  Whole region of Harvest’s cake and pastry Stationeries, folders, and papers. JOB PERFORMANCE STANDARD The Variety of Quantitative Standards Type of Standard Description Guiltiness in working schedule Maximum 2 mistakes in one period The Variety of Qualitative Standards Standard Description Equipment Storage Discipline to store equipment in the right place. 10. SALES PROMOTION (10) JOB DESCRIPTIONS Job Identity Number Name of Position Sales Promotion Boy/Girl Unit of Work Marketing Reports To Marketing Supervisor Department Marketing
  • 90. 90 Nature of Work Technical Reports From - Job Purpose Introduced the company's name in the public by making a variety of promotional strategies. Variety of Tasks Name of Task Description Promote the goods sold by the Harvest These activities may include giving some discounts, vouchers, brochures, etc. Managing the website of Harvest frequently Giving up to date information Gain new customers Approaching to gain new customers Variety of Obligations Name of Obligations Description Permission from the Supervisor for an idea that will be used in the promotion process The idea of promotion made by sales promotion reported to the supervisor in advance prior to implementation
  • 91. 91 Must use Indonesia language properly. Intended to deliver information more clearly and politely. Must comply with working hours regulations. Operational supervisor must be present at the time and place specified. Formal and polite dressed. Using shirts, long pants, and shoes. Obliged to know all information about the products to be offered. Information about the products offered. Responsible for the sales achievement Target promotion had recently determined at the planning stage Variety of Responsibilities Name of Responsibility Description Responsible for what he/she said during the promotion activity Pay attention to etiquette and manners. Responsible for the promotion of media used. The media used must be delivered the purpose and the message JOB SPECIFICATIONS
  • 92. 92 Variety of Competencies Variable Type of Competence Ability  Creative  Ability to attract customers  Able to adapt quickly Skills  Expert in communicating  Polite and attractive  Proficiency in English is an advantage Knowledge  Have an understanding of marketing management  Have an understanding of the products offered  Have an understanding of consumer Attitude  Wise, creative, polite, friendly, and skeptical Physical Prerequisites Prerequisites Description Stamina Physically and mentally healthy and free of drugs (NAPZA) Gender Man and Woman Height 170 cm for man and 160 cm for woman Weight 70 kg for man and 55 kg for woman
  • 93. 93 Body No defects and color blindness Education Formal Informal D3 or Senior high school - Experience Sale Promotion Boy/Girl (part time or full time) Place and Working Equipment Places Equipment Size of working place: 2x3 meter. Stationeries, folders, and papers JOB PERFORMANCE STANDARD The Variety of Quantitative Standards Types of Standards Description Target achievement The more people know about Harvest, catch up more and more market share Website management More people are visiting the Harvest’s sites New customer Gaining more new customers
  • 94. 94 The Variety of Qualitative Standards Standard Description Understanding product offered Have a complete update of information on Harvest’s products, so that it can be promoted to consumers. Media used Success if media is used maximized and not excessive Promotion activity Promotions are made in an interesting and fun way
  • 95. 95 11. ADMINISTRATION OFFICER (10) JOB DESCRIPTIONS Job Identity Number Name of Position Administration Unit of Work Marketing Reports To Marketing supervisor Department Marketing Nature of Work Administration Reports From - Job Purpose Record all of the ordering from customers Variety of Tasks Name of Task Description Take the order via the phone by consumers (terms of delivery systems) Orders are delivered directly to customers Coordinates with production division Coordination about the number of orders from consumers that must be completed by the production. Coordination with driver Goods ordered can be
  • 96. 96 delivered on time and preventing error in those delivery Coordinate with cashier Related to the sale documents and the goods ordered Variety of Obligations Name of Obligation Description Provide information (number of order) to the supervisor of marketing The number of orders daily, weekly or monthly Obliged to obey all procedures, policies, and regulations Obey all procedures, policies, and regulations Mandatory to use Bahasa Indonesia Intended to deliver information clearly and politely Must comply with working hours regulations Must present at the time and place specified. Mandatory well-dressed and polite Using shirt, trousers, and shoes Obligated to follow the given directions Directives given regarding the operation and overall corporate vision and mission Shall inform the things that deviate to Supervisor The things that deviate associated with deviant behavior, fraud, and
  • 97. 97 violations Variety of Responsibilities Name of responsibility Description Responsible for everything connected with the ordering process Ensure all orders are aligned with customer expectation JOB SPECIFICATIONS Variety of Competencies Variable Type of Competence Ability  Able to operate computer (microsoft office)  Ability to write quickly, precise, and accurate Skill  Able to communicate with each other  Able to communicate in foreign language, especially English Knowledge  Having a good understanding of the goods offered by the company  Have knowledge of the consumer (acts in the position of customer) Attitude  Objective, friendly, careful, thorough, responsive
  • 98. 98 Education Formal Informal Diploma in secretary program - Experience Has been a part of administrative or secretary around 1 year Work Place and Equipment Place Equipment Room (2 x 3 meters) Stationery, papers, and folders JOB PERFORMANCE STANDARD The Variety of Quantitative Standards Types of Standards Description Cooperation with cashier Number of orders and the amount actually paid
  • 99. 99 by consumers are in accordance with customer orders Cooperation with production division Goods produced are in accordance with customer orders, not too much or too less The Variety of Qualitative Standards Types of Standards Description Performance Successful if there is no errors in recording customer orders  can meet the customer expectation Giving a right direction to driver Successful if :  There is no errors of quantity and delivery to customers  Goods delivered on time and to the right place 12. BOOK KEEPER (2) JOB DESCRIPTIONS Job Identity Number Name of Book keeper Unit of Work Finance
  • 100. 100 Position Report To Financial Supervisor Department Finance The Nature of Work Administration Report From - Purchasing - Compensation and presence (human resource) - Cashier and administration Job Purpose Support the performance of financial manager in presenting whole financial statements of transaction occurred in Harvest Variety of Tasks Name of Task Description prepare financial statements and cash flow Report based on information from administrative officers, the purchase of raw materials,
  • 101. 101 cashiers, and staff compensation. Gives financial statements and cash flow that have been made to the financial supervisor Financial statements and cash flows based on the total transactions made by companies, especially selling and buying Archives all transaction documents Able to trace documents easily Variety of Obligations Name of Obligation Description Gives reporting of financial information and their daily intake to the financial supervisor Financial supervisor will inspect the books and the daily revenue report prepared by the bookkeeper. Obliged to obey all procedures, policies, and regulations Obey all procedures, policies, and regulations Mandatory to use Bahasa Indonesia Intended to deliver information clearly and politely Obliged to comply with working hours regulations Present at specified time and place Mandatory well-dressed and polite Using security uniform and shoes Obligated to follow the given Directives given regarding the
  • 102. 102 directions operation and overall corporate vision and mission Shall inform the things that deviate to the financial Supervisor The things that deviate associated with deviant behavior, fraud, and violations Variety of Responsibilities Name of responsibility Description Responsible for the validity of financial statements The report is based on the existence of transaction Responsible for the completeness of documents All documents especially financial aspect JOB SPECIFICATIONS Variety of Competencies Variable Type of Competence Ability  Able to make financial statement Skill  Able to use computer (especially Miscrosoft office) Knowledge  Having a good understanding of accounting and little about finance
  • 103. 103  Have an understanding of the transactions within company Attitude  Independent, objective, thorough, skeptical Education Formal Informal Min. Diploma (D3) in accounting program Have been followed some courses in accounting software Work Place and Equipment Place Equipment A room (2 x 3 meters) Stationeries, papers, and folders JOB PERFORMANCE STANDARD The Variety of Quantitative Standards Types of Standards Description Guiltiness in working schedule Maximum 2 mistakes in one period The Variety of Qualitative Standards
  • 104. 104 Types of Standards Description Completeness of documents No documents have been overlooked in the archives and there are no missing documents. Report submitted Financial reports give to the financial supervisor timely 13. CASHIER (4) JOB DESCRIPTIONS Job Identity Number Name of Position Cashier Unit of Work Finance Reports To Finance supervisor Department Finance Nature of Work Administration Reports From - Job Purpose Collects payment from customers Variety of Tasks Name of Task Description Receiving and storing of customer payments In form of cash, debit or credit
  • 105. 105 Doing verification and cross checking between cash received and stored. Completed with supporting documents to ensure the accuracy and reliability of data. Carry out the distribution administration of funds in accordance with other support for tax payments, logistics and HR Provide sales documents to customers (such as invoice) Sales documents given to customers who book over the phone or come directly to the company. Given the whole document to the accounting officer All documents of the transaction are given to the bookkeeper to be archived. Variety of Obligations Name of Obligation Description Required to provide information to the financial supervisor Information in the form of sales transactions that occurred in Harvest
  • 106. 106 Gives daily transaction to the book keeper Daily sales Mandatory to use Bahasa Indonesia Intended to deliver information clearly and politely Obliged to comply with working hours regulations Present at specified time and place Mandatory well-dressed and polite Using cleaning service uniform and shoes Obligated to follow the given directions Directives given regarding the operation and overall corporate vision and mission Shall inform the things that deviate to the Financial Supervisor The things that deviate associated with deviant behavior, fraud, and violations Variety of Responsibilities Name of responsibility Description Responsible for any payments received Money coming in and the goods sold should be the same. Responsible for documentation of each transaction and the transaction itself Each transaction should be documented JOB SPECIFICATIONS
  • 107. 107 Variety of Competencies Variable Type of Competence Ability  Be able to use accounting software Skill  Can communicate well with customers  Be able to communicate in foreign language, especially English Knowledge  Having a good understanding of the goods and the price offered by the company. Attitude  Objective, thorough, accurate, responsive, disciplined Education Formal Informal Diploma in accounting or management - Work Place and Equipment Place Equipment All of the Harvest regions Stationeries, papers, and folders JOB PERFORMANCE STANDARD The Variety of Quantitative Standards Types of Standards Description
  • 108. 108 Receive and store cash or other than cash receipts Successful if there is no loss or excess in cash receipts Verification of Receipt The amount of revenue earned in accordance with the transaction made The Variety of Qualitative Standards Types of Standards Description Distribution No errors for the financial distribution Completeness of documents No documents are missing from each transaction 14. OFFICERS COMPENSATIONS AND PRESENCES (5) JOB DESCRIPTIONS Job Identity Number Name of Position Officer compensation and presence Unit of Work HRD Report To HRD Supervisor Department HRD The Nature of Work Technical Reports From - Job Purpose Note the presence of the employees to determine its compensation system
  • 109. 109 Variety of Tasks Name of Task Description To perform presences of all the employees All employees, from manager level to delivery driver To provide compensation as a right of each employee Provide compensation based on the employees’ performance Variety of Obligations Name of Obligations Description Required to provide timely compensation Remuneration should not be late Required to record the presences of all the company’s officers The record is done every morning starting from given a time Obliged to obey all procedures, policies, and regulations Obey all procedures, policies, and regulations Mandatory to use Bahasa Indonesia Intended to deliver information clearly and politely Obliged to comply with working hours regulations Present at specified time and place Mandatory well-dressed and polite Using shirt, trousers, and shoes Obligated to follow the given directions Directives given regarding the operation and overall corporate vision and mission Shall inform the things that deviate in HRD Supervisor The things that deviate associated with deviant behavior, fraud, and violations
  • 110. 110 Variety of Responsibilities Name of Responsibility Description Responsible for the compensation that has been given Must comply with the performance and position JOB SPECIFICATIONS Variety of Competencies Variable Type of Competence Ability Ability to calculate compensation and presence accurately Expertise Expert in mathematical calculations Knowledge Have a good understanding of human resources management and knowledge about the minimum wages set by the government Behavior Objective, thorough, careful, and skeptical Education Formal Informal Undergraduate - Work Place and Equipment Place Equipment A room (2 x 3 meters) Stationery, papers, and folders JOB PERFORMANCE STANDARD The Variety of Quantitative Standards Types of Standards Description
  • 111. 111 Compensation It is successful if there are no employees who complained about the amount of compensation awarded Presence Presence conducted at specified time Presence report Presence recapitulated everyday and reported every week 15. RECRUITMENT AND TRAINING OFFICERS (5) JOB DESCRIPTIONS Job Identity Number Name of Position Officer recruitment and training Unit of Work HRD Report To HRD Supervisor Department HRD The Nature of Work Technical Reports From - Job Purpose Recruit employees who are competent in their field and in accordance with the qualification that company needs Variety of Tasks Name of Task Description Selection of candidates Selection is done with the help and consideration of HR supervisor Provide training to new and old employees Through the training of potential development, outbound, and so on
  • 112. 112 Provide the report about candidates to the supervisor Seek approval for the acceptance or rejection of candidates Variety of Obligations Name of Obligation Description Obliged to obey all procedures, policies, and regulations Obey all procedures, policies, and regulations Mandatory to use Bahasa Indonesia Intended to deliver information clearly and politely Obliged to comply with working hours regulations Present at specified time and place Mandatory well-dressed and polite Using shirt, trousers, and shoes Obligated to follow the given directions Directives given regarding the operation and overall corporate vision and mission Shall inform the things that deviate in HRD Supervisor The things that deviate associated with deviant behavior, fraud, and violations Required to provide information regarding the recruitment and training that will be given to HR supervisor Information about the activities of recruitment and training of employees Variety of Responsibilities Name of responsibility Description Responsible to the performance of employees that have been recruited Employees who have been recruited handed over to the recruitment and training officer, relating to the provision of training material needed
  • 113. 113 Responsible to the report given The report contains candidates information JOB SPECIFICATIONS Variety of Competencies Variable Type of Competence Ability - Able to assess a person's character - Able to dig up information about individuals who are recruited and trained - Have the ability to understand the psychological character of a person Expertise - Expert in communicating - Expert in foreign languages especially English - Expert in conducting interviews Knowledge Have a good understanding of human resources management Behavior Objective, thorough, careful, and skeptical Education Formal Informal Diploma with management program Basic training in leadership Work Place and Equipment Place Equipment A room (2 x 3 meters) Stationery, papers, and folders
  • 114. 114 JOB PERFORMANCE STANDARD The Variety of Quantitative Standards Types of Standards Description Selection of employees Receive employees based on appropriate number and their competences The Variety of Qualitative Standards Types of Standards Description Training All employees receive benefit from training Approval report Supervisor gives answer about employees acceptance or refusal 16. SECURITY OFFICER (3) JOB DESCRIPTIONS Job Identity Number Name of Position Security officer Unit of Work HRD Report To HRD Supervisor Department HRD The Nature of Work Technical Report From - Job Purpose
  • 115. 115 Maintain security and prevent the incidence of company that are not expected by the company Variety of Tasks Name of Task Description Maintain the security of company Avoid any theft, robbery and violence which can cause harm to the company Regularly patrolled Patrol around the company to ensure there are no errors or oil leakage, etc. Helping customers in parking Because The Harvest’s parking is not large, so this is a security officer job Report all the incidents to HR supervisor Events associated with fraud, violations, vandalism, etc. Variety of Obligations Name of Obligation Description Obliged to obey all procedures, policies, and regulations Obey all procedures, policies, and regulations Mandatory to use Bahasa Indonesia Intended to deliver information clearly and politely Obliged to comply with working hours regulations Present at specified time and place Mandatory well-dressed and polite Using security uniform and shoes Obligated to follow the given directions Directives given regarding the operation and overall corporate vision and mission
  • 116. 116 Shall inform the things that deviate in HRD Supervisor The things that deviate associated with deviant behavior, fraud, and violations Required to maintain security company in accordance with hours worked Do not fall asleep while keeping the security Required to provide information of all events that happened to the HR supervisor Information about activities or events Variety of Responsibilities Name of responsibility Description Responsible to company security Everything that happens with the company JOB SPECIFICATIONS Variety of Competencies Variable Type of Competence Ability - Ability to maintain security in a long time - Able to deal with undesirable events - Ability to make decisions Expertise - Expert in communicating - Expert in martial arts Knowledge - Have knowledge about martial arts - Understand the company's safeguards system Behavior Objective, discipline, thorough, decisive, brave, and skeptical
  • 117. 117 Education Formal Informal Senior High School - Experiences Type Period Has been a security officer 1 year Work Place and Equipment Place Equipment A room (2 x 3 meters) Torch, stationery, papers, and folders JOB PERFORMANCE STANDARD The Variety of Quantitative Standards Types of Standards Description Patrol It is done three times a day Reporting the incident It is done everyday The Variety of Qualitative Standards Types of Standards Description Company security No damage, violence, and theft in the company Helping customers Customers satisfaction in obtaining a parking lot 17. CLEANING SERVICE (5) JOB DESCRIPTIONS
  • 118. 118 Job Identity Number Name of Position Cleaning service Unit of Work HRD Report To HRD Supervisor Department HRD The Nature of Work Technical Report From - Job Purpose Clean the entire area of the company, ranging from the production site to place display item as well as corporate environments Variety of Tasks Name of Task Description Cleaning the work room Starting from the directors' room to the other officers, such as sweeping, mopping, and taking out the trash Clean up the remaining products in production room Ensure the production room was totally clean, no residual scattered production process, so that the health is assured Wash all the equipment after used Clean all equipment used to assist the production process, the customer tray, and others Cleaning public facilities of the company Public facilities include restrooms, seating, and parking area Tidy up all the equipments used for work Placing the equipment neatly and according to the place
  • 119. 119 Variety of Obligations Name of Obligation Description Obliged to obey all procedures, policies, and regulations Obey all procedures, policies, and regulations Mandatory to use Bahasa Indonesia Intended to deliver information clearly and politely Obliged to comply with working hours regulations Present at specified time and place Mandatory well-dressed and polite Using cleaning service uniform and shoes Obligated to follow the given directions Directives given regarding the operation and overall corporate vision and mission Shall inform the things that deviate in HRD Supervisor The things that deviate associated with deviant behavior, fraud, and violations Required to maintain cleanliness of all areas in the company Cleanliness of overall area in the company without exception Variety of Responsibilities Name of responsibility Description Responsible to the cleanliness of company Cleanliness of all areas of sales, production, office room, restrooms and other rooms within the company Responsible for the cleanliness of the conditions surrounding the company Cleanliness of parking areas and parks as well as corporate environments Responsible for convenience in the company Associated with the convenience of employees and customers
  • 120. 120 JOB SPECIFICATIONS Variety of Competencies Variable Type of Competence Ability Able to clean the room, mopping, sweeping, wiping tables, washing, etc. Expertise Expert in cleaning something Knowledge - Have knowledge of all equipment used to clean the room or particular item - Have knowledge of any area that needs attention to clean Behavior Honest, discipline, thorough, and skillful Education Formal Informal High school / vocational school - Work Place and Equipment Place Equipment All The Harvest areas Brooms, mops, buckets, cloth, duster, etc. JOB PERFORMANCE STANDARD The Variety of Quantitative Standards Types of Standards Description Office room It is done two times a day Production room There is no dirt left and after the production process
  • 121. 121 Public facilities It is done two times a day The Variety of Qualitative Standards Types of Standards Description Washing the equipments Washing dirty equipments Tidying equipments Tidying up the equipment and put it in the given place 18. PRODUCTION OFFICERS (10) JOB DESCRIPTIONS Job Identity Number Name of Position Production officers Unit of Work Operational Report To Operational supervisor Department Operational The Nature of Work Technical Receiving Report - Job Purpose To facilitate the company’s production activities Variety of Tasks Name of Task Description Produce all the Harvest’s Harvest makes products in accordance
  • 122. 122 products with the standards Using the production equipments correctly Using all production equipments appropriate with the method and its usefulness Report any broken equipments Reporting to the operational supervisor Ensure the cleanliness of the workplace The officers did their job with a clean and neat, not contaminate the workplace Variety of Liabilities Name of Liability Description Obliged to obey all procedures, policies, and regulations Obey all procedures, policies, and regulations Mandatory to use Bahasa Indonesia Intended to deliver information clearly and politely Obliged to comply with working hours regulations Present at specified time and place Mandatory well-dressed and polite Using shirt, trousers, and shoes Obligated to follow the given directions Directives given regarding the operation and overall corporate vision and mission Shall inform the things that deviate in operational supervisor The things that deviate associated with deviant behavior, fraud, and violations Required to provide information to the operational supervisor about production process Report the amount of production per day and how many defect items and events that occur on the production Obliged to wear masks and gloves when entering the Reflect the hygienic and production processes are not contaminated by
  • 123. 123 production room bacteria Obliged to inform if there is a broken machine Information given to the operational supervisor Variety of Responsibilities Name of responsibility Description Responsible for the production process Ensure the smooth of production process Responsible for the goods produced Intermediate goods, finished goods, and defect goods Responsible for the production equipments Use and maintain production equipment, not using the production equipment by carelessly JOB SPECIFICATIONS Variety of Competencies Variable Type of Competence Ability - Able to operate the operational equipments - Able to produce finished goods Expertise - Expert in cooking - Expert in making bread, cakes, tarts, and ice cream
  • 124. 124 Knowledge - Have good understanding of all the products in the company - Understand the use of production machines Behavior Careful, thorough, and discipline Education Formal Informal High school / vocational school - Physical Prerequisites Physical Demands Description Stamina Physically and mentally healthy, free drugs Gender Male and female Height 165 cm for male and 150 cm for female Weight 65 kg for male and 50 kg for female Body Not a physical disability Eyes Not interfere with vision or color blindness Experiences Type Period Making bread, cakes, cookies, etc. 1 year Work Place and Equipment Place Equipment Production room Masks and gloves JOB PERFORMANCE STANDARD
  • 125. 125 The Variety of Quantitative Standards Types of Standards Description Produce all The Harvest’s products It is success if the amount of bread and cake are finished according to the number of tasks assigned by the operation supervisor Report any broken equipments It is success if no tools are broken or not suitable to be used to operate in the process of making cakes The Variety of Qualitative Standards Types of Standards Description Use the production equipments correctly It is success if there is low-level damage or no damage to production equipment Ensure the cleanliness of workplace It is success if the workplace is not dirty and not make the product are not hygienic 19. PURCHASING RAW MATERIALS OFFICERS (5) JOB DESCRIPTIONS Job Identity Number Name of Position Purchasing raw materials officer Unit of Work Operational Report To Operational supervisor Department Operational The Nature of Work Technical Report From - Job Purpose
  • 126. 126 To facilitate the activities of the company purchases raw materials Variety of Tasks Name of Task Description Tasked to make the purchase of raw materials Purchase of raw materials used for the production process Provide raw materials for production or warehouse workers Ensure the raw materials arrive on time so that can be used to produce Harvest’s products and if it is not needed yet, it will be given to the warehouse workers Checking the raw materials Are the raw materials purchased in accordance with the order? Types of Duty Duty Name Details Everyone must obey every rules that we have. Every regulation and terms and condition that must apply. Must use Indonesia language in proper way. Throught deliver a proper way and good communication to our customer. Must obey the rules to be on time in working hour. Come earlier and go home on time. Must have a nice look. Using shirt, shoes, throusers. (Formal dress) Listen your instructor! Throught vision, mission that our
  • 127. 127 company have. Report every unusual activity (bad one) with our advisor. Like sexual harassment, etc. Report every activity in operational staff. Every information that needed. Responsible with the raw material. Every Raw Material must have a good quality. Responsible with the raw material Needed. Every raw material requested can be higer or lower. JOB SPECIFICATION Type of Competition Variable Type of Competition Ability  Could identify which supplier that we can choose.  Could see the competitive advantage for each supplier. Skills  Communication Skill  Can Speak English and Mandarin fluently  Always Careful, (thorough) Knowledge  Understand every Raw Material.  Understanding the value and the Price
  • 128. 128 Attitude  Accurate, thorough, disciplined, thoughtful, and objective. Physic Requirement Physic Detail Stamina Have a good health report Sex Male or Female Height 165 cm, for a Man Weight 65 kg, for a Man Body Health Vision (eye) Health Eye record and not color blindness Education Formal Informal Senior High School - Workplace Workplace Working tools  A Room with 3x3 meters. Pen, book, paper, etc. SOP (Standard operating procedure)
  • 129. 129 The Standard Type Detail Purchase of Raw Material. Every purchased raw material must be accurate according to the company needs. Giving of Raw Material Every Raw Material should purchase on time, so the production process will not delayed cause of late of the Raw Material. Variance of Cumulative Type Standard Detail Raw Material Check To Check every raw material purchased, have a good quality Pay the Raw Material To make sure that every purchase is the right item and price. 9. Warehouse Clerk (5) Position ID Number Name Warehouse Clerk Unit of Work Operational Report To Supervisor Operational Department Operational Type Job Administration Report To buy the raw
  • 130. 130 From material. Purpose of Job To make sure every stock in warehouse Variance of Task Name Detail Regulate the available of Raw Material If the stock is low, the warehouse team can immediately contact the purchasing department To keep the Raw Material Clean and Healthy. To design the space in warehouse, so the food that stored kept healthy and clean. To manage every in and out of raw material. The way to deliver the raw material for each department. To recieve the raw material. To receive the raw material that needed for production process. To deliver the raw material out To sent the raw material to the
  • 131. 131 next process. To make sure that number of raw material is equal The number of items that must be equal. Types of Obligations Name of Obligation Details Must make sure that in / out of the product. To make a decision in urgent time. To obey every regulation Obey and do the regulation. Must use the Indonesia language To make a good communication Obey the rules when the office hour On time is the most important one. Use formal dress. Use shirt, shoes, Obey your leader Oney the leader. Report the unusual activity (bad) to your supervisor. Report if you found it. Report every action to our supervisor. Report if there some broken, or unusual things. Types of Responsibility
  • 132. 132 Name Detail Responsible for every item in warehouse. To observe every items inside warehouse. Responsible for every in and out all of the items. The warehouse staff, must have a list of in or out product Secure the warehouse Make sure that items safely stored. PERFORMANCE STANDARD Variety of standards Type Detail The available stock in warehouse. Its good if the raw material available in safety stock. Numbers of item in warehouse. Its good if the number of item same with the record on computer. Receiving the Goods Its good if the number item that deliver from headquarter, supplier, is the same with the items that we received. Sent item Its good if the number of item sent, is the right items.
  • 133. 133 Qualitative standard Type Detail Keep the warehouse clean It’s good if the warehouse clean and organized. In or out of items It’s good, if the product that in or out is right. 20. DRIVER (3) JOB DESCRIPTION Position Number Name Shipping driver Unit of Work Operational Report to Supervisor Operasional Department Operational Nature of Work Technical Report From Purpose of position To deliver the goods to the corporate or customer.
  • 134. 134 Task Task Name Details To deviver the goods from the factory to the outlet. To deliver the order from each outlet. To deliver the goods to the customer. Deliver the product that our customer ordered. Take the items that we order from the supplier. Items like raw material, office tools. Ensure that we deliver the best product. Ensure that the product in good condition after shipping. Maintain our transportation. Like our car, or truck. Type of obligation Name Detail Obey every regulation that our company has. Obey the rules. You must speak indonesia well. To deliver information to our customer clearly. Must obey the time, must be on time. Come in the time that already In our agreement. Use the formal dress. Using shirt, shoes.
  • 135. 135 Must obey the rules. In every aspec in our company. Must report the shipping information to the operational manager. Information about in or out of our goods. Must deliver the goods on time. Deliver to our outlet or customer. Must report if there is something unusual (bad) Report to our supervisor. Variance of Responsibility Name Detail Responsible with the item that we ship. The goods must remain good after shipping process. To the customer or outlets. Responsible with the transportation tools that used. Maintain the transportation often. JOB SPECIFICATION Competition needed Variable Type of competition Ability  Be able to deliver the service and goods Skills  Can drive a car.  Take care the goods
  • 136. 136 Knowledge  Know the area better Attitude  Decisive, disciplined, skeptical and objective. Physic requirement Body Description Stamina Good health report Sex Male Height 165 Centimeters Weight 65 kg Body healthy Eyes Healthy eye and not blind colour Workplace Workplace Working Equipment  Parking Lot Stationary Education Formal Informal High School Driving lesson Experience
  • 137. 137 Type Duration Driving 1 year PERFORMANCE STANDARD Qualitative Standard Type Detail Deliver the right goods Its good if the product that our customer received in time. Deliver the goods in other store. Its good if the number of product delivered in the right time. Report to the warehouse staff Its good if the product in or out the same number. Type of Qualitative Type Detail Transportation checkup Its good if the transportation is ready. Order check up Its good if the goods already delivered in time.
  • 138. 138 TECHNICALASPECTS Location The Harvest is located at Jl. Bengawan 39 Surabaya. The Harvest has 9 outlets in Jakarta and 1 outlet in Bandung. The Harvest, which is located in Jl. Bengawan 39, is in the center of Surabaya and the production processes are done there. The Harvest located the production process in there because the owner takes into account the cost and efficiency. It means that The Harvest will be much faster in terms of sales and does not take high cost for delivery process. The Harvest also concern about the freshness of the pastry they produced. Variable determining the location: 1. Availability of Raw Materials Raw materials used by The Harvest are derived from overseas, such as Russia. This is not very significant influence on the production location because once a week or once a month, depending on raw materials, The Harvest imports raw materials from their suppliers in abroad. In the process of delivery raw materials, The Harvest uses ship or airplane. For ship, it usually takes a long time. That’s why The Harvest makes forecasting process for the use of raw materials so that when they do production process, the raw materials will available on time. Besides, the cost incurred for delivery by ship is much cheaper than by airplane. The Harvest uses airplane for urgent circumstances and when there is no safety stock. Thus, in term of location, it is not so significantly influence to the availability of raw materials for the most of its raw materials are directly imported from abroad. In term of market location, The Harvest sells its products at Jl. Bengawan. As we know that the location of sales and production of The Harvest is in the same
  • 139. 139 place, so it is not costly. We highlight the location at Jl. Bengawan because the location is quite good and strategically in the center of Surabaya. The Harvest has already a market share among the middle upper class who will not think the other brands. In the other hand, The Harvest believe that their products is pure products without preservatives, derived from imported raw materials and has a lot of variety in their products. 2. Availability of Labor The amount of labor which is work in The Harvest is quite a lot for the size of individual firms. The Harvest has approximately 100 employees. However, the way to obtain labors, The Harvest do not look from the location side where is close to the settlements. Their employees are mostly live not far from the location of The Harvest. The employees do not really see near or far the place they work but they prefer to have a proper paying job. In The Harvest side, they are not hiring too many employees. Thus, The Harvest did not see a location near the settlements as a determining factor for the easiness to get employees. 3. Transportation Facilities Availability of transportation is also not a factor that influences the location of The Harvest. They have several cars and mini trucks for delivery service. In case of delivering raw materials is not difficult because they buy raw materials from abroad, came in Indonesia and shipped by suppliers using transportation selected by The Harvest. Thus, in essence, The Harvest is a facilitated company in terms of delivery process because they have their own transportation facilities.
  • 140. 140 4. Facilities of Water and Electricity Electricity and water usage are absolutely owned by The Harvest. Thus, for electricity and water facility problem had been facilitated by the presence of PLN and PDAM Surabaya. Business Layout In terms of layout, The Harvest has a building which consists of:  Parking Lot It is used to park vehicles such as motorcycles and cars owned by customers and The Harvest’s cars.  Security Post It is used as a place for security guard who is on duty to maintain the security of The Harvest.  Sales Area It is used to run the sales activity which consists of the sales of pastries, cakes, cookies, snacks, chocolates, ice cream, and many more.  Management Room Office It is used to run company’s management and administration activities such as finance, accounting, and purchasing raw materials.  Production Room It is used for production process to produce all The Harvest’s products.
  • 141. 141  Raw Materials Warehouse It is used to store raw materials that will be used for production process.  Pastry Storage Warehouse It is used to store pastry or cakes that have been produced which still cannot be sold because waiting to be sent to the customers. Operational Process  Purchasing Raw Material Activity In order raw materials, The Harvest selecting raw materials, mostly from abroad. The Harvest used about 170 raw materials, 70 are from abroad (Australia, New Zeland, France, Belgium, Russia, Germany, Netherland, etc.) and the rest come from Indonesia such as: a. Wheat flour (plain flour and gluten free): Germany b. Fruit (all kinds of fruit): Russia c. Milk, Egg and Cheese: New Zeland Due to the variety of The Harvest’s products are quite a lot, The Harvest is providing safety stock as stock if the raw materials have not come yet to the warehouse or there are obstacles during the delivery process. The Harvest (Production) Supplier Supplier Supplier End User
  • 142. 142  Packaging Activity The Harvest ordered packaging such as cardboard and plastics with a lot of shape and sizes variety. The Harvest has its own suppliers to order cardboards and plastics. According to the quality and price, their packaging has its own standard. For example, in term of wrapping the products, it must be fit, not too large, so that there will be no air cavity which can cause condensation and fungus because the products are produced without preservatives. The packaging will be sent approximately 2 weeks after order from the supplier.  Receiving Raw Material Activity The Harvest receive its raw materials from when the warehouse receive the order receipt, after that they check whether the goods in accordance with the order receipt. Then, the order receipt will be given to the owner to be checked. If all the raw materials completed, the stock will be recorded and saved in stock list.  Production Activity Production activity in The Harvest is a full-time or 24 hours without stopping, but during Eid Fitri the production activity only 20 hours. In the production process, The Harvest are divided into three shifts for the production process. Each shift ranges between 8-10 hours. The Harvest is able to produce pastry, cake, ice etc. which reach ± 2000 pieces so that stock out never occur in The Harvest and the products always fresh every time customer buy.
  • 143. 143 Production Process of The Harvest Details of the Process: 1) The arrival of raw material is the activity before we start the production process.
  • 144. 144 2) Ingredients of Raw Material that needed for production process like: flour, yeast, eggs, sugar, salt, milk, water and butter, need to be prepared. 3) Scaling: the raw material need to weighed according the recipe, and every weighed of raw material done manually. 4) Sponge Mixing: Every material mixed using mixer, Fermentation: the dough will through the process called “The First Fermentation” and followed by mixing the another ingredients using mixer and it’s called “Dough Mixing” 5) Floor Time: through mixing the dough then, we move the pasty will be cut and weighed like the recipe, and using the machine called: “Divider Machine”. Then we make a “ball” of pastry like the recipe using machine called: “Rounder machine” then it’s called Rounding process. 6) Pressing Process or Sheeting: this process using moulder machine. And the process called Pressing and sheeting. To make the dough flatter. 7) Filling: a flatter pastry, filled with chocolate, cheese, meat, etc. or like white bread directly through baking process. The white bread go to curve conveyor and depanner machine. 8) The dough is being fragmentation for a while, then through coloring process. 9) The White Bread or Sweet Bread continued to cooling stage. 10) After cooling process, the bread ready for packing process.
  • 145. 145 11) Then the last part, every bread product must through metal detector process, to make sure that, no metal inside the bread. Operational Hour (Shop): Every Monday – Sunday start from 10.00 AM until 10.00 PM (Indonesian Time) (GMT+7), and for maximizing profit, we also open in Sunday, and lots of our customer come to our shop, around 12.00 AM – 01.00 PM and in the evening : 05.00 PM – 09.30 PM. Capacity: (Production in one day) Type Name Production Capacity Total Production (1x Production) Bread Toast ± 3 – 4 Times 100 – 200 pcs Bun ± 6 – 7 Times 100 – 200 pcs Country Bread ± 3 – 4 Times 100 – 200 pcs Type Puff ± 4 – 5 Times 100 – 200 pcs Viennoiserie Puff ± 4 – 5 Times 100 – 200 pcs Denish ± 6 – 7 Times 100 – 200 pcs Croisant ± 6 – 7 Times 100 – 200 pcs Puding Pudding ± 2 Times 100 – 200 pcs Cookies and Snack Cookies and Snack ± 1 Times 100 – 150 cookies and snack Dry Cake Dry Cake ± 2 – 3 Times 100 pcs Ice Cream and Sherbet Ice Cake ± 1 Times 75 – 100 ice cream Ice Coupe ± 1 Times 75 ice cream
  • 146. 146 Savoury Savory ± 2 – 3 Times 100 – 200 pcs Info: The most favorite product is Cake. When we survey we discovered that product like puff, denish, croissant, Dry Cake, Cookies, snack, and Savoury are the product that our customer love. So, in one day, The Harvest can produce ± 2000 pcs product. This product don’t use such as preservatives, so every product just available for one day only, and this 2000 product not only sale in headquarter only, but also in the branch of The Harvest. The Harvest Standard: 1) The Color of bread must be not too scorched or undone cook. 2) The dimension of the bread like length, width, weight. Must be accurate. 3) The taste and quality that remain the same for a long time. 4) Free of contamination inside the product. 5) The Package that have a standard of hygiene. The Harvest Strategy to avoid error: 1) Every employee (especially in production) has a standard that must be qualified before they can join in production team. 2) Maintenance the machine regularly within 2 months. 3) Make sure the oven temperature before production process (to avoid undone cook). The Harvest Business Authority: To build a business in Indonesia, we need an authority that issued by local government to make sure that our business run legally. (Process for Indonesian People) 1) NPWP (Nomor Pokok Wajib Pajak)
  • 147. 147 a. NPWP is a registered number that every citizen in this country must have, this is required for the legal business authority. Step by Step to make NPWP i. Fill the Form ii. Copy of ID Card iii. Letter of authority from local government to make sure that your business exist. 2) SIUP (Surat Ijin Perdagangan) a. The main function of this letter, to support your legal business in Indonesia. Issued by industrial department. Step by Step to make SIUP i. Fill the Form ii. Copy of NPWP iii. Copy of SIT/UUG iv. Copy of ID Card v. Copy of Family Card vi. Company Sign & Stamp 3) SDU (Surat Ijin Domisili Usaha) a. SDU is one of the letters of authority for province level. 4) SITU (Surat Ijin Tempat Usaha) Equipment/Machine/Materials Equipment Investment No. Name of Equipment Quantity Price Total Production Area 1 Oven 5 Rp. 15.000.000 Rp. 75.000.000 2 Dispenser 2 Rp. 200.000 Rp. 400.000
  • 148. 148 3 Cooler (Vegetables and fruits) 2 Rp. 6.000.000 Rp. 12.000.000 4 Chest Freezer 1 Rp. 8.850.000 Rp. 8.850.000 5 Blender 5 Rp. 500.000 Rp. 2.500.000 6 Dough Divider Rounder 2 Rp. 4.500.000 Rp. 9.000.000 7 Moulding Machine 1 Rp. 5.250.000 Rp. 5.250.000 8 Proofer 2 Rp. 5.000.000 Rp. 10.000.000 9 Convection Oven 2 Rp. 6.540.000 Rp. 13.080.000 10 Steamer 2 Rp. 3.750.000 Rp. 7.500.000 11 Tabung Gas 8 Rp. 300.000 Rp. 2.400.000 12 Mesin Mixer Spiral 5 Rp. 400.000 Rp. 2.000.000 13 Freezer 4 Rp. 10.285.000 Rp. 41.140.000 Total Rp. 189.120.000 No. Name of Equipment Quantity Price Total Shop Area 1 AC (Air Conditioner) 4 Rp. 1.500.000 Rp. 6.000.000 2 Café Table 5 Rp. 300.000 Rp. 1.500.000 3 Café Chair 20 Rp. 80.000 Rp. 1.600.000 4 Computer 3 Rp. 6.000.000 Rp. 18.000.000 5 Printer 3 Rp. 700.000 Rp. 2.100.000 6 Freezer (soft drinks) 1 Rp. 3.750.000 Rp. 3.750.000 7 Freezer (ice cream) 1 Rp. 10.000.000 Rp. 10.000.000 8 Showcase Warmer and Cooler (cake mini) 2 Rp. 5.400.000 Rp. 10.800.000 9 Snack and cookies 4 Rp. 3.000.000 Rp. 12.000.000
  • 149. 149 shelf 10 Basket for pastry 20 Rp. 50.000 Rp. 1.000.000 11 Dustbin 20 Rp. 15.000 Rp. 300.000 12 Jar shelf 1 Rp. 540.000 Rp. 540.000 13 Display rack 6 Rp. 1.500.000 Rp. 9.000.000 14 Fax machine 1 Rp. 1.500.000 Rp. 1.500.000 15 Car 3 Rp. 120.000.000 Rp. 360.000.000 16 Telephone 2 Rp. 200.000 Rp. 400.000 17 TV Flat 1 Rp. 5.175.000 Rp. 5.175.000 18 Audio 1 Rp. 2.500.000 Rp. 10.000.000 19 Speaker 5 Rp. 500.000 Rp. 2.500.000 20 DVD 1 Rp. 250.000 Rp. 250.000 Total Rp. 456.415.000 No. Name of Equipment Quantity Price Total Office Area 1 Filling cabinet 4 Rp. 500.000 Rp. 2.000.000 4 Fax machine 1 Rp. 1.500.000 Rp. 1.500.000 5 Telephone 1 Rp. 200.000 Rp. 200.000 6 Owner table 1 Rp. 1.500.000 Rp. 1.500.000 7 Owner chair 1 Rp. 1.000.000 Rp. 1.000.000 9 TV Flat 1 Rp. 3.000.000 Rp. 3.000.000 11 Printer 1 Rp. 700.000 Rp. 700.000 13 LCD Proyektor 1 Rp. 5.000.000 Rp. 5.000.000 14 Paper shredder 1 Rp. 300.000 Rp. 300.000 Total Rp. 29.200.000 Grand Total: Rp. 674.735.000
  • 150. 150 Supplier Harvest’s Pastry has some suppliers, most of them are from abroad and the rest are domestic. They have raw materials approximately 170 types. Around 100 types of raw materials come from overseas such as Australia, New Zealand, France, Germany, Netherland and the rest from domestic. No. Bahan Baku Negara Masa Pakai Harga 1 Wheat flour Germany  1 week Rp. 1.000.000 ( 100kg) 2 Wheat flour (gluten free) Germany  5 weeks Rp. 1.150.000 ( 50kg) 3 Sugar Indonesia  3 day Rp. 1.200.000 ( 100kg) 4 Tapioca flour Germany  1 week Rp. 650.000 ( 30 kg) 5 Egg Indonesia  3 days Rp. 1.105.000 ( 65 kg) 6 Fruit Rusia  3 days Rp. 1.575.000 ( 35 kg) 7 Maizena France  3 days Rp. 840.000 ( 30 kg) 8 White Sugar Belgium  1 day Rp. 250.000 ( 20kg) 9 Chocolate Netherland  3 weeks Rp. 940.000 ( 30 kg) 10 Cheese Netherland  3 weeks Rp. 875.000 ( 25 kg) 11 Milk New Zeland  3 days Rp. 1.155.000 ( 35 liter) 12 Seafood (burger) Indonesia  2 days Rp. 750.000 ( 25 kg) 13 Brown Sugar Indonesia  2 days Rp. 425.000 ( 25 kg) 14 Ginger Indonesia  3 days Rp. 125.000 ( 5 kg) 15 Vanila France  3 days Rp. 300.000 ( 30 kg) Total Rp. 12.340.000
  • 151. 151 Note: Price is based on market price in January 2012. Social-Economy Factors Safety Assurance In the production process there is no risk of endangering the employees, but for the accident occurred in the production process, the owner will bear the cost of recovery treatment. To enhance production process, employees provided gloves and masks. Harvest is also provides a fire extinguisher to anticipate wildfire. Exhaust Fan is also available in Harvest’s Pastry which is useful for air turnover so that employees feel comfortable at work. For pregnant employees, they’re given 3 month absence. This is done to prevent the risk of accidents at work. Companies still pay their salaries during the absence. When the employee enters the production area, the hand must be sterile so that the hygiene of production process can be maintained. For employees who celebrate their religious holiday, they will be given contribution in term of cash allowance. Environmental Impact The remnants of the results generated by the production of Harvest’s Pastry are residual oil, pack of cooking oil, flour, butter. Typically, the janitor takes trash production 2 times a day, in the morning and evening. Other Issues If the products are not sold at both central and branch, then Harvest's Pastry will provide free to an orphanage or other foundations. Approximately seven orphanages in collaboration with Harvest's Pastry and those unsold products are also given to their employees. REVENUE CYCLE OF HARVEST PASTRY Harvest Patissier and chocolatier located on Bengawan Street, is a store which sells breads, cakes, chocolate, dessert, and etc. The main market of Harvest is middle high segment. Most of their transactions are dine in one, means consumer come to Harvest directly. Below is the revenue cycle of Harvest.
  • 152. 152 First, customers come to Harvest store, take a tray and looking for breads, cakes, or they can enjoy Harvest coffee store by ordering foods or beverages. After they finish their searching or dine in service, they can bring their breads, cakes, and etc go to the cashier and doing settlement. Payment can be done in two forms, cash and debit card. For the cash account, cashier will count the items that are bought by them, inform the total amount, and customer will pay it by cash. In return, cashier will give customer an original receipt and customer’s items. Second copy will be archived. For the last step, cashier will package customer’s items and finish. For the debit transaction, customer gives their debit card to the cashier and directly it will be inputted to computer and customer can type password on a debit machine. Then, cashier also packages the items, while giving customer’s debit card, original receipt, first copy of debit receipt, and the second copy will be archived. EXPENDITURE CYCLE OF HARVEST Purchasing of raw material will be done by the Harvest home office, located in Center Jakarta. Firstly, in ordering raw material, warehouse staff will inspect the stock. If the stock is available, it will give to production division and processing further. But, if there isn’t enough stock of raw material then warehouse staff will issue two copies of purchase requisition (PR) manually. After that, it will be sent to production staff, they signed the second copy of PR, and archived it. The first copy goes to the Purchasing division. After selecting supplier either via telephone or other
  • 153. 153 communication device, purchasing division will make two copies of Purchase Order (PO) while the first PR will be archived. Furthermore, first PO will be archived by purchasing division and second PO goes to the supplier by fax. Warehouse staff will get copy of second PO and archive it. Later, supplier delivers all of raw material needed to the Harvest’s warehouse. Warehouse staff will check all of materials based on second copy of PO. After checking and matching with their PO then warehouse staff will sign Shipping Notice (SN) that’s brought by supplier. Hereafter second SN will be archived and first SN (original) goes to supplier. Warehouse staff will get the second copy of invoice and brings it to the cashier and directly archive it. Payment will be done via transfer consider material amount of transaction. After that cashier will confirm supplier that Harvest has settled their payment. Supplier will give a PAID stamp and directly send first invoice to the Harvest via fax.
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  • 160. 160 FINANCIAL ASPECTS I. SOURCE OF FUND Fund of the Harvest comes from investment of the owners. Use of fund Funds are used for:  Purchase a building  Renovation of building  Purchase of equipment, raw materials, supplies  Operational activities So, most of the fund, invested for “The Harvest” and the rest used as a cash inside “The Harvest” after the operational process is stable, so the profit that we get, will be used for the next period, then the rest of the profit, we share it to our employee as the percentage of their share. Funding Structure 100% of funding used by “The Harvest” used 100% from own equity, valued Rp 910,000,000. In this case, 100% of “The harvest” share belong to one person, only the owner.
  • 161. 161 II. SALES A. Cakes and Pastries A day = 100 cakes There are 25 types of cakes 1 type = 4 units per day Sales is increased by 30% every year Sales unit = 95% of production Average = total sales product of cakes & pastries year 1 / 25 types of cakes & pastries = 4,446,000,000/25 = Rp 177,840,000 B. Sandwiches and pies A day = 50 cakes There are 8 types of cakes 1 type = 7 units per day Sales is increased by 30% every year Sales unit = 95% of production Average = total sales product of sandwiches & pies year 1 / 8 types of sandwiches & pies = 708,624,000 / 8 = Rp 88,578,000 C. French Pastries: A day = 2000 Pastries Parties = 16 Type 1 Type = 12 Unit / day Sales Increased 30% every year Sales 95% of Production
  • 162. 162 Average= total sales product of French Pastries year 1 / 16 types of French Pastries = 1,313,280,000 / 16 = Rp 82,080,000 D. Bread A day = 2000 Bread Parties = 33 Type 1 Type = 12 Unit / day Sales Increased 30% every year Sales 95% of Production Average= total sales product of bread year 1 / 33 types of Bread = 1,378,944,000 / 33 = Rp 41,786,181 E. Juice A day = 45 glasses Types = 2 types Sales increased 30% every year Sales 95 of production Average = total sales product of juice year 1 / 2 types of juices = 230,325,000 / 2 = Rp 115,162,500 TOTAL AVERAGE SALES
  • 163. 163 (AVERAGE A + AVERAGE B + AVERAGE C + AVERAGE D + AVERAGE E) / 5 = (Rp 177,840,000 + Rp 88,578,000 + Rp 82,080,000 + Rp 41,786,181 + Rp 115,162,500) / 5 = Rp 505,446,681/5 = Rp 101,089,336 TOTAL CUSTOMER COMES PER DAY The Harvest sells its products to 220 customers per day, with details as follows: 1. Dine-in = 55 customers 2. Take away = 165 customers Total = 220 customer III. HARVEST EXPENSES 1. Raw Material Expenses (Next Page)
  • 164. 164 2. Depreciation Expense DEPRECIATION EXPENSES WITH SALVAGE VALUE (Next page)
  • 165. 165 DepreciationExpenseintheProductionRoom MarketPriceLife(Yr)SalvageValueTotal EachItemUsefulEachItemsDepreciationExp. 1Oven5Rp15,000,00020Rp1,500,000Rp3,375,000 2Dispenser2Rp200,0002Rp50,000Rp150,000 3Cooler(Vegetablesandfruits)2Rp6,000,00010Rp900,000Rp1,020,000 4ChestFreezer1Rp8,850,00015Rp1,000,000Rp523,333 5Blender5Rp500,0005Rp100,000Rp400,000 6DoughDividerRounder2Rp4,500,00010Rp450,000Rp810,000 7MouldingMachine1Rp5,250,00010Rp750,000Rp450,000 8ConvectionOven2Rp6,540,00010Rp875,000Rp1,133,000 9Steamer2Rp3,750,00015Rp450,000Rp440,000 10Steamer2Rp7,500,00015Rp500,000Rp933,333 11“TabungGas”8Rp300,0008Rp75,000Rp225,000 12MixerSpiralMachine5Rp400,0005Rp100,000Rp300,000 13Freezer4Rp10,285,00020Rp1,000,000Rp1,857,000 Rp11,616,667 Note:DepreciationcalculationusingStraight-LineMethod(SL) No.DescriptionQty TOTAL
  • 166. 166 DepreciationExpenseofShopArea MarketPriceLife(Yr)SalvageValueTotal EachItemsUsefulEachItemsDepreciationExp. 1AC(AirConditioner)4Rp1,500,00010Rp150,000Rp540,000 2CaféTable5Rp300,0008Rp45,000Rp159,375 3CaféChair20Rp80,00010Rp10,000Rp140,000 4Computer3Rp6,000,0005Rp350,000Rp3,390,000 5Printer3Rp700,0005Rp100,000Rp360,000 6Freezer(softdrinks)1Rp3,750,0006Rp750,000Rp500,000 7Freezer(icecream)1Rp10,000,00010Rp1,000,000Rp900,000 8ShowcaseWarmerandCooler(minicake)2Rp5,400,0008Rp750,000Rp1,162,500 9Snackandcookiesshelf4Rp3,000,0008Rp250,000Rp1,375,000 10Basketforpastry20Rp50,0000Rp5,000Rp0 11Dustbin20Rp15,0000Rp1,500Rp0 12Jarshelf1Rp540,0000Rp45,000Rp0 13Displayrack6Rp1,500,00010Rp300,000Rp720,000 14Faxmachine1Rp1,500,0008Rp150,000Rp168,750 15Car3Rp120,000,00010Rp12,000,000Rp32,400,000 16Telephone2Rp200,0000Rp20,000Rp0 17TVFlat1Rp5,175,0005Rp125,000Rp1,010,000 18Audio1Rp2,500,0005Rp100,000Rp480,000 19Speaker5Rp500,0005Rp100,000Rp400,000 20DVD1Rp250,0005Rp75,000Rp35,000 21Building1Rp1,000,000,00040Rp100,000,000Rp22,500,000 Rp66,240,625 Note:DepreciationcalculationusingStraight-LineMethod(SL) TOTAL No.DescriptionQty
  • 167. 167 OfficeDepreciationExpense MarketPriceLife(Yr)SalvageValueTotal EachItemsUsefulEachItemsDepreciationExp. 1Computer1Rp30,000,00010Rp2,500,000Rp2,750,000 2Printer1Rp2,800,0005Rp350,000Rp490,000 3TVFlat1Rp5,175,00010Rp500,000Rp467,500 4Cupboard4Rp2,000,00010Rp400,000Rp640,000 5Officecar1Rp250,000,00020Rp20,000,000Rp11,500,000 6Ownerdesk1Rp1,500,0004Rp100,000Rp350,000 7MeetingTable1Rp1,850,0008Rp100,000Rp218,750 8FaxMachine1Rp1,500,0004Rp200,000Rp325,000 9OwnerChair1Rp1,250,0004Rp200,000Rp262,500 10MeetingChair1Rp2,250,0006Rp200,000Rp341,667 11OfficeChair1Rp1,350,0004Rp100,000Rp312,500 12LCDProjector1Rp5,000,0005Rp350,000Rp930,000 13PaperShedder1Rp750,0005Rp100,000Rp130,000 Rp18,717,917 Note:DepreciationcalculationusingStraight-LineMethod(SL) No.DescriptionQty TOTAL
  • 168. 168 3. Electricity, Water and telephone Expense Assuming Electricity, Water and Telephone Expense are the same Electricity expense/month = Rp 1,750,000 Water expense/month = Rp 800,000 Telephone expense/month = Rp 1,250,000 Total expense per month = Rp 3,800,000 Total expense per year = Rp 3,800,000 * 12 = Rp 45,600,000 4. Promotional expense Promotion through newspaper, radio, local TV and pamphlet Assuming promotional expense per month Rp 3,500,000 Total promotional expense per year Rp 42,000,000 5. Salary Expense (Next Page)
  • 169. 169 THEHARVESTSALARYEXPENSES JOBPOSITIONNUMBEROFEMPLOYEESBASICSALARYBONUSTOTALSALARYPERMONTHSALARYPERYE ManagingDirector1Rp200,000,000Rp50,000,000Rp250,000,000Rp3,000,0 MarketingManager1Rp6,500,000Rp1,500,000Rp8,000,000Rp96,0 OperationalManager1Rp6,750,000Rp1,500,000Rp8,250,000Rp99,0 FinancialandAccountingManager1Rp6,000,000Rp1,500,000Rp7,500,000Rp90,0 HumanResourceManager1Rp6,000,000Rp1,500,000Rp7,500,000Rp90,0 TOTALRp281,250,000Rp3,375,0 MarketingSupervisor1Rp4,000,000Rp1,000,000Rp5,000,000Rp60,0 OperationalSupervisor1Rp4,500,000Rp1,000,000Rp5,500,000Rp66,0 FinancialSupervisor1Rp4,000,000Rp1,000,000Rp5,000,000Rp60,0 HumanResourceSupervisor1Rp4,000,000Rp1,000,000Rp5,000,000Rp60,0 TOTALRp20,500,000Rp246,0 AdministrationOfficer10Rp1,500,000Rp500,000Rp2,000,000Rp240,0 PromotionOfficer10Rp1,750,000Rp500,000Rp2,250,000Rp270,0 ProductionOfficer10Rp1,750,000Rp500,000Rp2,250,000Rp270,0 PurchasingRawMaterialOfficer5Rp1,350,000Rp450,000Rp1,800,000Rp108,0 Driver3Rp1,275,000Rp450,000Rp1,725,000Rp62,1 WarehouseOfficer5Rp1,350,000Rp450,000Rp1,800,000Rp108,0 BookKeeper2Rp1,500,000Rp500,000Rp2,000,000Rp48,0 Cashier4Rp1,500,000Rp500,000Rp2,000,000Rp96,0 Recruitment&TrainingOfficer5Rp1,750,000Rp500,000Rp2,250,000Rp135,0 Compensation&PresenceOfficer5Rp1,500,000Rp500,000Rp2,000,000Rp120,0 Security3Rp1,350,000Rp450,000Rp1,800,000Rp64,8 CleaningService5Rp1,275,000Rp450,000Rp1,725,000Rp103,5 TOTALRp23,600,000Rp1,625,4 TOTALSALARYALLEMPLOYEES75Rp325,350,000Rp5,246,4
  • 170. 170 Note: Total salary per month = basic salary + bonus Salary per year = (basic salary + bonus) x number of employee x 12 Total Eid Al-Fitr Bonus = (basic salary + bonus) x number of employee Total salary per year = salary per year + total Eid Al-Fitr bonus OTALSALARYPERMONTHSALARYPERYEARTOTALEIDAL-FITRBONUSPERYEARTOTALSALARYPERYEAR Rp250,000,000Rp3,000,000,000Rp250,000,000Rp3,250,000,000 Rp8,000,000Rp96,000,000Rp8,000,000Rp104,000,000 Rp8,250,000Rp99,000,000Rp8,250,000Rp107,250,000 Rp7,500,000Rp90,000,000Rp7,500,000Rp97,500,000 Rp7,500,000Rp90,000,000Rp7,500,000Rp97,500,000 Rp281,250,000Rp3,375,000,000Rp3,656,250,000 Rp5,000,000Rp60,000,000Rp5,000,000Rp65,000,000 Rp5,500,000Rp66,000,000Rp5,500,000Rp71,500,000 Rp5,000,000Rp60,000,000Rp5,000,000Rp65,000,000 Rp5,000,000Rp60,000,000Rp5,000,000Rp65,000,000 Rp20,500,000Rp246,000,000Rp266,500,000 Rp2,000,000Rp240,000,000Rp20,000,000Rp260,000,000 Rp2,250,000Rp270,000,000Rp22,500,000Rp292,500,000 Rp2,250,000Rp270,000,000Rp22,500,000Rp292,500,000 Rp1,800,000Rp108,000,000Rp9,000,000Rp117,000,000 Rp1,725,000Rp62,100,000Rp5,175,000Rp67,275,000 Rp1,800,000Rp108,000,000Rp9,000,000Rp117,000,000 Rp2,000,000Rp48,000,000Rp4,000,000Rp52,000,000 Rp2,000,000Rp96,000,000Rp8,000,000Rp104,000,000 Rp2,250,000Rp135,000,000Rp11,250,000Rp146,250,000 Rp2,000,000Rp120,000,000Rp10,000,000Rp130,000,000 Rp1,800,000Rp64,800,000Rp5,400,000Rp70,200,000 Rp1,725,000Rp103,500,000Rp8,625,000Rp112,125,000 Rp23,600,000Rp1,625,400,000Rp1,760,850,000 Rp325,350,000Rp5,246,400,000Rp5,683,600,000
  • 171. 171 ASSET LIABILITY 1,281,204,041 Inventory 777,832,500 Building 1,000,000,000 Acc.Depr-Building (125,000,000) Equipment 674,735,000 EQUITY Acc.Depr-Equipment (411,893,750) Owner's investment 1,000,000,000 Supplies 12,340,000 Net Income 2,209,217,791 TOTAL ASSET 3,209,217,791 TOTAL L+E 3,209,217,791 Sales 8,077,173,000 Expenses Depreciation Expense 96,755,209 Utilities Expense 45,600,000 Advertising Expense 42,000,000 Salary Expense 5,683,600,000 (5,867,955,209) Net Income 2,209,217,791 INCOME STATEMENT FOR THE YEAR ENDED DEC 31,2011 THE HARVEST BALANCE SHEET DECEMBER 31,2011 Cash THE HARVEST