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1dimanche, 13 juin 2010
PRO XL
PT. XL Axiata Tbk
1dimanche, 13 juin 2010
PRO XL
PT. XL Axiata Tbk
1dimanche, 13 juin 2010
PRO XL
PT. XL Axiata Tbk
1dimanche, 13 juin 2010
PRO XL
PT. XL Axiata Tbk
1dimanche, 13 juin 2010
PRO XL
PT. XL Axiata Tbk
Company History
1dimanche, 13 juin 2010
PRO XL
PT. XL Axiata Tbk
1989 PT. Grahametropolitan Lestari was
formed.
Company History
1dimanche, 13 juin 2010
PRO XL
PT. XL Axiata Tbk
1989 PT. Grahametropolitan Lestari was
formed.
1995 commenced commercial operation
only in big th...
PRO XL
PT. XL Axiata Tbk
1989 PT. Grahametropolitan Lestari was
formed.
1995 commenced commercial operation
only in big th...
PRO XL
PT. XL Axiata Tbk
1989 PT. Grahametropolitan Lestari was
formed.
1995 commenced commercial operation
only in big th...
PRO XL
PT. XL Axiata Tbk
1989 PT. Grahametropolitan Lestari was
formed.
1995 commenced commercial operation
only in big th...
2dimanche, 13 juin 2010
Overall Industrial & Market Form
2dimanche, 13 juin 2010
Overall Industrial & Market Form
XL has two core businesses to
offer:
2dimanche, 13 juin 2010
Overall Industrial & Market Form
XL has two core businesses to
offer:
1. Consumer Solution - It’s
intended to provide mobi...
Overall Industrial & Market Form
XL has two core businesses to
offer:
1. Consumer Solution - It’s
intended to provide mobi...
Overall Industrial & Market Form
XL has two core businesses to
offer:
1. Consumer Solution - It’s
intended to provide mobi...
Overall Industrial & Market Form
XL has two core businesses to
offer:
1. Consumer Solution - It’s
intended to provide mobi...
3dimanche, 13 juin 2010
Business Solution
3dimanche, 13 juin 2010
Business Solution
3dimanche, 13 juin 2010
4dimanche, 13 juin 2010
Structure Condition
4dimanche, 13 juin 2010
Structure Condition
Monopoly practice is no longer exist “ ? ” in Indonesia, hence,
Pro XL enters the market and has 9 oth...
1. Telkomsel - (State-owned company with 65% shares & 35 possessed by Sin-Tel)
Structure Condition
Monopoly practice is no...
1. Telkomsel - (State-owned company with 65% shares & 35 possessed by Sin-Tel)
2. Telkom - (State-owned co with 51.82 shar...
1. Telkomsel - (State-owned company with 65% shares & 35 possessed by Sin-Tel)
2. Telkom - (State-owned co with 51.82 shar...
1. Telkomsel - (State-owned company with 65% shares & 35 possessed by Sin-Tel)
2. Telkom - (State-owned co with 51.82 shar...
1. Telkomsel - (State-owned company with 65% shares & 35 possessed by Sin-Tel)
2. Telkom - (State-owned co with 51.82 shar...
1. Telkomsel - (State-owned company with 65% shares & 35 possessed by Sin-Tel)
2. Telkom - (State-owned co with 51.82 shar...
1. Telkomsel - (State-owned company with 65% shares & 35 possessed by Sin-Tel)
2. Telkom - (State-owned co with 51.82 shar...
1. Telkomsel - (State-owned company with 65% shares & 35 possessed by Sin-Tel)
2. Telkom - (State-owned co with 51.82 shar...
1. Telkomsel - (State-owned company with 65% shares & 35 possessed by Sin-Tel)
2. Telkom - (State-owned co with 51.82 shar...
5
5dimanche, 13 juin 2010
Marketing Strategic Overview
5
5dimanche, 13 juin 2010
Marketing Strategic Overview
• Release a new state-of-the-art
technology such as 3G.
5
5dimanche, 13 juin 2010
Marketing Strategic Overview
• Release a new state-of-the-art
technology such as 3G.
• Always connected everywhere you
go....
Marketing Strategic Overview
• Release a new state-of-the-art
technology such as 3G.
• Always connected everywhere you
go....
Marketing Strategic Overview
• Release a new state-of-the-art
technology such as 3G.
• Always connected everywhere you
go....
Marketing Strategic Overview
• Release a new state-of-the-art
technology such as 3G.
• Always connected everywhere you
go....
Marketing Strategic Overview
• Release a new state-of-the-art
technology such as 3G.
• Always connected everywhere you
go....
Marketing Strategic Overview
• Release a new state-of-the-art
technology such as 3G.
• Always connected everywhere you
go....
6
6dimanche, 13 juin 2010
Target Market
6
6dimanche, 13 juin 2010
Target Market
Here are the target market:
6
6dimanche, 13 juin 2010
Target Market
Here are the target market:
• Teenagers
6
6dimanche, 13 juin 2010
Target Market
Here are the target market:
• Teenagers
• White-Collar Workers
6
6dimanche, 13 juin 2010
Target Market
Here are the target market:
• Teenagers
• White-Collar Workers
• Corporate Business
6
6dimanche, 13 juin 2010
Target Market
Here are the target market:
• Teenagers
• White-Collar Workers
• Corporate Business
6
6dimanche, 13 juin 2010
Target Market
Here are the target market:
• Teenagers
• White-Collar Workers
• Corporate Business
6
6dimanche, 13 juin 2010
Target Market
Here are the target market:
• Teenagers
• White-Collar Workers
• Corporate Business
6
6dimanche, 13 juin 2010
Target Market
Here are the target market:
• Teenagers
• White-Collar Workers
• Corporate Business
6
6dimanche, 13 juin 2010
7
7dimanche, 13 juin 2010
Segmentation
7
7dimanche, 13 juin 2010
Segmentation
Product Gender Age Occupation Income
XL Bebas M/F All Students Parents
XL Xplor M/F 18 - 80
White-Collar
Work...
Segmentation
Segmentation is aimed at distinguishing
target market specifically according to their
needs, behavioural, and ...
Segmentation
Segmentation is aimed at distinguishing
target market specifically according to their
needs, behavioural, and ...
Segmentation
Segmentation is aimed at distinguishing
target market specifically according to their
needs, behavioural, and ...
8
8dimanche, 13 juin 2010
Positioning
8
8dimanche, 13 juin 2010
Positioning
In positioning, we make products assurance
to customers’ mindset so that it can affect
their perceptions.
8
8d...
Positioning
In positioning, we make products assurance
to customers’ mindset so that it can affect
their perceptions.
• Br...
Positioning
In positioning, we make products assurance
to customers’ mindset so that it can affect
their perceptions.
• Br...
Positioning
In positioning, we make products assurance
to customers’ mindset so that it can affect
their perceptions.
• Br...
Positioning
In positioning, we make products assurance
to customers’ mindset so that it can affect
their perceptions.
• Br...
Positioning
In positioning, we make products assurance
to customers’ mindset so that it can affect
their perceptions.
• Br...
Positioning
In positioning, we make products assurance
to customers’ mindset so that it can affect
their perceptions.
• Br...
9
9dimanche, 13 juin 2010
9
9dimanche, 13 juin 2010
-S.W.O.T.
9
9dimanche, 13 juin 2010
-S.W.O.T.
Strengths:
9
9dimanche, 13 juin 2010
-S.W.O.T.
Strengths:
✓ Cost-Effective for both regular &
business customers.
9
9dimanche, 13 juin 2010
-S.W.O.T.
Strengths:
✓ Cost-Effective for both regular &
business customers.
✓ A step ahead in Information
Techonology.
9
...
-S.W.O.T.
Strengths:
✓ Cost-Effective for both regular &
business customers.
✓ A step ahead in Information
Techonology.
✓ ...
-S.W.O.T.
Strengths:
✓ Cost-Effective for both regular &
business customers.
✓ A step ahead in Information
Techonology.
✓ ...
-S.W.O.T.
Strengths:
✓ Cost-Effective for both regular &
business customers.
✓ A step ahead in Information
Techonology.
✓ ...
-S.W.O.T.
Strengths:
✓ Cost-Effective for both regular &
business customers.
✓ A step ahead in Information
Techonology.
✓ ...
-S.W.O.T.
Strengths:
✓ Cost-Effective for both regular &
business customers.
✓ A step ahead in Information
Techonology.
✓ ...
-S.W.O.T.
Strengths:
✓ Cost-Effective for both regular &
business customers.
✓ A step ahead in Information
Techonology.
✓ ...
-S.W.O.T.
Strengths:
✓ Cost-Effective for both regular &
business customers.
✓ A step ahead in Information
Techonology.
✓ ...
-S.W.O.T.
Strengths:
✓ Cost-Effective for both regular &
business customers.
✓ A step ahead in Information
Techonology.
✓ ...
-S.W.O.T.
Strengths:
✓ Cost-Effective for both regular &
business customers.
✓ A step ahead in Information
Techonology.
✓ ...
-S.W.O.T.
Strengths:
✓ Cost-Effective for both regular &
business customers.
✓ A step ahead in Information
Techonology.
✓ ...
10
10dimanche, 13 juin 2010
10
10dimanche, 13 juin 2010
S.W.O.T.
10
10dimanche, 13 juin 2010
S.W.O.T.
Strengths:
10
10dimanche, 13 juin 2010
S.W.O.T.
Strengths:
✓ BTS are scattered throughout
Indonesia.
10
10dimanche, 13 juin 2010
S.W.O.T.
Strengths:
✓ BTS are scattered throughout
Indonesia.
✓ Products incumbent.
10
10dimanche, 13 juin 2010
S.W.O.T.
Strengths:
✓ BTS are scattered throughout
Indonesia.
✓ Products incumbent.
✓ Market Leader more than 50%.
10
10di...
S.W.O.T.
Strengths:
✓ BTS are scattered throughout
Indonesia.
✓ Products incumbent.
✓ Market Leader more than 50%.
✓ Great...
S.W.O.T.
Strengths:
✓ BTS are scattered throughout
Indonesia.
✓ Products incumbent.
✓ Market Leader more than 50%.
✓ Great...
S.W.O.T.
Strengths:
✓ BTS are scattered throughout
Indonesia.
✓ Products incumbent.
✓ Market Leader more than 50%.
✓ Great...
S.W.O.T.
Strengths:
✓ BTS are scattered throughout
Indonesia.
✓ Products incumbent.
✓ Market Leader more than 50%.
✓ Great...
S.W.O.T.
Strengths:
✓ BTS are scattered throughout
Indonesia.
✓ Products incumbent.
✓ Market Leader more than 50%.
✓ Great...
S.W.O.T.
Strengths:
✓ BTS are scattered throughout
Indonesia.
✓ Products incumbent.
✓ Market Leader more than 50%.
✓ Great...
S.W.O.T.
Strengths:
✓ BTS are scattered throughout
Indonesia.
✓ Products incumbent.
✓ Market Leader more than 50%.
✓ Great...
S.W.O.T.
Strengths:
✓ BTS are scattered throughout
Indonesia.
✓ Products incumbent.
✓ Market Leader more than 50%.
✓ Great...
S.W.O.T.
Strengths:
✓ BTS are scattered throughout
Indonesia.
✓ Products incumbent.
✓ Market Leader more than 50%.
✓ Great...
S.W.O.T.
Strengths:
✓ BTS are scattered throughout
Indonesia.
✓ Products incumbent.
✓ Market Leader more than 50%.
✓ Great...
S.W.O.T.
Strengths:
✓ BTS are scattered throughout
Indonesia.
✓ Products incumbent.
✓ Market Leader more than 50%.
✓ Great...
S.W.O.T.
Strengths:
✓ BTS are scattered throughout
Indonesia.
✓ Products incumbent.
✓ Market Leader more than 50%.
✓ Great...
S.W.O.T.
Strengths:
✓ BTS are scattered throughout
Indonesia.
✓ Products incumbent.
✓ Market Leader more than 50%.
✓ Great...
11
11dimanche, 13 juin 2010
11
11dimanche, 13 juin 2010
11
11dimanche, 13 juin 2010
Marketing Mix “ 4Ps “
11
11dimanche, 13 juin 2010
Marketing Mix “ 4Ps “
As a telecommunication provider, XL is
selling the intangible products and it’s
diversified into two ...
Marketing Mix “ 4Ps “
As a telecommunication provider, XL is
selling the intangible products and it’s
diversified into two ...
Marketing Mix “ 4Ps “
As a telecommunication provider, XL is
selling the intangible products and it’s
diversified into two ...
Marketing Mix “ 4Ps “
As a telecommunication provider, XL is
selling the intangible products and it’s
diversified into two ...
Marketing Mix “ 4Ps “
As a telecommunication provider, XL is
selling the intangible products and it’s
diversified into two ...
Marketing Mix “ 4Ps “
As a telecommunication provider, XL is
selling the intangible products and it’s
diversified into two ...
Marketing Mix “ 4Ps “
As a telecommunication provider, XL is
selling the intangible products and it’s
diversified into two ...
Marketing Mix “ 4Ps “
As a telecommunication provider, XL is
selling the intangible products and it’s
diversified into two ...
Marketing Mix “ 4Ps “
As a telecommunication provider, XL is
selling the intangible products and it’s
diversified into two ...
Marketing Mix “ 4Ps “
As a telecommunication provider, XL is
selling the intangible products and it’s
diversified into two ...
Marketing Mix “ 4Ps “
As a telecommunication provider, XL is
selling the intangible products and it’s
diversified into two ...
Marketing Mix “ 4Ps “
As a telecommunication provider, XL is
selling the intangible products and it’s
diversified into two ...
Marketing Mix “ 4Ps “
As a telecommunication provider, XL is
selling the intangible products and it’s
diversified into two ...
Marketing Mix “ 4Ps “
As a telecommunication provider, XL is
selling the intangible products and it’s
diversified into two ...
Marketing Mix “ 4Ps “
As a telecommunication provider, XL is
selling the intangible products and it’s
diversified into two ...
Marketing Mix “ 4Ps “
As a telecommunication provider, XL is
selling the intangible products and it’s
diversified into two ...
Marketing Mix “ 4Ps “
As a telecommunication provider, XL is
selling the intangible products and it’s
diversified into two ...
Marketing Mix “ 4Ps “
As a telecommunication provider, XL is
selling the intangible products and it’s
diversified into two ...
Marketing Mix “ 4Ps “
As a telecommunication provider, XL is
selling the intangible products and it’s
diversified into two ...
12
12dimanche, 13 juin 2010
Marketing Mix “ 4Ps”
12
12dimanche, 13 juin 2010
Marketing Mix “ 4Ps”
12
12dimanche, 13 juin 2010
Marketing Mix “ 4Ps”
12
12dimanche, 13 juin 2010
Marketing Mix “ 4Ps”
12
12dimanche, 13 juin 2010
Marketing Mix “ 4Ps”
12
12dimanche, 13 juin 2010
Marketing Mix “ 4Ps”
12
12dimanche, 13 juin 2010
Marketing Mix “ 4Ps”
12
12dimanche, 13 juin 2010
Marketing Mix “ 4Ps”
12
12dimanche, 13 juin 2010
13
13dimanche, 13 juin 2010
Obstacles & Problems in Startegy implementation
13
13dimanche, 13 juin 2010
Obstacles & Problems in Startegy implementation
Obstacles:
13
13dimanche, 13 juin 2010
Obstacles & Problems in Startegy implementation
Obstacles:
Product confusion for Jempol and
Bebas
13
13dimanche, 13 juin 2...
Obstacles & Problems in Startegy implementation
Obstacles:
Product confusion for Jempol and
Bebas
Government responds late...
Obstacles & Problems in Startegy implementation
Obstacles:
Product confusion for Jempol and
Bebas
Government responds late...
Obstacles & Problems in Startegy implementation
Obstacles:
Product confusion for Jempol and
Bebas
Government responds late...
Obstacles & Problems in Startegy implementation
Obstacles:
Product confusion for Jempol and
Bebas
Government responds late...
Obstacles & Problems in Startegy implementation
Obstacles:
Product confusion for Jempol and
Bebas
Government responds late...
14
14dimanche, 13 juin 2010
War On Market Competition for the last 3-5 years
14
14dimanche, 13 juin 2010
War On Market Competition for the last 3-5 years
14
Financial Data in Billion Rupiah
14dimanche, 13 juin 2010
War On Market Competition for the last 3-5 years
14
Financial Data 2005 2006 2007 2008 2009
Op. Income 4.302 6.466 8.365 1...
War On Market Competition for the last 3-5 years
14
Financial Data 2005 2006 2007 2008 2009
Op. Income 4.302 6.466 8.365 1...
War On Market Competition for the last 3-5 years
14
Financial Data 2005 2006 2007 2008 2009
Op. Income 4.302 6.466 8.365 1...
War On Market Competition for the last 3-5 years
14
Financial Data 2005 2006 2007 2008 2009
Op. Income 4.302 6.466 8.365 1...
War On Market Competition for the last 3-5 years
14
Financial Data 2005 2006 2007 2008 2009
Op. Income 4.302 6.466 8.365 1...
War On Market Competition for the last 3-5 years
14
Financial Data 2005 2006 2007 2008 2009
Op. Income 4.302 6.466 8.365 1...
War On Market Competition for the last 3-5 years
14
Financial Data 2005 2006 2007 2008 2009
Op. Income 4.302 6.466 8.365 1...
War On Market Competition for the last 3-5 years
14
Financial Data 2005 2006 2007 2008 2009
Op. Income 4.302 6.466 8.365 1...
War On Market Competition for the last 3-5 years
14
Financial Data 2005 2006 2007 2008 2009
Op. Income 4.302 6.466 8.365 1...
War On Market Competition for the last 3-5 years
14
Financial Data 2005 2006 2007 2008 2009
Op. Income 4.302 6.466 8.365 1...
War On Market Competition for the last 3-5 years
14
Financial Data 2005 2006 2007 2008 2009
Op. Income 4.302 6.466 8.365 1...
15
15dimanche, 13 juin 2010
War On Market Competition for the last 3-5 years
15
15dimanche, 13 juin 2010
War On Market Competition for the last 3-5 years
Based on Market Share in %
15
15dimanche, 13 juin 2010
War On Market Competition for the last 3-5 years
Company 2005 2006 2007 2008 2009
Based on Market Share in %
15
15dimanche...
War On Market Competition for the last 3-5 years
Company 2005 2006 2007 2008 2009
Pro XL 9.03 10.08 14 16 17
Based on Mark...
War On Market Competition for the last 3-5 years
Company 2005 2006 2007 2008 2009
Pro XL 9.03 10.08 14 16 17
Telkomsel
64....
War On Market Competition for the last 3-5 years
Company 2005 2006 2007 2008 2009
Pro XL 9.03 10.08 14 16 17
Telkomsel
64....
War On Market Competition for the last 3-5 years
Company 2005 2006 2007 2008 2009
Pro XL 9.03 10.08 14 16 17
Telkomsel
64....
War On Market Competition for the last 3-5 years
Company 2005 2006 2007 2008 2009
Pro XL 9.03 10.08 14 16 17
Telkomsel
64....
16
16dimanche, 13 juin 2010
The Keys success of
16
16dimanche, 13 juin 2010
The Keys success of
16
16dimanche, 13 juin 2010
The Keys success of
The value of XL is essentially on its
business culture that becomes its
successful keys:
16
16dimanche...
The Keys success of
The value of XL is essentially on its
business culture that becomes its
successful keys:
- Integrity
1...
The Keys success of
The value of XL is essentially on its
business culture that becomes its
successful keys:
- Integrity
-...
The Keys success of
The value of XL is essentially on its
business culture that becomes its
successful keys:
- Integrity
-...
The Keys success of
The value of XL is essentially on its
business culture that becomes its
successful keys:
- Integrity
-...
The Keys success of
The value of XL is essentially on its
business culture that becomes its
successful keys:
- Integrity
-...
The Keys success of
The value of XL is essentially on its
business culture that becomes its
successful keys:
- Integrity
-...
The Keys success of
The value of XL is essentially on its
business culture that becomes its
successful keys:
- Integrity
-...
The Keys success of
The value of XL is essentially on its
business culture that becomes its
successful keys:
- Integrity
-...
The Keys success of
The value of XL is essentially on its
business culture that becomes its
successful keys:
- Integrity
-...
17dimanche, 13 juin 2010
Thank you....
17dimanche, 13 juin 2010
Thank you....
17dimanche, 13 juin 2010
Thank you....
Presented by:
17dimanche, 13 juin 2010
Thank you....
Presented by:
Didi Siswantoyo Susan Minami
17dimanche, 13 juin 2010
Thank you....
Presented by:
Didi Siswantoyo Susan Minami
Levina Rolanda Eka Darmadi
17dimanche, 13 juin 2010
Thank you....
Presented by:
Didi Siswantoyo Susan Minami
Levina Rolanda Eka Darmadi
May Eka Saputri Gerry Geraldo
17dimanc...
Thank you....
Presented by:
Didi Siswantoyo Susan Minami
Levina Rolanda Eka Darmadi
May Eka Saputri Gerry Geraldo
17dimanc...
Thank you....
Presented by:
Didi Siswantoyo Susan Minami
Levina Rolanda Eka Darmadi
May Eka Saputri Gerry Geraldo
Christop...
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Transcript of "Pro xl presentation "

  1. 1. 1dimanche, 13 juin 2010
  2. 2. PRO XL PT. XL Axiata Tbk 1dimanche, 13 juin 2010
  3. 3. PRO XL PT. XL Axiata Tbk 1dimanche, 13 juin 2010
  4. 4. PRO XL PT. XL Axiata Tbk 1dimanche, 13 juin 2010
  5. 5. PRO XL PT. XL Axiata Tbk 1dimanche, 13 juin 2010
  6. 6. PRO XL PT. XL Axiata Tbk Company History 1dimanche, 13 juin 2010
  7. 7. PRO XL PT. XL Axiata Tbk 1989 PT. Grahametropolitan Lestari was formed. Company History 1dimanche, 13 juin 2010
  8. 8. PRO XL PT. XL Axiata Tbk 1989 PT. Grahametropolitan Lestari was formed. 1995 commenced commercial operation only in big three cities such as (Jakarta,Bandung,Surabaya) Company History 1dimanche, 13 juin 2010
  9. 9. PRO XL PT. XL Axiata Tbk 1989 PT. Grahametropolitan Lestari was formed. 1995 commenced commercial operation only in big three cities such as (Jakarta,Bandung,Surabaya) 2005 Unforgettable epoch, changed from Private to Public firm and has eventually become PT. XL Axiata Tbk Company History 1dimanche, 13 juin 2010
  10. 10. PRO XL PT. XL Axiata Tbk 1989 PT. Grahametropolitan Lestari was formed. 1995 commenced commercial operation only in big three cities such as (Jakarta,Bandung,Surabaya) 2005 Unforgettable epoch, changed from Private to Public firm and has eventually become PT. XL Axiata Tbk Company History 1dimanche, 13 juin 2010
  11. 11. PRO XL PT. XL Axiata Tbk 1989 PT. Grahametropolitan Lestari was formed. 1995 commenced commercial operation only in big three cities such as (Jakarta,Bandung,Surabaya) 2005 Unforgettable epoch, changed from Private to Public firm and has eventually become PT. XL Axiata Tbk Company History 1dimanche, 13 juin 2010
  12. 12. 2dimanche, 13 juin 2010
  13. 13. Overall Industrial & Market Form 2dimanche, 13 juin 2010
  14. 14. Overall Industrial & Market Form XL has two core businesses to offer: 2dimanche, 13 juin 2010
  15. 15. Overall Industrial & Market Form XL has two core businesses to offer: 1. Consumer Solution - It’s intended to provide mobile services with high quality and coverage to the mass market. 2dimanche, 13 juin 2010
  16. 16. Overall Industrial & Market Form XL has two core businesses to offer: 1. Consumer Solution - It’s intended to provide mobile services with high quality and coverage to the mass market. 2. Business Solution - It’s aimed for providing highly reliable and efficient data communication solutions for the corporate market. 2dimanche, 13 juin 2010
  17. 17. Overall Industrial & Market Form XL has two core businesses to offer: 1. Consumer Solution - It’s intended to provide mobile services with high quality and coverage to the mass market. 2. Business Solution - It’s aimed for providing highly reliable and efficient data communication solutions for the corporate market. 2dimanche, 13 juin 2010
  18. 18. Overall Industrial & Market Form XL has two core businesses to offer: 1. Consumer Solution - It’s intended to provide mobile services with high quality and coverage to the mass market. 2. Business Solution - It’s aimed for providing highly reliable and efficient data communication solutions for the corporate market. Pro XL is further categorised as Oligopoly since there is only few sellers for identical product/service in the market. 2dimanche, 13 juin 2010
  19. 19. 3dimanche, 13 juin 2010
  20. 20. Business Solution 3dimanche, 13 juin 2010
  21. 21. Business Solution 3dimanche, 13 juin 2010
  22. 22. 4dimanche, 13 juin 2010
  23. 23. Structure Condition 4dimanche, 13 juin 2010
  24. 24. Structure Condition Monopoly practice is no longer exist “ ? ” in Indonesia, hence, Pro XL enters the market and has 9 other rivals as follows: 4dimanche, 13 juin 2010
  25. 25. 1. Telkomsel - (State-owned company with 65% shares & 35 possessed by Sin-Tel) Structure Condition Monopoly practice is no longer exist “ ? ” in Indonesia, hence, Pro XL enters the market and has 9 other rivals as follows: 4dimanche, 13 juin 2010
  26. 26. 1. Telkomsel - (State-owned company with 65% shares & 35 possessed by Sin-Tel) 2. Telkom - (State-owned co with 51.82 shares & 48.18% owned by Public) Structure Condition Monopoly practice is no longer exist “ ? ” in Indonesia, hence, Pro XL enters the market and has 9 other rivals as follows: 4dimanche, 13 juin 2010
  27. 27. 1. Telkomsel - (State-owned company with 65% shares & 35 possessed by Sin-Tel) 2. Telkom - (State-owned co with 51.82 shares & 48.18% owned by Public) 3. Indosat - (State-owned with 14.3%, Qtel 40.8% and Public 44.9%) Structure Condition Monopoly practice is no longer exist “ ? ” in Indonesia, hence, Pro XL enters the market and has 9 other rivals as follows: 4dimanche, 13 juin 2010
  28. 28. 1. Telkomsel - (State-owned company with 65% shares & 35 possessed by Sin-Tel) 2. Telkom - (State-owned co with 51.82 shares & 48.18% owned by Public) 3. Indosat - (State-owned with 14.3%, Qtel 40.8% and Public 44.9%) 4. Mobile8 - (Bimantara citra with 60.8%,Asia Link BV 6%, Qualcom 5.2%) Structure Condition Monopoly practice is no longer exist “ ? ” in Indonesia, hence, Pro XL enters the market and has 9 other rivals as follows: 4dimanche, 13 juin 2010
  29. 29. 1. Telkomsel - (State-owned company with 65% shares & 35 possessed by Sin-Tel) 2. Telkom - (State-owned co with 51.82 shares & 48.18% owned by Public) 3. Indosat - (State-owned with 14.3%, Qtel 40.8% and Public 44.9%) 4. Mobile8 - (Bimantara citra with 60.8%,Asia Link BV 6%, Qualcom 5.2%) 5. Natrindo - (Saudi Telecom Company 51%, Maxis Comm 44%, Public 5%) Structure Condition Monopoly practice is no longer exist “ ? ” in Indonesia, hence, Pro XL enters the market and has 9 other rivals as follows: 4dimanche, 13 juin 2010
  30. 30. 1. Telkomsel - (State-owned company with 65% shares & 35 possessed by Sin-Tel) 2. Telkom - (State-owned co with 51.82 shares & 48.18% owned by Public) 3. Indosat - (State-owned with 14.3%, Qtel 40.8% and Public 44.9%) 4. Mobile8 - (Bimantara citra with 60.8%,Asia Link BV 6%, Qualcom 5.2%) 5. Natrindo - (Saudi Telecom Company 51%, Maxis Comm 44%, Public 5%) 6. Sampoerna Telekom-(100% owned by Sampoerna) Structure Condition Monopoly practice is no longer exist “ ? ” in Indonesia, hence, Pro XL enters the market and has 9 other rivals as follows: 4dimanche, 13 juin 2010
  31. 31. 1. Telkomsel - (State-owned company with 65% shares & 35 possessed by Sin-Tel) 2. Telkom - (State-owned co with 51.82 shares & 48.18% owned by Public) 3. Indosat - (State-owned with 14.3%, Qtel 40.8% and Public 44.9%) 4. Mobile8 - (Bimantara citra with 60.8%,Asia Link BV 6%, Qualcom 5.2%) 5. Natrindo - (Saudi Telecom Company 51%, Maxis Comm 44%, Public 5%) 6. Sampoerna Telekom-(100% owned by Sampoerna) 7. Bakrie Telecom -(100% owned by Bakrie Group) Structure Condition Monopoly practice is no longer exist “ ? ” in Indonesia, hence, Pro XL enters the market and has 9 other rivals as follows: 4dimanche, 13 juin 2010
  32. 32. 1. Telkomsel - (State-owned company with 65% shares & 35 possessed by Sin-Tel) 2. Telkom - (State-owned co with 51.82 shares & 48.18% owned by Public) 3. Indosat - (State-owned with 14.3%, Qtel 40.8% and Public 44.9%) 4. Mobile8 - (Bimantara citra with 60.8%,Asia Link BV 6%, Qualcom 5.2%) 5. Natrindo - (Saudi Telecom Company 51%, Maxis Comm 44%, Public 5%) 6. Sampoerna Telekom-(100% owned by Sampoerna) 7. Bakrie Telecom -(100% owned by Bakrie Group) 8. Three -(Hutchison with 60% shares, and CP Group Indo 40%) Structure Condition Monopoly practice is no longer exist “ ? ” in Indonesia, hence, Pro XL enters the market and has 9 other rivals as follows: 4dimanche, 13 juin 2010
  33. 33. 1. Telkomsel - (State-owned company with 65% shares & 35 possessed by Sin-Tel) 2. Telkom - (State-owned co with 51.82 shares & 48.18% owned by Public) 3. Indosat - (State-owned with 14.3%, Qtel 40.8% and Public 44.9%) 4. Mobile8 - (Bimantara citra with 60.8%,Asia Link BV 6%, Qualcom 5.2%) 5. Natrindo - (Saudi Telecom Company 51%, Maxis Comm 44%, Public 5%) 6. Sampoerna Telekom-(100% owned by Sampoerna) 7. Bakrie Telecom -(100% owned by Bakrie Group) 8. Three -(Hutchison with 60% shares, and CP Group Indo 40%) 9. Smart Telecom -( 100% owned by SinarMas Group) Structure Condition Monopoly practice is no longer exist “ ? ” in Indonesia, hence, Pro XL enters the market and has 9 other rivals as follows: 4dimanche, 13 juin 2010
  34. 34. 5 5dimanche, 13 juin 2010
  35. 35. Marketing Strategic Overview 5 5dimanche, 13 juin 2010
  36. 36. Marketing Strategic Overview • Release a new state-of-the-art technology such as 3G. 5 5dimanche, 13 juin 2010
  37. 37. Marketing Strategic Overview • Release a new state-of-the-art technology such as 3G. • Always connected everywhere you go. 5 5dimanche, 13 juin 2010
  38. 38. Marketing Strategic Overview • Release a new state-of-the-art technology such as 3G. • Always connected everywhere you go. • Working with other networks provider abroad. 5 5dimanche, 13 juin 2010
  39. 39. Marketing Strategic Overview • Release a new state-of-the-art technology such as 3G. • Always connected everywhere you go. • Working with other networks provider abroad. • The cheapest provider in Indonesia in 2008. 5 5dimanche, 13 juin 2010
  40. 40. Marketing Strategic Overview • Release a new state-of-the-art technology such as 3G. • Always connected everywhere you go. • Working with other networks provider abroad. • The cheapest provider in Indonesia in 2008. 5 5dimanche, 13 juin 2010
  41. 41. Marketing Strategic Overview • Release a new state-of-the-art technology such as 3G. • Always connected everywhere you go. • Working with other networks provider abroad. • The cheapest provider in Indonesia in 2008. 5 5dimanche, 13 juin 2010
  42. 42. Marketing Strategic Overview • Release a new state-of-the-art technology such as 3G. • Always connected everywhere you go. • Working with other networks provider abroad. • The cheapest provider in Indonesia in 2008. 5 5dimanche, 13 juin 2010
  43. 43. 6 6dimanche, 13 juin 2010
  44. 44. Target Market 6 6dimanche, 13 juin 2010
  45. 45. Target Market Here are the target market: 6 6dimanche, 13 juin 2010
  46. 46. Target Market Here are the target market: • Teenagers 6 6dimanche, 13 juin 2010
  47. 47. Target Market Here are the target market: • Teenagers • White-Collar Workers 6 6dimanche, 13 juin 2010
  48. 48. Target Market Here are the target market: • Teenagers • White-Collar Workers • Corporate Business 6 6dimanche, 13 juin 2010
  49. 49. Target Market Here are the target market: • Teenagers • White-Collar Workers • Corporate Business 6 6dimanche, 13 juin 2010
  50. 50. Target Market Here are the target market: • Teenagers • White-Collar Workers • Corporate Business 6 6dimanche, 13 juin 2010
  51. 51. Target Market Here are the target market: • Teenagers • White-Collar Workers • Corporate Business 6 6dimanche, 13 juin 2010
  52. 52. Target Market Here are the target market: • Teenagers • White-Collar Workers • Corporate Business 6 6dimanche, 13 juin 2010
  53. 53. 7 7dimanche, 13 juin 2010
  54. 54. Segmentation 7 7dimanche, 13 juin 2010
  55. 55. Segmentation Product Gender Age Occupation Income XL Bebas M/F All Students Parents XL Xplor M/F 18 - 80 White-Collar Workers > IDR 2 Million permonth 7 7dimanche, 13 juin 2010
  56. 56. Segmentation Segmentation is aimed at distinguishing target market specifically according to their needs, behavioural, and product or services. Therefore we cluster them on each products we offer. Product Gender Age Occupation Income XL Bebas M/F All Students Parents XL Xplor M/F 18 - 80 White-Collar Workers > IDR 2 Million permonth 7 7dimanche, 13 juin 2010
  57. 57. Segmentation Segmentation is aimed at distinguishing target market specifically according to their needs, behavioural, and product or services. Therefore we cluster them on each products we offer. Product Gender Age Occupation Income XL Bebas M/F All Students Parents XL Xplor M/F 18 - 80 White-Collar Workers > IDR 2 Million permonth 7 7dimanche, 13 juin 2010
  58. 58. Segmentation Segmentation is aimed at distinguishing target market specifically according to their needs, behavioural, and product or services. Therefore we cluster them on each products we offer. Product Gender Age Occupation Income XL Bebas M/F All Students Parents XL Xplor M/F 18 - 80 White-Collar Workers > IDR 2 Million permonth 7 7dimanche, 13 juin 2010
  59. 59. 8 8dimanche, 13 juin 2010
  60. 60. Positioning 8 8dimanche, 13 juin 2010
  61. 61. Positioning In positioning, we make products assurance to customers’ mindset so that it can affect their perceptions. 8 8dimanche, 13 juin 2010
  62. 62. Positioning In positioning, we make products assurance to customers’ mindset so that it can affect their perceptions. • Brand Image with cheaper tariff. 8 8dimanche, 13 juin 2010
  63. 63. Positioning In positioning, we make products assurance to customers’ mindset so that it can affect their perceptions. • Brand Image with cheaper tariff. • Brand Familiarity 8 8dimanche, 13 juin 2010
  64. 64. Positioning In positioning, we make products assurance to customers’ mindset so that it can affect their perceptions. • Brand Image with cheaper tariff. • Brand Familiarity • Customer Service Care 8 8dimanche, 13 juin 2010
  65. 65. Positioning In positioning, we make products assurance to customers’ mindset so that it can affect their perceptions. • Brand Image with cheaper tariff. • Brand Familiarity • Customer Service Care 8 8dimanche, 13 juin 2010
  66. 66. Positioning In positioning, we make products assurance to customers’ mindset so that it can affect their perceptions. • Brand Image with cheaper tariff. • Brand Familiarity • Customer Service Care Then we’ll identify our rivals S.W.O.T. but firstly we’ve to understand our S.W.O.T. before deriving our marketing mix. 8 8dimanche, 13 juin 2010
  67. 67. Positioning In positioning, we make products assurance to customers’ mindset so that it can affect their perceptions. • Brand Image with cheaper tariff. • Brand Familiarity • Customer Service Care Then we’ll identify our rivals S.W.O.T. but firstly we’ve to understand our S.W.O.T. before deriving our marketing mix. 8 8dimanche, 13 juin 2010
  68. 68. 9 9dimanche, 13 juin 2010
  69. 69. 9 9dimanche, 13 juin 2010
  70. 70. -S.W.O.T. 9 9dimanche, 13 juin 2010
  71. 71. -S.W.O.T. Strengths: 9 9dimanche, 13 juin 2010
  72. 72. -S.W.O.T. Strengths: ✓ Cost-Effective for both regular & business customers. 9 9dimanche, 13 juin 2010
  73. 73. -S.W.O.T. Strengths: ✓ Cost-Effective for both regular & business customers. ✓ A step ahead in Information Techonology. 9 9dimanche, 13 juin 2010
  74. 74. -S.W.O.T. Strengths: ✓ Cost-Effective for both regular & business customers. ✓ A step ahead in Information Techonology. ✓ Network engagement in 153 countries. 9 9dimanche, 13 juin 2010
  75. 75. -S.W.O.T. Strengths: ✓ Cost-Effective for both regular & business customers. ✓ A step ahead in Information Techonology. ✓ Network engagement in 153 countries. ✓ Largest Blackberry users. 9 9dimanche, 13 juin 2010
  76. 76. -S.W.O.T. Strengths: ✓ Cost-Effective for both regular & business customers. ✓ A step ahead in Information Techonology. ✓ Network engagement in 153 countries. ✓ Largest Blackberry users. Weaknesses: • BTS are not well built in some areas such as Maluku. • Brand familiarity is slightly less than 9 9dimanche, 13 juin 2010
  77. 77. -S.W.O.T. Strengths: ✓ Cost-Effective for both regular & business customers. ✓ A step ahead in Information Techonology. ✓ Network engagement in 153 countries. ✓ Largest Blackberry users. Weaknesses: • BTS are not well built in some areas such as Maluku. • Brand familiarity is slightly less than Opportunities: 9 9dimanche, 13 juin 2010
  78. 78. -S.W.O.T. Strengths: ✓ Cost-Effective for both regular & business customers. ✓ A step ahead in Information Techonology. ✓ Network engagement in 153 countries. ✓ Largest Blackberry users. Weaknesses: • BTS are not well built in some areas such as Maluku. • Brand familiarity is slightly less than Opportunities: ‣ Can become the first cheapest provider in the youth’s mind. 9 9dimanche, 13 juin 2010
  79. 79. -S.W.O.T. Strengths: ✓ Cost-Effective for both regular & business customers. ✓ A step ahead in Information Techonology. ✓ Network engagement in 153 countries. ✓ Largest Blackberry users. Weaknesses: • BTS are not well built in some areas such as Maluku. • Brand familiarity is slightly less than Opportunities: ‣ Can become the first cheapest provider in the youth’s mind. ‣ Engage with mobile phone manufacturer and attract new customers through package. 9 9dimanche, 13 juin 2010
  80. 80. -S.W.O.T. Strengths: ✓ Cost-Effective for both regular & business customers. ✓ A step ahead in Information Techonology. ✓ Network engagement in 153 countries. ✓ Largest Blackberry users. Weaknesses: • BTS are not well built in some areas such as Maluku. • Brand familiarity is slightly less than Opportunities: ‣ Can become the first cheapest provider in the youth’s mind. ‣ Engage with mobile phone manufacturer and attract new customers through package. ‣ Expanding the corporation business solution. 9 9dimanche, 13 juin 2010
  81. 81. -S.W.O.T. Strengths: ✓ Cost-Effective for both regular & business customers. ✓ A step ahead in Information Techonology. ✓ Network engagement in 153 countries. ✓ Largest Blackberry users. Weaknesses: • BTS are not well built in some areas such as Maluku. • Brand familiarity is slightly less than Opportunities: ‣ Can become the first cheapest provider in the youth’s mind. ‣ Engage with mobile phone manufacturer and attract new customers through package. ‣ Expanding the corporation business solution. Threats: 9 9dimanche, 13 juin 2010
  82. 82. -S.W.O.T. Strengths: ✓ Cost-Effective for both regular & business customers. ✓ A step ahead in Information Techonology. ✓ Network engagement in 153 countries. ✓ Largest Blackberry users. Weaknesses: • BTS are not well built in some areas such as Maluku. • Brand familiarity is slightly less than Opportunities: ‣ Can become the first cheapest provider in the youth’s mind. ‣ Engage with mobile phone manufacturer and attract new customers through package. ‣ Expanding the corporation business solution. Threats: • Government Policy as XL is not state owned company. 9 9dimanche, 13 juin 2010
  83. 83. -S.W.O.T. Strengths: ✓ Cost-Effective for both regular & business customers. ✓ A step ahead in Information Techonology. ✓ Network engagement in 153 countries. ✓ Largest Blackberry users. Weaknesses: • BTS are not well built in some areas such as Maluku. • Brand familiarity is slightly less than Opportunities: ‣ Can become the first cheapest provider in the youth’s mind. ‣ Engage with mobile phone manufacturer and attract new customers through package. ‣ Expanding the corporation business solution. Threats: • Government Policy as XL is not state owned company. • Other competitors are employing the same package. 9 9dimanche, 13 juin 2010
  84. 84. 10 10dimanche, 13 juin 2010
  85. 85. 10 10dimanche, 13 juin 2010
  86. 86. S.W.O.T. 10 10dimanche, 13 juin 2010
  87. 87. S.W.O.T. Strengths: 10 10dimanche, 13 juin 2010
  88. 88. S.W.O.T. Strengths: ✓ BTS are scattered throughout Indonesia. 10 10dimanche, 13 juin 2010
  89. 89. S.W.O.T. Strengths: ✓ BTS are scattered throughout Indonesia. ✓ Products incumbent. 10 10dimanche, 13 juin 2010
  90. 90. S.W.O.T. Strengths: ✓ BTS are scattered throughout Indonesia. ✓ Products incumbent. ✓ Market Leader more than 50%. 10 10dimanche, 13 juin 2010
  91. 91. S.W.O.T. Strengths: ✓ BTS are scattered throughout Indonesia. ✓ Products incumbent. ✓ Market Leader more than 50%. ✓ Great network with foreign telecommunication providers. 10 10dimanche, 13 juin 2010
  92. 92. S.W.O.T. Strengths: ✓ BTS are scattered throughout Indonesia. ✓ Products incumbent. ✓ Market Leader more than 50%. ✓ Great network with foreign telecommunication providers. Weaknesses: 10 10dimanche, 13 juin 2010
  93. 93. S.W.O.T. Strengths: ✓ BTS are scattered throughout Indonesia. ✓ Products incumbent. ✓ Market Leader more than 50%. ✓ Great network with foreign telecommunication providers. Weaknesses: • Less focus on customer care due to number of subscribers overloaded. 10 10dimanche, 13 juin 2010
  94. 94. S.W.O.T. Strengths: ✓ BTS are scattered throughout Indonesia. ✓ Products incumbent. ✓ Market Leader more than 50%. ✓ Great network with foreign telecommunication providers. Weaknesses: • Less focus on customer care due to number of subscribers overloaded. • Too many products to sell in the market. 10 10dimanche, 13 juin 2010
  95. 95. S.W.O.T. Strengths: ✓ BTS are scattered throughout Indonesia. ✓ Products incumbent. ✓ Market Leader more than 50%. ✓ Great network with foreign telecommunication providers. Weaknesses: • Less focus on customer care due to number of subscribers overloaded. • Too many products to sell in the market. • Unable to impress teenagers as 10 10dimanche, 13 juin 2010
  96. 96. S.W.O.T. Strengths: ✓ BTS are scattered throughout Indonesia. ✓ Products incumbent. ✓ Market Leader more than 50%. ✓ Great network with foreign telecommunication providers. Weaknesses: • Less focus on customer care due to number of subscribers overloaded. • Too many products to sell in the market. • Unable to impress teenagers as Opportunities: 10 10dimanche, 13 juin 2010
  97. 97. S.W.O.T. Strengths: ✓ BTS are scattered throughout Indonesia. ✓ Products incumbent. ✓ Market Leader more than 50%. ✓ Great network with foreign telecommunication providers. Weaknesses: • Less focus on customer care due to number of subscribers overloaded. • Too many products to sell in the market. • Unable to impress teenagers as Opportunities: ‣ Able to attract brand minded customers such as iPhone. 10 10dimanche, 13 juin 2010
  98. 98. S.W.O.T. Strengths: ✓ BTS are scattered throughout Indonesia. ✓ Products incumbent. ✓ Market Leader more than 50%. ✓ Great network with foreign telecommunication providers. Weaknesses: • Less focus on customer care due to number of subscribers overloaded. • Too many products to sell in the market. • Unable to impress teenagers as Opportunities: ‣ Able to attract brand minded customers such as iPhone. ‣ Engage with Blackberry to spoil their customers. 10 10dimanche, 13 juin 2010
  99. 99. S.W.O.T. Strengths: ✓ BTS are scattered throughout Indonesia. ✓ Products incumbent. ✓ Market Leader more than 50%. ✓ Great network with foreign telecommunication providers. Weaknesses: • Less focus on customer care due to number of subscribers overloaded. • Too many products to sell in the market. • Unable to impress teenagers as Opportunities: ‣ Able to attract brand minded customers such as iPhone. ‣ Engage with Blackberry to spoil their customers. ‣ Obtain first impression from customers as 4G is going to launch. 10 10dimanche, 13 juin 2010
  100. 100. S.W.O.T. Strengths: ✓ BTS are scattered throughout Indonesia. ✓ Products incumbent. ✓ Market Leader more than 50%. ✓ Great network with foreign telecommunication providers. Weaknesses: • Less focus on customer care due to number of subscribers overloaded. • Too many products to sell in the market. • Unable to impress teenagers as Opportunities: ‣ Able to attract brand minded customers such as iPhone. ‣ Engage with Blackberry to spoil their customers. ‣ Obtain first impression from customers as 4G is going to launch. Threats: 10 10dimanche, 13 juin 2010
  101. 101. S.W.O.T. Strengths: ✓ BTS are scattered throughout Indonesia. ✓ Products incumbent. ✓ Market Leader more than 50%. ✓ Great network with foreign telecommunication providers. Weaknesses: • Less focus on customer care due to number of subscribers overloaded. • Too many products to sell in the market. • Unable to impress teenagers as Opportunities: ‣ Able to attract brand minded customers such as iPhone. ‣ Engage with Blackberry to spoil their customers. ‣ Obtain first impression from customers as 4G is going to launch. Threats: • New players offer big discount to break the his market. 10 10dimanche, 13 juin 2010
  102. 102. S.W.O.T. Strengths: ✓ BTS are scattered throughout Indonesia. ✓ Products incumbent. ✓ Market Leader more than 50%. ✓ Great network with foreign telecommunication providers. Weaknesses: • Less focus on customer care due to number of subscribers overloaded. • Too many products to sell in the market. • Unable to impress teenagers as Opportunities: ‣ Able to attract brand minded customers such as iPhone. ‣ Engage with Blackberry to spoil their customers. ‣ Obtain first impression from customers as 4G is going to launch. Threats: • New players offer big discount to break the his market. • Uncertain tariffs in the market. 10 10dimanche, 13 juin 2010
  103. 103. S.W.O.T. Strengths: ✓ BTS are scattered throughout Indonesia. ✓ Products incumbent. ✓ Market Leader more than 50%. ✓ Great network with foreign telecommunication providers. Weaknesses: • Less focus on customer care due to number of subscribers overloaded. • Too many products to sell in the market. • Unable to impress teenagers as Opportunities: ‣ Able to attract brand minded customers such as iPhone. ‣ Engage with Blackberry to spoil their customers. ‣ Obtain first impression from customers as 4G is going to launch. Threats: • New players offer big discount to break the his market. • Uncertain tariffs in the market. • The more customers the higher risk that Telkomsel will encounter. 10 10dimanche, 13 juin 2010
  104. 104. 11 11dimanche, 13 juin 2010
  105. 105. 11 11dimanche, 13 juin 2010
  106. 106. 11 11dimanche, 13 juin 2010
  107. 107. Marketing Mix “ 4Ps “ 11 11dimanche, 13 juin 2010
  108. 108. Marketing Mix “ 4Ps “ As a telecommunication provider, XL is selling the intangible products and it’s diversified into two products: 11 11dimanche, 13 juin 2010
  109. 109. Marketing Mix “ 4Ps “ As a telecommunication provider, XL is selling the intangible products and it’s diversified into two products: 11 11dimanche, 13 juin 2010
  110. 110. Marketing Mix “ 4Ps “ As a telecommunication provider, XL is selling the intangible products and it’s diversified into two products: 1. XL Bebas- It’s prepaid product that attracts mostly customers who consider about the cost-effective when they making phone calls. 11 11dimanche, 13 juin 2010
  111. 111. Marketing Mix “ 4Ps “ As a telecommunication provider, XL is selling the intangible products and it’s diversified into two products: 1. XL Bebas- It’s prepaid product that attracts mostly customers who consider about the cost-effective when they making phone calls. 11 11dimanche, 13 juin 2010
  112. 112. Marketing Mix “ 4Ps “ As a telecommunication provider, XL is selling the intangible products and it’s diversified into two products: 1. XL Bebas- It’s prepaid product that attracts mostly customers who consider about the cost-effective when they making phone calls. 2. XL Prepaid- It’s postpaid which intended to customers who like to make their businesses more easily. 11 11dimanche, 13 juin 2010
  113. 113. Marketing Mix “ 4Ps “ As a telecommunication provider, XL is selling the intangible products and it’s diversified into two products: 1. XL Bebas- It’s prepaid product that attracts mostly customers who consider about the cost-effective when they making phone calls. 2. XL Prepaid- It’s postpaid which intended to customers who like to make their businesses more easily. 11 11dimanche, 13 juin 2010
  114. 114. Marketing Mix “ 4Ps “ As a telecommunication provider, XL is selling the intangible products and it’s diversified into two products: 1. XL Bebas- It’s prepaid product that attracts mostly customers who consider about the cost-effective when they making phone calls. 2. XL Prepaid- It’s postpaid which intended to customers who like to make their businesses more easily. XL premium is aimed at those who spend Rp 750.000 per month during 6 months of periode and XL offers them great rewards. 11 11dimanche, 13 juin 2010
  115. 115. Marketing Mix “ 4Ps “ As a telecommunication provider, XL is selling the intangible products and it’s diversified into two products: 1. XL Bebas- It’s prepaid product that attracts mostly customers who consider about the cost-effective when they making phone calls. 2. XL Prepaid- It’s postpaid which intended to customers who like to make their businesses more easily. XL premium is aimed at those who spend Rp 750.000 per month during 6 months of periode and XL offers them great rewards. Pro-XL has no dubious to serve its customers through startegic places: 11 11dimanche, 13 juin 2010
  116. 116. Marketing Mix “ 4Ps “ As a telecommunication provider, XL is selling the intangible products and it’s diversified into two products: 1. XL Bebas- It’s prepaid product that attracts mostly customers who consider about the cost-effective when they making phone calls. 2. XL Prepaid- It’s postpaid which intended to customers who like to make their businesses more easily. XL premium is aimed at those who spend Rp 750.000 per month during 6 months of periode and XL offers them great rewards. Pro-XL has no dubious to serve its customers through startegic places: - Channel of Distribution. 11 11dimanche, 13 juin 2010
  117. 117. Marketing Mix “ 4Ps “ As a telecommunication provider, XL is selling the intangible products and it’s diversified into two products: 1. XL Bebas- It’s prepaid product that attracts mostly customers who consider about the cost-effective when they making phone calls. 2. XL Prepaid- It’s postpaid which intended to customers who like to make their businesses more easily. XL premium is aimed at those who spend Rp 750.000 per month during 6 months of periode and XL offers them great rewards. Pro-XL has no dubious to serve its customers through startegic places: - Channel of Distribution. - Recruiting intermediaries. 11 11dimanche, 13 juin 2010
  118. 118. Marketing Mix “ 4Ps “ As a telecommunication provider, XL is selling the intangible products and it’s diversified into two products: 1. XL Bebas- It’s prepaid product that attracts mostly customers who consider about the cost-effective when they making phone calls. 2. XL Prepaid- It’s postpaid which intended to customers who like to make their businesses more easily. XL premium is aimed at those who spend Rp 750.000 per month during 6 months of periode and XL offers them great rewards. Pro-XL has no dubious to serve its customers through startegic places: - Channel of Distribution. - Recruiting intermediaries. Promotion: 11 11dimanche, 13 juin 2010
  119. 119. Marketing Mix “ 4Ps “ As a telecommunication provider, XL is selling the intangible products and it’s diversified into two products: 1. XL Bebas- It’s prepaid product that attracts mostly customers who consider about the cost-effective when they making phone calls. 2. XL Prepaid- It’s postpaid which intended to customers who like to make their businesses more easily. XL premium is aimed at those who spend Rp 750.000 per month during 6 months of periode and XL offers them great rewards. Pro-XL has no dubious to serve its customers through startegic places: - Channel of Distribution. - Recruiting intermediaries. Promotion: - World Cup 2010 “Football Maniac“ 11 11dimanche, 13 juin 2010
  120. 120. Marketing Mix “ 4Ps “ As a telecommunication provider, XL is selling the intangible products and it’s diversified into two products: 1. XL Bebas- It’s prepaid product that attracts mostly customers who consider about the cost-effective when they making phone calls. 2. XL Prepaid- It’s postpaid which intended to customers who like to make their businesses more easily. XL premium is aimed at those who spend Rp 750.000 per month during 6 months of periode and XL offers them great rewards. Pro-XL has no dubious to serve its customers through startegic places: - Channel of Distribution. - Recruiting intermediaries. Promotion: - World Cup 2010 “Football Maniac“ - Media Advertising 11 11dimanche, 13 juin 2010
  121. 121. Marketing Mix “ 4Ps “ As a telecommunication provider, XL is selling the intangible products and it’s diversified into two products: 1. XL Bebas- It’s prepaid product that attracts mostly customers who consider about the cost-effective when they making phone calls. 2. XL Prepaid- It’s postpaid which intended to customers who like to make their businesses more easily. XL premium is aimed at those who spend Rp 750.000 per month during 6 months of periode and XL offers them great rewards. Pro-XL has no dubious to serve its customers through startegic places: - Channel of Distribution. - Recruiting intermediaries. Promotion: - World Cup 2010 “Football Maniac“ - Media Advertising - By word of mouth 11 11dimanche, 13 juin 2010
  122. 122. Marketing Mix “ 4Ps “ As a telecommunication provider, XL is selling the intangible products and it’s diversified into two products: 1. XL Bebas- It’s prepaid product that attracts mostly customers who consider about the cost-effective when they making phone calls. 2. XL Prepaid- It’s postpaid which intended to customers who like to make their businesses more easily. XL premium is aimed at those who spend Rp 750.000 per month during 6 months of periode and XL offers them great rewards. Pro-XL has no dubious to serve its customers through startegic places: - Channel of Distribution. - Recruiting intermediaries. Promotion: - World Cup 2010 “Football Maniac“ - Media Advertising - By word of mouth - Discount 11 11dimanche, 13 juin 2010
  123. 123. Marketing Mix “ 4Ps “ As a telecommunication provider, XL is selling the intangible products and it’s diversified into two products: 1. XL Bebas- It’s prepaid product that attracts mostly customers who consider about the cost-effective when they making phone calls. 2. XL Prepaid- It’s postpaid which intended to customers who like to make their businesses more easily. XL premium is aimed at those who spend Rp 750.000 per month during 6 months of periode and XL offers them great rewards. Pro-XL has no dubious to serve its customers through startegic places: - Channel of Distribution. - Recruiting intermediaries. Promotion: - World Cup 2010 “Football Maniac“ - Media Advertising - By word of mouth - Discount Price: 11 11dimanche, 13 juin 2010
  124. 124. Marketing Mix “ 4Ps “ As a telecommunication provider, XL is selling the intangible products and it’s diversified into two products: 1. XL Bebas- It’s prepaid product that attracts mostly customers who consider about the cost-effective when they making phone calls. 2. XL Prepaid- It’s postpaid which intended to customers who like to make their businesses more easily. XL premium is aimed at those who spend Rp 750.000 per month during 6 months of periode and XL offers them great rewards. Pro-XL has no dubious to serve its customers through startegic places: - Channel of Distribution. - Recruiting intermediaries. Promotion: - World Cup 2010 “Football Maniac“ - Media Advertising - By word of mouth - Discount Price: - Great tariffs 3:1 11 11dimanche, 13 juin 2010
  125. 125. Marketing Mix “ 4Ps “ As a telecommunication provider, XL is selling the intangible products and it’s diversified into two products: 1. XL Bebas- It’s prepaid product that attracts mostly customers who consider about the cost-effective when they making phone calls. 2. XL Prepaid- It’s postpaid which intended to customers who like to make their businesses more easily. XL premium is aimed at those who spend Rp 750.000 per month during 6 months of periode and XL offers them great rewards. Pro-XL has no dubious to serve its customers through startegic places: - Channel of Distribution. - Recruiting intermediaries. Promotion: - World Cup 2010 “Football Maniac“ - Media Advertising - By word of mouth - Discount Price: - Great tariffs 3:1 - Flexibility price based on the region. 11 11dimanche, 13 juin 2010
  126. 126. Marketing Mix “ 4Ps “ As a telecommunication provider, XL is selling the intangible products and it’s diversified into two products: 1. XL Bebas- It’s prepaid product that attracts mostly customers who consider about the cost-effective when they making phone calls. 2. XL Prepaid- It’s postpaid which intended to customers who like to make their businesses more easily. XL premium is aimed at those who spend Rp 750.000 per month during 6 months of periode and XL offers them great rewards. Pro-XL has no dubious to serve its customers through startegic places: - Channel of Distribution. - Recruiting intermediaries. Promotion: - World Cup 2010 “Football Maniac“ - Media Advertising - By word of mouth - Discount Price: - Great tariffs 3:1 - Flexibility price based on the region. 11 11dimanche, 13 juin 2010
  127. 127. 12 12dimanche, 13 juin 2010
  128. 128. Marketing Mix “ 4Ps” 12 12dimanche, 13 juin 2010
  129. 129. Marketing Mix “ 4Ps” 12 12dimanche, 13 juin 2010
  130. 130. Marketing Mix “ 4Ps” 12 12dimanche, 13 juin 2010
  131. 131. Marketing Mix “ 4Ps” 12 12dimanche, 13 juin 2010
  132. 132. Marketing Mix “ 4Ps” 12 12dimanche, 13 juin 2010
  133. 133. Marketing Mix “ 4Ps” 12 12dimanche, 13 juin 2010
  134. 134. Marketing Mix “ 4Ps” 12 12dimanche, 13 juin 2010
  135. 135. Marketing Mix “ 4Ps” 12 12dimanche, 13 juin 2010
  136. 136. 13 13dimanche, 13 juin 2010
  137. 137. Obstacles & Problems in Startegy implementation 13 13dimanche, 13 juin 2010
  138. 138. Obstacles & Problems in Startegy implementation Obstacles: 13 13dimanche, 13 juin 2010
  139. 139. Obstacles & Problems in Startegy implementation Obstacles: Product confusion for Jempol and Bebas 13 13dimanche, 13 juin 2010
  140. 140. Obstacles & Problems in Startegy implementation Obstacles: Product confusion for Jempol and Bebas Government responds later than we expect for launching new products that we engage with handheld distributors. 13 13dimanche, 13 juin 2010
  141. 141. Obstacles & Problems in Startegy implementation Obstacles: Product confusion for Jempol and Bebas Government responds later than we expect for launching new products that we engage with handheld distributors. Problems: 13 13dimanche, 13 juin 2010
  142. 142. Obstacles & Problems in Startegy implementation Obstacles: Product confusion for Jempol and Bebas Government responds later than we expect for launching new products that we engage with handheld distributors. Problems: Postponing launching can disappoint customers 13 13dimanche, 13 juin 2010
  143. 143. Obstacles & Problems in Startegy implementation Obstacles: Product confusion for Jempol and Bebas Government responds later than we expect for launching new products that we engage with handheld distributors. Problems: Postponing launching can disappoint customers Similar services employed by competitors. 13 13dimanche, 13 juin 2010
  144. 144. Obstacles & Problems in Startegy implementation Obstacles: Product confusion for Jempol and Bebas Government responds later than we expect for launching new products that we engage with handheld distributors. Problems: Postponing launching can disappoint customers Similar services employed by competitors. 13 13dimanche, 13 juin 2010
  145. 145. 14 14dimanche, 13 juin 2010
  146. 146. War On Market Competition for the last 3-5 years 14 14dimanche, 13 juin 2010
  147. 147. War On Market Competition for the last 3-5 years 14 Financial Data in Billion Rupiah 14dimanche, 13 juin 2010
  148. 148. War On Market Competition for the last 3-5 years 14 Financial Data 2005 2006 2007 2008 2009 Op. Income 4.302 6.466 8.365 12.156 13.880 Profit 570 1.028 1.760 1.753 2.464 Financial Data in Billion Rupiah 14dimanche, 13 juin 2010
  149. 149. War On Market Competition for the last 3-5 years 14 Financial Data 2005 2006 2007 2008 2009 Op. Income 4.302 6.466 8.365 12.156 13.880 Profit 570 1.028 1.760 1.753 2.464 Financial Data in Billion Rupiah 14dimanche, 13 juin 2010
  150. 150. War On Market Competition for the last 3-5 years 14 Financial Data 2005 2006 2007 2008 2009 Op. Income 4.302 6.466 8.365 12.156 13.880 Profit 570 1.028 1.760 1.753 2.464 Financial Data in Billion Rupiah 14dimanche, 13 juin 2010
  151. 151. War On Market Competition for the last 3-5 years 14 Financial Data 2005 2006 2007 2008 2009 Op. Income 4.302 6.466 8.365 12.156 13.880 Profit 570 1.028 1.760 1.753 2.464 Financial Data in Billion Rupiah Operational Data in Thousands 14dimanche, 13 juin 2010
  152. 152. War On Market Competition for the last 3-5 years 14 Financial Data 2005 2006 2007 2008 2009 Op. Income 4.302 6.466 8.365 12.156 13.880 Profit 570 1.028 1.760 1.753 2.464 Financial Data in Billion Rupiah Operational Data in Thousands 14dimanche, 13 juin 2010
  153. 153. War On Market Competition for the last 3-5 years 14 Financial Data 2005 2006 2007 2008 2009 Op. Income 4.302 6.466 8.365 12.156 13.880 Profit 570 1.028 1.760 1.753 2.464 Financial Data in Billion Rupiah Operational Data 2005 2006 2007 2008 2009 Total Subscribers 6.978 9.528 15.469 26.016 31.438 •Prepaid 6.802 9.141 14.988 25.599 31.101 •Postpaid 176 387 481 417 337 Total Employees 1.854 2.042 2.136 2.097 2.038 Ratio of Efficiency 3.764 4.666 7.242 12.406 15.426 Operational Data in Thousands 14dimanche, 13 juin 2010
  154. 154. War On Market Competition for the last 3-5 years 14 Financial Data 2005 2006 2007 2008 2009 Op. Income 4.302 6.466 8.365 12.156 13.880 Profit 570 1.028 1.760 1.753 2.464 Financial Data in Billion Rupiah Operational Data 2005 2006 2007 2008 2009 Total Subscribers 6.978 9.528 15.469 26.016 31.438 •Prepaid 6.802 9.141 14.988 25.599 31.101 •Postpaid 176 387 481 417 337 Total Employees 1.854 2.042 2.136 2.097 2.038 Ratio of Efficiency 3.764 4.666 7.242 12.406 15.426 Operational Data in Thousands 14dimanche, 13 juin 2010
  155. 155. War On Market Competition for the last 3-5 years 14 Financial Data 2005 2006 2007 2008 2009 Op. Income 4.302 6.466 8.365 12.156 13.880 Profit 570 1.028 1.760 1.753 2.464 Financial Data in Billion Rupiah Operational Data 2005 2006 2007 2008 2009 Total Subscribers 6.978 9.528 15.469 26.016 31.438 •Prepaid 6.802 9.141 14.988 25.599 31.101 •Postpaid 176 387 481 417 337 Total Employees 1.854 2.042 2.136 2.097 2.038 Ratio of Efficiency 3.764 4.666 7.242 12.406 15.426 Operational Data in Thousands 14dimanche, 13 juin 2010
  156. 156. War On Market Competition for the last 3-5 years 14 Financial Data 2005 2006 2007 2008 2009 Op. Income 4.302 6.466 8.365 12.156 13.880 Profit 570 1.028 1.760 1.753 2.464 Financial Data in Billion Rupiah Operational Data 2005 2006 2007 2008 2009 Total Subscribers 6.978 9.528 15.469 26.016 31.438 •Prepaid 6.802 9.141 14.988 25.599 31.101 •Postpaid 176 387 481 417 337 Total Employees 1.854 2.042 2.136 2.097 2.038 Ratio of Efficiency 3.764 4.666 7.242 12.406 15.426 Operational Data in Thousands 14dimanche, 13 juin 2010
  157. 157. War On Market Competition for the last 3-5 years 14 Financial Data 2005 2006 2007 2008 2009 Op. Income 4.302 6.466 8.365 12.156 13.880 Profit 570 1.028 1.760 1.753 2.464 Financial Data in Billion Rupiah Operational Data 2005 2006 2007 2008 2009 Total Subscribers 6.978 9.528 15.469 26.016 31.438 •Prepaid 6.802 9.141 14.988 25.599 31.101 •Postpaid 176 387 481 417 337 Total Employees 1.854 2.042 2.136 2.097 2.038 Ratio of Efficiency 3.764 4.666 7.242 12.406 15.426 Operational Data in Thousands 14dimanche, 13 juin 2010
  158. 158. War On Market Competition for the last 3-5 years 14 Financial Data 2005 2006 2007 2008 2009 Op. Income 4.302 6.466 8.365 12.156 13.880 Profit 570 1.028 1.760 1.753 2.464 Financial Data in Billion Rupiah Operational Data 2005 2006 2007 2008 2009 Total Subscribers 6.978 9.528 15.469 26.016 31.438 •Prepaid 6.802 9.141 14.988 25.599 31.101 •Postpaid 176 387 481 417 337 Total Employees 1.854 2.042 2.136 2.097 2.038 Ratio of Efficiency 3.764 4.666 7.242 12.406 15.426 Operational Data in Thousands 14dimanche, 13 juin 2010
  159. 159. 15 15dimanche, 13 juin 2010
  160. 160. War On Market Competition for the last 3-5 years 15 15dimanche, 13 juin 2010
  161. 161. War On Market Competition for the last 3-5 years Based on Market Share in % 15 15dimanche, 13 juin 2010
  162. 162. War On Market Competition for the last 3-5 years Company 2005 2006 2007 2008 2009 Based on Market Share in % 15 15dimanche, 13 juin 2010
  163. 163. War On Market Competition for the last 3-5 years Company 2005 2006 2007 2008 2009 Pro XL 9.03 10.08 14 16 17 Based on Market Share in % 15 15dimanche, 13 juin 2010
  164. 164. War On Market Competition for the last 3-5 years Company 2005 2006 2007 2008 2009 Pro XL 9.03 10.08 14 16 17 Telkomsel 64.56 68.08 53 46 50 Based on Market Share in % 15 15dimanche, 13 juin 2010
  165. 165. War On Market Competition for the last 3-5 years Company 2005 2006 2007 2008 2009 Pro XL 9.03 10.08 14 16 17 Telkomsel 64.56 68.08 53 46 50 Indosat 26.41 21.55 23 30 24 Based on Market Share in % 15 15dimanche, 13 juin 2010
  166. 166. War On Market Competition for the last 3-5 years Company 2005 2006 2007 2008 2009 Pro XL 9.03 10.08 14 16 17 Telkomsel 64.56 68.08 53 46 50 Indosat 26.41 21.55 23 30 24 Total 100 99.71 90 92 91 Based on Market Share in % 15 15dimanche, 13 juin 2010
  167. 167. War On Market Competition for the last 3-5 years Company 2005 2006 2007 2008 2009 Pro XL 9.03 10.08 14 16 17 Telkomsel 64.56 68.08 53 46 50 Indosat 26.41 21.55 23 30 24 Total 100 99.71 90 92 91 Based on Market Share in % In 2005, there was no other competitor, however, new competitors such as lippo telecom come then the market share decreased. Further the new players like Three, Axis, Smart, etc and rest of the market shares divide ever since. 15 15dimanche, 13 juin 2010
  168. 168. 16 16dimanche, 13 juin 2010
  169. 169. The Keys success of 16 16dimanche, 13 juin 2010
  170. 170. The Keys success of 16 16dimanche, 13 juin 2010
  171. 171. The Keys success of The value of XL is essentially on its business culture that becomes its successful keys: 16 16dimanche, 13 juin 2010
  172. 172. The Keys success of The value of XL is essentially on its business culture that becomes its successful keys: - Integrity 16 16dimanche, 13 juin 2010
  173. 173. The Keys success of The value of XL is essentially on its business culture that becomes its successful keys: - Integrity - Teamwork 16 16dimanche, 13 juin 2010
  174. 174. The Keys success of The value of XL is essentially on its business culture that becomes its successful keys: - Integrity - Teamwork - Service Excellence 16 16dimanche, 13 juin 2010
  175. 175. The Keys success of The value of XL is essentially on its business culture that becomes its successful keys: - Integrity - Teamwork - Service Excellence -Marketing Campaign 16 16dimanche, 13 juin 2010
  176. 176. The Keys success of The value of XL is essentially on its business culture that becomes its successful keys: - Integrity - Teamwork - Service Excellence -Marketing Campaign 16 16dimanche, 13 juin 2010
  177. 177. The Keys success of The value of XL is essentially on its business culture that becomes its successful keys: - Integrity - Teamwork - Service Excellence -Marketing Campaign 16 16dimanche, 13 juin 2010
  178. 178. The Keys success of The value of XL is essentially on its business culture that becomes its successful keys: - Integrity - Teamwork - Service Excellence -Marketing Campaign 16 16dimanche, 13 juin 2010
  179. 179. The Keys success of The value of XL is essentially on its business culture that becomes its successful keys: - Integrity - Teamwork - Service Excellence -Marketing Campaign 16 16dimanche, 13 juin 2010
  180. 180. The Keys success of The value of XL is essentially on its business culture that becomes its successful keys: - Integrity - Teamwork - Service Excellence -Marketing Campaign 16 16dimanche, 13 juin 2010
  181. 181. 17dimanche, 13 juin 2010
  182. 182. Thank you.... 17dimanche, 13 juin 2010
  183. 183. Thank you.... 17dimanche, 13 juin 2010
  184. 184. Thank you.... Presented by: 17dimanche, 13 juin 2010
  185. 185. Thank you.... Presented by: Didi Siswantoyo Susan Minami 17dimanche, 13 juin 2010
  186. 186. Thank you.... Presented by: Didi Siswantoyo Susan Minami Levina Rolanda Eka Darmadi 17dimanche, 13 juin 2010
  187. 187. Thank you.... Presented by: Didi Siswantoyo Susan Minami Levina Rolanda Eka Darmadi May Eka Saputri Gerry Geraldo 17dimanche, 13 juin 2010
  188. 188. Thank you.... Presented by: Didi Siswantoyo Susan Minami Levina Rolanda Eka Darmadi May Eka Saputri Gerry Geraldo 17dimanche, 13 juin 2010
  189. 189. Thank you.... Presented by: Didi Siswantoyo Susan Minami Levina Rolanda Eka Darmadi May Eka Saputri Gerry Geraldo Christopher Tongku 17dimanche, 13 juin 2010
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