Nike management
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Nike management






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Nike management Presentation Transcript

  • 1. 1. Does Nike’s structure adequately support the firm’s strategy? Yes …
  • 2. Nike corporation Designer Adv PR Subcontractors
  • 3. Nike corporation Designer Adv PR Subcontractors
  • 4. Head design (First) : Honcho, John R. Hoke III Task : encourage designers to develop environmentally sustainable designs.
  • 5. Nike corporation Designer Adv PR Subcontractors
  • 6. -TNS Media Intelligence -Nike 85$ million -Adidas 47$ million -Reebok 26$ million
  • 7. 2. Has Nikely done an acceptable job in addressing the criticisms of its outsourcing and the practices of some of its suppliers?
  • 8. Nike formulated a code of conduct for its contractors and have to be applied in all factories producing Nike products -It includes recommendations for minimum wages (as set in the host country) -Maximum working hours is 60 per week -minimum age for workers of 16 years old -a ban on forced labour and minimum safety and environmental standards -Nike also repeatedly referred to its membership of the Fair Labor Association (FLA)
  • 9. Nike corporation Designer Adv PR Subcontractors
  • 10. spokeperson task was to answer all ktritik or as a bridge between companies and suppliers, consumers, etc.. completed (answer) all the criticism well.
  • 11. Nike does not manufacture its own products. It only designs and markets them. About 550,000 workers are employed in 700 factories in 50 countries to make Nike products, the majority in Asia. it contracts the work to various factory owners. Nike say it is in the business of "marketing" shoes, not making them. However, Nike dictates the terms to the contractor: the design, the materials, the price
  • 12. 3. If you were charged today with the task of creating an athletic apparel company comparable to Nike and were given the budget to do so, would you adopt the same networked structure as nike? Why or why not?