Indomie

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Indomie

  1. 1. THE CORPORATION AND EXTERNAL STAKEHOLDER
  2. 2. HISTORY OF INDOMIE  ICBP was established from the Consumer Branded Product (“CBP”) Group of PT Indofood Sukses Makmur Tbk (“ISM”), a holding company listed on the Indonesian Stock Exchange since 1994.  ICBP principal brands include a variety of brands. One of them is instant noodle named Indomie.
  3. 3. CORPORATION RESPONSIBILITY TOWARDS STAKEHOLDER  Universal policies – consumer protection  Ethical perspective – corporation Responsibility  Government and International agency role
  4. 4. PRODUCT SAFETY CRITERIA  How Much Safety is technically attainable?  What is the acceptable risk level for society, the customer, and the government?  Does the product meet societal and consumer standards?
  5. 5. CORPORATE RESPONSIBILITY IN ADVERTISING  The Role of media  Positive Sight  Negative Sight  Ethics and advertising  The FTC and advertising
  6. 6. HISTORY OF THE PROBLEM  The withdrawal of PT. Indofood TBK’s product called Indomie in Taiwan  Some arguments about the effect of food additives that used by the company (methyl p-hydroxybenzoate and benzoic acid )
  7. 7. PT. INDOFOOD TBK ’S ADVOCACY  BPOM’s Argument  CODEX Regulation, which created by FAO & WHO  The Minimum Standard, which regulated by health minister in 1988  Asking Taiwan diplomacy to clarify its act (still in process due to no diplomacy relationship between both countries)
  8. 8. CONCLUSION  Pure Trade Competition  Basic knowledge of many instant product  Peter Drucker’s quote, “Build your consumer relationship and treat them well”

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