Final Examination
BUSINESS FEASIBILITY STUDY
Made Padmi S (3094702)
Eka Darmadi L (3094802)
Levina Rolanda T (3094804)
Nik...
MARKETING ASPECTS
Business Review
1. Change
Nowadays, there are some diseases threaten people that caused by unhealthy foo...
Address : JL. Ir. Soekarno (beside Cak Har)
Business Type : Café with healthy yummy foods and
beverages
Main Product : pas...
Jl. Tambak Rejo No. 45-47, Surabaya Telp. (031) –
3717141
2. RSU Haji
Jl. Manyar Kertoadi, Surabaya Telp. (031) – 5947760
...
3. RS AL Pal
Jl. Taruna No. 66 – 68 Ujung, Surabaya
4. RSB Adi Guna
Jl. Alun-alun Rangkah No. 1 – 3, Surabaya
Telp. (031) ...
7. RS Sumber Kasih
Jl. Menganti Kedurus No. 38 – 40, Surabaya Telp. (031) –
7663986
8. RS Islam Surabaya
Jl. Jemursari No....
9. RS Adi Husada Undaan Wetan
Jl. Undaan Wetan No. 40 – 44, Surabaya Telp. (031) –
5321256
10. RS Adi Husada Kapasari
Jl. ...
POSITIONING
We have a motto, “healthy green” by this tag line our company position its products
as product which embrace a...
Percentage for the age 15-64 year
Total of Surabaya people whom aged from 15-64 : Total Surabaya
population= 1,921,321/2,5...
02 Genteng 32.105 32.714 64.819
03 Bubutan 55.489 54.966 110.455
04 Simokerto 48.908 49.265 98.173
Total Population of Cen...
23 Gayungan 20.896 20.384 41.244
24 Jambangan 19.232 18.868 38.100
Total population of South Surabaya 713846
West Surabaya...
Expenditure Surabaya
Surabaya
Center North East South West
<200.000 1,25 3,13 0,39 0,59 0,82 1,05
200.000 – 299.999 8,44 1...
Our market share prediction is assumed by we will get 83 customers daily, thus
monthly customers whom coming are 2,490 cus...
Year 2018 =(1 + 0,0226)* 3401023 = 3477887
Year 2019 =(1 + 0,0226)* 3477887 = 3556488
Year 2020 =(1 + 0,0226)* 3556488 = 3...
 The prediction of population surrounding our cafe of West and Central
Surabaya in year:
Tahun
Population
percentage
Tota...
TOWS analysis GREEN Palace
STRENGTHS
- We are not only selling but also
educating people by giving
explanation about the b...
MARKETING MIX STRATEGIES
Product and Price
Products Prices
Potato Buns Rp 7,000
Carrot Cake Rp 275,000 (22cm); Rp 35,000 p...
Sour Sop Juice Rp 15,000
Japanese Mustard Juice Rp 15,000
Cucumber Juice Rp 15,000
Broccoli Juice Rp 15,000
The selection ...
quality of the arrangement, a varied range of products and unique, classy
service quality. The following are our contacts:...
 Honest
 Consistent
 Fair
 Dedicated
 Trustable
o Teamwork  work together to achieve company’s goals
Employees in Gr...
12.00 AM – 09.00 PM ( for chef, waiter& waitress, carriers
security officers, and cashier)
3. The break time for employees...
Organizational Chart :
Number of employees :
1. Owner  7 persons
2. Operational Supervisor  1 person
3. Marketing staff ...
12. Cashier  2 people
JOB DESCRIPTION AND SPECIFICATION
1. OWNER (7 OWNERS)
JOB DESCRIPTION
Position Number
Position Owne...
authorizations
Inform all the company’s activities and
strategies
Direct all employees to
understand company’s
purposes an...
Follow all the company’s procedures,
policies and rules
Tone of the top
Do the authorization and make
decisions
Concern th...
JOB SPECIFICATION
Varies of Competencies
Variable Competencies
Ability  Can lead the company and coordinate managers to
a...
Position Operational supervisor Work unit -
Report to - Department -
Job type Managerial Received
report from
Marketing st...
Varies of Duties
Duties Description
Follow all the company’s procedures,
policies and rules
Tone of the top
Do the authori...
POSITION SPECIFICATION
Varies of Competencies
Variable Competencies
Ability  Can lead and motivate the subordinates to wo...
Experience
Types Time horizon
Had experience before At least 2 years
Working Environment
Work place Equipment
All the plac...
Purpose of Position
Coordinate the finance and accounting department in company effectively and
efficiently.
Varies of Job...
Make the report to managing director The report is about activities in
finance and accounting department
Varies of Respons...
Sex Male and female
Height Minimum 170 cm for male and 160 cm for female
Weight Minimum 65 kg for male and 50 kg for femal...
Qualitative standards
Standards Description
Relevancy of financial
statement
The financial statement is made based on the ...
Using the production equipments
correctly
Using all production equipments
appropriate with the method and its
usefulness
R...
Shall inform the things that
deviate to owner
The things that deviate associated with
deviant behavior, fraud, and violati...
Variety of Competencies
Variable Type of Competence
Ability - Able to operate the operational equipments
- Able to produce...
Eyes Not interfere with vision or color blindness
Experiences
Type Period
Making bread, cakes, cookies, etc. 1 year
Workin...
5. CASHIER (2 STAFFS)
JOB DESCRIPTIONS
Position Number
Name of
Position
Cashier Unit of
Work
Finance
Reports To Finance su...
Carry out the distribution administration of funds in
accordance with other support
for tax payments, logistics and
HR
Pro...
Obliged to comply with working
hours regulations
Present at specified time and place
Mandatory well-dressed and polite Usi...
Ability  Be able to use accounting software
Skill  Can communicate well with customers
 Be able to communicate in forei...
Working Environment
Place Equipment
All of the Harvest regions Stationeries, papers, and folders
JOB PERFORMANCE STANDARD
...
Position Description Number
Position Carriers Work unit -
Report to Marketing Staff Department -
Job type Technical Receiv...
language and polite
Wear neat clothes Wear shirt, long trousers, and shoes
Varies of Responsibilities
Responsibilities Des...
Stamina Physically and mentally healthy, free from drugs
Sex Male and female
Height Minimum 170 cm for male and 160 cm for...
Purpose of Job
Replenishing and fulfilling stock and special order
Variety of Job
Types of Job Description
Review purchase...
language and polite
Wear neat clothes Wear shirt, long trousers, and shoes
Varies of Responsibilities
Responsibilities Des...
Variable Competencies
Ability  Ability to gather information regarding the type and
specific raw material needed by compa...
peripherals
8. WAREHOUSE STAFF (1 STAFF)
JOB DESCRIPTION
Position Description Number
Position Warehouse Staff Work unit -
...
language and polite
Wear neat clothes Wear shirt, long trousers, and shoes
Varies of Responsibilities
Responsibilities Des...
Height Minimum 170 cm for male and 160 cm for female
Weight Minimum 65 kg for male and 50 kg for female
Physic able
Eyes N...
Job Purpose
Maintain security and prevent the incidence of company that are not
expected by the company
Variety of Tasks
N...
hours regulations
Mandatory well-dressed and
polite
Using security uniform and shoes
Obligated to follow the given
directi...
JOB SPECIFICATIONS
Variety of Competencies
Variable Type of Competencies
Ability - Ability to maintain security in a long ...
Formal Informal
High school graduated -
Experiences
Type Period
Had experience as a security officer 1 year
Working Enviro...
JOB DESCRIPTIONS
Position Number
Name of
Position
Chef Unit of Work Production
Report To Executive Chef Department Product...
Variety of Duties
Name of Duties Description
Obliged to obey all procedures,
policies, and regulations
Obey all procedures...
Obliged to inform if there is a
broken machine
Information given to the executive chef
Variety of Responsibilities
Name of...
Behavior Careful, thorough, and discipline
Education
Formal Informal
High school / vocational school -
Physical Prerequisi...
Types of Standards Description
Produce all Green
Palace’s products
It is success if the amount of bread and cake are
finis...
Control the sales and marketing process to achieve sales target ; enlarge target
market effectively and efficiently
Variet...
Variety of Duties
Duties Description
Obliged to obey all procedures,
policies, and regulations
Obey all procedures, polici...
Responsible to achieve the
marketing target
Responsible to the owner
Responsible for the plans and
strategies that have be...
Attitude  Creative, innovative, dicipline, objective
Physical Requirement
Physical
Requirement
Description
Stamina Physic...
Quantitative Standards
Type of Standards Description
Report checking The report shows whether company reaches
progress or ...
JOB DESCRIPTIONS
Position Number
Name of
Position
Waiter or waitress Unit of Work Production
Report To Finance people Depa...
Variety of Duties
Duties Description
Obliged to obey all procedures,
policies, and regulations
Obey all procedures, polici...
Variety of Responsibilities
Tasks Description
Responsible for satisfying the
customers
These activities like serve with he...
- Expert in giving service
Knowledge - Have good understanding all the healthy-side of the
products in the company includi...
Working Environment
Place Equipment
Green house shop Stationary, table sheets
JOB PERFORMANCE STANDARD
The Variety of Quan...
Green Palace is the only bakery shop which sells healthy and yummy bread in
Surabaya. Green Palace also provides place for...
Marketing location of Green Palace is in Jl. Ir.H.Soekarno, beside Soto
Ayam Lamongan Cak Har. As we know, marketing and p...
B. Layout
Land of Green Palace is 1000 m2
which consists of :
 Parking lot  for vehicles and motorcycles
 Security post  place for security officers who monitor and control
safety of Green Palace
 Service area  place for cu...
INITIAL INVESTMENT
PRODUCTION AREA
No Item Supplier Amount
Useful Life/
Year
Price/ Unit Total
1 Convection Oven
PT Mesin
...
13 TV 21”
Hartono
Elektronika
Surabaya
1 8 Rp 700.000 Rp 700.000
14 Stand Fan
Hartono
Elektronika
Surabaya
2 5 Rp 200.000 Rp 400.000
15 Exhaust Fan
Hartono
Elektronika
Surabaya
2 8 Rp 350...
INITIAL INVESTMENT
CAFÉ
No Item Supplier
Useful Life
/ Year
Amount Price / Unit Total
1 Air Conditioner
Hartono Elektronik...
11 Vacum Cleaner
PT Mesin Maksindo
Surabaya
3 3 Rp 250.000 Rp 750.000
Total Rp 32.935.000
INITIAL INVESTMENT
OFFICE ROOM
N...
10 TV 21”
Hartono Elektronika
Surabaya
9 1 Rp 1.500.000 Rp 1.500.000
11 Printer
Hartono Elektronika
Surabaya
5 2 Rp 700.00...
7 Glue 5 Unit Rp 5.000 Rp 25.000
8 Office tapes 100 Unit Rp 2.000 Rp 200.000
9 Staples 5 Unit Rp 15.000 Rp 75.000
10
Drink...
26 Exbanner 1 Pcs Rp 60.000 Rp 60.000
27 Door mat 4 Pcs Rp 20.000 Rp 80.000
28 Trash bin 10 Pcs Rp 50.000 Rp 500.000
29 Mo...
44 Big plate 15 Pcs Rp 20.000 Rp 300.000
45 Cutting board 2 Pcs Rp 35.000 Rp 70.000
46 Knife 5 Pcs Rp 89.000 Rp 445.000
47...
62 Tray 15 Pcs Rp 15.000 Rp 225.000
63 Tongs 15 Pcs Rp 35.000 Rp 525.000
64 “Tube Gas” 1 Pcs Rp 95.000 Rp 95.000
65 Frayer...
INITIAL INVESTMENT
GREEN PALACE
No Keterangan Unit Useful Life / Year Total Cost
1 Land 1000 m2
- Rp 1.850.000.000
2 Build...
D. Raw Material Supplier
Most of the Green Palace’s suppliers are chosen from Surabaya and there are some suppliers from o...
7 Vanilla paste
PT Arta Boga
Cemerlang
Surabaya
5 Day
Rp
10.000
4 kg
Rp
240.000
8 Vanilla powder
PT Arta Boga
Cemerlang
Su...
Surabaya 9.500 570.000
20 Peanut
Indogrosir
Surabaya
5 Day
Rp
75.000
3 kg
Rp
1.350.000
22 Chives
Indogrosir
Surabaya
3 Day...
35 Pandan leaves
Indogrosir
Surabaya
5 Day
Rp
13.500
2 kg
Rp
162.000
36 Ginger
Indogrosir
Surabaya
5 Day
Rp
20.000
3 kg
Rp...
4.000 80.000
49 Blueberry jam Western Mulberry 1 Week
Rp
24.000
5 kg
Rp
480.000
50 Strawberry jam Western Mulberry 1 Week
...
Surabaya
61 Beef
Rumah Daging
Olahan Saudaraku
1 Day
Rp
35.000
3 kg
Rp
3.150.000
62 Chicken
Rumah Daging
Olahan Saudaraku
...
72
Tuna/Beef/Chicken
spread
PT Arta Boga
Cemerlang
Surabaya
2 Week
Rp
47.000
1 liter
Rp
94.000
73 White Sprinkle
PT Arta B...
85 Lychee Hokky Surabaya 2 Day
Rp
17.700
3 kg
Rp
796.500
86 Lemon Hokky Surabaya 5 Day
Rp
90.000
3 kg
Rp
1.620.000
87 Melo...
Surabaya
99 Baking Soda
PT Arta Boga
Cemerlang
Surabaya
1 Week
Rp
40.000
5 kg
Rp
800.000
100 Oreo - 1 Week
Rp
32.500
3 kg
...
Investama 44.500 356.000
111
Soft Drink (coke,
sprite, fanta)
Coca Cola
Company
Rungkut Sier
Surabaya
1 Week
Rp
34.000
3 C...
121 Soft Ice Cream powder
PT Arta Boga
Cemerlang
Surabaya
3 Day
Rp
44.000
3 kg
Rp
1.320.000
122 Coffee
PT Kopi Kapal
Api
5...
1 Month: 30 Days
1 Month: 4 Weeks
Assumption: the usage of raw materials is equal every month
COOPERATION CONTRACT
Green P...
vegetable oil and margarine (5 years).
7. PT Arta Boga Cemerlang Surabaya
Green Palace makes contract with PT Arta Boga Ce...
12. Indogrosir Surabaya
Green Palace makes contract with indogrosir for vegetables.
13. Swallow Group Pandaan
Green Palace...
Green Palace makes contract with Madu Nusantara for honey (3 years).
20. PT Sekar Laut. Tbk Jakarta
Green Palace makes con...
27. PT Nippon Indonesia
Green Palace makes contract with PT Nippon Indonesia for white bread (5
years).
28. Hokky Surabaya...
2. Dimension of the bread should be remaining the same.
3. Quality and constant taste for long period
4. Good Packaging
So...
2) SIUP (Surat Ijin Perdagangan)
a. The main function of this letter, that we can run this business
legally. Issued by ind...
5) Health Department (Dep.kes RI No. 739/13.01/94)
a. Halal Certificate
For most than 90% of food industry in indonesia, m...
EXPENDITURE CYCLE OF GREEN PALACE
Purchasing materials will be conducted periodically. For the new
supplier, he/she will send a proposal or catalogs related with their products.
Then, the warehouse staff and purchasing wi...
owner to do payment. After transferring, owner will fax their transfer slip to
supplier. The original one will be archived...
slip to customers.
Pre-Operational Scheduling
At the beginning of our business of Green Palace, we arrange some of
activit...
market in this new place. Since Jl.Ir.H.Soekarno is a new business
district in East Surabaya, Green Palace will get the at...
of: Parking lot for vehicles and motorcycles; Security post, a place for
security officers who monitor and control safety ...
Before buying the tools and equipments we firstly done a survey to some
qualified stores and suppliers with reasonable pri...
The grand opening and launching wil be held in one day with fireworks
attraction on Sunday to the society as the opening a...
suppliers of the raw materials, equipments, tools of Green Palace so when the
contruction of the building done then all th...
cooking oil, powder, and butter. All these wastes are not toxic for the
environment. Usually the cleaning staffs will take...
INITIAL INVESTMENT FOR PRODUCTION AREA DURING 2013-2017
No Item Supplier Amount
Useful Life/
Year
Price/ Unit Total
1 Conv...
Surabaya
14
Stand Fan
Hartono Elektronika
Sby
2 5 Rp 200.000 Rp 400.000
15
Exhaust Fan
Hartono Elektronika
Sby
2 8 Rp 350....
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  1. 1. Final Examination BUSINESS FEASIBILITY STUDY Made Padmi S (3094702) Eka Darmadi L (3094802) Levina Rolanda T (3094804) Niki Jayanthi (3095803) Rafika Wendy S (3095807) Zaynab M (3112715) Yongjing S (3112737) Faculty of Business and Economics University of Surabaya 2012
  2. 2. MARKETING ASPECTS Business Review 1. Change Nowadays, there are some diseases threaten people that caused by unhealthy food and environment such as diabetes mellitus, cholesterol etc and pollution in metropolitan city. From those phenomena, therefore people become more concern on choosing healthy food and beverages. However, in Surabaya, there are still not so many café which sell healthy food and beverages. Moreover, in today’s emerging economy condition in Indonesia especially in Surabaya it opens the business opportunity and growing economic welfare to Surabaya people. Therefore, Green Palace comes to meet and fulfill this need with healthy yummy food and beverages. 2. Customer Green Palace customers are those people whom concern about healthy yet delicacy; those people are coming from the middle up class which fond of to maintain their health by consuming healthy foods and beverages with quality. But this also means to give the opportunity to other people who want to try and have the experience of healthy yummy foods and beverages. 3. Competitor Green Palace bringing concept of healthy yummy café, it serves healthy yummy foods and fresh fruit juice which is the first in Surabaya, but it has a competitor The Harvest. The Harvest serves beverages and pastry. 4. Company Owner : Group Name : Green Palace
  3. 3. Address : JL. Ir. Soekarno (beside Cak Har) Business Type : Café with healthy yummy foods and beverages Main Product : pastry and juice MARKET SEGMENTATION Market segmentation is defined in some aspects, as the following:  Geographically We split our customers by two types, a. dine in customers the dine in customers are included of those customers whom coming and enjoying our foods and beverages into GREEN PALACE cafe. b. the hospital customers the hospital customers meaning that GREEN PALACE and some big reputation hospitals like Surabaya International Hospital, Siloam Hospital, Mitra Keluarga Hospital, Husada Utama Hospital, William Booth Hospital etc, we make partnership with these hospitals as the main supplier for the foods for those patients in these hospitals. Here the following are the list of hospitals in Surabaya, which GREEN PALACE will gain some of them as our corporate customers: the data taken from http://docnetters.wordpress.com/2011/01/31/daftar- nama-alamat-rumah-sakit-di-surabaya-berdasar-wilayah/ Surabaya Areas Name of Hospital East Surabaya 1. RSUD Muh. Soewandi
  4. 4. Jl. Tambak Rejo No. 45-47, Surabaya Telp. (031) – 3717141 2. RSU Haji Jl. Manyar Kertoadi, Surabaya Telp. (031) – 5947760 3. RSB St Melania Jl. Tambaksari No. 7, Surabaya Telp. (031) – 5032854 4. RSB Pura Raharja Jl. Pucang Adi No. 12 – 14, Surabaya Telp. (031) – 5022151 5. RS Siloam Gleneagles Jl. Raya Gubeng No. 70, Surabaya Telp. (031) – 5031333 6. RS Gotong Royong Jl. Manyar Kartika IV No. 2 – 6, Surabaya Telp. (031) – 5947572 7. RSA & B Siti Aisyah Jl. Pacarkeling No. 15A, Surabaya Telp. (031) 5035053 8. RS Putri Jl. Arief Rachman Hakim No. 122, Surabaya Telp. (031) – 5999987 9. RS Surabaya Internasional Jl. Nginden Intan Barat B Telp. (031) – 5993211 10. RSJ Menur Jl. Menur No. 120, Surabaya Telp. (031) – 5021635 North Surabaya 1. RSAL Tanjung Perak Jl. Laksdya M Nasir No. 56, Surabaya Telp. (031) – 3293536 2. RS AAL Jl. Moro Krembangan, Surabaya Telp. (031) – 3291092
  5. 5. 3. RS AL Pal Jl. Taruna No. 66 – 68 Ujung, Surabaya 4. RSB Adi Guna Jl. Alun-alun Rangkah No. 1 – 3, Surabaya Telp. (031) – 3711851 5. RS Muhammadiyah Jl. KH M Mansyur No. 180 – 182, Surabaya Telp. (031) – 3522980 6. RS Al-Irsyad Jl. KH M Mansyur No. 210 – 214, Surabaya Telp. (031) – 3531223 7. RS Pelabuhan Jl. Kalianget No. 1 – 2, Surabaya Telp. (031) – 3294801 South Surabaya 1. RSAD Jl. Ksatrian No.17, Surabaya Telp. (031) – 5681635 2. RSAL. Dr. Ramelan Jl. Gadung No. 1, Surabaya Telp. (031) – 843 8153 3. RSB Kartika Jaya Jl. Ngagel Jaya Utara 2AB, Surabaya Telp. (031) – 5042395 4. RS Bhakti Rahayu Jl. Ketintang Madya I No. 16, Surabaya Telp. (031) – 8291799 5. RS Bhayangkara Jl. Jend. A. Yani No. 116, Surabaya Telp. (031) – 8292227 6. RS Griya Husada Jl. Dukuh Pakis No. 2, Surabaya Telp. (031) – 5617163
  6. 6. 7. RS Sumber Kasih Jl. Menganti Kedurus No. 38 – 40, Surabaya Telp. (031) – 7663986 8. RS Islam Surabaya Jl. Jemursari No. 51 – 57, Surabaya Telp. (031) – 8437784 9. RS Islam Surabaya Jl. Jend. A. Yani No. 2 – 4, Surabaya Telp. (031) – 8281744 Central Surabaya 1. RS Mata Undaan Jl. Undaan Kulon No. 19, Surabaya Telp. (031) – 5343806 2. RS Darmo Jl. Raya Darmo No. 90, Surabaya Telp. (031) – 5676253 3. RS Katolik St Vincentius A Paulo Jl. Diponegoro No. 51 Telp. (031) – 5677562 4. RS Penyakit Dalam Mukti Mulia Jl. Kayoon 1 – 3 – 5, Surabaya Telp. (031) – 5345426 5. RS William Booth Jl. Diponegoro No. 34, Surabaya Telp. (031) – 5678917 6. RS. Mardi Sentosa Jl. Demak No. 443, Surabaya Telp. (031) – 3555821 7. RSUD Dr. Sutomo Jl. Prof Dr. Mustopo No.68, Surabaya Telp. (031) – 5020079 8. RS Husada Utama Jl. Prof. Dr. Moestopo No. 31 – 33 – 35, Surabaya Telp. (031) – 5017975
  7. 7. 9. RS Adi Husada Undaan Wetan Jl. Undaan Wetan No. 40 – 44, Surabaya Telp. (031) – 5321256 10. RS Adi Husada Kapasari Jl. Kapasari No. 97 – 101, Surabaya Telp. (031) – 3764555 11. RS Lanu Surabaya Jl. Serayu No. 17, Surabaya West Surabaya 1. RS Marinir Gunung Sari Jl. Golf No. 1, Surabaya telp. (031) – 5663539 2. RS Islam Jl. Raya Benowo No. 5, Surabaya Telp. (031) – 7406293 3. RS Mitra Keluarga Jl. Satelit Indah II, Surabaya Telp. (031) – 7345333  Demography In targeting the market by the demography, we target our customers from the age range from Population in Surabaya with age 15-75 are about 1.988.878 people (taken from BPS). Nowadays, the market segment of our product is about population in Surabaya with the middle-up scale. Population of Surabaya with the expenditure ≥ Rp 900.000 (middle-up scale): 49,79 %.  Psychographic In targeting its market in psychographic segment, our product is targeting people from middle up class and who aware about healthy life and healthy food. People who want to make their life healthier and keep it.
  8. 8. POSITIONING We have a motto, “healthy green” by this tag line our company position its products as product which embrace a philosophy of being healthy products which use all fresh ingredients and nutritious for the body. It uses high quality ingredients and without using any artificial sweetener, coloring, and free of preservative. It makes healthy food and beverage yet delicacy is embraced as well. POTENTIAL MARKET Green Palace is the only one cafe which offers the Surabaya people with healthy foods and beverages. The customers can enjoy our fresh and healthy foods and beverages in our cafe with calming and relaxing ambiance. We also offer high quality products. Table 1 Surabaya population based on age and gender Source: Surabaya City Central Board of Statistic BPS Kota Surabaya
  9. 9. Percentage for the age 15-64 year Total of Surabaya people whom aged from 15-64 : Total Surabaya population= 1,921,321/2,599,796= 73,8% Table 2 Number of population based on gender in Surabaya Sub district Male Female Total Central Surabaya 01 Tegalsari 56.291 56.418 112.709 Age Range male female total 0-4 107,315 102,191 209,506 9-May 100,202 95,281 195,483 14-Oct 91,782 89,943 181,725 15-19 122,949 141,972 264,921 20-24 155,841 173,873 329,714 25-29 157,667 160,583 318,250 30-34 130,121 125,968 256,089 35-39 104,345 105,256 209,501 40-44 88,412 85,254 173,666 45-49 70,249 65,009 135,528 50-54 48,843 47,275 96,118 55-59 39,611 36,553 76,164 60-64 29,622 31,559 61,181 65-69 18,719 21,619 40,338 70-74 12,621 15,317 27,938 75+ 10,614 14,003 24,167 total 1,288,118 1,311,678 2,599,796
  10. 10. 02 Genteng 32.105 32.714 64.819 03 Bubutan 55.489 54.966 110.455 04 Simokerto 48.908 49.265 98.173 Total Population of Central Surabaya 386156 North Surabaya 05 Pabean Cantika 44.242 42.671 86.913 06 Semampir 90.679 88.810 179.489 07 Krembangan 58.115 57.703 116.818 08 Kenjeran 50.809 49.440 100.249 09 Bulak 15.636 15.328 30.964 Total population of North Surabaya 514433 East Surabaya 10 Tambaksari 102.410 102.290 205.330 11 Gubeng 73.312 73.955 147.267 12 Rungkut 40.865 40.128 80.993 13 Tenggilis Mejoyo 25.064 24.677 49.741 14 Gunung Anyar 20.515 20.075 40.590 15 Sukolilo 45.007 44.346 89.353 16 Mulyorejo 35.226 35.221 70.447 Total population of East Surabaya 683721 Surabaya South 17 Sawahan 105.966 105.720 211.686 18 Wonokromo 89.751 88.183 177.934 19 Krangpilang 31.948 31.061 63.009 20 Dukuh Pakis 27.199 26.693 53.892 21 Wiyung 26.995 26.584 53.579 22 Wonocolo 37.470 36.932 74.402
  11. 11. 23 Gayungan 20.896 20.384 41.244 24 Jambangan 19.232 18.868 38.100 Total population of South Surabaya 713846 West Surabaya 25 Tandes 49.957 43.184 93.141 26 Sukomanuggal 45.225 44.119 89.344 27 Asemrowo 16.770 15.991 32.761 28 Benowo 18.062 17.595 35.657 29 Lakarsantri 20.689 30.258 50.947 30 Pakal 15.862 15.502 31.364 31 Sambilkerep 22.287 21.909 44.196 Total population of West Surabaya 377410 Total population of Surabaya 2.675.566 Sumber: Surabaya City Central Board of Statistic BPS Kota Surabaya tahun 2004  Total number of population in Central Surabaya age from 15-60 Percentage of potential market x population of central Surabaya = 73,8% x 386,156= 284,983 people  Total number of population in West Surabaya age from 15-60 Percentage of potential market x population of West Surabaya = 73,8% x 377,140= 278,329 people  Percentage of population in West and Central Surabaya Total of the population in West and Central Surabaya/total population of Surabaya x 100%= 21% Table 3 Percentage of Expenditure of Household
  12. 12. Expenditure Surabaya Surabaya Center North East South West <200.000 1,25 3,13 0,39 0,59 0,82 1,05 200.000 – 299.999 8,44 10,94 3,75 3,63 3,94 5,41 300.000 – 399.999 18,91 17,19 7,58 7,18 11,24 11,23 400.000 – 499.999 12,97 17,97 11,48 10,73 11,38 12,42 500.000 – 599.999 12,97 12,11 11,02 11,91 12,28 11,94 600.000 – 699.999 10,78 8,59 9,61 10,98 14,06 11,06 700.000 – 799.999 7,66 6,25 9,61 11,06 8,48 8,91 800.000 – 899.999 4,84 3,26 9,3 12,16 8,71 8,36 900.000 – 999.999 5,00 3,91 4,92 5,07 4,69 4,75 1.000.000 – 1.124.000 5,47 3,26 6,25 6,93 4,54 5,43 1.125.000 – 1.249.999 3,28 2,99 4,38 2,53 4,91 3,76 > 1.250. 000 8,44 10,42 21,72 17,23 14,96 15,66 Amount 100 100 100 100 100 100 Source: Surabaya City Central Board of Statistic BPS Kota Surabaya  Potential market for the central Surabaya with the expenditure more than Rp 1.250.000,00 is 8.44% x 284,983= 24,053 people  Potential market for West Surabaya with the expenditure more than Rp 1.250.000,00 is 14.96 % x 278,329= 41,638 people The total number of potential market with expenditure of more than Rp 1,250,000 in Surabaya is 24,053 + 41,638= 65,691 people Market Share Prediction of the monthly coming customers/total potential market in Surabaya x 100%= 2,490/65,691 x 100%= 3.79 %
  13. 13. Our market share prediction is assumed by we will get 83 customers daily, thus monthly customers whom coming are 2,490 customers. Market Growth Prediction Table 4 Population Growth in year 2002-2007 Year Male Female Total % Growth 2002 1262284 1266184 2529468 - 2003 1337982 1321584 2659566 0,051 2004 1353886 1337780 2691666 0,012 2005 1377951 1362539 2740490 0,018 2006 1399385 1384811 2784196 0,016 2007 1421510 1407976 2829486 0,016 Source : Surabaya Dalam Angka 2008 page. 73  The average of population growth in Surabaya (0.051+0.012+0.018+0.016+0.016)/6 = 0.0226  Prediction of the upcoming year : The formula of prediction for year x (1+ average growth) *total number of population in a year before Year 2011 =(1 + 0,0226)* 3025693 = 3033560 Year 2012 =(1 + 0,0226)* 3033560 = 3041447 Year 2013 =(1 + 0,0226)* 3041447 = 3110184 Year 2014 =(1 + 0,0226)* 3110184 = 3180475 Year 2015 =(1 + 0,0226)* 3180475 = 3252354 Year 2016 =(1 + 0,0226)* 3252354 = 3325858 Year 2017 =(1 + 0,0226)* 3325858 = 3401023
  14. 14. Year 2018 =(1 + 0,0226)* 3401023 = 3477887 Year 2019 =(1 + 0,0226)* 3477887 = 3556488 Year 2020 =(1 + 0,0226)* 3556488 = 3636865
  15. 15.  The prediction of population surrounding our cafe of West and Central Surabaya in year: Tahun Population percentage Total population of Surabaya Prediction of the Population 2013 21% 3110184 653139 2014 21% 3180475 667900 2015 21% 3252354 682994 2016 21% 3325858 698430 2017 21% 3401023 714215 2018 21% 3477887 730356 2019 21% 3556488 746862 2020 21% 3636865 763742  Selling Prediction of our products: With the assumption of yearly purchasing amount of each customer will spend about Rp 400,000 and with market share of 3.79% from the population of West and Central Surabaya. Year Prediction of market Share Prediction of Population The customers Total Selling (Rp) 2013 3.79 % 653139 24,752 9,900,800,000 2014 3.79 % 667900 25,313 10,125,200,000 2015 3.79 % 682994 25,885 10,354,000,000 2016 3.79 % 698430 26,470 10,588,000,000 2017 3.79 % 714215 27,068 10,827,200,000 2018 3.79 % 730356 27,680 11,072,000,000 2019 3.79 % 746862 28,306 11,322,400,000 2020 3.79 % 763742 28,945 11,578,000,000
  16. 16. TOWS analysis GREEN Palace STRENGTHS - We are not only selling but also educating people by giving explanation about the benefit of our fruit and vegetables products. - Provides some nutritionists so that customers can share their problems and nutritionist will solve their problem. - GREEN Palace brings the natural atmosphere. For example, some of the places surrounded by grassland. - Provides a mini garden - Guarantee services. When our employees don’t give smiling face to the customers, they (customers) have the right to get a voucher. OPPORTUNITIES - As there are few competitors, GREEN Palace can lead the market share - There is a possibility to control upstream and downstream phase (from production to product distribution). WEAKNESSES - Play safe. GREEN Palace doesn’t heavily rely on mass media or electronic to advertise our products. We are only doing campaign or “Goes to xxx (such as hospital, community of physicians) program to promote our products. THREATS - Some customers don’t care about healthiness issue. It’s our duties to open their mindset that our products (even consist of natural ingredients) have yummy taste.
  17. 17. MARKETING MIX STRATEGIES Product and Price Products Prices Potato Buns Rp 7,000 Carrot Cake Rp 275,000 (22cm); Rp 35,000 per slice Tomato Cake Rp 50,000 (20x10); Rp 25,000 per slice Apple Juice Rp 18,500 Sunkist Juice Rp 15,000 Avocado Juice Rp 24,000 Strawberry Juice Rp 35,000 Tomato Juice Rp 18,000 Pear Juice Rp 15,000 Guava Juice Rp 15,000 Kiwi Juice Rp 35,000 Mango Juice Rp 18,000 Dragon Fruit Juice Rp 15,000 Carrot Juice Rp 15,000 Egg Plant Juice Rp 15,000 Star Fruit Juice Rp 15,000
  18. 18. Sour Sop Juice Rp 15,000 Japanese Mustard Juice Rp 15,000 Cucumber Juice Rp 15,000 Broccoli Juice Rp 15,000 The selection of these prices is based on the selection of target market that targeted to the middle upper class. Promotion GREEN PALACE distributing brochures at various places, such as mall, some crowded places, and many others. GREEN PALACE also uses website, blog, and social networks such as Facebook and Twitter to promote the products. Moreover, the customers can write their critics and recommendations through those media, which have aim to improve GREEN PALACE performance and to know what customers’ desire. In addition, GREEN PALACE uses relationship marketing which is an effort and a way to connect with customers from time to time. GREEN PALACE has PROMOTION PROGRAMS such as MEMBERSHIP and DISCOUNT PROGRAM, VIP member or privilege card to customers. To be a member, customers must have once minimum purchase of Rp 500,000. Besides, they also corporate with BCA and Mandiri Bank, where customers can use BCA or Mandiri credit card to get 10% discount for all GREEN PALACE products. In addition, we establish our website: www.greenpalace.cjb.net Place GREEN PALACE is located in Jalan. Ir.H.Soekarno (Beside CakHar Soto) with the atmosphere of home interior wood and green trees that adds to the elegance of these outlets, outlets coolness, cleanliness is superb, and the
  19. 19. quality of the arrangement, a varied range of products and unique, classy service quality. The following are our contacts: Telephone number (031) 5936721 Email:Contact@greenpalace.com Facebook:www.facebook.com/Green_Palace Twitter: @Green_Palace Marketing Budget Promotions Unit Price per unit Total price X-Banner PVC (60 X 160 cm) 3 85,000 255,000 Roll banner (85 X 200 cm) 4 340,000 1,360,000 Permission to set up the banner (city gov't) 3 178,500 535,500 Newspaper ad at Jawa Pos ( display full color on Sunday) 4 99,500 398,000 Brochures (A5 full color) 5000 900 4,500,000 Speedy Unlimited office package 12 750,000 9,000,000 TOTAL 16,048,500 HUMAN RESOURCE ASPECT Legal entity : Sole partnership Vision : Perfection in healthy and quality bakery products and beverages Missions : To indulge the customers with yummy, healthy and high quality bakery products and beverages Core value : o Integrity  Trustable and obey the business ethics Employees in Green Palace have to be :
  20. 20.  Honest  Consistent  Fair  Dedicated  Trustable o Teamwork  work together to achieve company’s goals Employees in Green Palace have to :  Think positive and open for advices  Empathy  Care to each other  Communicative Organizational design: Organization design of Green Palace is mechanistic design but they also adapt a part of organic design, because this company gives the specialized job and for some employees, the organic design is used to adjust with the market trend. . Formalization: Component Implementation 1. Formalization The rules are made to manage the employees’ performance and set the disciplined workforce. Those rules are : 1. Working days for employees are from Monday to Sunday, working hours per day is 8 hours. For the employees beside chef, waiter& waitress, carriers, security officers, and cashier, the working hours are 09.00 AM – 06.00 PM 2. There are 2 shifts per day, from 09.00 AM – 06.00 PM and
  21. 21. 12.00 AM – 09.00 PM ( for chef, waiter& waitress, carriers security officers, and cashier) 3. The break time for employees is 1 hours, did by turns 4. Employees will get penalty if they are absent without any permission. The penalty will be : a. 1st warning : verbally accost b. 2nd warning : give the warning papers c. 3rd warning : fired 5. In the working hours, smoking is not allowed 6. In the working hours, employees have to wear the clothes required by the company 7. Every employee will get maximal 12 days off in a year 8. In the working hours, employees are not allowed to leave the store without permission 2. Decision Making (centralization or decentralization) Centralization Decisions are made by the owners, for examples:  Choose the person in charge on operational matters  Determine the machine that need to be changed and recommend it to operational department Decentralization Decisions that a made by leader of work unit like accounting supervisor, such as : - Decisions that related to daily activities - Solve employees’ problems
  22. 22. Organizational Chart : Number of employees : 1. Owner  7 persons 2. Operational Supervisor  1 person 3. Marketing staff  1 person 4. Waiter and waitress  10 people 5. Carriers  2 people 6. Purchasing staff  2 people 7. Warehouse staff  1 person 8. Security officer  2 people 9. Executive chef  1 person 10. Chef  2 people 11. Accounting Supervisor 1 person Owner Operational Supervisor Marketing staff Waiter and Waitress Carrier Purchasing staff Warehouse staff Security officer Executive Chef Chef Accounting Supervisor Cashier
  23. 23. 12. Cashier  2 people JOB DESCRIPTION AND SPECIFICATION 1. OWNER (7 OWNERS) JOB DESCRIPTION Position Number Position Owner Work unit - Report to - Department - Job type Managerial Received report from Operational supervisor, Executive chef, and accounting supervisor The Purpose of Position Lead, control and monitor all the companies and make important decisions. Varies of Jobs Types of job Description Determine company’s purposes and strategies Plan purposes and actions to achieve it Determine information related to company’s activity Design companies procedures, policies, and rules Make tactical and strategic decision Make decisions and
  24. 24. authorizations Inform all the company’s activities and strategies Direct all employees to understand company’s purposes and how to achieve it Determine working standards Make working standards for each department Evaluate performance of each department’s manager Identify the achieved target and disciplined of the employees Monitor all the operational activities Periodically monitor Preside all meetings Make sure that all the meetings are in line with the purposes Do recruitment and evaluate employees’ performance Hire new employees and evaluate the work of performance Train the employees Give training to employees to enhance their skill Do payroll function Give compensation to employees (wages or salaries) Varies of Duties Duties Description
  25. 25. Follow all the company’s procedures, policies and rules Tone of the top Do the authorization and make decisions Concern the needs of company Ask for the completeness of documentation of all activities that is done by each department Contact each department Inform all important things to employees Inform all information to all level of employees Use the right and formal Indonesian language To make the information more clear and polite Wear neat clothes Wear shirt, long trousers and shoes Varies of Responsibilities Responsibilities Description Responsible to make decision and authorization For the decisions that have been made and will be made in future Responsible for all the operational activities Responsible for all the activities, departments and resources Responsible to the company development Monitor the growth and risks; identify the opportunities
  26. 26. JOB SPECIFICATION Varies of Competencies Variable Competencies Ability  Can lead the company and coordinate managers to achieve the goals  Can identify the risks and opportunities of the company Skill  Can communicate with foreign languages, especially English and Chinese Knowledge  Has sufficient knowledge about management, resources, and products  Has knowledge about accounting and operational systems Attitude  Wise, skeptic, objective and assertive Working Environment Work place Equipment All the place in Green Palace Office equipment 2. OPERATIONAL SUPERVISOR (1 SUPERVISOR) JOB DESCRIPTION Position Description Number
  27. 27. Position Operational supervisor Work unit - Report to - Department - Job type Managerial Received report from Marketing staff, purchasing staff, warehouse staff and security officer Purpose of Position Manages all activities related to operations and development of company products Varies of Jobs Types of Jobs Description Control the sales and expenditure activities Receive report from sales and purchasing staff Control the production process Monitor the production process on kitchen Predict product’s price Predict the price based on the analysis Report all the information related to operational activities to owner Information that related to sales, purchasing, production process
  28. 28. Varies of Duties Duties Description Follow all the company’s procedures, policies and rules Tone of the top Do the authorization and make decisions Concern the needs of company Inform all important things to employees Inform all information to all level of employees Use the right and formal Indonesian language To make the information more clear and polite Wear neat clothes Wear shirt, long trousers and shoes Varies of Responsibilities Responsibilities Description Responsible to make decision and authorization For the decisions that have been made and will be made in future Responsible for all the operational activities Responsible for all the sales, expenditure and production process Responsible for the plans and strategies that have been made or implemented All the strategies have to be done based on the plans
  29. 29. POSITION SPECIFICATION Varies of Competencies Variable Competencies Ability  Can lead and motivate the subordinates to work well  Can monitor and control the operational activities effectively and efficiently Skill  Can communicate with foreign languages, especially English and Chinese Knowledge  Has sufficient knowledge about management, resources, and products  Has knowledge about operational systems and product flow Attitude  Wise, skeptic, objective and assertive Physical Requirement Physical Requirement Description Stamina Physically and mentally healthy, free from drugs Sex Male and female Height Minimum 170 cm for male and 160 cm for female Weight Minimum 65 kg for male and 50 kg for female Physic Able Eyes Not color-blind or other disability Age 45 Maximum
  30. 30. Experience Types Time horizon Had experience before At least 2 years Working Environment Work place Equipment All the place in Green Palace Office equipment 3. ACCOUNTING SUPERVISOR ( 1 SUPERVISOR) JOB DESCRIPTION Position Number Position name Accounting Supervisor Work unit Finance and accounting Report to Managing director Department Finance and accounting Job description Managerial Received report from Supervisor finance and accounting Educational Background Formal Informal Bachelor on Management who had courses such as marketing, human resource, logistic etc -
  31. 31. Purpose of Position Coordinate the finance and accounting department in company effectively and efficiently. Varies of Jobs Jobs Description Manage the financial information Prepare financial statement accurately Make a financial statement Give report about our profit and loss Varies of Duties Duties Description Obey the company’s procedures, policies and rules Accounting staff has to follow procedures, policies and rules Use the right and formal Indonesian language To make the information more clear and polite Obey the working hours rules Accounting Staff has to come to the required place and time Wear neat clothes Wear shirt, long trousers and shoes Direct finance and accounting supervisor, and cashier Direction is related to finance information, company’s vision and mission Inform the unusual things to managing director Unusual things are about illegal act, fraud, etc.
  32. 32. Make the report to managing director The report is about activities in finance and accounting department Varies of Responsibilities Responsibilities Description Responsible for the relevancy of financial statement Financial statement has to relevant with the real situation Responsible for the financial statement Financial statement has to follow the standards Responsible for financial reporting Financial statement is directed to managing director JOB SPECIFICATION Varies of Competencies Variable Competencies Ability  Can Make a financial Statement  Can analyze financial Statement Skill  Fluent in Indonesia and English Knowledge  Know the accounting standards ( ex : IFRS ) Attitude  Discipline, objective, assertive, and cautious Physical requirement Physical requirement Description Stamina Physically and mentally healthy, free from drugs
  33. 33. Sex Male and female Height Minimum 170 cm for male and 160 cm for female Weight Minimum 65 kg for male and 50 kg for female Physic able Eyes Not color-blind or other disability Age 40 Maximum Educational Background Formal Informal Bachelor on Accounting Major Have followed accounting software course Experience Types Time horizon Accounting Staff At least 3 years Working Environment Workplace Equipment  3x4 m office Computer, printer, office supplies, papers WORKING STANDARDS Quantitative standards Standard Description Budget No variance in budget Cost efficiency Decrease inefficient cost
  34. 34. Qualitative standards Standards Description Relevancy of financial statement The financial statement is made based on the real transactions Financial analysis Make excellent analysis of financial statement and projection for future financial statement 4. EXECUTIVE CHEF (1 CHEF) JOB DESCRIPTIONS Position Number Name of Position Executive Chef Unit of Work Production Report To Owner Department Production The Nature of Work Technical Receiving Report Chef Job Purpose To facilitate the company’s production activities and give information to customers about the healthy-side and nutrition facts of the products Variety of Tasks Name of Tasks Description Produce all Green Palace’s products Green Palace makes products in accordance with the standards
  35. 35. Using the production equipments correctly Using all production equipments appropriate with the method and its usefulness Report any broken equipments Reporting to the owner Ensure the cleanliness of the workplace The officers did their job with a clean and neat, not contaminate the workplace Serve information directly to the customers Information about the healthy-side and nutrition facts of the products Variety of Duties Name of Duties Description Obliged to obey all procedures, policies, and regulations Obey all procedures, policies, and regulations Mandatory to use Bahasa Indonesia Intended to deliver information clearly and politely Obliged to comply with working hours regulations Present at specified time and place Mandatory well-dressed and polite Using shirt, trousers, and shoes Obligated to follow the given directions Directives given regarding the operation and overall corporate vision and mission
  36. 36. Shall inform the things that deviate to owner The things that deviate associated with deviant behavior, fraud, and violations Required to provide information to the owner about production process Report the amount of production per day and how many defect items and events that occur on the production Obliged to wear masks and gloves when entering the production room Reflect the hygienic and production processes are not contaminated by bacteria Obliged to inform if there is a broken machine Information given to the owner Variety of Responsibilities Name of Responsibilities Description Responsible for the production process Ensure the smooth of production process Responsible for the goods produced Intermediate goods, finished goods, and defect goods Responsible for the production equipments Use and maintain production equipment, not using the production equipment by carelessly JOB SPECIFICATION
  37. 37. Variety of Competencies Variable Type of Competence Ability - Able to operate the operational equipments - Able to produce finished goods - Able to give explanation about nutrition facts to the customers Expertise - Expert in cooking - Expert in making bread, buns, cakes, tarts, etc. Knowledge - Have good understanding all the healthy-side of the products in the company including the nutrition facts - Understand the use of production machines Behavior Careful, thorough, and discipline Education Formal Informal High school / vocational school - Physical Requirements Physical Requirements Description Stamina Physically and mentally healthy, free drugs Gender Male and female Height 165 cm for male and 150 cm for female Weight 65 kg for male and 50 kg for female Body Not a physical disability
  38. 38. Eyes Not interfere with vision or color blindness Experiences Type Period Making bread, cakes, cookies, etc. 1 year Working Environment Place Equipment Production room (kitchen) Masks and gloves JOB PERFORMANCE STANDARD The Variety of Quantitative Standards Types of Standards Description Produce all Green Palace’s products It is success if the amount of bread and cake are finished according to the number of tasks assigned by the operation supervisor Report any broken equipments It is success if no tools are broken or not suitable to be used to operate in the process of making cakes The Variety of Qualitative Standards Types of Standards Description Use the production equipments correctly It is success if there is low-level damage or no damage to production equipment Ensure the cleanliness of workplace It is success if the workplace is not dirty and not make the product are not hygienic
  39. 39. 5. CASHIER (2 STAFFS) JOB DESCRIPTIONS Position Number Name of Position Cashier Unit of Work Finance Reports To Finance supervisor Department Finance Nature of Work Administration Reports From - Purpose of Position Collects payment from customers Variety of Tasks Name of Task Description Receiving and storing of customer payments In form of cash, debit or credit Doing verification and cross checking between cash received and stored. Completed with supporting documents to ensure the accuracy and reliability of data.
  40. 40. Carry out the distribution administration of funds in accordance with other support for tax payments, logistics and HR Provide sales documents to customers (such as invoice) Sales documents given to customers who book over the phone or come directly to the company. Given the whole document to the accounting officer All documents of the transaction are given to the bookkeeper to be archived. Variety of Duties Name of Duties Description Required to provide information to the financial supervisor Information in the form of sales transactions that occurred in Harvest Gives daily transaction to the book keeper Daily sales Mandatory to use Bahasa Indonesia Intended to deliver information clearly and politely
  41. 41. Obliged to comply with working hours regulations Present at specified time and place Mandatory well-dressed and polite Using cleaning service uniform and shoes Obligated to follow the given directions Directives given regarding the operation and overall corporate vision and mission Shall inform the things that deviate to the Financial Supervisor The things that deviate associated with deviant behavior, fraud, and violations Variety of Responsibilities Name of responsibility Description Responsible for any payments received Money coming in and the goods sold should be the same. Responsible for documentation of each transaction and the transaction itself Each transaction should be documented JOB SPECIFICATION Variety of Competencies Variables Competencies
  42. 42. Ability  Be able to use accounting software Skill  Can communicate well with customers  Be able to communicate in foreign language, especially English Knowledge  Having a good understanding of the goods and the price offered by the company. Attitude  Objective, thorough, accurate, responsive, disciplined Physical requirement Physical requirement Description Stamina Physically and mentally healthy, free from drugs Sex Male and female Height Minimum 170 cm for male and 160 cm for female Weight Minimum 65 kg for male and 50 kg for female Physic able Eyes Not color-blind or other disability Age 40 Maximum Education Formal Informal Diploma in accounting or management -
  43. 43. Working Environment Place Equipment All of the Harvest regions Stationeries, papers, and folders JOB PERFORMANCE STANDARD Quantitative Standards Types of Standards Description Receive and store cash or other than cash receipts Successful if there is no loss or excess in cash receipts Verification of Receipt The amount of revenue earned in accordance with the transaction made Qualitative Standards Types of Standards Description Distribution No errors for the financial distribution Completeness of documents No documents are missing from each transaction 6. CARRIERS (2 STAFFS) JOB DESCRIPTION
  44. 44. Position Description Number Position Carriers Work unit - Report to Marketing Staff Department - Job type Technical Received report from Office assistants, waiter or waitress Purpose of Job Delivers products in the right time and place Varies of Jobs Types of job Description Finding an effective way around Surabaya Carriers have to find the best way (not in a complex route) to do their job Good attitude in servicing customers Politeness, nice, and adroit Have to come at store at the commencement time, starts from 8 am or depends on their shift time Couriers should have flexibility considering loaded order Inspecting vehicle for operation Before starting their activities, they should check their motorcycles Loading and unloading products Couriers have to prepare their products properly before they deliver products to customers Varies of Duties Duties Description Follow all the company’s procedures, policies, and rules Tone of the top Use the right and formal Indonesian To make the information more clear
  45. 45. language and polite Wear neat clothes Wear shirt, long trousers, and shoes Varies of Responsibilities Responsibilities Description Responsible for all relations with clients and businesses Maintain good relationship, especially in servicing customers and within company Responsible for keeping excellent inventory of all baked goods at certain locations to prevent food waste Related with the professional due care of couriers. It means each courier should maintain the quality of products Responsible for cleanliness and maintenance of company vehicles Couriers have to clean their vehicles regularly JOB SPECIFICATION Varies of Competencies Variable Competencies Ability  Must have valid driver license, SIM A and C, especially SIM C Skill  Can communicate foreign languages, especially English Knowledge  Has sufficient knowledge about company’s products and some streets in Surabaya Attitude  Polite, respect, and adroit Physical Requirement Physical Requirement Description
  46. 46. Stamina Physically and mentally healthy, free from drugs Sex Male and female Height Minimum 170 cm for male and 160 cm for female Weight Minimum 65 kg for male and 50 kg for female Physic able Eyes Not color-blind or other disability Age 40 Maximum Educational Background Formal Informal High school graduated - Experience Types Time horizon carrier at least 1 year Working Environment Work place Equipment All the place in Green Palace Motorcycle 7. PURCHASING STAFF (2 STAFFS) JOB DESCRIPTION Position Description Number Position Purchasing Staff Work unit - Report to Operational staff Department - Job type Technical Received report from -
  47. 47. Purpose of Job Replenishing and fulfilling stock and special order Variety of Job Types of Job Description Review purchase order claims and contracts for conformance to company policy Contracts with supplier have to in line with company’s procedures Meets with vendors to negotiate improved pricing, product quality, and delivery If possible, they have to get lower price with high quality of materials from suppliers Coordinate with suppliers to ensure on-time delivery Raw materials have to arrive in the warehouse on time Maintain a bidders’ list, vendors’ file, and such other records as are needed for the efficient operation of the purchasing function. Purchasing staff have to understand about the trend of raw material price, character of supplier, and record it to the company master file Keep informed of current developments in the field of purchasing, prices, market conditions and new products Related with the decision to choose proper supplier Variety of Duties Duties Description Follow all the company’s procedures, policies, and rules Tone of the top Use the right and formal Indonesian To make the information more clear
  48. 48. language and polite Wear neat clothes Wear shirt, long trousers, and shoes Varies of Responsibilities Responsibilities Description Responsible for obligating the use of purchase orders to commitments for the procurement of raw materials Purchasing is the one who approves the purchase requisition (from other departments) become purchase order Responsible for the review and approval of new vendor - Responsible for making the final determination of supply sources, quantities purchased, delivery schedules, and price negotiations - Responsible to purchase all raw materials at the lowest possible total end cost, considering the guidelines of prices, service, quality, delivery and reliability - Responsible for considering the appropriateness of prepayments Purchasing has to collaborate with cashier in term of determining the down payment to supplier JOB SPECIFICATION Varies of competencies
  49. 49. Variable Competencies Ability  Ability to gather information regarding the type and specific raw material needed by company  Bachelors Degree in a related field. Post Graduate training or certification in supply chain is a plus point Skill  Can communicate foreign languages, especially English Knowledge  About purchasing methods and procedures Attitude  Adroit Physical Requirement Physical Requirement Description Stamina Physically and mentally healthy, free from drugs Sex Male and female Height Minimum 170 cm for male and 160 cm for female Weight Minimum 65 kg for male and 50 kg for female Physic able Eyes Not color-blind or other disability Age 40 Maximum Educational Background Formal Informal Diploma graduated in economy - Working Environment Work place Equipment All the place in Green Palace Computer, table, and folder, and
  50. 50. peripherals 8. WAREHOUSE STAFF (1 STAFF) JOB DESCRIPTION Position Description Number Position Warehouse Staff Work unit - Report to Operational Staff Department - Job type Administration Received report from - Job Purpose Loading and unloading trucks, order picking, wrapping products, packing, labeling shipping and receiving Variety of Jobs Types of Jobs Description Responsible for quality control. No damaged raw material is accepted in Warehouse staff should not accept any damaged products from supplier Move raw materials to warehouse storage - Keeping a record of all materials stored within the warehouse Maintaining the inflow and outflow of all materials Variety of Duties Duties Description Follow all the company’s procedures, policies, and rules Tone of the top Use the right and formal Indonesian To make the information more clear
  51. 51. language and polite Wear neat clothes Wear shirt, long trousers, and shoes Varies of Responsibilities Responsibilities Description Maintaining stock balances, price lists, and other documentations Maintaining a record of damaged materials, pricing lists, inventory level, and material requisition documents JOB SPECIFICATION Varies of Competencies Variable Competencies Ability  Capable of completing the necessary documents  Ability to complete all the required paperwork Skill  Can communicate foreign languages, especially English  Time management skills Knowledge  Strong analytical and mathematical capabilities  Understand about warehouse management Attitude  Adroit, polite Physical Requirement Physical Requirement Description Stamina Physically and mentally healthy, free from drugs Sex Male and female
  52. 52. Height Minimum 170 cm for male and 160 cm for female Weight Minimum 65 kg for male and 50 kg for female Physic able Eyes Not color-blind or other disability Age 40 Maximum Educational Background Formal Informal High school - Experience Types Time horizon Warehousing At least 2 years Working Environment Work place Equipment All the place in Green Palace Pallet, stackers, folder, stationeries 9. SECURITY OFFICER (2 STAFFS) JOB DESCRIPTIONS Job Identity Number Name of Position Security officer Unit of Work Operational Report To Operational Staff Department Operational The Nature of Work Technical Receiving Report -
  53. 53. Job Purpose Maintain security and prevent the incidence of company that are not expected by the company Variety of Tasks Name of Tasks Description Maintain the security of company Avoid any theft, robbery and violence which can cause harm to the company Regularly patrolled Patrol around the company to ensure there are no errors or oil leakage, etc. Helping customers in parking Because Green Palace’s parking is not large, so this is a security officer job Report all the incidents to operational staff Events associated with fraud, violations, vandalism, etc. Variety of Duties Duties Description Obliged to obey all procedures, policies, and regulations Obey all procedures, policies, and regulations Mandatory to use Bahasa Indonesia Intended to deliver information clearly and politely Obliged to comply with working Present at specified time and place
  54. 54. hours regulations Mandatory well-dressed and polite Using security uniform and shoes Obligated to follow the given directions Directives given regarding the operation and overall corporate vision and mission Shall inform the things that deviate to operational staff The things that deviate associated with deviant behavior, fraud, and violations Required to maintain security company in accordance with hours worked Do not fall asleep while keeping the security Required to provide information of all events that happened to operational staff Information about activities or events Variety of Responsibilities Name of Responsibility Description Responsible to company security Everything that happens with the company
  55. 55. JOB SPECIFICATIONS Variety of Competencies Variable Type of Competencies Ability - Ability to maintain security in a long time - Able to deal with undesirable events - Ability to make decisions Expertise - Expert in communicating - Expert in martial arts Knowledge - Have knowledge about martial arts - Understand the company's safeguards system Behavior Objective, discipline, thorough, decisive, brave, and skeptical Physical Requirement Physical Requirement Description Stamina Physically and mentally healthy, free from drugs Sex Male Height Minimum 170 cm Weight Minimum 65 kg Physic Well build Eyes Not color-blind or other disability Age 40 Maximum Education Background
  56. 56. Formal Informal High school graduated - Experiences Type Period Had experience as a security officer 1 year Working Environment Place Equipment A room (1 x 2 meters) Torch, stationery, papers, and folders JOB PERFORMANCE STANDARD The Variety of Quantitative Standards Types of Standards Description Patrol It is done three times a day Reporting the incident It is done everyday The Variety of Qualitative Standards Types of Standards Description Company security No damage, violence, and theft in the company Helping customers Customers satisfaction in obtaining a parking lot 10. CHEF (2 CHEFS)
  57. 57. JOB DESCRIPTIONS Position Number Name of Position Chef Unit of Work Production Report To Executive Chef Department Production The Nature of Work Technical Receiving Report - Job Purpose To facilitate the company’s production activities Variety of Jobs Name of Jobs Description Produce all Green Palace’s products Green Palace makes products in accordance with the standards Using the production equipments correctly Using all production equipments appropriate with the method and its usefulness Report any broken equipments Reporting to the executive chef Ensure the cleanliness of the workplace The officers did their job with a clean and neat, not contaminate the workplace
  58. 58. Variety of Duties Name of Duties Description Obliged to obey all procedures, policies, and regulations Obey all procedures, policies, and regulations Mandatory to use Bahasa Indonesia Intended to deliver information clearly and politely Obliged to comply with working hours regulations Present at specified time and place Mandatory well-dressed and polite Using shirt, trousers, and shoes Obligated to follow the given directions Directives given regarding the operation and overall corporate vision and mission Shall inform the things that deviate to executive chef The things that deviate associated with deviant behavior, fraud, and violations Required to provide information to the executive chef about production process Report the amount of production per day and how many defect items and events that occur on the production Obliged to wear masks and gloves when entering the production room Reflect the hygienic and production processes are not contaminated by bacteria
  59. 59. Obliged to inform if there is a broken machine Information given to the executive chef Variety of Responsibilities Name of Responsibility Description Responsible for the production process Ensure the smooth of production process Responsible for the goods produced Intermediate goods, finished goods, and defect goods Responsible for the production equipments Use and maintain production equipment, not using the production equipment by carelessly JOB SPECIFICATIONS Variety of Competencies Variable Type of Competence Ability - Able to operate the operational equipments - Able to produce finished goods - Expertise - Expert in cooking - Expert in making bread, buns, cakes, tarts, etc. - Knowledge - Have good understanding of all the products in the company - Understand the use of production machines -
  60. 60. Behavior Careful, thorough, and discipline Education Formal Informal High school / vocational school - Physical Prerequisites Physical Demands Description Stamina Physically and mentally healthy, free drugs Gender Male and female Height 165 cm for male and 150 cm for female Weight 65 kg for male and 50 kg for female Body Not a physical disability Eyes Not interfere with vision or color blindness Experiences Type Period Making bread, cakes, cookies, etc. 1 year Working Environment Place Equipment Production room (kitchen) Masks and gloves JOB PERFORMANCE STANDARD The Variety of Quantitative Standards
  61. 61. Types of Standards Description Produce all Green Palace’s products It is success if the amount of bread and cake are finished according to the number of tasks assigned by the executive chef Report any broken equipments It is success if no tools are broken or not suitable to be used to operate in the process of making cakes The Variety of Qualitative Standards Types of Standards Description Use the production equipments correctly It is success if there is low-level damage or no damage to production equipment Ensure the cleanliness of workplace It is success if the workplace is not dirty and not make the product are not hygienic 11. MARKETING STAFF (1 STAFF) JOB DESCRIPTION Position Description Number Position Marketing staff Work Unit Marketing Report to Owner Department Marketing Job type Managerial Report from - Job Purpose
  62. 62. Control the sales and marketing process to achieve sales target ; enlarge target market effectively and efficiently Variety of Jobs Jobs Description Control the marketing activities Does the control from planning till promotion process Make the right strategies and market segmentation Designs tactical strategy for marketing process Analyze potential competitors Determine potential competitors Predict product’s price Predict the price based on the analysis Report the marketing related information to to the owner Information that related to promotion process, marketing strategies etc Inform all important information to the owner Information are related to strategic and the action need to be taken Find the information related to marketing demand from the activities Based on the needs of the activities Find the best ways to make promotion effectively and efficiently Monitor the competitors and customers and make the best ways for promotional advertisement
  63. 63. Variety of Duties Duties Description Obliged to obey all procedures, policies, and regulations Obey all procedures, policies, and regulations Use the right and formal Indonesian language In order to make the information clearly and politely Obey the working hours regulations To be present at specified time and place Wear neat and polite clothes Wear shirt, long trousers and shoes Inform the unsual things to the owner The things associated with the growth of the company such as: significant decline of revenue, growth etc Required to maintain good communication with customers Communication in way of promotion and maintain good company image Required to provide information of all events that happened to owner Information about activities or events Variety of Responsibilities Responsibility Description
  64. 64. Responsible to achieve the marketing target Responsible to the owner Responsible for the plans and strategies that have been made and implemented All strategies have to be done successfully as based on the plans Responsible for all the activities on marketing All activities which have done by the marketing staff Responsible to JOB SPECIFICATIONS Varies of Competencies Variable Type of Competence Ability  Can create marketing innovation  Can make innovative strategies  Can predict the customers’ want and need Skill  Fluent in english and Indonesian  Excellent in negotiation (price and promotion)  Good in operating computer Knowledge  High analytical thinking over the price  Know very good market needs and demands  Know very well to do marketing in effectively and efficiently  Posses knowledge in target market and marketing best strategies
  65. 65. Attitude  Creative, innovative, dicipline, objective Physical Requirement Physical Requirement Description Stamina Physically & mentally healthy, no drugs & addiction Sex Male and female Height Minimum 170cm for male, 160cm for female Weight Minimum 65 kg for male, 50 for female Eyes Not color-blind or other disabilities Education Background Formal Informal Bachelor on management (marketing) - Experience Type Time horizon Experinced on marketing 1 year Working Environment Work Place Work Equipment  A room (1 x 2 meters) Computer, printer, stationeries  The green house shop JOB PERFORMANCE STANDARD
  66. 66. Quantitative Standards Type of Standards Description Report checking The report shows whether company reaches progress or even any decline happnes and also development of the company as well. Target achievement  Development on marketing segmentation  Development on company’s sales and revenue Qualitative Standards Type of Standard Description Marketing plan Goals have to be achieved Competitor analysis Can overcome the changes and compete with the competitors Monitoring Effectively and efficiently using the resources Strategic determination Strategies made based on the vision and mission Price determination Price made has to be profitable and accepted by all market segment Report All the activities are approved and known by the owner 12. WAITER AND WAITRESS (10 STAFFS)
  67. 67. JOB DESCRIPTIONS Position Number Name of Position Waiter or waitress Unit of Work Production Report To Finance people Department Production The Nature of Work operational Receiving Report - Job Purpose To show to customers about hospitality and attract customers and give information to customers about the healthy-side and nutrition facts of the products Variety of Jobs Name of Jobs Description Report any broken equipments Reporting to the owner Ensure the cleanliness of the workplace The officers did their job with a clean and neat, not contaminate the workplace Serve information directly to the customers Information about the healthy-side and nutrition facts of the products Make customers close and give friendly service To make the customers satisfied and happy of our products
  68. 68. Variety of Duties Duties Description Obliged to obey all procedures, policies, and regulations Obey all procedures, policies, and regulations Use formal and right Indonesian So the information will be delivered clearly and politely Obliged to comply with working hours regulations Present at specified time and place To be well-dressed and polite Using shirt, trousers, and shoes Have to follow the given directions Directions given regarding the operation Shall inform the things that deviate to owner The things that deviate associated with deviant behavior, fraud, and violations Required to provide information to the owner about how the situation in the shop Report the amount of production per day and how many defect items and events that occur on the production Obliged to be friendly and honest To be helpful, proactive and friendly to serve the customers Have to maintain the clean environtment Reflect the hygienic and production processes are not contaminated by bacteria
  69. 69. Variety of Responsibilities Tasks Description Responsible for satisfying the customers These activities like serve with heart and friendly ways Responsible for keeping healthy and clean store These activities like cleaning the store frequently Responsible for giving the product knowledge to the customers These activities like actively inform the customers who needs more help and knowledge about our products JOB SPECIFICATION Variety of Competencies Variable Type of Competence Ability - Able to give satisfactory service - Able to serve any kind of customers - Able to maintain clean and healthy store - Able to give explanation about nutrition facts to the customers Expertise - Expert in remembering the order from the customer - Expert in serving the customers, etc.
  70. 70. - Expert in giving service Knowledge - Have good understanding all the healthy-side of the products in the company including the nutrition facts - Know how to attract customers - Know about health terms and can transfer it to customers Behavior Friendly, Careful, thorough, and discipline Education Formal Informal High school, D1 or vocational school - Physical Prerequisites Physical Demands Description Stamina Physically and mentally healthy, free drugs and addiction Gender Male and female Height 165 cm for male and 150 cm for female Weight 65 kg for male and 50 kg for female Body No physical disability Eyes Not color-blind Experience Became sales promotion girl/boy
  71. 71. Working Environment Place Equipment Green house shop Stationary, table sheets JOB PERFORMANCE STANDARD The Variety of Quantitative Standards Types of Standards Description New customers Gaining more new customer Report any broken equipments It is success if no tools are broken or not suitable to be used to operate in the process of making the pastry Report any satisfied and well served customers It is success if there is no compalint from the customers regarding the service The Variety of Qualitative Standards Types of Standards Description Use the equipments correctly It is success if there is low-level damage or no damage to production equipment Ensure the cleanliness of workplace It is success if the workplace is not dirty and not make the product are not hygienic TECHNICALASPECT A. Location
  72. 72. Green Palace is the only bakery shop which sells healthy and yummy bread in Surabaya. Green Palace also provides place for customer who wants to enjoy dishes in the cozy café. Besides enjoying bread and beverages, customers will get more information about the ingredients, benefit of material used, and consultation for healthy life style. Green Palace is located in Jl. Ir.H.Soekarno, beside Soto Ayam Lamongan Cak Har, telp : (031) 5936721. As the owner consider about cost and efficiency, place for production and café are located in the same place. Green Palace also wants to provide bakery that fresh from the oven. Variable to decide the location : 1. Availability of raw materials For the raw material, Green Palace uses high quality material from Indonesia. Apparently, location doesn’t play an important role related to availability of raw material, since all the materials are ordered from supplier with Halal certificated. For the delivering process, Green Palace uses land transportation like vehicles. For delivery from outside Surabaya which took quite a long time, Green Palace always do forecasting for material used to avoid lack of raw material. Indeed, location is not related significantly to the availability of raw material. 2. Marketing location
  73. 73. Marketing location of Green Palace is in Jl. Ir.H.Soekarno, beside Soto Ayam Lamongan Cak Har. As we know, marketing and production location are located in the same place. This location is chosen because we see the potential market in this new place. Since Jl.Ir.H.Soekarno is a new business district in East Surabaya, Green Palace will get the attention of Surabaya people. 3. Availability of human resource Green Palace can recruit more employees because the location of Green Palace is near with residential like Semolowaru, Nginden, etc. Green Palace has 25 labors. 4. Water and electricity facility Every company will use water and electricity facility. This facility is facilitated by PLN and PDAM Surabaya. Green Palace Jl.Ir.H.Soekarno, Surabaya
  74. 74. B. Layout Land of Green Palace is 1000 m2 which consists of :  Parking lot  for vehicles and motorcycles
  75. 75.  Security post  place for security officers who monitor and control safety of Green Palace  Service area  place for customer to dine in  Display bakery  Restroom  for customer only  Management office  place for management to do administrative activities, monthly meeting, etc  Raw material warehouse  warehouse for raw material of bakery and beverages
  76. 76. INITIAL INVESTMENT PRODUCTION AREA No Item Supplier Amount Useful Life/ Year Price/ Unit Total 1 Convection Oven PT Mesin Maksindo Surabaya 3 20 Rp 30.100.000 Rp 90.300.000 2 Mesin Mixer Horizontal (Capacity: 45 kg) PT Mesin Maksindo Surabaya 2 8 Rp 5.200.000 Rp 10.400.000 3 Dough Moulder PT Mesin Maksindo Surabaya 1 15 Rp 15.000.000 Rp 15.000.000 4 Dough Divider PT Mesin Maksindo Surabaya 2 14 Rp 14.000.000 Rp 28.000.000 5 Dough Sheeter PT Mesin Maksindo Surabaya 2 16 Rp 20.000.000 Rp 40.000.000 6 Up Right Freezer PT Mesin Maksindo Surabaya 1 10 Rp 9.500.000 Rp 9.500.000 7 Chest Freezer -28 °C PT Mesin Maksindo Surabaya 1 10 Rp 6.200.000 Rp 6.200.000 8 Blender PT Mesin Maksindo Surabaya 3 5 Rp 700.000 Rp 2.100.000 9 Bread Slicer PT Mesin Maksindo Surabaya 2 10 Rp 5.100.000 Rp 10.200.000 10 ”Tube Gas” 60 kg UD. WONOKOYO PRIMA GAS 3 5 Rp 390.000 Rp 1.170.000 11 Table Toko Panca Jaya Surabaya 1 5 Rp 1.500.000 Rp 1.500.000 12 Chair Toko Panca Jaya Surabaya 10 5 Rp 85.000 Rp 850.000
  77. 77. 13 TV 21” Hartono Elektronika Surabaya 1 8 Rp 700.000 Rp 700.000
  78. 78. 14 Stand Fan Hartono Elektronika Surabaya 2 5 Rp 200.000 Rp 400.000 15 Exhaust Fan Hartono Elektronika Surabaya 2 8 Rp 350.000 Rp 700.000 TOTAL Rp 217.020.000
  79. 79. INITIAL INVESTMENT CAFÉ No Item Supplier Useful Life / Year Amount Price / Unit Total 1 Air Conditioner Hartono Elektronika Surabaya 8 2 Rp 1.500.000 Rp 3.000.000 2 Table Toko Panca Jaya Surabaya 5 8 Rp 150.000 Rp 1.200.000 3 Chair Toko Panca Jaya Surabaya 5 20 Rp 85.000 Rp 1.700.000 4 Sofa Toko Panca Jaya Surabaya 8 3 Rp 2.500.000 Rp 7.500.000 9 TV Flat Hartono Elektronika Surabaya 10 1 Rp 5.175.000 Rp 5.175.000 10 Freezer Hartono Elektronika Surabaya 10 1 Rp 2.500.000 Rp 2.500.000 11 Stove PT Mesin Maksindo Surabaya 10 1 Rp 2.500.000 Rp 2.500.000 12 Microwave PT Mesin Maksindo Surabaya 8 1 Rp 1.250.000 Rp 1.250.000 13 Frayer PT Mesin Maksindo Surabaya 5 1 Rp 1.250.000 Rp 1.250.000 14 Dispenser PT Mesin Maksindo Surabaya 5 1 Rp 960.000 Rp 960.000 15 Blender PT Mesin Maksindo Surabaya 5 2 Rp 700.000 Rp 1.400.000 16 Meat Cutting Machine PT Mesin Maksindo Surabaya 8 1 Rp 3.750.000 Rp 3.750.000
  80. 80. 11 Vacum Cleaner PT Mesin Maksindo Surabaya 3 3 Rp 250.000 Rp 750.000 Total Rp 32.935.000 INITIAL INVESTMENT OFFICE ROOM No Item Supplier Useful Life / Year Amount Price / Unit Total 1 Bookcase Toko Panca Jaya Surabaya 8 1 Rp 500.000 Rp 500.000 2 Owner Table Toko Panca Jaya Surabaya 5 1 Rp 1.500.000 Rp 1.500.000 3 Owner Chair Toko Panca Jaya Surabaya 5 1 Rp 1.250.000 Rp 1.250.000 4 Staff Table Toko Panca Jaya Surabaya 5 2 Rp 750.000 Rp 1.500.000 5 Staff Chair Toko Panca Jaya Surabaya 5 2 Rp 150.000 Rp 300.000 7 Guest Chair Toko Panca Jaya Surabaya 5 2 Rp 85.000 Rp 170.000 8 Fax Machine Hartono Elektronika Surabaya 8 1 Rp 1.500.000 Rp 1.500.000 9 Telephone Hartono Elektronika Surabaya 5 2 Rp 250.000 Rp 500.000
  81. 81. 10 TV 21” Hartono Elektronika Surabaya 9 1 Rp 1.500.000 Rp 1.500.000 11 Printer Hartono Elektronika Surabaya 5 2 Rp 700.000 Rp 1.400.000 12 Computer Hartono Elektronika Surabaya 10 2 Rp 5.000.000 Rp 10.000.000 14 Dispenser PT Mesin Maksindo Surabaya 5 1 Rp 960.000 Rp 960.000 15 Paper Shredder Hartono Elektronika Surabaya 5 1 Rp 750.000 Rp 750.000 Total Rp 21.830.000 EQUIPMENT YEAR 2013 No Item Amount Unit Price / Unit Total 1 Ink Supplies 18 Bottle Rp 150.000 Rp 2.700.000 2 A4 Paper (Bola Dunia 80 gr) 5 Ream Rp 30.000 Rp 150.000 3 A3 Brown Envelope 10 Pcs Rp 30.000 Rp 300.000 4 Ballpoint 50 Pcs Rp 2.300 Rp 115.000 5 Receipt book 100 sheets 10 Unit Rp 2.500 Rp 25.000 6 Scissors 5 Unit Rp 3.000 Rp 15.000
  82. 82. 7 Glue 5 Unit Rp 5.000 Rp 25.000 8 Office tapes 100 Unit Rp 2.000 Rp 200.000 9 Staples 5 Unit Rp 15.000 Rp 75.000 10 Drinking Water Gallons (refill) 25 Gallons Rp 8.000 Rp 200.000 11 Hand Soap 30 Pcs Rp 3.600 Rp 108.000 12 Sabun Cuci Piring 50 Pcs Rp 8.000 Rp 400.000 13 Toilet Deodorizer 24 Box Rp 7.500 Rp 180.000 14 Straw 25 Wraps Rp 5.500 Rp 137.500 15 Box (for bread) 60 Ream Rp 11.000 Rp 660.000 16 Box (for meal) 40 Ream Rp 14.000 Rp 560.000 17 Tissue 10 Box Rp 85.000 Rp 850.000 18 Lamp 100 Pcs Rp 35.000 Rp 3.500.000 19 Table cloth 20 Pcs Rp 8.100 Rp 162.000 20 Kitchen cloth 20 Pcs Rp 9.500 Rp 190.000 21 Tissue Box 10 Pcs Rp 10.000 Rp 100.000 22 Soap Case 10 Pcs Rp 3.500 Rp 35.000 24 Mirror 1 Pcs Rp 150.000 Rp 150.000 25 Clock 5 Pcs Rp 60.000 Rp 300.000
  83. 83. 26 Exbanner 1 Pcs Rp 60.000 Rp 60.000 27 Door mat 4 Pcs Rp 20.000 Rp 80.000 28 Trash bin 10 Pcs Rp 50.000 Rp 500.000 29 Mop 10 Pcs Rp 7.500 Rp 75.000 30 “MCK”/Bath, wash, toilet Equipment 3 Set Rp 100.000 Rp 300.000 31 Toilet Tissue 6 Box Rp 85.000 Rp 510.000 32 Bucket 5 Pcs Rp 8.900 Rp 44.500 33 Fork 30 Pcs Rp 5.000 Rp 150.000 34 Tea spoon 20 Pcs Rp 3.000 Rp 60.000 35 Spoon 30 Pcs Rp 3.500 Rp 105.000 36 Plate 30 Set Rp 10.000 Rp 300.000 37 Saucer 5 Pcs Rp 10.000 Rp 50.000 38 Salt and pepper shaker 10 Pcs Rp 5.000 Rp 50.000 39 Stainless thermos 1 Pcs Rp 450.000 Rp 450.000 40 Ice cube tongs 3 Pcs Rp 5.000 Rp 15.000 41 Bowl 15 Pcs Rp 7.500 Rp 112.500 42 Soup spoon 20 Pcs Rp 20.000 Rp 400.000 43 Food Pan 1 Pcs Rp 110.000 Rp 110.000
  84. 84. 44 Big plate 15 Pcs Rp 20.000 Rp 300.000 45 Cutting board 2 Pcs Rp 35.000 Rp 70.000 46 Knife 5 Pcs Rp 89.000 Rp 445.000 47 Pan 2 Pcs Rp 125.000 Rp 250.000 48 Bamboo tray 5 Pcs Rp 45.000 Rp 225.000 49 Soy sauce bottle 5 Pcs Rp 60.000 Rp 300.000 50 Sponges 10 Pcs Rp 2.000 Rp 20.000 51 Electric home fragrance 4 Pcs Rp 60.000 Rp 240.000 52 Glass cleaner (refill) 5 Pcs Rp 12.000 Rp 60.000 53 Porcelain cleaner 5 Pcs Rp 10.000 Rp 50.000 54 Dish soap 10 Pcs Rp 15.000 Rp 150.000 55 Floor cleaner 10 Pcs Rp 15.000 Rp 150.000 56 Drinking water 5 Box Rp 14.000 Rp 70.000 57 Broom 5 Pcs Rp 15.000 Rp 75.000 58 Plastics (1 kg per pcs) 5 Pcs Rp 5.000 Rp 25.000 59 Plastic bag 10 Pcs Rp 7.500 Rp 75.000 60 Water dispenser 3 Pcs Rp 50.000 Rp 150.000 61 Bread, Pastry & Cup Cake baskets 100 Pcs Rp 20.000 Rp 2.000.000
  85. 85. 62 Tray 15 Pcs Rp 15.000 Rp 225.000 63 Tongs 15 Pcs Rp 35.000 Rp 525.000 64 “Tube Gas” 1 Pcs Rp 95.000 Rp 95.000 65 Frayer 1 Pcs Rp 1.250.000 Rp 1.250.000 66 Mask 20 Pcs Rp 35.000 Rp 700.000 67 Gloves 240 Pcs Rp 9.000 Rp 2.160.000 68 Cool Box 3 Pcs Rp 200.000 Rp 600.000 69 Glass 100 Pcs Rp 10.000 Rp 1.000.000 70 Sauce bowl 50 Pcs Rp 10.500 Rp 525.000 71 Salad bowl 50 Pcs Rp 65.000 Rp 3.250.000 72 Ice Cream spoon 200 Pcs Rp 2.200 Rp 440.000 73 Ice Cream glass 200 Pcs Rp 9.000 Rp 1.800.000 74 Toothpick 50 Box Rp 2.000 Rp 100.000 TOTAL Rp 31.834.500
  86. 86. INITIAL INVESTMENT GREEN PALACE No Keterangan Unit Useful Life / Year Total Cost 1 Land 1000 m2 - Rp 1.850.000.000 2 Building 300 m2 25 Rp 750.000.000 3 Car 1 unit 10 Rp 150.000.000 Total Rp 2.750.000.000
  87. 87. D. Raw Material Supplier Most of the Green Palace’s suppliers are chosen from Surabaya and there are some suppliers from other cities and overseas such as Netherland and Rusia. The suppliers’ lists are shown as bellow: RAW MATERIALS 2014 No Item Supplier Usefu l Life Time Price / Unit Amount Unit Total / month 1 High protein flour (Bogasari) PT Sari Pangan Sejati Surabaya 10 Day Rp 164.000 1 sack Rp 492.000 2 Medium protein flour PT Sari Pangan Sejati Surabaya 2 Week Rp 54.500 1 sack Rp 109.000 3 Eggs PT Indoperkasa Multi Sukses Surabaya 5 Day Rp 15.500 50 kg Rp 4.650.000 4 Sugar Sugar Group Company 2 Week Rp 9.500 100 kg Rp 1.900.000 5 Vegetable oil PT Indofood Sukses Makmur Pasuruan 5 Day Rp 11.400 10 liter Rp 684.000 6 Vanilla extract PT Arta Boga Cemerlang Surabaya 5 Day Rp 10.000 10 Sachet Rp 600.000
  88. 88. 7 Vanilla paste PT Arta Boga Cemerlang Surabaya 5 Day Rp 10.000 4 kg Rp 240.000 8 Vanilla powder PT Arta Boga Cemerlang Surabaya 5 Day Rp 15.000 4 kg Rp 360.000 9 Food flavouring PT Arta Boga Cemerlang Surabaya 5 Day Rp 16.000 3 kg Rp 288.000 10 Yeast flour, maizena, wheat flour Pride Food Cameroon 2 Week Rp 87.000 10 kg Rp 1.740.000 11 Milk (liquid, powder, sweetened condensed milk) Nestle Rungkut Surabaya 5 Day Rp 10.000 8 kg Rp 480.000 12 Salt PT Sumatraco Surabaya 1 Mont h Rp 1.000 1 kg Rp 1.000 13 Margarine PT Indofood Sukses Makmur Pasuruan 10 Day Rp 12.500 10 kg Rp 375.000 14 Shreddered beef Saudaraku Bekasi 10 Day Rp 25.000 7 kg Rp 525.000 15 Food colouring PT Arta Boga Cemerlang Surabaya 1 Week Rp 70.000 7 Sachet Rp 1.960.000 16 Buttons mushroom Indogrosir Surabaya 5 Day Rp 14.000 3 kg Rp 252.000 17 Straw mushroom Indogrosir Surabaya 5 Day Rp 56.000 3 kg Rp 1.008.000 19 Coconut Indogrosir 1 Day Rp 2 kg Rp
  89. 89. Surabaya 9.500 570.000 20 Peanut Indogrosir Surabaya 5 Day Rp 75.000 3 kg Rp 1.350.000 22 Chives Indogrosir Surabaya 3 Day Rp 30.000 1 kg Rp 300.000 23 Corn Indogrosir Surabaya 1 Day Rp 15.000 5 kg Rp 2.250.000 24 Lettuce Indogrosir Surabaya 1 Day Rp 10.000 1 kg Rp 300.000 25 Tomato Indogrosir Surabaya 3 Day Rp 30.000 3 kg Rp 900.000 26 Seaweed sheets Indogrosir Surabaya 10 Day Rp 50.000 1 kg Rp 150.000 27 Onion Indogrosir Surabaya 3 Day Rp 16.000 1 kg Rp 160.000 28 Green vegetable Indogrosir Surabaya 1 Day Rp 3.000 1 kg Rp 90.000 29 Sweet corn Indogrosir Surabaya 1 Day Rp 18.750 6 kg Rp 3.375.000 30 Potato Indogrosir Surabaya 2 Day Rp 9.000 8 kg Rp 1.080.000 31 Red beans Indogrosir Surabaya 5 Day Rp 16.900 5 kg Rp 507.000 32 French fries (frozen food) PT Farmhouse 3 Day Rp 22.000 8 kg Rp 1.760.000 33 Cinnamon powder Indogrosir Surabaya 3 Day Rp 10.000 1 kg Rp 100.000 34 Carrot Indogrosir Surabaya 2 Day Rp 37.500 3 kg Rp 1.687.500
  90. 90. 35 Pandan leaves Indogrosir Surabaya 5 Day Rp 13.500 2 kg Rp 162.000 36 Ginger Indogrosir Surabaya 5 Day Rp 20.000 3 kg Rp 360.000 37 Lime Indogrosir Surabaya 3 Day Rp 4.500 2 kg Rp 90.000 38 Almond PT Arta Boga Cemerlang Surabaya 1 Week Rp 24.500 3 kg Rp 294.000 39 Gelatin Swallow Group Pandaan 2 Week Rp 1.800 120 Sachet Rp 432.000 40 Caviar chocolate Alam Coklat Tanggerang 1 Week Rp 20.000 5 kg Rp 400.000 41 Chocolate powder Alam Coklat Tanggerang 1 Week Rp 10.000 5 kg Rp 200.000 42 Milk Cooking Chocolate Alam Coklat Tanggerang 3 Day Rp 50.000 5 kg Rp 2.500.000 43 Green Tea Indogrosir Surabaya 2 Week Rp 80.000 1 kg Rp 160.000 44 Sausage (Bernardi) PT Eloda Mitra Sidoarjo 5 Day Rp 40.000 10 pack Rp 2.400.000 45 Tomato & chilli sauce PT Heinz ABC 10 Day Rp 16.000 10 kg Rp 480.000 46 Thousand Island sauce PT Heinz ABC 10 Day Rp 30.000 4 kg Rp 360.000 47 Raisin PT Arta Boga Cemerlang Surabaya 2 Week Rp 11.500 5 kg Rp 115.000 48 Sugar-apple jam Western Mulberry 1 Week Rp 5 kg Rp
  91. 91. 4.000 80.000 49 Blueberry jam Western Mulberry 1 Week Rp 24.000 5 kg Rp 480.000 50 Strawberry jam Western Mulberry 1 Week Rp 1.000 5 kg Rp 20.000 51 Durian jam Western Mulberry 1 Week Rp 6.700 5 kg Rp 134.000 52 Pinapple sauce Western Mulberry 1 Week Rp 16.000 5 kg Rp 320.000 53 Apple sauce Western Mulberry 1 Week Rp 16.000 5 kg Rp 320.000 54 Peach sauce Western Mulberry 1 Week Rp 16.500 5 kg Rp 330.000 55 Oregano tea Indogrosir Surabaya 2 Week Rp 60.000 2 kg Rp 240.000 56 Strawberry powder PT Arta Boga Cemerlang Surabaya 1 Week Rp 27.000 5 kg Rp 540.000 57 Strawberry cream PT Arta Boga Cemerlang Surabaya 1 Week Rp 27.000 5 kg Rp 540.000 58 Pandan extract PT Arta Boga Cemerlang Surabaya 1 Week Rp 5.500 5 kg Rp 110.000 59 Caramel PT Arta Boga Cemerlang Surabaya 1 Week Rp 48.000 4 Box Rp 768.000 60 Mocca PT Arta Boga Cemerlang 1 Week Rp 20.000 2 kg Rp 160.000
  92. 92. Surabaya 61 Beef Rumah Daging Olahan Saudaraku 1 Day Rp 35.000 3 kg Rp 3.150.000 62 Chicken Rumah Daging Olahan Saudaraku 1 Day Rp 35.000 3 kg Rp 3.150.000 63 Beef Bacon Rumah Daging Olahan Saudaraku 5 Day Rp 35.000 3 kg Rp 630.000 64 Orchid Butter Happy Salad Oil PT Arta Boga Cemerlang Surabaya 1 Week Rp 40.500 3 kg Rp 486.000 65 Squid PT Sekar Laut Tbk. Jakarta 2 Day Rp 52.000 2 kg Rp 1.560.000 66 Tuna PT Sekar Laut Tbk. Jakarta 3 Day Rp 78.000 3 kg Rp 2.340.000 67 Danish Pastry Margarine PT Arta Boga Cemerlang Surabaya 1 Week Rp 15.750 1 kg Rp 63.000 68 Puff Pastry PT Arta Boga Cemerlang Surabaya 2 Week Rp 600.000 1 Pack Rp 1.200.000 69 White butter PT Indofood Sukses Makmur Pasuruan 1 Week Rp 13.000 2 kg Rp 104.000 70 Salmon PT Sekar Laut Tbk. Jakarta 2 Day Rp 90.000 3 kg Rp 4.050.000 71 Sandwich Spread PT Arta Boga Cemerlang Surabaya 1 Mont h Rp 150.000 2 liter Rp 300.000
  93. 93. 72 Tuna/Beef/Chicken spread PT Arta Boga Cemerlang Surabaya 2 Week Rp 47.000 1 liter Rp 94.000 73 White Sprinkle PT Arta Boga Cemerlang Surabaya 5 Day Rp 20.000 2 kg Rp 240.000 74 Bread Improve PT Arta Boga Cemerlang Surabaya 2 Week Rp 890.000 1 Box Rp 1.780.000 75 Choco Chips Alam Coklat Tanggerang 5 Day Rp 20.000 1 kg Rp 120.000 76 White Chocolate Alam Coklat Tanggerang 1 Week Rp 15.600 5 kg Rp 312.000 77 Jelly powder Swallow Group Pandaan 2 Week Rp 14.000 8 kg Rp 224.000 78 Banana Hokky Surabaya 1 Day Rp 2.500 3 kg Rp 225.000 79 Strawberry Hokky Surabaya 2 Day Rp 16.000 8 kg Rp 1.920.000 80 Kiwi Hokky Surabaya 2 Day Rp 19.500 5 kg Rp 1.462.500 81 Orange Hokky Surabaya 5 Day Rp 11.000 5 kg Rp 330.000 82 Peach Hokky Surabaya 2 Day Rp 18.500 2 kg Rp 555.000 83 Apple Hokky Surabaya 2 Day Rp 50.000 8 kg Rp 6.000.000 84 Pinapple Hokky Surabaya 2 Day Rp 6.000 3 kg Rp 270.000
  94. 94. 85 Lychee Hokky Surabaya 2 Day Rp 17.700 3 kg Rp 796.500 86 Lemon Hokky Surabaya 5 Day Rp 90.000 3 kg Rp 1.620.000 87 Melons Hokky Surabaya 2 Day Rp 10.000 8 kg Rp 1.200.000 88 Avocado Hokky Surabaya 3 Day Rp 28.000 8 kg Rp 2.240.000 89 Soursop Hokky Surabaya 2 Day Rp 15.000 3 kg Rp 675.000 90 Watermelon Hokky Surabaya 3 Day Rp 12.000 10 kg Rp 1.200.000 91 Cappucino powder PT Kopi Kapal Api 1 Week Rp 62.000 4 Box Rp 992.000 92 Espresso powder PT Kopi Kapal Api 1 Week Rp 48.000 4 Box Rp 768.000 93 Syrup Western Mulberry 2 Week Rp 90.000 10 kg Rp 1.800.000 94 Brown sugar Indogrosir Surabaya 3 Day Rp 13.500 2 kg Rp 270.000 95 White bread PT Nippon Indonesia 1 Day Rp 9.000 7 kg Rp 1.890.000 96 Bread flour PT Arta Boga Cemerlang Surabaya 10 Day Rp 87.000 8 kg Rp 2.088.000 97 Pepper - 2 Week Rp 1.000 1 kg Rp 2.000 98 Tiramisu PT Arta Boga Cemerlang 3 Day Rp 100.000 3 kg Rp 3.000.000
  95. 95. Surabaya 99 Baking Soda PT Arta Boga Cemerlang Surabaya 1 Week Rp 40.000 5 kg Rp 800.000 100 Oreo - 1 Week Rp 32.500 3 kg Rp 390.000 101 Honey Madu Nusantara 10 Day Rp 40.000 5 Bottle Rp 600.000 102 Cheese Belanda 1 Week Rp 17.500 12 kg Rp 840.000 103 Slice cheese Belanda 1 Week Rp 19.500 8 kg Rp 624.000 104 Mozarella chesse Belanda 1 Week Rp 19.500 4 kg Rp 312.000 105 Burger buns PT Arta Boga Cemerlang Surabaya 2 Day Rp 1.500 80 pcs Rp 1.800.000 106 Mayonaise PT Arta Boga Cemerlang Surabaya 5 Day Rp 30.000 5 kg Rp 900.000 107 Seasoning powder (BBQ, cheese, roasted corn, etc.) PT Arta Boga Cemerlang Surabaya 1 Week Rp 15.000 5 kg Rp 300.000 108 Spaghetti PT Arta Boga Cemerlang Surabaya 1 Week Rp 420.000 3 Box Rp 5.040.000 109 Tea bags PT Sinar Sosro Surabaya 1 Week Rp 7.500 3 Pack Rp 90.000 110 Mineral Water (aqua) PT Tirta 2 Week Rp 4 Box Rp
  96. 96. Investama 44.500 356.000 111 Soft Drink (coke, sprite, fanta) Coca Cola Company Rungkut Sier Surabaya 1 Week Rp 34.000 3 Crates Rp 408.000 112 Tea bottle PT Sinar Sosro Surabaya 1 Week Rp 30.000 4 Crates Rp 480.000 113 Yogurt PT Arta Boga Cemerlang Surabaya 3 Day Rp 8.000 7 liter Rp 560.000 114 Oat Meal - 2 Week Rp 36.000 7 Tin Rp 504.000 115 Diet sugar (Tropicana slim) - 2 Week Rp 45.000 7 Box Rp 630.000 116 Rice - 3 Day Rp 5.500 3 kg Rp 165.000 117 Flavouring powder PT Arta Boga Cemerlang Surabaya 2 Week Rp 54.000 2 box Rp 216.000 118 Soft ice cream milk powder PT Arta Boga Cemerlang Surabaya 1 Week Rp 45.000 7 kg Rp 1.260.000 119 Ice cream cone PT Arta Boga Cemerlang Surabaya 1 Week Rp 233 200 Pcs Rp 186.680 120 Stabilizer Emulsifiaer Mix PT Arta Boga Cemerlang Surabaya 3 Day Rp 38.400 3 liter Rp 1.152.000
  97. 97. 121 Soft Ice Cream powder PT Arta Boga Cemerlang Surabaya 3 Day Rp 44.000 3 kg Rp 1.320.000 122 Coffee PT Kopi Kapal Api 5 Day Rp 4.800 5 Box Rp 144.000 123 Plastics (packaging) UD Anugrah Abadi Surabaya 2 Week Rp 750.000 1 sack Rp 1.500.000 TOTAL Rp 111.923.180 
  98. 98. 1 Month: 30 Days 1 Month: 4 Weeks Assumption: the usage of raw materials is equal every month COOPERATION CONTRACT Green Palace has a contract with suppliers as follows: 1. PT Santoso Makmur Abadi Surabaya Green Palace makes contract with PT Santoso Makmur Abadi Surabaya for Bogasari flour products (5 years). 2. PT Sari Pangan Sejati Surabaya (Main Supplier) Green Palace makes contract with PT Sari Pangan Sejati Surabaya for Bogasari flour products (4 years). 3. PT Indoperkasa Multi Sukses Surabaya (Main Supplier) Green Palace makes contract with PT Indoperkasa Multi Sukses Surabaya for eggs (5 years). 4. UD Sumber Dadi Surabaya Green Palace makes contract with UD Sumber Dadi Surabaya for eggs (5 years). 5. Sugar Group Company Green Palace makes contract with Sugar Group Company for sugar (5 years). 6. PT Indofood Sukses Makmur Pasuruan Green Palace makes contract with PT Indofood Sukses Makmur Pasuruan for
  99. 99. vegetable oil and margarine (5 years). 7. PT Arta Boga Cemerlang Surabaya Green Palace makes contract with PT Arta Boga Cemerlang Surabaya for vanilla extract, vanilla paste, vanilla powder, food flavorings, food colouring, almond, raisin, strawberry powder, strawberry cream, pandan extract, caramel, mocca, orchid butter happy salad oil, danish puff pastry, sandwich spread, tuna/beef/chicken spread, white sprinkle, bread improve, bread flour, tiramisu, baking soda, burger buns, mayonaise, seasoning powder, spaghetti, yogurt, flavouring powder, milk ice cream powder, ice cream cone, emulisfier, and soft ice cream (5 years). 8. Pride Food Cameroon Green Palace makes contract with Pride Food Cameroon for yeast flour, maizena, and wheat flour (5 years). 9. Nestle Rungkut Surabaya Green Palace makes contract with Nestle Rungkut Surabaya for milk (5 years). 10. PT Sumatraco Surabaya Green Palace makes contract with PT Sumatraco Surabaya for salt (5 years). 11. Saudaraku Bekasi Green Palace makes contract with Saudaraku Bekasi for shredded beef (5 years).
  100. 100. 12. Indogrosir Surabaya Green Palace makes contract with indogrosir for vegetables. 13. Swallow Group Pandaan Green Palace makes contract with Swallow Group Pandaan for gelatine and jelly powder (5 years). 14. Alam Coklat Tanggerang Green Palace makes contract with Alam Coklat Tanggerang for chocolate (5 years). 15. PT Eloda Mitra Sidoarjo Green Palace makes contract with PT Eloda Mitra Sidoarjo for sausage (3 years). 16. PT Heinz ABC Green Palace makes contract with PT Heinz ABC for tomato, chilli, and soy sauce (5 years). 17. Western Mulberry Green Palace makes contract with Western Mulberry for varians of jam (5 years). 18. Rumah Daging Olah Saudaraku Green Palace makes contract with Rumah Daging Olah Saudaraku for canned food (3 years). 19. Madu Nusantara
  101. 101. Green Palace makes contract with Madu Nusantara for honey (3 years). 20. PT Sekar Laut. Tbk Jakarta Green Palace makes contract with PT Sekar Laut. Tbk Jakarta for seafood product (3 years). 21. PT Sinar Sosro Surabaya Green Palace makes contract with PT Sinar Sosro Surabaya for tea bottle and tea bags (5 years). 22. PT Tirta Investama Green Palace makes contract with PT Tirta Investama for drinking water (5 years). 23. Coca Cola Company Rungkut Sier Surabaya Green Palace makes contract with Coca Cola Company Rungkut Sier Surabaya for soft drinks (5 years). 24. PT Farmhouse Green Palace makes contract with PT Farmhouse for frozen French fries (5 years). 25. PT Kapal Api Green Palace makes contract with PT Kapal Api for coffee (5 years). 26. UD Anugerah Abadi Surabaya Green Palace makes contract with UD Anugerah Abadi Suarabaya for plastics packanging (5 years).
  102. 102. 27. PT Nippon Indonesia Green Palace makes contract with PT Nippon Indonesia for white bread (5 years). 28. Hokky Surabaya Green Palace makes contract with Hokky Surabaya for fruits (3 years). Capacity Production Capacity of “Green Palace” in one day (Early 2014) Type Production Capacity Times each production Bread ± 1 Year 268 pcs Cup Cake ± 1 Year 79 pcs Cookies ± 1 Year 109 cookies Pastry ± 1 Year 142 pcs Ice Cream ± 1 Year 23 ice cream Green Palace production Limitation: 1. The bread color should be perfect
  103. 103. 2. Dimension of the bread should be remaining the same. 3. Quality and constant taste for long period 4. Good Packaging Solution to minimize the limitation: 1. Every employee should have training and basic skills. 2. Maintenance the machine every 2-3 years 3. Have a protocol to set the temperature while cook. Business Authority To build a business in Indonesia, in this case we as “Green Palace” need an authority that issued by local government to make sure that our business run legally. (Process for Indonesian People) 1) NPWP (Nomor Pokok Wajib Pajak) a. NPWP is a registered number that every citizen in this country must have; this is required for the legal business authority. b. Step by Step to make NPWP i. Fill the Form ii. Copy of ID Card iii. Letter of authority from local government to make sure that your business exist.
  104. 104. 2) SIUP (Surat Ijin Perdagangan) a. The main function of this letter, that we can run this business legally. Issued by industrial department. Step by Step to make SIUP i. Fill the Form ii. Copy of NPWP iii. Copy of SIT/UUG iv. Copy of ID Card v. Copy of Family Card vi. Company Sign & Stamp 3) SDU (Surat Ijin Domisili Usaha) a. SDU is one of the letters of authority for province level. This letter describes about investment, and to measure big or small SDU by depens on the building and investment. 4) SITU (Surat Ijin Tempat Usaha) This letter, provide about government give us the authority to build a business.
  105. 105. 5) Health Department (Dep.kes RI No. 739/13.01/94) a. Halal Certificate For most than 90% of food industry in indonesia, must have halal certificate, as we know that 90% of our population is Muslim, so we must produce food that have halal certificate. Step by step to issued “Halal Certificate” 1. The Raw Material Should be Halal 2. Letter from local “MUI” 3. Halal Guarantee b. TDB (Tanda Daftar Perusahaan) This letter is the prove, that your business is running in good condition, as our regulation at UU no 3 1982 about “Registered Company” c. IMB (Ijin Mendirikan Bangunan) This letter is a proved that our building is registered and has the authority to run business.
  106. 106. EXPENDITURE CYCLE OF GREEN PALACE Purchasing materials will be conducted periodically. For the new
  107. 107. supplier, he/she will send a proposal or catalogs related with their products. Then, the warehouse staff and purchasing will discuss it together with owner whether accepting or rejecting the proposal. Before purchasing material from supplier, warehouse and purchasing staff will inspect the availability of materials. If there are some enough stocks, production process will be conducted. Otherwise, if shortage happened purchasing department creates two (2) copies of Purchase Requisition (PR) manually and gives it to the owner. Owner is the one who authorize about the purchasing of materials. In this case, there are two conditions: PR will be accepted or rejected. For the rejected PR, it will be carried back to warehouse staff and discuss it further. But, for the accepted one, owner will sign it, the original will be archived and for the second one will go to the purchasing department. Purchasing will make a Purchase Order (PO) and call certain supplier (assumes that supplier has the material needed). After that, supplier will prepare the materials ordered and deliver it to the Green Palace’s warehouse. When the materials arrive, warehouse and purchasing staff will check whether the materials are proper or not. If the materials aren’t proper or damaged, purchasing staff will give it back to supplier and changes it with the proper one. For the proper one, warehouse staff will sign the shipping notice (SN) from suppliers. Later, the warehouse staff will keep the second copy of SN and the original one belongs to supplier. Warehouse staff also gets the second copy of invoice and directly gives it back to the owner. The original one will be obtained after settlement. Payment will be conducted via transfer, considering the material amount. When the payment reaches the due date, supplier will confirm the
  108. 108. owner to do payment. After transferring, owner will fax their transfer slip to supplier. The original one will be archived by owner and then the supplier will give the original invoice with PAID stamp to owner and directly archives it. After partial and full payment have finished, then owner gives it to accounting to be recorded. REVENUE CYCLE OF GREEN PALACE Green Palace has to systems, first is customers go to Green Palace and directly buy all their needs, and the rest is delivery service. But, the delivery service is limited with minimum purchase of Rp 200,000. Customers can call the marketing reps of Green Palace, and then they will note all of customer’s orders. After that, marketing reps give their notes (form of memo) to the production site to process it further. After customer’s orders are finished, marketing reps make two (2) copies of shipping notice with invoice and then courier is ready to deliver those products. When products have already come to the customer, he/she (customer) will see the shipping notice, sign it, gives the money to the courier. Later, customer will get second copy of shipping notice accompanied with their orders. Then, courier will give the original shipping notice with money to the cashier and archive it. For the customers who directly come to the store, they can pick a tray and looking for breads, cookies, cakes, and etc. After fulfilling all of their needs, they have to go to cashier to do payment. Payment is divided into two (2): cash and using debit card. For the cash one, cashier will give the invoice and packaged products after customers finish their payment. Whereas the debit one, customers have to give their card to the cashier, cashier will input it to the computer, customers type password into debit machine, and finally cashier will carry back the debit card along with products, invoice, and debit
  109. 109. slip to customers. Pre-Operational Scheduling At the beginning of our business of Green Palace, we arrange some of activities which related with our operational activities, they are: 1. Survey (STP and surveying the competitor) Green Palace Survey done in order to look for and determine the target market of Green Palace, therefore at the level of development and implementation of Green Palace business will be straight to the targeted customers. Besides survey which done directly by the company, the survey also done by some steps of analysis regarding about strength, weakness, opportunity, and threat. Green Palace also analyze of whomever to be the competitors which will be any obstacles of Green Palace’s business. By doing the survey for its competitors then the obstacles will be able to be minimized easily by showing our company competitive advantages and uniqueness to our customers therefore, Green Palace will grow, develop and sustain even though within certain time of period there will be competitors who will make the similar business in Surabaya. 2. Selecting the Location Green Palace is located in Jl. Ir.H.Soekarno, beside Soto Ayam Lamongan Cak Har, telp: (031) 5936721. As the owner consider about cost and efficiency, place for production and café are located in the same place. This location is chosen because we see the potential
  110. 110. market in this new place. Since Jl.Ir.H.Soekarno is a new business district in East Surabaya, Green Palace will get the attention of Surabaya people, moreover this location is close with the residential like Semolowaru, Nginden, Timpotika and there will also the coming apartment building of The Kertajaya Apartment and Resident etc which will add more possibility of customers. 3. Permission In making a business entity it is a must with a legal permission from the government. The management of the company has to take care of all the regulation requirements in order to support and make the business will run smoothly. For example: handling the NPWP (Nomor Pokok Wajib Pajak) which is needed in getting the permission to build the business. NPWP is an evidence that the applicant is legally and approved tax registered by the government and country. Then, handling for the SIUP (Surat Izin Perdagangan) after it go for SDU (Surat Izin Domisili Usaha), SITU (Surat Izin Tempat Usaha), An approved from the Health Department, Halal approved, TDP (Tanda Daftar Perusahaan), IMB (Izin Mendirikan Bangunan) and Advertisement Permission. 4. Building Making the building is a must for the business implementation. The construction of the Green Palace will be done by the selected architects whom are the owner’s colleagues therefore the cost will be not that expensive. Land of Green Palace is 1000 m2 which consists
  111. 111. of: Parking lot for vehicles and motorcycles; Security post, a place for security officers who monitor and control safety of Green Palace; Service area, a place for customer to dine in; Display bakery; Restroom for customer only; Management office, a place for management to do administrative activities, monthly meeting, etc; Raw material warehouse, a warehouse for raw material of bakery and beverages. 5. Interior Design Green Palace will be designed as its name with the green ambiance like in the park. The floor will be made from the stones, and the separators of the walls will be made from the wood. And also with the green grass and the fountain with water flows. In the middle section of the building there will be an open kitchen concept which customers can see through the transparent separators. At the cafe section which located on the upper floor, there will be some wooded chairs and tables with some green trees and flowers, with green grass on the floor. In the evening or in the dark, there will be cozy lighting which will make the atmosphere warm and friendly. 6. Employees Recruitment and Selection Employees recruitment conducted in two ways, there are: a. Make advertisement on mass media like newpapers b. Use the network system which is trusted for example: information taken from the business relation or business network 7. Selecting the Suppliers, Buying the Equipments and Raw Materials
  112. 112. Before buying the tools and equipments we firstly done a survey to some qualified stores and suppliers with reasonable price. After determining the right suppliers that we need, then the buying transaction will be soon conducted. 8. Launching (Opening) Symbols Activities Optimistic Time In week Normal Time in week Optimistic Time in week ET (week) Previously A Survey (STP & Surveying Competitors) Green Palace 3 4 5 4 -
  113. 113. The grand opening and launching wil be held in one day with fireworks attraction on Sunday to the society as the opening and introduction ceremony of Green Palace. After all the preparations of the grand opening and launching get prepared then the last point to do is doing an intense promotion, which Green Palace will come up with design and product which are new and offer new products and with healthy, quality and taste delicious and the location which sets as a cozy café. The concept that we have is different and we will do promotion for the external parties so then customers will recognize Green Palace’s existence. Promotion will be done by making some advertisement in mass media like newspaper and billboards in some points of crowded areas and neighborhood. Some efforts can be done by Green Palace to avoid the construction project becoming late especially on the critical line that is when the contruction of the building which takes normal time of 48 weeks or equal with 1 year, the owner does the recruitment in another places and looks for another alternatives of B Selecting the Location 2 3 5 4 A C Permission 2 3 4 3 B D Contructing the Building 24 48 72 48 C E Design Interior 2 3 5 4 C F Employees Selection & Recruitment 5 7 8 7 C G Selecting the suppliers, Buying equipments, & raw materials 4 5 7 6 C H Launching (Opening) 5 7 9 7 D, E. F. G
  114. 114. suppliers of the raw materials, equipments, tools of Green Palace so when the contruction of the building done then all the processes are ready with the situation of sufficient employees and get the right suppliers. The environment impact (social and economy) 1. Employees Safety In production process there is no dangerous risks that can put the employees in danger but, is there is incident happens in the production process then the owner will bear the cost till employees get cured and can get back to work. In production process, it is available for hand gloves and mask. Besided mask and hand gloves, Green Palace also provide the estinguisher tubes in case of fire. Exhaust fans also available for good air circulation in the Green Palace therefore the employees will get fresh air and feel comfortable while working inside the Green Palace. For those employees whom are expecting there will be given a leave for 2 months. This is given to avoid the risks on doing the job. The company will cut the salary of the employees when they leave more than the stated policy. Moreover, when the employees come into the production area, their hands have to be clean and steril so then the higienic of the production process maintained. All employees will be given THR based on the policy. 2. Environmental Impact Green Palace has no negative impacts towards the environment because there is no toxic wastes which made from the production process. Some wastes are used cooking oils, plastic bags from the
  115. 115. cooking oil, powder, and butter. All these wastes are not toxic for the environment. Usually the cleaning staffs will take the garbages in the early morning. 3. Social-Economy Impact if there are some unsold products of Green Palace, then Green Palace will give it to the orphanage house, or another social institution in Surabaya, for example: the orphanage house Rumah Singgah Sekar and Rumah Singgah Jagir in Surabaya. And also give some to the employees. FINANCIALASPECT A. FINANCING Green Palace (GP) is a sole proprietorship and it will be built in 2013. The financial structure of GP consists of seven (7) investors. Total capital is as much as Rp3.728.606.500, so that each investor contributes Rp 532.658.071. Seven investors who involve on the opening of GP are Mr.Lim, Ms. Rolanda, Ms.Surya, Ms.Jayanthi, Ms.Santika, Ms.Tsi, and Ms.Zaenab. Capital of Rp3.728.606.500 uses to construct the building and decoration, buy some equipment and supplies for production process, and be used for the purposes of marketing activities and other operational costs such as for promotion, training and human resource development as well as maintenance for machinery. Profit sharing will be based on the amount of capital paid by each investor. Because of the same amount of paid capital so that the profit sharing has the same ratio for each of them. In the event of increasing costs in the company's operations, GP has certain amount of reserve collected by each investor during a certain period.
  116. 116. INITIAL INVESTMENT FOR PRODUCTION AREA DURING 2013-2017 No Item Supplier Amount Useful Life/ Year Price/ Unit Total 1 Convection Oven PT Mesin Maksindo Surabaya 3 20 Rp 30.100.000 Rp 90.300.000 2 Mesin Mixer Horizontal (Capacity: 45 kg) PT Mesin Maksindo Surabaya 2 8 Rp 5.200.000 Rp 10.400.000 3 Dough Moulder PT Mesin Maksindo Surabaya 1 15 Rp 15.000.000 Rp 15.000.000 4 Dough Divider PT Mesin Maksindo Surabaya 2 14 Rp 14.000.000 Rp 28.000.000 5 Dough Sheeter PT Mesin Maksindo Surabaya 2 16 Rp 20.000.000 Rp 40.000.000 6 Up Right Freezer PT Mesin Maksindo Surabaya 1 10 Rp 9.500.000 Rp 9.500.000 7 Chest Freezer -28 °C PT Mesin Maksindo Surabaya 1 10 Rp 6.200.000 Rp 6.200.000 8 Blender PT Mesin Maksindo Surabaya 3 5 Rp 700.000 Rp 2.100.000 9 Bread Slicer PT Mesin Maksindo Surabaya 2 10 Rp 5.100.000 Rp 10.200.000 10 ”Tube Gas” 60 kg UD. WONOKOYO PRIMA GAS 3 5 Rp 390.000 Rp 1.170.000 11 Table Toko Panca Jaya Surabaya 1 5 Rp 1.500.000 Rp 1.500.000 12 Chair Toko Panca Jaya Surabaya 10 5 Rp 85.000 Rp 850.000 13 TV 21” Hartono Elektronika 1 8 Rp 700.000 Rp 700.000
  117. 117. Surabaya 14 Stand Fan Hartono Elektronika Sby 2 5 Rp 200.000 Rp 400.000 15 Exhaust Fan Hartono Elektronika Sby 2 8 Rp 350.000 Rp 700.000 TOTAL Rp 217.020.000 INITIAL INVESTMENT FOR CAFE DURING 2013-2017 No Item Supplier Useful Life / Year Amount Price / Unit Total 1 Air Conditioner Hartono Elektronika Surabaya 8 2 Rp 1.500.000 Rp 3.000.000 2 Table Toko Panca Jaya Surabaya 5 8 Rp 150.000 Rp 1.200.000 3 Chair Toko Panca Jaya Surabaya 5 20 Rp 85.000 Rp 1.700.000 4 Sofa Toko Panca Jaya Surabaya 8 3 Rp 2.500.000 Rp 7.500.000 9 TV Flat Hartono Elektronika Surabaya 10 1 Rp 5.175.000 Rp 5.175.000

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