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Logo Design Trends 2010

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When gauging the relative merits of the 35,000-plus logos that have been submitted from all over the world to the LogoLounge.com site in the past 18 months, it would have been supremely helpful to …

When gauging the relative merits of the 35,000-plus logos that have been submitted from all over the world to the LogoLounge.com site in the past 18 months, it would have been supremely helpful to have some sort of magical scanner-like device that could objectively compare, classify, and quantify the success of each design. But likely such a device could only spot the obvious visual trends.

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  • 1. L ogo design. trends 2010
  • 2. The report should serve you as an ongoing view of where logo design is headed in 2010. The word “trends” in itself can have a very negative cast, but in truth, trends aren’t bad. They reveal our growth. It’s our take on them that allows us to move even further forward. Bill Gardner “
  • 3. Logo Design Trends 2010. Brand Identity and Branding Reports Cubist
  • 4. Logo Design Trends 2010. Brand Identity and Branding Reports Spores
  • 5. Logo Design Trends 2010. Brand Identity and Branding Reports Ghosts
  • 6. Logo Design Trends 2010. Brand Identity and Branding Reports Tendrils
  • 7. Logo Design Trends 2010. Brand Identity and Branding Reports Shift
  • 8. Logo Design Trends 2010. Brand Identity and Branding Reports Parts
  • 9. Logo Design Trends 2010. Brand Identity and Branding Reports Pixel
  • 10. Logo Design Trends 2010. Brand Identity and Branding Reports Hexahedron
  • 11. Logo Design Trends 2010. Brand Identity and Branding Reports Dust
  • 12. Logo Design Trends 2010. Brand Identity and Branding Reports Peepshow
  • 13. Logo Design Trends 2010. Brand Identity and Branding Reports Festoon
  • 14. Logo Design Trends 2010. Brand Identity and Branding Reports Stains
  • 15. Logo Design Trends 2010. Brand Identity and Branding Reports Burst
  • 16. Logo Design Trends 2010. Brand Identity and Branding Reports Wallpaper
  • 17. Logo Design Trends 2010. Brand Identity and Branding Reports Box-Up
  • 18. What else this year?
    • There is plenty of optimism shining through in many logo designs—or at least clients are trying to bravely declare through their identities that they aren’t the slightest bit afraid.
    • There is significantly more warping, faceting, and animation.
    • Circles upon circles upon circles, especially nested inside each other and of diminishing sizes, are everywhere, as are building objects from circles.
    • "Greeness" is still pervasive, but it no longer apparently has to be expressed by the color green: Any fresh palette will do.
    • Finally, there is another significant development. For many years, successful logos were built from beautiful shapes. They were usually one color, or perhaps they incorporated a few colors. Now, designers have begun to look at the actual surface of the shapes as an entirely new canvas that can be addressed in myriad ways. Good draftsmanship and good ideas are still crucial to the process, but surface effects now add entirely new levels of meaning.
    More on logo design trends 2010
  • 19. web: www.limejam.com e-mail: [email_address] tel: (380 44) 361 24 62 Article on Logo Trends 2010 is prepared by Bill Gardner. He is principal of Gardner Design and creator of LogoLounge.com , a unique web site where, in real-time, members can post their logo design work; study the work of others; search the database by designer’s name, client type, and other attributes; learn from articles and news written expressly for logo designers; and much more.