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Integrating WordPress with Social Media
Integrating WordPress with Social Media
Integrating WordPress with Social Media
Integrating WordPress with Social Media
Integrating WordPress with Social Media
Integrating WordPress with Social Media
Integrating WordPress with Social Media
Integrating WordPress with Social Media
Integrating WordPress with Social Media
Integrating WordPress with Social Media
Integrating WordPress with Social Media
Integrating WordPress with Social Media
Integrating WordPress with Social Media
Integrating WordPress with Social Media
Integrating WordPress with Social Media
Integrating WordPress with Social Media
Integrating WordPress with Social Media
Integrating WordPress with Social Media
Integrating WordPress with Social Media
Integrating WordPress with Social Media
Integrating WordPress with Social Media
Integrating WordPress with Social Media
Integrating WordPress with Social Media
Integrating WordPress with Social Media
Integrating WordPress with Social Media
Integrating WordPress with Social Media
Integrating WordPress with Social Media
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Integrating WordPress with Social Media

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WordPress Sydney Meetup presentation. Integrating WordPress with social networks. JetPack plugin, MailChimp, dlvr.it, Klout

WordPress Sydney Meetup presentation. Integrating WordPress with social networks. JetPack plugin, MailChimp, dlvr.it, Klout

Published in: Technology, Business
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  • Thank you, wil
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  • Please note that the slide saying that MailChimp provides unlimited Autoresponders on the free account is inaccurate.

    This used to be the case when we originally signed up with the service, however, new sign-ups will have to upgrade to a premium service to get Autoresponder functions.

    Sux.
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  • 1. Getting your content “out there” on SocialNetworks* – Jetpack – MailChimp – dlvr.it – Klout*Not WordPress.com unless otherwise stated
  • 2. The JetPack plugin has heaps of Social Networkgoodies packed into a single plugin. – Available on wordpress.com. Now a plugin. – AutomatticRef: http://jetpack.me/Social Modules: Publisize, Subscriptions, Likes,Sharing, Enhanced Distribution
  • 3. Allows you to connect to and automatically postyour content to Social Networks. Facebook, Twitter, Tumblr, Yahoo!, LinkedIn
  • 4. You can publish to your Facebook profile orFacebook Page.Uses post excerpt if it exists.Only publishes new posts.
  • 5. Allows visitors to subscribe to posts via a widgetThey will be automatically sent your post viaemail.You get to build a subscriber list foremail marketing.Click on sub links for email addresses
  • 6. Allows you to display a WordPress.com “likes”area beneath your posts.Connect with the social user base ofWordPress.com via GravatarLikes go into the “Firehose”No other useful stats just now.
  • 7. Embed popular social network buttons on yourpages and postsCreate your own customsharing button using: – Service Name – Sharing URL – Icon URL
  • 8. “Jetpack will automatically take the greatpublished content from your blog or websiteand share it instantly with third party serviceslike search engines, increasing your reach andtraffic.”But where does it go?
  • 9. There’s not much information on EnhancedDistribution.Forums suggest posts, comments and likes gointo the “Firehose”http://developer.wordpress.com/docs/firehose/The Firehose“These content streams …are intended for partners like searchengines and market intelligence providers who would like toingest a real-time stream of new content from a wide spectrumof publishers.” – can’t be too bad right?
  • 10. • Auto-post content to social networks• Build an email subscriber list• Add social network buttons• Tap into WordPress.com community• Distributes your posts to a wider audience• All in one plugin
  • 11. • Very resource intensive• Activation enables 75% of services – Go through each & deactivate unwanted services• There are other lighter plugins that do the same thing as one of these services (but not all) – i.e. If you only need social buttons - probably best to find and use another plugin
  • 12. • Email Marketing and Email List Manager• “Email isn’t a Social Network” – It was the first computer Social Network! (1971)• Why bother with an email list? – Email is more personal than a tweet or a Like – Email is more like a letter than a message (psychologically) – People who “opt-in” are already bought on your authority – they want you to contact them
  • 13. • Free account – 12,000 sends/month – 2,000 max subscribers – Branded “Powered by MailChimp” – Unlimited Auto Responders – Easy form creation – Auto-bounce management – Great stats
  • 14. You should start building an email list NOW!How? Three easy ways… – Gravity Forms MailChimp Addon http://www.gravityforms.com/add-ons/mailchimp/ – Contact Form 7 (code tweak) http://www.limecanvas.com/a-mailchimp-opt-in-field-for-contact-form-7/ – Paste MailChimp form HTML into text widget – Don’t use official MailChimp widget • Code is broken and slows down your website (since 2011)
  • 15. What are Auto Responders? – Send out automatic email after X days after an event (e.g. subscribing)Uses – Email specific tutorial weekly over 3 months then stop and prompt to subscribe to paid membership – Keep customers who bought a specific product/service updated – Send out regular seasonal offers – Christmas card to your clients
  • 16. External website that reads RSS feeds and auto-posts to Social NetworksSet up a “route” – Sources (RSS FEED) + Destinations (Social Network) – Add keyword filters “WordPress, Plugins”Can auto-post to Google+ (Premium Upgrade)
  • 17. Set up a new routeAnd feed details
  • 18. Add route settingsIn the post body: – With “Wordpress” – Not “Sydney”
  • 19. Set frequency and # of posts then wait forpublishing
  • 20. Get some nice stats too
  • 21. Why use an external site and not just auto-postfrom WordPress?• Scheduling may not work (shared hosting)• Minimise resource usage
  • 22. How do you measure your social reach? – How many Twitter or G+ followers? – How many mentions, likes or +1s did you get?Klout allows you to connect several popularsocial networks and tries to work out howeffective you are at using them forcommunications by using an overall “Score” outof 100
  • 23. Very quick summary of your social interactionsNo Pinterest option ATM
  • 24. Choose the topics you’re interested/expert in
  • 25. Allows you to quickly find out the top“Influencers” in your area of expertise/topics

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