Digital strategy

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Digital strategy

  1. 1. Chae Eun Lim A39565563
  2. 2.  Digital marketplace will be crucial in introducing, for the first time, supermarket aisle Korean cuisine to American audiences.
  3. 3. Demographics Younger and more tech-savvy demographics are generally more willing to try new things. I am using Trader Joe’s Supermarkets to bring frozen Korean cuisine (“Food for the Seoul,” ) to a America. Trader Joe’s shoppers are urban, affluent and adventurous compared to average consumer. They are the perfect demographic when it comes to a digital campaign.
  4. 4. Strategy A digital marketing strategy has a number of aspects and platforms which include the social media, traditional web based media, and a strong mobile platform. The strategy revolves around targeting audiences based around social media. For example, there are numerous Facebook pages dedicated to a love of Korean food, and similar cuisines like Mongolian BBQ
  5. 5.  Estimate budget for advertising is $5 million dollars as I calculate through Google AdWords.
  6. 6. Second option Phase two of a digital strategy would revolve creating a mobile app that would send out discounts and product updates. If the consumer texts back the answer four a week in a row, he or she gets a buy one, get one free coupon, or something similar. This is a fun way for consumers to keep up with our product line, and to maintain a strong relationship.
  7. 7.  A website that stands from the crowd needs to be maintained. Trader Joe’s has a strong neighborhood presence, everything should be done to incorporate that ethos into the Seoul Food website.
  8. 8.  Research also shows that Trader Joe’s shoppers tend to be more charitable. I believe a great way to prove that the Food for the Seoul brand cares about the average person is to establish a link to donate 5% of profits to organizations dedicated to North Korean refugees.
  9. 9.  The website would incorporate a blog that highlights various Korean food recipes, with pictures aplenty, that don’t detract from the product line.
  10. 10. Variety of Korean Cuisines being offered
  11. 11. Food for the Seoul

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