Final presentation for Volvo's full digital strategy

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Final presentation for Volvo's full digital strategy

  1. 1. Objectives & Goals O Re-communicate the brand images O Transform from current targeted audience to a new group O Increase sales O Build brand loyalty
  2. 2. Big Ideas O A series of trailer videos on YouTube O Link Volvo’s online social networks. O Test drive event--- will receive a non-cash discount
  3. 3. Tools & Tactics O YouTube - Owned, trailer videos feature event - Paid, purchase ad with YouTube O Google - Paid, purchase Google AdWords - Earned, use keywords in content (SEM) O Facebook - Owned, generate posts to encourage engagement - Paid, sponsored posts and display ads
  4. 4. How Will It Works? O How will YouTube trailers be promoted? - Cross-promote - Tube Toolbox O How will people find the videos in the first place? - YouTube APIs
  5. 5. Key Performance Indicators O Increase sales in the new targeted group O Free drive participation O Traffic in stores and website, including YouTube, Facebook, official website, etc.
  6. 6. Summary O Campaign focuses on re-communicating new brand image to new target market, increase sales, and build brand loyalty. O Online YouTube trailer videos create an viral online community. O Free drive event shows the value of the product and promote the product by offering non-cash discount.
  7. 7. References O Promote your videos. (n.d.). Retrieved from https://support.google.com/youtube/answe r/141808?hl=en O How to promote your youtube video..(n.d.). Retrieved from http://www.videoscreencast.com/promotin g-youtube-videos/how-to-promote-youryoutube-video.

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