Final presentation fred

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Final presentation fred

  1. 1. Journalistic Swag Gift and Link Economy in Hyperlocal News Organizations
  2. 2. NYU Local History Article published on digital side of a print publication Syndicated on various websites Linked widely NYU news source that knows how to use the internet
  3. 3. Mission <ul><li>Provide a platform for “professional” and community hyperlocal journalism </li></ul><ul><li>Talk to the people who read and produce the content as you’d talk to them IRL, not from a throne </li></ul><ul><li>Do what we do best, link to the rest (thanks, Jeff Jarvis) </li></ul><ul><li>Cover the “minutia” relevant to the community but not lucrative enough to be covered by others </li></ul><ul><li>Use a Creative Commons license for all original content </li></ul>
  4. 4. Copyright Issues & Link Economy <ul><li>The AP was mad that we reposted the </li></ul><ul><li>above pic. We claimed fair use. </li></ul><ul><li>WSN has a habit of posting similar stories </li></ul><ul><li>days later without linking. </li></ul>
  5. 5. Why Gift Content? <ul><li>Sense of accomplishment </li></ul>Boredom Love of collaboration and/or Being Right
  6. 6. Will It Last Forever? <ul><li>Umm, no. </li></ul>Well, probably not, anyway...
  7. 7. Here’s Why Not <ul><li>Lack of credibility </li></ul>Adding money doesn’t necessarily help Jaron Lanier isn’t totally wrong; some of this stuff sucks
  8. 8. What’s Next <ul><li>We’ve left the era of branded news and are living in the era of branded aggregation </li></ul><ul><li>Neither models is totally sustainable </li></ul><ul><li>A mix of aggregation and citizen/professional reporting will be king </li></ul><ul><li>Community contributions will become more structured, less willy nilly </li></ul>

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