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Aspirant mainstream
 

Aspirant mainstream

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    Aspirant mainstream Aspirant mainstream Presentation Transcript

    • ASPIRANT MAINSTREAM
      Aspirant mainstream kids will spend money to get the look, the music, the lifestyle they want – and the effect they are going for is expensive.
    • ‘Trendies’
      To literally mean Trendy
      Term considered ‘informal but often derogatory’
      Down with the latest trends, fads and fashions
      those with the access, knowledge and cash to spend on fashion.
      It's all about vintage for trendies
      like Acne, Luella, See by Chloe and Folk. Fashion heroes are Alexa Chung, Kate Moss and Daisy Lowe.
      Trendies tend to be in their early/mid 20s and are generally middle class. The Trendies Tribe is growing so significantly that fashionistas, a term once used solely to describe east London would-be stylists and fashion darlings
    • Interests
      Music:
      Musically, Trendies are drawn to whatever is fashionable and tend to like things in the period just prior to their first hit and the release of their second album.
      e.g. The XX
      Magazines
      & Newspapers:
      Dazed
      Grazia
      Vice
      The Guardian
      T.V:
      BBC3
      E4
      MTV
      Rarely watch t.v.
      Films:
      Anything independent and popular e.g. This is England
      Icons:
      Kate Moss, Alexa Chung, Daisy Lowe, Pete Doherty, Sienna Miller, AgnessDeyn
      Fashion:
      Designer brands such as Luella, Acne, Levis
      And ‘vintage’ style mid end highstreet e.g. H&M, Topshop/Topman, Nike
    • ‘Rahs’
      Someone who went to private school (or wish they had), likes rugby (not football ), probably a member of a rowing, sailing or yachting club.
      Hot spots for Rahs are often identified by a nearby branch of clothing outlet Jack Wills – areas include Clapham, Guildford and Henley. Regattas and polo matches are a mainstay on the social calander.. The lower rung of Rahs are also extremely aspirational from an early age and are very career minded. Rahs have a very close relationship with their parents and enjoy all aspects of family life. Blue blood, old boy networks and trust funds appear regularly in the lives of the young Rah.
      Jack Wills brand (self-defined as University Outfitters For The Fabulously British Lifestyle) is a sure-fire identifier (sample quote from social media: ”They think they’ll find Rahnia at the back of the Jack Wills changing rooms"). Ugg boots also rule, as do year-round flip-flops for chaps, rugby shirts, pastel colour and Ralph Lauren V-neck sweaters slung over shoulders. Big hair is important for boys and girls. One particular irritation among Rah haters is girl Rahs turning up for university lectures in what look like (and quite possibly are) pairs of pyjamas.
      Loyalty to your schools or university counts for a lot among Rahs – you’ll often see them with their educational establishment emblazoned across their Jack Wills tops.
    • Interests
      Other names:
      • Poshos
      • Sloanies
      Musicalinterests:
      • Mainstream Indie
      • Razorlight
      • The Kooks
      • P Diddy
      • Kayne West
      • Anything that isn’t recognised by Spell-check
      • Posh rock
      • Pink Floyd
      • Fleetwood Mac
      Bungalow 8. Where the Rah’s hang out.
      Newspaper/magazines:
      • INDIE
      • Fringe
      • Online blogs
      • Twitter feeds from their style icons
      Films:
      • A clockwork orange
      • British period dramas
      • Anything with Keira Knightly
      • Mainstream Indie flicks
      Style icons and role models:
      • Peaches Geldoff
      • Fearn Cotton
      • Prince Harry
      • The Kooks
      • Princess Beatrice
      • Boris Johnson
      TV:
      • Not much TV
      • Just an abuse of current music channels
      • E4 and their home grown dramas
      • Possibly BBC 3