Traditional media <ul><li>The number of Americans who said they read a newspaper “yesterday” has fallen by 40% since the 1990s—to 34%. </li></ul><ul><li>The number of people who watched the nightly network newscasts yesterday has fallen even further—by half—to 29%. </li></ul><ul><li>Radio news is at 35%. </li></ul><ul><li>Regular readership of weekly news magazines is down to 12%. </li></ul>
Newspaper & Online media http:// www.youtube.com/watch?v =LRlKol4Usxw
<ul><li>References </li></ul><ul><li>Potter, D 2008, ' What is News', Handbook of Independent Journalism , US State Department, www.america.gov/st/democracyhrenglish/2008/April/20080416211618eaifas0.8870203.html </li></ul><ul><li>Meikle, G 2009, Interpreting News , New York: Palgrave Macmillan, pp. 170-195 (R) </li></ul><ul><li>Key news audiences blend online and traditional sources, http://people-press.org/report/444/news-media </li></ul>
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