Week2:online newsroom and changing audiences
What is the first thing you wake up? Brush teeth ? Do exercise? Drink your coffee?
Most of you may access the internet
Traditional media  <ul><li>The number of Americans who said they read a  newspaper  “yesterday” has fallen by 40% since th...
Newspaper & Online media http:// www.youtube.com/watch?v =LRlKol4Usxw
Outline <ul><li>Traditional news &Online news </li></ul><ul><li>Three characters of online news: </li></ul><ul><ul><li>Aut...
<ul><li>Question1: what dimensions are included in these pictures ? </li></ul>Game time  Face book
<ul><li>Question2: what dimensions are included in these pictures ? </li></ul>
<ul><li>Question3: what dimensions are included in these pictures ? </li></ul>Game time
Answer <ul><ul><li>Personalization & Participation </li></ul></ul><ul><ul><li>Automation </li></ul></ul><ul><ul><li>Partic...
Audiences   <ul><li>Traditionalists </li></ul>
<ul><li>Integrators </li></ul>
<ul><li>Net-Newsers  </li></ul>
<ul><li>References </li></ul><ul><li>Potter, D 2008, ' What is News',  Handbook of Independent Journalism , US State Depar...
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Online media lulu li

  1. 1. Week2:online newsroom and changing audiences
  2. 2. What is the first thing you wake up? Brush teeth ? Do exercise? Drink your coffee?
  3. 3. Most of you may access the internet
  4. 4. Traditional media <ul><li>The number of Americans who said they read a newspaper “yesterday” has fallen by 40% since the 1990s—to 34%. </li></ul><ul><li>The number of people who watched the nightly network newscasts yesterday has fallen even further—by half—to 29%. </li></ul><ul><li>Radio news is at 35%. </li></ul><ul><li>Regular readership of weekly news magazines is down to 12%. </li></ul>
  5. 5. Newspaper & Online media http:// www.youtube.com/watch?v =LRlKol4Usxw
  6. 6. Outline <ul><li>Traditional news &Online news </li></ul><ul><li>Three characters of online news: </li></ul><ul><ul><li>Automation </li></ul></ul><ul><ul><li>Personalization </li></ul></ul><ul><ul><li>Participation </li></ul></ul><ul><li>Audiences </li></ul>
  7. 7. <ul><li>Question1: what dimensions are included in these pictures ? </li></ul>Game time Face book
  8. 8. <ul><li>Question2: what dimensions are included in these pictures ? </li></ul>
  9. 9. <ul><li>Question3: what dimensions are included in these pictures ? </li></ul>Game time
  10. 10. Answer <ul><ul><li>Personalization & Participation </li></ul></ul><ul><ul><li>Automation </li></ul></ul><ul><ul><li>Participation: mobility connection </li></ul></ul>
  11. 11. Audiences <ul><li>Traditionalists </li></ul>
  12. 12. <ul><li>Integrators </li></ul>
  13. 13. <ul><li>Net-Newsers </li></ul>
  14. 14. <ul><li>References </li></ul><ul><li>Potter, D 2008, ' What is News', Handbook of Independent Journalism , US State Department,  www.america.gov/st/democracyhrenglish/2008/April/20080416211618eaifas0.8870203.html </li></ul><ul><li>Meikle, G 2009, Interpreting News , New York: Palgrave Macmillan, pp. 170-195 (R) </li></ul><ul><li>Key news audiences blend online and traditional sources, http://people-press.org/report/444/news-media </li></ul>
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