This presentation was given to iCrossing clients on Friday 5th of March by Antony Mayfield about his upcoming book, Me & My Web Shadow. For more information about the book please visit:
This presentation was given to iCrossing clients on Friday 5th of March by Antony Mayfield about his upcoming book, Me & My Web Shadow. For more information about the book please visit: http://meandmywebshadow.com
Web Shadow: 1. What someone finds when they
look for you on the web. 2. The combination of an
individual’s online owned presence (social network
profiles, blogs, personal websites) and their earned
presence: what others say about them for instance on
company websites, blogs, Twitter and wikis.
(Etymology: derives from Jeff Jarvis’s term “Google
shadow”, describing the search results for an
You & Your Web Shadow
Royal Festival Hall : : March 5th, 2010
How will the social web affect how we
think and plan at a strategic business
level? Will they change our commercial,
political, social & cultural environment?
What will our response be?
How will the tactics of our brand
marketing change? What will happen to
the structure of campaigns, the mix of
media, our relationships with media and
Our organisation, including our employees and
suppliers, has evolved to meet the demands of a
media and marketing environment that is
changing rapidly. Will the divisions and
structures we have now need to change? How
will communications, governance and
collaboration alter? Personal
What will this mean for us all at a
personal level? What skills and ways of
working will need to be considered? Will
the nature of our people’s work, of work
itself, be altered?