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iCrossing – Antony Mayfield, You and Your Web Shadow.  5th March 2010, Royal Festival Hall
iCrossing – Antony Mayfield, You and Your Web Shadow.  5th March 2010, Royal Festival Hall
iCrossing – Antony Mayfield, You and Your Web Shadow.  5th March 2010, Royal Festival Hall
iCrossing – Antony Mayfield, You and Your Web Shadow.  5th March 2010, Royal Festival Hall
iCrossing – Antony Mayfield, You and Your Web Shadow.  5th March 2010, Royal Festival Hall
iCrossing – Antony Mayfield, You and Your Web Shadow.  5th March 2010, Royal Festival Hall
iCrossing – Antony Mayfield, You and Your Web Shadow.  5th March 2010, Royal Festival Hall
iCrossing – Antony Mayfield, You and Your Web Shadow.  5th March 2010, Royal Festival Hall
iCrossing – Antony Mayfield, You and Your Web Shadow.  5th March 2010, Royal Festival Hall
iCrossing – Antony Mayfield, You and Your Web Shadow.  5th March 2010, Royal Festival Hall
iCrossing – Antony Mayfield, You and Your Web Shadow.  5th March 2010, Royal Festival Hall
iCrossing – Antony Mayfield, You and Your Web Shadow.  5th March 2010, Royal Festival Hall
iCrossing – Antony Mayfield, You and Your Web Shadow.  5th March 2010, Royal Festival Hall
iCrossing – Antony Mayfield, You and Your Web Shadow.  5th March 2010, Royal Festival Hall
iCrossing – Antony Mayfield, You and Your Web Shadow.  5th March 2010, Royal Festival Hall
iCrossing – Antony Mayfield, You and Your Web Shadow.  5th March 2010, Royal Festival Hall
iCrossing – Antony Mayfield, You and Your Web Shadow.  5th March 2010, Royal Festival Hall
iCrossing – Antony Mayfield, You and Your Web Shadow.  5th March 2010, Royal Festival Hall
iCrossing – Antony Mayfield, You and Your Web Shadow.  5th March 2010, Royal Festival Hall
iCrossing – Antony Mayfield, You and Your Web Shadow.  5th March 2010, Royal Festival Hall
iCrossing – Antony Mayfield, You and Your Web Shadow.  5th March 2010, Royal Festival Hall
iCrossing – Antony Mayfield, You and Your Web Shadow.  5th March 2010, Royal Festival Hall
iCrossing – Antony Mayfield, You and Your Web Shadow.  5th March 2010, Royal Festival Hall
iCrossing – Antony Mayfield, You and Your Web Shadow.  5th March 2010, Royal Festival Hall
iCrossing – Antony Mayfield, You and Your Web Shadow.  5th March 2010, Royal Festival Hall
iCrossing – Antony Mayfield, You and Your Web Shadow.  5th March 2010, Royal Festival Hall
iCrossing – Antony Mayfield, You and Your Web Shadow.  5th March 2010, Royal Festival Hall
iCrossing – Antony Mayfield, You and Your Web Shadow.  5th March 2010, Royal Festival Hall
iCrossing – Antony Mayfield, You and Your Web Shadow.  5th March 2010, Royal Festival Hall
iCrossing – Antony Mayfield, You and Your Web Shadow.  5th March 2010, Royal Festival Hall
iCrossing – Antony Mayfield, You and Your Web Shadow.  5th March 2010, Royal Festival Hall
iCrossing – Antony Mayfield, You and Your Web Shadow.  5th March 2010, Royal Festival Hall
iCrossing – Antony Mayfield, You and Your Web Shadow.  5th March 2010, Royal Festival Hall
iCrossing – Antony Mayfield, You and Your Web Shadow.  5th March 2010, Royal Festival Hall
iCrossing – Antony Mayfield, You and Your Web Shadow.  5th March 2010, Royal Festival Hall
iCrossing – Antony Mayfield, You and Your Web Shadow.  5th March 2010, Royal Festival Hall
iCrossing – Antony Mayfield, You and Your Web Shadow.  5th March 2010, Royal Festival Hall
iCrossing – Antony Mayfield, You and Your Web Shadow.  5th March 2010, Royal Festival Hall
iCrossing – Antony Mayfield, You and Your Web Shadow.  5th March 2010, Royal Festival Hall
iCrossing – Antony Mayfield, You and Your Web Shadow.  5th March 2010, Royal Festival Hall
iCrossing – Antony Mayfield, You and Your Web Shadow.  5th March 2010, Royal Festival Hall
iCrossing – Antony Mayfield, You and Your Web Shadow.  5th March 2010, Royal Festival Hall
iCrossing – Antony Mayfield, You and Your Web Shadow.  5th March 2010, Royal Festival Hall
iCrossing – Antony Mayfield, You and Your Web Shadow.  5th March 2010, Royal Festival Hall
iCrossing – Antony Mayfield, You and Your Web Shadow.  5th March 2010, Royal Festival Hall
iCrossing – Antony Mayfield, You and Your Web Shadow.  5th March 2010, Royal Festival Hall
iCrossing – Antony Mayfield, You and Your Web Shadow.  5th March 2010, Royal Festival Hall
iCrossing – Antony Mayfield, You and Your Web Shadow.  5th March 2010, Royal Festival Hall
iCrossing – Antony Mayfield, You and Your Web Shadow.  5th March 2010, Royal Festival Hall
iCrossing – Antony Mayfield, You and Your Web Shadow.  5th March 2010, Royal Festival Hall
iCrossing – Antony Mayfield, You and Your Web Shadow.  5th March 2010, Royal Festival Hall
iCrossing – Antony Mayfield, You and Your Web Shadow.  5th March 2010, Royal Festival Hall
iCrossing – Antony Mayfield, You and Your Web Shadow.  5th March 2010, Royal Festival Hall
iCrossing – Antony Mayfield, You and Your Web Shadow.  5th March 2010, Royal Festival Hall
iCrossing – Antony Mayfield, You and Your Web Shadow.  5th March 2010, Royal Festival Hall
iCrossing – Antony Mayfield, You and Your Web Shadow.  5th March 2010, Royal Festival Hall
iCrossing – Antony Mayfield, You and Your Web Shadow.  5th March 2010, Royal Festival Hall
iCrossing – Antony Mayfield, You and Your Web Shadow.  5th March 2010, Royal Festival Hall
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iCrossing – Antony Mayfield, You and Your Web Shadow. 5th March 2010, Royal Festival Hall

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This presentation was given to iCrossing clients on Friday 5th of March by Antony Mayfield about his upcoming book, Me & My Web Shadow. For more information about the book please visit: …

This presentation was given to iCrossing clients on Friday 5th of March by Antony Mayfield about his upcoming book, Me & My Web Shadow. For more information about the book please visit: http://meandmywebshadow.com

Published in: Technology, Business
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  • 1. Web Shadow: 1. What someone finds when they look for you on the web. 2. The combination of an individual’s online owned presence (social network profiles, blogs, personal websites) and their earned presence: what others say about them for instance on company websites, blogs, Twitter and wikis. (Etymology: derives from Jeff Jarvis’s term “Google shadow”, describing the search results for an individual.) Tag: #webshadows meandmywebshadow.com 1
  • 2. You & Your Web Shadow Royal Festival Hall : : March 5th, 2010 2
  • 3. Sep 2009 3
  • 4. 4
  • 5. why write it? 5
  • 6. “we shape our tools and then our tools shape us” http://goo.gl/oR8L 6
  • 7. What you know or don't know about how networks work can influence how much freedom, wealth and participation you and your children will have in the rest of this century. @hrheingold 7
  • 8. new literacies 8
  • 9. attention critical consumption participation networks presence 9
  • 10. attention critical consumption participation networks presence 10
  • 11. attention critical consumption participation networks presence 11
  • 12. attention critical consumption participation networks presence 12
  • 13. attention critical consumption participation networks presence 13
  • 14. a bit complex 14
  • 15. WMT 15
  • 16. your web shadow 16
  • 17. ever let something slip? 17
  • 18. IDF http://goo.gl/WLcC 18
  • 19. drunken pirate http://goo.gl/NhWy 19
  • 20. "Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.” cisco fatty 20
  • 21. cisco fatty 21
  • 22. social web literacy = reputation kryptonite? 22
  • 23. social web literacy = social superpowers 23
  • 24. batman/superman 24
  • 25. an expanding sphere Image: Bestario http://goo.gl/SWZq 25
  • 26. disrupt / absorb Image (cc) dominik99 26
  • 27. it’s reached our relationships 27
  • 28. emerging norms 28
  • 29. how we think Image: (cc) gingiber http://goo.gl/2MM8 29
  • 30. how we organise ourselves Image: Bestario.org 30
  • 31. hard-nosed business version 31
  • 32. “...this is just the beginning of an exciting new era of global interconnectedness that will spread ideas and innovations around the world faster than ever before.” http://goo.gl/J2eq 32
  • 33. managing your web shadow 33
  • 34. why? 34
  • 35. sanity searches 35
  • 36. be best/first source of information about yourself 36
  • 37. be where people look 37
  • 38. be useful 38
  • 39. map your networks 39
  • 40. making the most of things 40
  • 41. brand shadows 41
  • 42. Image: http://fr.linkfluence.net/ 42
  • 43. they live in networks Image: http://fr.linkfluence.net/ 43
  • 44. they are nodes in networks Image: http://fr.linkfluence.net/ 44
  • 45. brands are web shadows Image: http://fr.linkfluence.net/ 45
  • 46. S.T.O.P. 46
  • 47. Strategic Tactical Organisational Personal 47
  • 48. Strategic Tactical How will the social web affect how we think and plan at a strategic business level? Will they change our commercial, political, social & cultural environment? What will our response be? Organisational Personal 48
  • 49. Strategic Tactical How will the tactics of our brand marketing change? What will happen to the structure of campaigns, the mix of media, our relationships with media and agency partners? Organisational Personal 49
  • 50. Strategic Tactical Organisational Our organisation, including our employees and suppliers, has evolved to meet the demands of a media and marketing environment that is changing rapidly. Will the divisions and structures we have now need to change? How will communications, governance and collaboration alter? Personal 50
  • 51. Strategic Tactical Personal What will this mean for us all at a personal level? What skills and ways of working will need to be considered? Will the nature of our people’s work, of work itself, be altered? Organisational 51
  • 52. serendipity engines http://goo.gl/JrKP 52
  • 53. epilogue 53
  • 54. a confidence trick 54
  • 55. 1.Sanity (not vanity) searches 2.Be best/first source of information 3.Draw a line between private & public 4.Tell your friends and family 5.Be present/useful in your networks 55
  • 56. More info: meandmywebshadow.com Buy: bit.ly/wsbook 56
  • 57. Thank you Email: antony.mayfield@icrossing.co.uk Sites: www.icrossing.co.uk Blog: connect.icrossing.co.uk Twitter: @amayfield / @icrossing_uk 47 57 13
  • 58. 58

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