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Twitter 101


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A basic Twitter 101 that I presented to my media team at DRAFTFCB.

A basic Twitter 101 that I presented to my media team at DRAFTFCB.

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  • 1. twitter 101 the jen beio center for kids who can’t tweet good and want to learn about other social media stuff, too
  • 2. tweet, tweet.
    • what is twitter?
    • why should I care?
    • what should I say?
    • what are brands saying?
    • how do I set this thing up?
    • now what?
  • 3. so, what is twitter?
  • 4. wikipedia says:
    • Twitter is a free social networking and micro-blogging service that enables its users to send and read other users' updates known as tweets.
    • Tweets are text-based posts of up to 140 characters which are displayed on the user's profile page and delivered to other users who have subscribed to them (known as followers).
    • Users can send and receive tweets via the Twitter website, Short Message Service (SMS) or external applications.
    Courtesy of
  • 5.  
  • 6.  
  • 7. no seriously , what is twitter? (P.S. this is why you should care)
  • 8. Survey results courtesy of Michael Leis. Sample size 600.
  • 9. platform archive digital communication en masse
  • 10. twitter is a platform . it’s people talking via the internet.
  • 11. twitter is people talking to people .
  • 12. twitter is brands talking to people .
  • 13. twitter is people talking to brands .
  • 14. twitter is the stream of consciousness of the web community.
  • 15. twitter is an archive . a living, breathing, permanent, indexed & searchable digital database of conversations .
  • 16. twitter search allows you to look up a topic, link, discussion, what-have-you…
  • 17. … and view every mention of that topic, chronologically and live-linked to view the original context or conversation.
  • 18. twitter is a virtually limitless archive of human communication .
  • 19. twitter is mass comm . it’s kind of a big deal . Courtesy of 1 2 3
  • 20. and, getting bigger. Courtesy of and the comScore blog
  • 21. in numbers? they’re looking at roughly 23MM monthly uniques . that’s pretty good. Courtesy of Wikipedia.or and the comScore blog
  • 22. twitter is a social media tool. it’s about the people, and the conversations .
  • 23. Q: what should I say?
  • 24. A: be yourself. people seem to like twitter because it’s real .
  • 25. the question asks, what are you doing? so, start there.
  • 26. from there, start sharing . share funny stuff. note: youtube is probably pretty pleased about this aspect
  • 27. share stuff that’s relevant , stuff you might like to see.
  • 28. if you’re a creator of content , share that too. start discussions . the twittersphere is your oyster.
  • 29. brands are doing the same thing. the brands that are thriving on twitter are keeping it real .
  • 30. brands that get it are being helpful .
  • 31. also, personable. people are on twitter for conversation , not to see advertisements.
  • 32. smart brands are conducting a little research on the sly. free focus group, anyone?
  • 33. being yourself helps to build friend communities. which translates pretty nicely into fan communities, for brands.
  • 34. how do I set this thing up? (translation: is it tricky?)
  • 35.  
  • 36. just enter your info. barriers to entry = basically zero.
  • 37. okay, now what?
  • 38. it’s time to start tweeting! but first, a few items to note…
  • 39. to speak to* someone, use an @ symbol, and then their twitter name. *note!! This conversation will be PUBLIC
  • 40. to speak privately, use D, space, and then username.
  • 41. to pass along something awesome , use RT for ReTweet. always good to give credit where credit is due.
  • 42. to start a discussion on a topic, use a hashtag (#). this doesn’t need to include a username, and will make it easier to search for, later.
  • 43. you’re ready to go!
  • 44. start by following your friends . then, read up on their conversations, and follow their friends, too. follow industry folks, brands, and brand representatives, too. follow anyone interesting .
  • 45. if the following gets too intense , check out some applications. apps sort out conversations and followers per your specifications.
  • 46. tweetdeck is my personal favorite.
  • 47. twitter is a platform for conversation. an archive of communication. it’s digital communication gone mainstream .
  • 48. twitter helps to gather friends and find people with similar interests for conversation. for people, and for brands, too.
  • 49. thanks for listening!
  • 50. @ lilmissjen (Jen Beio) Media Planner, DRAFTFCB special thanks to @ russu (Russ Unger) @ mleis (Michael Leis) and @ exitcreative (Clay Parker Jones) for their insight.
  • 51. thanks also, go to @ mommybeio @ donkeyTs @ juliaroy @ ryanpaulsmith @ MooseJawMadness @ bud_caddell @ amers_79 @ jon_eric @ exitcreative @ mikearauz for helping me prove my points. @ IndulgeALittle @ zappos @ BlissSpa @ russu @ scubachris @ clpreg @ nguyenduong