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In what ways does your media product

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  • 1. “ In what ways does your media product use, develop or challenge forms and conventions of real media products?” Our Film Poster for: ‘SAY IT TO MY FACE’
  • 2. Conventions of Film Posters      - A Film Poster must have conspicuous typography, iconography, lasting appeal and recognisability. - There must be prominent use of photography. - The typography is inventive, recognisable and suitable. - Institutional Information is displayed at the bottom of the poster. - There is usually reviews from outside companies.
  • 3. “ A Film Poster must have conspicuous typography, iconography, lasting appeal and recognisability.” We feel we have followed this important convention as one of our aims when producing this product was to ensure the audience is interested in our documentary to increase the likeliness of them watching our film. I believe our poster is Also at the top of our film poster, appealing for our audience the rewards are iconography of through different ways. Our film posters, also this will gather photo is shocking, with a very interest as it suggests the literal message of suicide, product is commendable as it is which is likely to capture the worthy of winning such audiences attention and respected film awards which makes the genre more would influence the audiences recognisable. The photo has respect for the film. outlined, striking edits which The title has recognisability as it is used in our documentary. This helps achieve brand identity and allows the audience to distinguish how all products are linked. The use of laptop is iconography of the cyber-bulling genre, establishing the genre and making the poster iconic. The use of glow behind the writing on the poster helps to emphasise its meaning and makes it stand out which should capture the audiences attention. We feel this is effective as it would cause the audience to look closer at our poster which is helpful when trying to convince the audience to watch your product. makes it stand out. This has proved successful as we would draw in the audiences attention and establish the documentary has a serious message and topic. The Channel 4 logo is iconic to the audience due to its excellent reputation for exhibiting challenging subjects and being the home of documentaries.
  • 4. “There must be prominent use of photography.” we are Using a laptop We believe using long shot, we have captured the audiences eye by displaying themes of isolation and seclusion on the subject which will make the audience think. Despite the black and white colour connoting distress and suffering we feel it may not capture the audiences attention as much as a picture with colour, and believe our poster may have drawn the eye of more audience members had we used colour. exploiting the cyber-bullying genre and displaying iconography of the internet and advancing technologies. This helps to educate the audience on the content of the documentary, and helps them realise whether it is a product they would be interested in. Using Natasha has helped create brand identity within our products as Natasha is used in our documentary, review and film poster. This will increase recognisability with our audience. We have met this convention conclusively, as we feel our picture is the focal point of our poster and the photography helps to establish the genre and have strong connotations of cyberbullying and the effects of it.
  • 5. -“The typography is inventive, recognisable and suitable.”  We feel we have challenged this convention slightly, as our title is not of a large size, which is conventional for film posters, however we feel it is inventive and is recognisable due to its brand identity. The font size is not large and overpowering on our poster, however we feel the size does not matter as it is still large enough to recognise and appreciate. We have accomplished this through use of ‘KEYBOARD FONT’ from DAFONT.com, which will become recognisable to the audience as the font is brand identity used in the documentary. By adding in a glow behind the font we have made it stand out and emphasise its meaning adding connotations of how important the theme of the documentary is, establishing the documentary Channel 4 conventions, that their documentaries usually tackle difficult issues. As the keyboard shape acts as iconography to the internet, it becomes more likely that this will catch the audiences eye, due to increasing prevalence of internet use, the audience will be able to identify the topic of the documentary and capture the interest, establishing the cyberbullying genre.
  • 6. “Institutional information is displayed at the bottom of the poster” We followed this convention using a conventional film poster font, ‘SF FILM FONT’. We followed this convention as we feel it helps to inform the audience of as much information on the production stages of the film, also crediting all the work that goes into the product. This also makes our poster look more professional and realistic and establishes the documentary genre. Positioning the text at the bottom of the poster is not only conventional, but also effective. I believe this is true as it does not become the focal point of your poster, but if the audience desires to read it, they know it is there, this will help to increase their confidence in knowing the production is impressive as they have access to knowledge on who has produced it, and whether their work is of good quality. By using this font, it helps make the information clear and easy for the audience to read. I feel we have done this well, as the font will help us to build up our audience members as they will feel they know more about the production. By using a white font, with a black outline, I feel has helped to make our font striking and appeal important. This is good as it is still noticeable, but kept other elements, such as our picture the prominent part of our poster.
  • 7. “ There is usually reviews from outside companies” We have followed this convention in our film poster by using the convention Gold Feather style awards, given by ‘Sundance Film Festival’, and ‘Cannes Film Festival’. Using these prestigious film awards, it is likely the reputation of our documentary would be respected, as these awards tell the audience the product is of good quality . Our poster then tells the audience that it is worth watching, as it was worth awarding this title. This is then likely to increase the mass of our audience which proves our decision to use awards successful as if we were to distribute our product it is likely that our target audience would be interested in watching our documentary.
  • 8. Institutional Conventions of Channel 4 Posters  Channel 4 posters have elements of recognisability that the audience can identify as Channel 4 products.
  • 9. The LOGO  In print, the facia of the logo is invisible, so that it integrates with its surroundings. We see its distinctive shadow overlaying photographs, illustrations and textures. Despite many brands placing their logo in the bottom right of their film poster, CHANNEL 4 place theirs in a centre-right position. This is unique to channel 4 and therefore the audience can instantly recognise it.  Channel 4 uses only basic colouring on their logo, they avoid using different versions of the same colour. Other colours may be used where appropriate. 
  • 10. SAY IT TO MY FACE POSTER. Our Channel 4 logo is placed just below the centre-right position, but still too high to be considered bottom right and therefore recognisable to an audience. Our logo facia is invisible and integrating with the background, which is conventional for channel 4 film posters. We feel this makes our poster more professional and realistic. Using a black logo looks sophisticated and is recognisable to the audience through its conventional simplicity of the colouring of channel 4 logo’s.
  • 11. Visual Identity  At the heart of the Channel 4 visual identity is the belief that writing and design must work together. Channel 4 is innovative, independent and irreverent. Therefore, the tone of voice needs to be bold, surprising and challenging. Our poster’s writing and design works together to visually identify with the theme of the documentary, cyber-bullying. We feel we achieve this through the use of iconography, the laptop resting on the subjects knee. Also, this links in with our title font. The recognisability that the font is a keyboard helps the audience to understand the genre is based on new technologies. OUR POSTER To make our poster bold we used and underlay glow behind our text. This helps to emphasise its importance and outline the significance of the message of our documentary.
  • 12. Imagery  Channel 4 should always produce engaging, original, memorable and eyecatching advertising solutions. The literal image displays the harsh reality behind the topic of our documentary. Using a gun to display a method of suicide will shock our audience. This method of captivating an audience always engages them, therefore we have follow this convention of Channel 4 posters, as we believe the imagery we use portrays shocking ideologies and will become memorable to the audience due to its horrific message.
  • 13. Genre Poster Conventions  Cyber-bullying and social media products make use of various conventions to portray their message on a poster advertising campaign.
  • 14. Our poster for, ‘Say it to my Face’ follow genre conventions when compared to ‘Cyberbully’. 1. Use of ICONOGRAPHY of the cyber-bullying genre. Both posters use the advanced hardware technology, laptops. Both are central to the film poster connoting power, dominance and informs the audience of its underlining importance in the products. 2. Using blue as a background helps to connote freedom and peace. This reassures the audience that despite cyber-bullying being a difficult and challeging topic to deal with, both have resolutions which are explored in the products. 3. It is conventional for cyber-bullying genre to use a ‘subject’. In this case, both posters use a distressed female, as stereotypically females are weaker than males. Both subjects are reading whats on screen and showing physical emotion. This connotes the seriousness of the topic and will emphasise its importance to the audience.

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