dmexco SDL

Wichtige TrendsVorschau
MobilerDatenverkehrwirdsteigen, um 4.000% bis 2014
MehrBenutzerwerdenmitmobilenEngeräten ins Internet gehen, anstellemitdem PC [ bis 2014]
Morgan Stanley
41 % der befragtenRetailkunden
sagen, PersonalisierungführtzuhöhererKundenzufriedenheit, höherenBestellsummenund mehrKundentreue.
Aberdeen
60% aller Online Besuchererwarten, dassSieüberihreVorliebenfürProdukteBescheidwissen,
auch, ob SieeinneueroderwiederkehrenderBesuchersind..
Forrester
In Behavioral Targeting werden die Investitionensteigenum 468% in USA bis 2012
Sales & Marketing Magazine
EineguteKundenerfahrungführtdazu, dassKundenwiederkommen und SiealsAnbieterweiterempfelhlen.
Top business driver : 41% of businesses surveyed Improve Customer Experience
Forrester
Anwender von Location Based Serviceswerden global ansteigen auf mehrals 526 Millionenbis 2012
Mobile Advertising wirderwartungsgemäßsteigen von $530.2 million (2008) auf $7.5 billion in 2012.
Gartner
Best-in-Class Organisationenerhöhenihr Budget fürmehrpersonalisiertesCross-selling, up-selling und Wiederholungskäufe in 2010
Aberdeen
Everywhere
Anytime
Any Channel
Relevancy
Drives
Conversion
Engage
The
Audience

About SDL
ENGAGE
Publically traded on London Stock Exchange
50 offices across 30 countries
Nearly 700 customers in 5 continents
12+ years of WCM experience
Highest Analyst rating for WCM
24/7 Support Centers in Netherlands, Belgium,US and Japan
Web Content Management
eCommerce
Structured Content
Language Services
Language Technologies
CONNECT

ÄRA Web 1.0 ?
Content

Heute:
Kundenerfahrung
Search
DAM
WCM
Archiving
CRM
Analytics
DocumentOutput Mgmt
Applications

Visitor Aware InteractionBringtalleszusammen:
Visitor Intelligence Gateway
Ambient Data Framework
Your Ecosystem
Visitor Aware Interaction
CRM
Social
Geo location
Ambient Knowledge
Gather Information
Leverage Eco System
Utilize in all channels
Transactions
Behavior
Any 3rd party
Environment
CRM System
Support System
Analytics System

Maintenance alsSchlüsselfaktorAutomatisiertePersonalisierungbringtEffizienz in Zeit
Page based
systems
+340%
Productivity
+569%
Productivity
10 x
Faster time
to market
Effort
No. of personalized pages
Copyright © 2010 SDL, Inc

Toys R Us Counts OnMaximize Promotions
“We automatically select the best items to display on all our pages. Saving us the manual labor we now use our time to fine tune our rising success.”
INCREASED:
Cross Sales + 250%
Same Customer Sales + 25%
Conversion + 40%
Leading International Toy Reseller

Die GrundlagenEffizienz des Contents
Globalization/Localization
Re-use assets
Inherit applications
Multi-Channel Localization
End to End Translation

Engage The Audience
Everywhere, Anytime, Any Channel
Relevancy Driven Conversion

Emirates Maximizes Conversion Globally with SDL
“Our WCM efficiently structures enterprise-wide processes for the creation, management, distribution and delivery of business critical content across multiple Web sites, portals, e-applications and paper-based publications”
80 Web Sites including :
Chinese, Japanese and Arabic (*double-byte characters)
15 Different Brands
Accelerated Time to Market Simultaneously across multiple brands and channels
Maximized Cross-Sell
Automated Promotions
based on unfulfilled capacity

KLM – Royal Dutch AirlinesDrives Customer Engagement with SDL
Central Brand Control But Local Flexibility
Speed To Market
Low Cost Per Channel
Significant Cost Reductions
Maximizing Campaigns
“We only need to develop our campaigns and promotions once”
“We roll-out marketing campaigns and sales promotions to more than sixty countries – in the local language – in just a few days”

HP reduced content globalization costs by $100 million over 5 years –140+ Billion page views per year
Gilbane Research 2009

“ We needed to develop more than 30 regional multilingual sites …SDL Tridion has helped us achieve our goals via its unique BluePrinting technology,’’
Mike Simon, Senior VP
Corporate Communications , Emirates Group

“The number of bookings we received through the mobile site surpassed our expectations. The investment we made was returned within two months.”
Christoph Oberli
VP eCommerce & Interactive
Mandarin Oriental Hotel Group

“We roll-out marketing campaigns and sales promotions to more than sixty countries – in the local language – in just a few days”
Alexander Mul, E-marketing Director at KLM

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dmexco SDL

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dmexco SDL

by lillymausie

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dmexco SDL Presentation Transcript

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