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Speakers Corner 21.9.2011

Speakers Corner 21.9.2011

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  • Analystenwie Forrester, Gartner, Aberdeen Group und Morgan Stanley untersuchenlaufendrelevanteFaktoren und Entwicklungstendenzen, die in ZukunftfürUnternehmenfürderenentsprechende Online Marketing Strategiewichtigsind. SieführendazuregelmässigBefragungbeiallenBeteiligtendurch. Ob IhrInteressentbereitist, IhreWebseitewiederzubesuchenoderwiederzukaufen, hängt von seiner Erfahrung ab. Was isteineguteErfahrung? EineguteErfahrungist, wennerimmersofort die fürihnrelevantenInhalteerhält. ErwirdSieauchnurbeieinergutenErfahrungweiterempfehlen. 60% der Online Kundenmöchten, dass der AnbieterIhreInteressen online kennt. Sieerwarten auf der WebseitealsNeukundeoderBestandskundeerkanntzuwerden. DesweiterenmöchtenSiesofortmit den richtigen, fürSieinteressantenInhalten der Webseiteangesprochenwerden. (Beispiel Amazon) 41% der befragtenFirmen von Forrester investieren in dieseLösungen. SDL hat auch dies mit der Software SmartTarget in Tridion umgesetzt (Echtzeittargeting) Der mobile DatenverkehrtwirdbisimJahr 2014 um 4000%!!! Steigen, immermehrMenschenwerdenvielmehrmiteinemmobilenEndgerät ins Internet gehen, anstellemiteinem PC. Oder schauenSie auf die Zahlenrund um mobile Werbung: laut Gartner steigt der Anteil von 530,2 Millionen $ in 2008 auf 7,5 Billionen $ in 2012!
  • EMEA Version
  • Your maintenance overheads and really boosts your productivity.You see with page based systems, you will typically have to amend every page which uses personalization and targeting techniques if you want to make side-wide changes. With component based systems however, you only define which regions of pages should be delivered in a dynamic and targeted fashion and then manage all personalization and campaigns centrally from one dashboard.That means, that you can for instance change your top offers / messages with only one step in case of a compelling event! That is a huge cost benefit – not to mention the time to market ! [examples of this could be: Flooding in a region causes the requests for house insurance to go up very quickly and you want to offer a promotion quickly for only a day or two. Or: Volcano Eruption means you need urgent updates for travelers across all your pages etc pp)
  • Toys"R"Us, Inc. (includes Babies"R"Us) is the world's leading dedicated toy and baby products retailer(if you have kids, you know this store maybe all too well)Their objective was to drive business in a very tough market space – SDL’s Answer, no problemSDL helped enable their ecommerce team to Increase Conversion 40%, drive Cross Sales up 250%, Maximize Same Customer Sales another 25%This example epitomizes what I have been saying – Our Targeting, Profiling and Personalization is industrial strength born from serving the most demanding space for TPPThis was not developed as an after thought or a nice to have – this solution is this powerful because to retailers conversion is a matter of lifeToys R us:Toys"R"Us, Inc. is the world's leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. It currently sells merchandise in more than 1,550 stores, including 849 Toys"R"Us and Babies"R"Us stores in the United States, and more than 700 international stores in 33 countries, consisting of both licensed and franchised stores. In addition, it owns and operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand's flagship store on Fifth Avenue in New York City.
  • Components stored in this repository can be published to multiple publications and in all channels. All components in each publication remain linked to the ‘parent’ component in the repository. This unique inheritance means if the central component is updated, SDL Tridion automatically updates all your pages where this component is used.Technical functionality of applications is as well stored in the central repository and can be used across publications and channels. Re-use of component and the BluePrinting functionality allows organizations to save costs and reduce the time-to-market significantly.Publications can be localized and translated to the native language to adapt to the local expectations and culture. When a publication is localized the author will receive a notification when the ‘parent’ publication changed.As part of SDL we offer translation services which can be embedded in the workflow of SDL Tridion.
  • ’’SDL Tridion efficiently structures enterprise-wide processes for the creation, management, distribution and delivery of business critical content across multiple Web sites, portals, e-applications and paper-based publications,’’ says Mike Simon, Senior VP of Corporate Communications of Emirates Group. The big challenge was keeping the content updated and the branding consistent. SDL Tridion has helped us achieve our goals via its unique BluePrinting technology,’’ says Simon. Emirates required their regional offices worldwide to be capable of updating their own content while simultaneously maintaining a level of centralized control over the content and publishing process. There was also a need to empower non-technical/ business users to take ownership of their content. Emirates have already created around 60 regional sites including Chinese, Japanese and Arabic of emirates.com.
  • “By using SDL Tridion our international online marketing and sales have become much more efficient,” says Alexander Mul, e-marketing Director at KLM. “Now we roll-out marketing campaigns and sales promotions to more than sixty countries – in the local language – in just a few days. We only need to develop our campaigns and promotions once, which is a huge benefit, as it saves us time and money.” “Central content management, while allowing a controlled degree of localization, results in huge cost reductions,” says JannekeGokemeijer, Manager Content and Usability at KLM. system.”Overall, KLM’s experience of implementing SDL Tridion is that the cost per online sales channel remains low even while the complexity and size of the hierarchy continues to grow,” continues JannekeGokemeijer, Manager Content and Usability at KLM. “We are constantly looking for ways to manage our online sales channels in the most cost-effective way,” says Bart Vos, Vice President e-business at KLM. “Content management is one of the major cost drivers. Centrally, we only need to create and manage a few “BluePrint” sites – one for each of our six standard languages – and then replicate that information across all relevant sites. In countries where several languages are spoken, SDL Tridion BluePrint technology handles the conversion with ease.”
  • The scale and scope of HP is sometimes hard to grasp – arguably the world most successful manufacturer of computer related products – HP is redefining the term “going global”By using SDL they have experienced major reductions in cost Accelerated time to market And a strategic platform that enables the delivery of there strategy for decades to come
  • ’’SDL Tridion efficiently structures enterprise-wide processes for the creation, management, distribution and delivery of business critical content across multiple Web sites, portals, e-applications and paper-based publications,’’ says Mike Simon, Senior VP of Corporate Communications of Emirates Group. The big challenge was keeping the content updated and the branding consistent. SDL Tridion has helped us achieve our goals via its unique BluePrinting technology,’’ says Simon. Emirates required their regional offices worldwide to be capable of updating their own content while simultaneously maintaining a level of centralized control over the content and publishing process. There was also a need to empower non-technical/ business users to take ownership of their content. Emirates have already created around 60 regional sites including Chinese, Japanese and Arabic of emirates.com.
  • “Our new mobile website has proven successful on several levels,” Oberli continued. “We’ve extended our reach and offered our guests yet another convenient, easy-to-use method to interact with us. Secondly, we have already received compliments from our guests about how smoothly the mobile site works and how quickly it performs. Thirdly, the number of bookings we received through the mobile site surpassed our expectations. The investment we made was returned within two months.” “We saw an opportunity to cost-effectively deliver an effortless mobile browsing experience, while at the same time ensuring the level of elegance and specialized service that Mandarin Oriental Hotel Group’s guests have come to expect,” says Oberli. As an added benefit, Mandarin Oriental’s content owners can now enter content once, and easily re-use it on the feature-rich mobile site, significantly reducing operational costs and speeding content changes. “[with] explosive growth in online adoption, we’ve seen a fundamental shift in the way consumers interact with travel brands,” says Oberli.
  • Now we roll-out marketing campaigns and sales promotions to more than sixty countries – in the local language – in just a few days. Alexander Mul E-marketing Director at KLM “By using SDL Tridion our international online marketing and sales have become much more efficient,” says Alexander Mul, e-marketing Director at KLM. “Now we roll-out marketing campaigns and sales promotions to more than sixty countries – in the local language – in just a few days. We only need to develop our campaigns and promotions once, which is a huge benefit, as it saves us time and money.” “Central content management, while allowing a controlled degree of localization, results in huge cost reductions,” says JannekeGokemeijer, Manager Content and Usability at KLM. system.”Overall, KLM’s experience of implementing SDL Tridion is that the cost per online sales channel remains low even while the complexity and size of the hierarchy continues to grow,” continues JannekeGokemeijer, Manager Content and Usability at KLM. “We are constantly looking for ways to manage our online sales channels in the most cost-effective way,” says Bart Vos, Vice President e-business at KLM. “Content management is one of the major cost drivers. Centrally, we only need to create and manage a few “BluePrint” sites – one for each of our six standard languages – and then replicate that information across all relevant sites. In countries where several languages are spoken, SDL Tridion BluePrint technology handles the conversion with ease.”

DMEXCO DMEXCO Presentation Transcript

  • Wichtige TrendsVorschau
    MobilerDatenverkehrwirdsteigen, um 4.000% bis 2014
    MehrBenutzerwerdenmitmobilenEngeräten ins Internet gehen, anstellemitdem PC [ bis 2014]
    Morgan Stanley
    41 % der befragtenRetailkunden
    sagen, PersonalisierungführtzuhöhererKundenzufriedenheit, höherenBestellsummenund mehrKundentreue.
    Aberdeen
    60% aller Online Besuchererwarten, dassSieüberihreVorliebenfürProdukteBescheidwissen,
    • auch, ob SieeinneueroderwiederkehrenderBesuchersind..
    • Forrester
    In Behavioral Targeting werden die Investitionensteigenum 468% in USA bis 2012
    Sales & Marketing Magazine
    EineguteKundenerfahrungführtdazu, dassKundenwiederkommen und SiealsAnbieterweiterempfelhlen.
    Top business driver : 41% of businesses surveyed Improve Customer Experience
    Forrester
    Anwender von Location Based Serviceswerden global ansteigen auf mehrals 526 Millionenbis 2012
    Mobile Advertising wirderwartungsgemäßsteigen von $530.2 million (2008) auf $7.5 billion in 2012.
    Gartner
    Best-in-Class Organisationenerhöhenihr Budget fürmehrpersonalisiertesCross-selling, up-selling und Wiederholungskäufe in 2010
    Aberdeen
    Everywhere
    Anytime
    Any Channel
    Relevancy
    Drives
    Conversion
    Engage
    The
    Audience
  • About SDL
    ENGAGE
    Publically traded on London Stock Exchange
    50 offices across 30 countries
    Nearly 700 customers in 5 continents
    12+ years of WCM experience
    Highest Analyst rating for WCM
    24/7 Support Centers in Netherlands, Belgium,US and Japan
    Web Content Management
    eCommerce
    Structured Content
    Language Services
    Language Technologies
    CONNECT
  • ÄRA Web 1.0 ?
    Content
  • Heute:
    Kundenerfahrung
    Search
    DAM
    WCM
    Archiving
    CRM
    Analytics
    DocumentOutput Mgmt
    Applications
  • Visitor Aware InteractionBringtalleszusammen:
    Visitor Intelligence Gateway
    Ambient Data Framework
    Your Ecosystem
    Visitor Aware Interaction
    CRM
    Social
    Geo location
    Ambient Knowledge
    Gather Information
    Leverage Eco System
    Utilize in all channels
    Transactions
    Behavior
    Any 3rd party
    Environment
    CRM System
    Support System
    Analytics System
  • Maintenance alsSchlüsselfaktorAutomatisiertePersonalisierungbringtEffizienz in Zeit
    Page based
    systems
    +340%
    Productivity
    +569%
    Productivity
    10 x
    Faster time
    to market
    Effort
    No. of personalized pages
    Copyright © 2010 SDL, Inc
  • Toys R Us Counts OnMaximize Promotions
    “We automatically select the best items to display on all our pages. Saving us the manual labor we now use our time to fine tune our rising success.”
    INCREASED:
    Cross Sales + 250%
    Same Customer Sales + 25%
    Conversion + 40%
    Leading International Toy Reseller
  • Die GrundlagenEffizienz des Contents
    Globalization/Localization
    Re-use assets
    Inherit applications
    Multi-Channel Localization
    End to End Translation
  • Kontaktdaten
    Simone Zahn | Business Development Executive D/A/CH |SDL| Web Content Management Solutions |(t) +49 711 78060 287|(m) +49 176 320 21073 |email: szahn@sdl.com | www.sdl.com
  • Engage The Audience
    Everywhere, Anytime, Any Channel
    Relevancy Driven Conversion
  • Emirates Maximizes Conversion Globally with SDL
    “Our WCM efficiently structures enterprise-wide processes for the creation, management, distribution and delivery of business critical content across multiple Web sites, portals, e-applications and paper-based publications”
    80 Web Sites including :
    Chinese, Japanese and Arabic (*double-byte characters)
    15 Different Brands
    Accelerated Time to Market Simultaneously across multiple brands and channels
    Maximized Cross-Sell
    Automated Promotions
    based on unfulfilled capacity
  • KLM – Royal Dutch AirlinesDrives Customer Engagement with SDL
    Central Brand Control But Local Flexibility
    Speed To Market
    Low Cost Per Channel
    Significant Cost Reductions
    Maximizing Campaigns
    “We only need to develop our campaigns and promotions once”
    “We roll-out marketing campaigns and sales promotions to more than sixty countries – in the local language – in just a few days”
  • HP reduced content globalization costs by $100 million over 5 years –140+ Billion page views per year
    Gilbane Research 2009
  • “ We needed to develop more than 30 regional multilingual sites …SDL Tridion has helped us achieve our goals via its unique BluePrinting technology,’’
    Mike Simon, Senior VP
    Corporate Communications , Emirates Group
  • “The number of bookings we received through the mobile site surpassed our expectations. The investment we made was returned within two months.”
    Christoph Oberli
    VP eCommerce & Interactive
    Mandarin Oriental Hotel Group
  • “We roll-out marketing campaigns and sales promotions to more than sixty countries – in the local language – in just a few days”
    Alexander Mul, E-marketing Director at KLM