Propaganda in a political campaign

12,418 views

Published on

Propaganda is used by candidates to increase their chances of wining and to a wider range of constituents.

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
12,418
On SlideShare
0
From Embeds
0
Number of Embeds
988
Actions
Shares
0
Downloads
108
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Propaganda in a political campaign

  1. 1. PROPAGANDA IN A POLITICAL CAMPAIGN The Dirty Part of Running for Office
  2. 2. Bandwagon <ul><li>everyone is doing it, so should you </li></ul><ul><ul><ul><li>Appeals to people’s desire to be part of the “winning team” </li></ul></ul></ul><ul><ul><ul><li>Ex. “Polls show our candidate is pulling ahead, and we expect to win by a landslide” </li></ul></ul></ul>
  3. 3. Name Calling <ul><li>an attempt to turn people against the opponent </li></ul><ul><li>using an unpleasant label or description for the person or idea </li></ul>
  4. 4. Endorsement <ul><li>using a famous person or group as a supporter </li></ul>
  5. 5. Endorsement <ul><li>using a famous person or group as a supporter </li></ul>
  6. 6. Stacked Cards <ul><li>presents only one side of an issue </li></ul><ul><li> Mc Cain Ad 8 </li></ul><ul><li>Daisy Daisy Girl and Johnson </li></ul><ul><li>Kerry Sailing </li></ul><ul><li>The hyperlinks to the left will lead you to a website called </li></ul><ul><li>“ Living room candidate” Some of the commercials go back to when television first started. </li></ul><ul><li>Check out the site and have fun! </li></ul>
  7. 7. Glittering Generality <ul><li>a statement that sounds good but is essentially meaningless </li></ul><ul><li>Olympics Bush Ad </li></ul><ul><li>Kennedy Ad </li></ul>
  8. 8. Just Plain Folks <ul><li>Making a candidate seem like an everyday person </li></ul><ul><li>Al Gore Ad </li></ul><ul><li>Obama Ad 1 </li></ul><ul><li>Clinton Ad </li></ul>
  9. 9. Just Plain Folks
  10. 10. Just Plain Folks
  11. 11. Just Plain Folks
  12. 12. Just Plain Folks
  13. 13. Transfer/ Symbols <ul><li>using a patriotic symbol to associate with the candidate </li></ul><ul><li>Clinton Ad 1 </li></ul>

×