2011 SEO Best Practices

2011 Search Engine Optimization (SEO) Best Practices
Jennifer Lill
www.lilldesign.com

SEO BestPractices
Keywords Research & Use
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Content is King!
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Relevant In-bound links
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Mobile
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What to avoid
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Keywords Research & Use
Use a well researched set of keywords (Recipe Card) in the following areas:
URLs & Domain Names
Page Titles (h1, h2, h3 tags)
Website copy
Meta Data
Meta Description
Link text (anchor text)
In-bound links
Image Names (alt tags)
Site Map
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Content is King!
With Google’s implantation of the new “Panda” algorithm it is more important than ever to have well written website copy.
Provide content that is informative, helpful, updated and of interest to humans – not search engines!
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In-bound Links
Optimized in-bound links from high authority sites (trusted, popular, PR, etc.) with relevant content
Links with little to no relevant info on content-farms or disreputable sites can hurt your page rank!
Use your keywords as link anchor text NOT: “Click here for more info…”
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Mobile
Nearly 10% off all internet users are browsing via a mobile device
Make your site “mobile friendly” by directing mobile users to mobile friendly (and search optimized) landing pages
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What to Avoid
DO NOT buy links!
DO NOT over use/force keywords into site copy. If it does not sound natural then leave it out!
DO NOT fill your site with marketing messages and leave out information text
DO NOT put so much content on your site that it takes a long time to load
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2011 SEO Best Practices

by Jennifer Lill on May 09, 2011

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2011 SEO Best Practices — Presentation Transcript