The 3 Musketeers
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The 3 Musketeers

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A short presentation describing the different roles of graphic designers, interaction designers, how they work together, and the importance of usability testing in order to create engaging user ...

A short presentation describing the different roles of graphic designers, interaction designers, how they work together, and the importance of usability testing in order to create engaging user centered solutions.

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    The 3 Musketeers The 3 Musketeers Presentation Transcript

    • INTERACTION DESIGN!USABILITY TESTING! GRAPHIC DESIGN! THE THREE MUSKETEERS!
    • Why each discipline is just as crucial as the other …!
    • ! MYTH #1! !A WEB DESIGNER IS THE ONLY DESIGNER WE NEED.!
    • ! MYTH #2! !WE ARE ALMOST DONE WITH THE DESIGN SINCE THE CLIENT ! HAS APPROVED THE WIREFRAMES. !
    • ! MYTH #3! !USABILITY TESTING IS TOO EXPENSIVE.!
    • Programming!INTERACTION DESIGN! GRAPHIC DESIGN! USABILITY TESTING!
    • GRAPHIC DESIGN!Business goals! Programming! INTERACTION DESIGN! USABILITY TESTING! Marketing!
    • THE INTERACTION DESIGNER!Identify business goals!Identify target groups!Identify user needs !Concept development!Information architecture!Wireframes!Emotional design!Readability!
    • THE GRAPHIC DESIGNER!Style and tone!Clarify visual values!Branding guidelines!Concept development!Emotional design!Layout and focus areas!Colors and contrast !Fonts, readability!
    • THE USABILTIY TESTER!A series of tasks!Notice problems they encounter!Test assumptions!Solve opinion battles!Uncover unexpected issues !Get neutral observations!
    • EMOTIONALLYENGAGING ANDUSER-CENTEREDSOLUTIONS!
    • Windows Phone 7 vs. iPhone 5!
    • Aftenposten.no vs. VG.no!
    • Starbucks.com vs. Kaffebrenneriet.no!
    • ENGAGING & INTERACTIVE SOLUTIONS = !USABLE + SMART + USER FRIENDLY + EMOTIONAL + ATTRACTIVE + TESTED!
    • All powers combined, !we can make some pretty engaging solutions. !
    • But we need to be PROACTIVE and convince our clients ! that the investment is worth it! !
    • ALL FOR ONE AND ONE FOR ALL! !
    • Lillian Ayla Ersoy / Email: lillian.ersoy@bekk.no / Twitter: LillaylaUX!