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The 3 Musketeers
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The 3 Musketeers

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A short presentation describing the different roles of graphic designers, interaction designers, how they work together, and the importance of usability testing in order to create engaging user …

A short presentation describing the different roles of graphic designers, interaction designers, how they work together, and the importance of usability testing in order to create engaging user centered solutions.

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Transcript

  • 1. INTERACTION DESIGN!USABILITY TESTING! GRAPHIC DESIGN! THE THREE MUSKETEERS!
  • 2. Why each discipline is just as crucial as the other …!
  • 3. ! MYTH #1! !A WEB DESIGNER IS THE ONLY DESIGNER WE NEED.!
  • 4. ! MYTH #2! !WE ARE ALMOST DONE WITH THE DESIGN SINCE THE CLIENT ! HAS APPROVED THE WIREFRAMES. !
  • 5. ! MYTH #3! !USABILITY TESTING IS TOO EXPENSIVE.!
  • 6. Programming!INTERACTION DESIGN! GRAPHIC DESIGN! USABILITY TESTING!
  • 7. GRAPHIC DESIGN!Business goals! Programming! INTERACTION DESIGN! USABILITY TESTING! Marketing!
  • 8. THE INTERACTION DESIGNER!Identify business goals!Identify target groups!Identify user needs !Concept development!Information architecture!Wireframes!Emotional design!Readability!
  • 9. THE GRAPHIC DESIGNER!Style and tone!Clarify visual values!Branding guidelines!Concept development!Emotional design!Layout and focus areas!Colors and contrast !Fonts, readability!
  • 10. THE USABILTIY TESTER!A series of tasks!Notice problems they encounter!Test assumptions!Solve opinion battles!Uncover unexpected issues !Get neutral observations!
  • 11. EMOTIONALLYENGAGING ANDUSER-CENTEREDSOLUTIONS!
  • 12. Windows Phone 7 vs. iPhone 5!
  • 13. Aftenposten.no vs. VG.no!
  • 14. Starbucks.com vs. Kaffebrenneriet.no!
  • 15. ENGAGING & INTERACTIVE SOLUTIONS = !USABLE + SMART + USER FRIENDLY + EMOTIONAL + ATTRACTIVE + TESTED!
  • 16. All powers combined, !we can make some pretty engaging solutions. !
  • 17. But we need to be PROACTIVE and convince our clients ! that the investment is worth it! !
  • 18. ALL FOR ONE AND ONE FOR ALL! !
  • 19. Lillian Ayla Ersoy / Email: lillian.ersoy@bekk.no / Twitter: LillaylaUX!